Sat.Oct 10, 2015 - Fri.Oct 16, 2015

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

Sometimes a business product or service can be purchased without much consideration. Often, what’s bought are simple or inexpensive consumables, interchangeable in the mind of the buyer with other products or services in the same category.

To Manage Sales You Must Manage Sales Leads

ViewPoint

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

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Empathy and Marketing: How to Turn Your B2B Prospects Into People

Webbiquity

Guest post by Brooke Cade. Social media has changed the way we interact with each other. Not only on a personal level, but also of course in business.

The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe

KoMarketing Associates

This past week, members of our team participated in U.S. Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas.

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5 Stages of a Pipeline Marketer on the Road to Marketing Heroism

bizible

Becoming an expert B2B marketer doesn’t happen overnight. Marketing departments are realizing that small steps toward an ultimate goal are much easier to achieve than a complete system overhaul. These stages describe a marketing team’s progression from Traditional Marketing to Pipeline Marketing.

MQL 276

My Top Content Marketing Predictions For 2016

Marketing Insider Group

Well it’s that time of year again. Yes, it’s my birthday today! But that’s not what I’m going to write about.

Content Marketing Requires the Mindset of a Publisher

Sales Engine

I’ve always loved magazines—most of us do, right? There’s something about scanning the headlines on the newsstand that I still enjoy, especially before getting on a plane or even when I’m killing time between meetings.

CMOs: Stop Believing These Digital Marketing Myths

Crimson Marketing

There are many myths surrounding digital marketing solutions. It’s rare to find a CMO in the digital trenches with a full understanding of what works and what doesn’t. . Let’s review these 15 digital marketing myths and their corresponding truths: 1. SEO Can Be Set It And Forget It.

SEM 236

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income.

4 Tips To Rock Your Content Marketing With A Small Team

Marketing Insider Group

Content marketing strategy for startups and medium sized companies might not always seem manageable, especially in terms of scaling. But this doesn’t have to be the case.

B2B Data-Driven Marketing: What You Need to Know Today

Biznology

Our latest webinar was presented by Ruth Stevens. If you’re selling to business buyers, data about your customers and prospects is essential to success. But for many marketers, thinking about data is a chore—or a bore. Even with the data on hand, many marketers are unsure of what to do with it.

B to B 225

Unveiling The Pipeline Marketing Technology Stack

bizible

In the January 2015 iteration of ChiefMarTec’s marketing technology landscape , Scott Brinker identified 1,876 companies -- up from 947 companies the year before (and I’m sure there’s hundreds, if not thousands, more today).

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Content Strategy 101 - Creating Content with a Purpose

Tomorrow People

Everyone wants their content to be seen, but if your content strategy is lacking purpose then are you creating content just for the sake of it

Marketing’s Leadership Role in Driving Revenue

Marketing Insider Group

Marketing executives must walk a fine line between building pipeline, meeting revenue expectations, managing customer experience, delivering new prospects and building and maintaining a productive team with the proper skill set. What does it take to make it all happen?

Stats 252

Register a domain name for every event on your calendar

Biznology

Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than bit.ly/1LIlaan 1LIlaan or www.capcitybrew.com/arlington.php to remember.

Domain 223

Industrial Marketing Plan: A 3-Phase Approach

Industrial Marketing Today

As we go deeper into Q4 with the holidays right around the corner, most industrial companies start to think about their industrial marketing plan for next year. As an industrial marketing consultant, I’m often asked by clients the best way to approach this important planning task.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why B2B Marketers Shouldn’t be Concerned about Mobile Ad Blocking

bizible

Ad blocking is the process of removing ads (usually display ads or popups) from websites. This is done through a browser extension or more recently, an app installed on a phone.

Mobile 208

The Top 9 Ways To Increase Your Reach With Paid Social

Marketing Insider Group

In recent years, organic reach for top social networks has consistently declined. For marketers this is bad news, and it’s one of the top challenges that’s keeping us up at night. How can you get more eyeballs and reach for your social media content?

Social 235

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason.

Online 215

How to Optimize the Customer Experience With Behavioral Data (with Scott Sanborn, Lending Club COO & CMO)

Crimson Marketing

By using powerful marketing technology (martech) software, like Hadoop, data from disparate sources can be aggregated and analyzed in near real time.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Matt Heinz: Social Media Integration is Key to Its Business Success

Modern Marketing

Matt Heinz of Heinz Marketing shares his thoughts on social marketing in the following video. Social media marketing will continue to become more important to businesses as it become more integrated into the business.

Why Google Search Trends Can Show You What Your Audience Is Looking For

Tomorrow People

Three smart ways to make Google search trends your ultimate customer research tool kit.

ISIS: a case study for smart brand building

Biznology

Few recognize “ISIS” as a successful brand, but it is. We just see their despicable beheadings, destruction of ancient ruins in Palmyra, and all the other grotesque forms of brutality and violent extremism they display.

Case Study: Getting Results with Social Media Marketing

B2B Marketing Traction

Still on the fence about social media marketing? Here are actual results one of our clients got when we added social media to their marketing mix. In June of last year, I worked with one of my clients to improve their marketing.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!