Sat.Nov 17, 2012 - Fri.Nov 23, 2012

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest.

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed?

Trending Sources

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points.

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Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site?

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money.

How to Make Your Presentations Wow Like a TED Talk

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations?

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert?

30 Amazing Marketing Tools, Tips & Tricks We're Thankful For

Hubspot

Happy Thanksgiving, everyone! While stuffing our faces with cranberries and mashed potatoes, we're going to ruminate on a lot of things we're thankful for -- friends, family, our jobs -- and some of the things that make our jobs way easier.

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Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded.

10 SEO measurements every marketer should know

Biznology

Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required.

Should B2B Marketers Ignore Personal Email Addresses? [CHART]

Modern Marketing

by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses.

How to Craft the Perfect Marketing Elevator Pitch

Hubspot

I'm going to give it to you straight: Everyone in your organization should be prepared to explain what your company does, and the value of its product or service. That's why one of the first things marketers and business owners should try to totally nail is their elevator pitch.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. There’s a lot more to back linking of course. .

Building and spending social media equity

Biznology

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US.

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Facebook to Launch ROI Tracking Tool for Ads

Hubspot

So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message.

Twitter through a fresh set of eyes

grow - Practical Marketing Solutions

I’ve been very fortunate in that my book The Tao of Twitter is being used as a text in at least 40 universities and I recently had an interesting experience when I got to sit in on a class that had read and was discussing the book.

The CMO Guide to Building a Data-Driven Marketing Team

Modern B2B Marketing

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People.

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How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]

Hubspot

This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

23 Marketing Technologies We’re Thankful For

Modern Marketing

by Christina Pappas | Tweet this Thanksgiving often puts us in a grateful mood. And if you’re in marketing, you have plenty to be thankful for. As technology has advanced marketers have reaped the benefits. In fact, the road to modern marketing has been paved with new technologies. As a result, marketers have far more opportunities to reach a larger set of buyers, find their niche and actually see the results.

Google Encrypted Search: Measuring the Impact One Year Later

KoMarketing Associates

Last week, KoMarketing Associates covered a study released by Optify , which revealed that organic search terms returning “not provided” keyword results have risen to 39 percent; this change represents a 171 percent growth since last year. The study covered traffic associated with 424 B2B sites.

Giving (Social) Thanks Should Be An All Year Thing

B2B Marketing Insider

I love this time of year! The kids start getting excited knowing that Christmas is not too far away. They dream of lots of presents and start making their list and checking it twice. I also think adults and children enjoy the change in the routine that comes with holidays.

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Marketing Automation: Why You're Doing it Wrong

Hubspot

Marketing automation sometimes sounds like a dirty word, and for good reason. When done incorrectly, it has the potential to undervalue a marketer's database, irritate those on the receiving end of the campaign, and generate poor results.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Marketri LLC Expands Solutions with Fractional Chief Marketing Officer Offering

Marketri

DOYLESTOWN, Pennsylvania (November 19, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing company, announced today that it has added a Fractional Chief Marketing Officer ("Fractional CMO") solution to its portfolio of marketing services.

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Technology Companies Use Marketing Automation to Surpass their Competition

Fathom

Is your company’s wide variety of online marketing tactics and media outlets making your online marketing objectives difficult to track? Marketing automation is a way to organize your many online marketing efforts. It helps score and nurture your leads through … Continue reading → The post Technology Companies Use Marketing Automation to Surpass their Competition appeared first on Fathom. B2B Email Marketing Technology Industry marketing automation

5 Tips to Better Website Conversion Rates: Part One

EMagine B2B Blog

No amount of increased website traffic will fill your lead pipeline if you make it difficult for your visitors to ‘convert’ on your website.

New Facebook Data Proves Social CTAs Lead to More Comments, Likes & Shares [INFOGRAPHIC]

Hubspot

Marketers who are worth their salt have known it for years. If you want your audience to take a specific action, you actually have to ask them to do it -- in email, in display ads, on landing pages , blog articles -- you name it.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results