Sat.Oct 10, 2015 - Fri.Oct 16, 2015

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

Sometimes a business product or service can be purchased without much consideration. Often, what’s bought are simple or inexpensive consumables, interchangeable in the mind of the buyer with other products or services in the same category.

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

To Manage Sales You Must Manage Sales Leads


“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

Empathy and Marketing: How to Turn Your B2B Prospects Into People


Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas.

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My Top Content Marketing Predictions For 2016

Marketing Insider Group

Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about.

5 Stages of a Pipeline Marketer on the Road to Marketing Heroism


Becoming an expert B2B marketer doesn’t happen overnight. Marketing departments are realizing that small steps toward an ultimate goal are much easier to achieve than a complete system overhaul. These stages describe a marketing team’s progression from Traditional Marketing to Pipeline Marketing.

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Digital Marketers Continue to Seek Ways to Rise Above the Crowd [Interview]

KoMarketing Associates

In a report published by in September titled, “Content Marketing Reimagined: How Brands Can Earn Attention in 2015,” research showed that marketers are increasing their digital budgets to accommodate growing media consumption. We had an opportunity to interview Elliott Brown of

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Infographic: Influencer Marketing Survey

Onalytica B2B

This October 2015 survey highlights findings from Onalytica’s focus groups and consultations with 100 Marketing Directors, Heads of Social Media, Communication & PR Professionals.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 Tips To Rock Your Content Marketing With A Small Team

Marketing Insider Group

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case.

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Using Marketing Analytics and Data to Understand Your Audience


Marketers have become experts at gathering analytical data of lead information. They know how, when, and where to get data and even how to coax reluctant potential leads into sharing data they’re trying to safeguard.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

I’ve always loved magazines—most of us do, right? There’s something about scanning the headlines on the newsstand that I still enjoy, especially before getting on a plane or even when I’m killing time between meetings.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Can Be Set It And Forget It.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Marketing’s Leadership Role in Driving Revenue

Marketing Insider Group

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen?

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3 Steps Towards Utilizing Big Data for Better Lead Generation


Fifty years ago, if your parents or grandparents needed a product, they would visit a local store, where the shop owner would likely walk the aisles with them and talk to them. The conversation wouldn’t likely be restricted to the item to be purchased.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income.

B2B Data-Driven Marketing: What You Need to Know Today


Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Top 9 Ways To Increase Your Reach With Paid Social

Marketing Insider Group

In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. How can you get more eyeballs and reach for your social media content?

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Unveiling The Pipeline Marketing Technology Stack


In the January 2015 iteration of ChiefMarTec’s marketing technology landscape , Scott Brinker identified 1,876 companies -- up from 947 companies the year before (and I’m sure there’s hundreds, if not thousands, more today).

Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

Register a domain name for every event on your calendar


Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than 1LIlaan or to remember.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

3 Ways to Strengthen Company Culture Via Onboarding


I’ve written about the importance of onboarding new employees before.

Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking


Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone.

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How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time.

Two reasons to invest in online business video production


To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.