Sat.Nov 17, 2012 - Fri.Nov 23, 2012

Trending Sources

Don’t Be a Social Media Harlot!

Tomorrow People

Why one quality online relationship is worth a whole bunch of 'flings'? Tomorrow People’s Online PR Manager, Ahmed Ahmed , thinks that when it comes to social media, a proper relationship beats a fling any day. Do you get around? Be honest.

Seven strategies to stay ahead of overwhelming social media change

grow - Practical Marketing Solutions

Can we have an honest conversation among friends? Trying to keep up with social media is overwhelming! Little wonder. We are living in the middle of an unprecedented frenzy of change. When was the last time there was an innovation in television that impacted the way we marketed?

5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. Business and consumer brands have traditionally approached marketing from two totally different vantage points.

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Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Here’s what the data revealed …. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site?

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

New Developments in B2B Loyalty Marketing

Biznology

Photo credit: Wikipedia. Business marketers have much to gain from retention marketing. Business customers tend to be fewer and more valuable—meaning you can’t afford to lose even one. But how do you keep your customers active and buying from you, versus the competition? How do you prevent defection?

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Whether your business is a retail store, local restaurant, or complex B2B software provider, you can take advantage of the hype of Black Friday and Cyber Monday (November 26, 2012). Why are these days important to your business? Customers are in the emotional mindset to spend money.

5 Things To Focus On When Call Shadowing Inside Sales Reps

Sales Prospecting Perspectives

Within every company that is sales driven resides a varying amount of Business Development Reps that will come and go as the years pass. These people are interviewed, and hired and then go through their training process. Once they complete their training they’re unleashed and are handed a list of goals and expectations that they are expected to hit.

Why your social media plan needs gurus and storytellers

grow - Practical Marketing Solutions

By Srinivas Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Make Your Presentations Wow Like a TED Talk

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Steve Farnsworth (who you might know as Steveology ). He’s a Forbes Top 50 Social Media Influencer and an advisor to the TEDxSanJoseCA event. He blogs at The Steveology Blog. TED and TEDx talks are all about shining a bright light of insight onto the seemingly ordinary to uncover the extraordinary. So, how do you capture a little of that magical quality when creating your own presentations?

Branding 2013: Embrace Pinterest and Show Your Personal Side

Synecore

As 2012 begins to wind down, it’s becoming clear that 2013 will be the year of personalization for marketers. So much has changed in 2012 about the way people find information.

Why Marketing Needs to Find the Church Key

B2B Marketing Unplugged

I met a guy named Dan on the plane the other day. He was on his way home from something his company calls ThinkFest. He had a laser tag trophy, a book about teamwork and a two-day pile of unread email to show for his trip. “I I used to hate some of my coworkers,” he told me. Now I hate all of them.” I changed seats. I’ll bet you’ve got one of these Q4 offsite things in your calendar, don’t you? Did they make you “whiteboard” the challenges of the day?

30 Amazing Marketing Tools, Tips & Tricks We're Thankful For

Hubspot

Happy Thanksgiving, everyone! While stuffing our faces with cranberries and mashed potatoes, we're going to ruminate on a lot of things we're thankful for -- friends, family, our jobs -- and some of the things that make our jobs way easier.

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7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

5 Marketing Tools I Am Thankful For

Sales Prospecting Perspectives

With the Thanksgiving holiday less than a week away, I thought it would make sense to do a post discussing some of the tools I use that really make my job easier. Without these tools, it would take more resources, time, and energy to accomplish routine daily tasks. Marketing Automation Software - Whether you use HubSpot (like us), Optify, Eloqua, Marketo, or any of the other automation tools that are available, every marketer can agree that these make it much easier for us to do our job.

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10 SEO measurements every marketer should know

Biznology

Photo credit: Danard Vincente. “If you don’t know where you’re going, you’ll probably end up someplace else,” said Laurence Peter. For any brand doing business on the internet, to get where you want to go, an understanding of Search Engine Optimization (SEO) is required.

New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions

Webbiquity

As online marketing processes have evolved, the number and sophistication of software tools to support specific functions has exploded.

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Don't Be a Ding Dong: 5 Ways to Embrace Innovation

Synecore

For a marketer, there’s nothing worse than seeing a beloved product or brand bite the dust. The recent bankruptcy and closure of the Hostess brand serves as a bittersweet reminder to business owners great and small of the need to constantly innovate in order to survive.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How to Craft the Perfect Marketing Elevator Pitch

Hubspot

I'm going to give it to you straight: Everyone in your organization should be prepared to explain what your company does, and the value of its product or service. That's why one of the first things marketers and business owners should try to totally nail is their elevator pitch.

Should B2B Marketers Ignore Personal Email Addresses? [CHART]

It's All About Revenue

by Jody Mooney | Tweet this In B2B marketing, it is conventional wisdom that contacts with personal (gmail, hotmail, yahoo, aol) email addresses are somehow less valuable than those with corporate email addresses.

Building and spending social media equity

Biznology

The Evolution of Content Marketing – An SEO View: The US Edition (Part 2)

Modern B2B Marketing

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US.

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Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Facebook to Launch ROI Tracking Tool for Ads

Hubspot

So I'm scrolling through the news this morning, and you know what I saw? News of another Facebook feature test! And this one's definitely an interesting one -- an ad ROI tracking tool.

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The Intersection of SEO and Content Marketing. It’s the Unique Message That Generates Backlinks.

NuSpark

SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. There’s a lot more to back linking of course. .

A Content Marketer's Thanksgiving Prayer

Synecore

In this season of Thanksgiving, it seems altogether fitting and proper for this content marketer to acknowledge the many blessings the Internet gods have bestowed upon us this past year. As such, here is my contribution to the hallowed rolls of Thanksgiving Day invocations.

The CMO Guide to Building a Data-Driven Marketing Team

Modern B2B Marketing

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. But how do you do it? In this post I share Marketo’s tips about the staff and skills you need to develop, as well as how to create a culture of metrics and accountability. Hire the Right Kind of People.

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Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]

Hubspot

This time of year is busy for everyone -- but marketers have to be a few weeks, and sometimes a few months, ahead of the game to ensure all their campaigns are ready and raring to go for the holiday season.

Pitney Bowes Interaction Optimizer and Dialogue Offer Unified Inbound/Outbound Marketing Campaigns

Customer Experience Matrix

In his classic Harvard Business Review article Marketing Myopia , Theodore Levitt argued that railroad companies could have survived the rise of the automobile had they considered their business to be providing transportation, not running trains. Someone at Pitney Bowes clearly got the message.

Mobile Marketing: It's About Convenience, Simplicity, and Proximity

Synecore

When I was in school, we were taught to begin any serious analysis, debate, or discussion by first defining terms.