Sat.Jul 23, 2011 - Fri.Jul 29, 2011

Trending Sources

The New Social Buyer Ecosystem

Tony Zambito

Image via Wikipedia. From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    The pace in 2011 has noticeably quickened. 

How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

McKinsey recently learned a difficult lesson about what happens when the world takes your thought leadership marketing seriously—and when you lack the ability to respond in the moment through social media.

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?

The Perils of Corporate-Personal Twitter Names

B2B Memes

In a post today on The Wall , Tom Callow addressed the tricky question of ownership of journalists’ Twitter accounts. If employees use a Twitter ID that combines their names with those of their employers’ brands, whose account is it?

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

Web Presence Optimization, Reloaded

Webbiquity

As online strategy increasingly is business strategy , web presence optimization (dominating the search results for your name and unique tagline) is now more important than ever. So I figured it was time to update my inaugural post on this blog, What is Webbiquity?

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics.

Blogging, social media use skyrocketing at universities

grow - Practical Marketing Solutions

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 companies and fast-growing Inc.

Tips on Blog Post Optimization

Writing on the Web

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as well-written for your readers’ interests ? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A History of Dreamforce [Infographic] #DF11

Modern Marketing

by Joe Chernov | Tweet this There are few skills I value more than speed. If I were a gambler, I’d put my money on the “fast and good enough&# tandem over team “slow and perfect&# every time. But once in a while you need both speed and accuracy.

TV Really Is Easier to Measure than Social Media

Digital B2B Marketing

KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. Social media proponents responded, defending social media’s measurability and highlight the data social media provides.

Social media feedback as customer prophecy

grow - Practical Marketing Solutions

My wife and I decided to celebrate for no particular reason at a favorite restaurant. When my wife went to the restroom, I checked-in on Foursquare to pass the time. When I “checked in” to this location, I was surprised and delighted to see a review from one of my best friends pop up on my screen.

Marketing Tools and Technology – How Does A Marketer Decide?

B2B Marketing Insider

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. .

Tools 63

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Email Productivity Tips for Marketers

The Effective Marketer

A recent article on LifeHacker talks about tips to get faster email responses. They talk about: Write shorter emails. Write fewer emails. Ask for a response. Start with a deadline. Only email one person at a time.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that.

The social media numbers game. A {growtoon}.

grow - Practical Marketing Solutions

Proud to intoduce Kacy Maxwell of Nashville as our newest {grow}toonist. Together with Joey Strawn, I’ve got the best one-two cartoon punch on the blogosphere. Well, perhaps they are the ONLY social media cartoonists on the blogosphere, but who’s counting?

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Let’s briefly take a deeper dive into each destination channel.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Benchmark your digital marketing activity

The B2B Research Blog

Have you ever wondered how other B2B marketers spend their digital marketing budgets? Where they invest the greatest amount of time? And how effective they feel different digital activities are? I certainly have so when Omobono and The Marketing Society asked Circle Research to survey B2B marketers and establish how they behave in relation to digital, we jumped at the chance.

No Respect. Social Media Marketing Not a Top Executive Priority?

The ROI Guy

Although social media marketing is popular amongst marketers, with 80% of companies with at least 100 employees using social networks for marketing this year, it’s still not a top strategic priority.

The Great Ghost Post Scandal

grow - Practical Marketing Solutions

I recently had an experience here on {grow} that sickened me. I feel betrayed and I think it illustrates another example of the whacked-out ethical approaches in our business as SEO-seekers search for the Almighty Backlink.

Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.

NuSpark

Been thinking about content marketing again and after some recent engagements with some clients, I thought I’d better shed some light on some important considerations as a further understanding of what content marketing is and how it is deployed. From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Via your landing page. Let’s briefly take a deeper dive into each destination channel.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

7 Ways to Write Super Catchy Headlines

Hubspot

This is a guest post by Marissa Lowman. Headlines are the lifeblood of web and landing pages. Ever since the tag was invented, they’ve been the most important copy on a page…making or breaking the story or idea being communicated.

Blogger’s Block: Writing Tips to Get “Unstuck”

Writing on the Web

What do you do when you’re stuck and can’t write on your blog? Here are some blog writing tips. I diagrammed them out. It’s the rainy season here in Mexico – a great time to do a lot of reading and writing.

Three reasons B2B marketers should care about sustainability

The B2B Research Blog

In the latest in my series of interviews with today’s leading business thinkers I spoke with Thomas Jelley, Corporate Citizenship Manager at support services giant Sodexo. But why, you may wonder, is a B2B marketing research agency like Circle talking about sustainability. Isn’t that the preserve of a niche team within corporations and NGOs? . Well, no.

The Impact of M&A on the Marketing Automation Industry

Modern Marketing

by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. A CEO, Wilson learned, does only three things: He or she sets/communicates the company’s vision and strategy. He or she hires/retains the best talent.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The Tao of Twitter in Action

grow - Practical Marketing Solutions

I knew my book The Tao of Twitter could help a lot of people de-mystify Twitter but I never expected the out-pouring of praise and connection that has occurred with the book. This week, I received a very touching gesture from somebody following the path.

Google+ to Launch Business Profiles with Analytics in Q3

Hubspot

According to VentureBeat , busineses looking to leverage the Google+ networks have a few more months to wait. When Google+ first launched, some businesses used personal profiles to create business profile pages, but Google quick shut them down, and it seems they had a few reasons for doing so.

Where to Find B2B Sales Leads

Great B2B Marketing

The need for fresh sales leads gives a recurring headache to B2B companies and the competition for prospects is only going to get fiercer. The key to success is to constantly supplement your existing lead generation efforts with new sources. A well-crafted lead plan will allow you to get the bulk of your leads from old reliable programs while you set aside 5-10 percent of the budget to test new sources. Over the next three weeks I’ll give you a couple of dozen lead generation sources to consider.