Marketing Insider Group

FEBRUARY 16, 2018

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […]. The post Weekend Reading: “Do Good” By Anne Bahr Thompson appeared first on Marketing Insider Group. Marketing Strategy

Podcast 258

Podcast Brand Branding Companies 258

B2B Lead Generation

FEBRUARY 12, 2018

Most of us are solving sales and marketing problems. But instead, we need focus on solving customer buying problems with empathy. Because buying is harder today than ever been. You need to think about what your customer is thinking/feeling.

Research 250

Research Buy Buyer Personas Persona 250

KoMarketing Associates

FEBRUARY 12, 2018

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year. Thirty-six percent claimed that they predict that it will increase by up to 10 percent.

Budget 247

Budget SEM B2B Demand Generation 247

Webbiquity

FEBRUARY 12, 2018

Okay, so spring may not be here quite yet. But even though Punxsutawney Phil has predicted six more weeks of winter, sunnier days are on the way.

Stats 243

Stats Statistics Trends Conversion Rate 243

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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

SMB

Modern Marketing

FEBRUARY 15, 2018

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

Segmentation 343

Segmentation Customer Government Opinions 343

bizible

FEBRUARY 12, 2018

It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

Aggregator 208

Aggregator Domain Analytics B2B 208

Webbiquity

FEBRUARY 15, 2018

Guest post by Jess Andriani. Back in the golden days of TV and radio, businesses raced to craft the most interesting TV commercials and radio advertisements to attract more customers.

Channel 236

Channel Best SMS Business 236

Modern B2B Marketing

FEBRUARY 15, 2018

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment?

Work 203

Work Creative Marketo Relationship 203

Modern Marketing

FEBRUARY 16, 2018

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without.

Process 282

Process Business Content Marketing Content 282

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The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Government

KoMarketing Associates

FEBRUARY 15, 2018

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience.

Automation 191

Automation B2B Permission Insert 191

Webbiquity

FEBRUARY 13, 2018

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Social Media 228

Social Media Stats Media Social 228

Marketing Insider Group

FEBRUARY 12, 2018

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader. Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […].

Analytics 190

Analytics Industry Positioning Rate 190

Biznology

FEBRUARY 15, 2018

Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising.

Promotion 188

Promotion Product Merchandising Comparison 188

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Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Industry

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria.

Ads 191

Ads Facebook Webcast Video 191

The Point

FEBRUARY 14, 2018

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

Paper 183

Paper Develop Best Practice Demand Generation 183

Marketing Insider Group

FEBRUARY 12, 2018

In 1942, Fiorello La Guardia, the mayor of New York, organized a sudden citywide raid. All at once, he sent his police officers throughout the boroughs. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […]. The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. Marketing Strategy

Storytelling 185

Storytelling Product Organic Organization 185

Act-On

FEBRUARY 14, 2018

Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10 marketing lessons we learned from Dave Grohl. Corporate

Marketing 181

Marketing 181

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Account-Based Marketing is a strategy, not a solution.

Account Based Marketing

KoMarketing Associates

FEBRUARY 14, 2018

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Katana recently wanted to determine how marketers’ use of data was helping their efforts to achieve top objectives. Researchers conducted a survey of B2B marketers to better understand their first-party data collection methods, management, and implementation.

Banner 190

Banner Survey Media Plan Mobile 190

Biznology

FEBRUARY 12, 2018

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues.

A/B 175

A/B Test Email Question 175

Marketing Insider Group

FEBRUARY 13, 2018

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership? And When You Should Use It? appeared first on Marketing Insider Group. Content Marketing

Demand 184

Demand Audience Experience Content Marketing 184

Modern Marketing

FEBRUARY 13, 2018

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.

Experience 247

Experience Customer Psychographic Guidelines 247

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In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Sales

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. Trusted Media Brands recently conducted the “Digital Video Outlook: Is Branded Video the New Pre-Roll?” survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video.

Survey 180

Survey Budget Advertisement Advertising 180

Contently

FEBRUARY 16, 2018

Tell someone to write a poem, and chances are they’ll freeze up. Tell someone to write a haiku, however, and we bet they’ll bang one out in less than 10 minutes. The reason: Constraints unleash our creativity. But how can you translate that to the complex world of content marketing?

Funnel 171

Funnel Storytelling Classified Small Business 171

Marketing Insider Group

FEBRUARY 13, 2018

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group. Content Marketing

Experience 168

Experience Customer Mobile Tools 168

Influitive b2b

FEBRUARY 16, 2018

Every company knows that keeping customers happy leads to higher retention rates and up-sell opportunities. Increasing customer loyalty often falls on the customer success team. However, many brands don’t realize the value this department has to build long-term growth. Creating an amazing experience often turns customers into advocates. These happy users will promote your product.

Customer 168

Customer Loyalty Promotion Rate 168

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

If you are considering implementing account-based marketing, chances are you have also explored technology options. The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. Whether you've never implemented ABM, or tried before but felt unsuccessful, you can get started in the right direction. You will even be able to take advantage of the data you have coming in to utilize ABM across your entire cycle.

Account Based Marketing

Biznology

FEBRUARY 16, 2018

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans.

Positioning 159

Positioning Blasts Studies Paper 159

Contently

FEBRUARY 12, 2018

I was a wide-eyed, frizzy-haired 25-year-old when I first got the offer of a lifetime: to be in charge of content for a small tech company called Contently. When I asked my new boss for direction, he pointed to the freshly painted mural on the office wall.

Storytelling 171

Storytelling Content Marketing Rate Content 171

Marketing Insider Group

FEBRUARY 14, 2018

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. […].

Lead Generation 167

Lead Generation Strategy Generation Lead 167