When segmenting customers, don’t forget your silent majority
Oracle
FEBRUARY 15, 2018
Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions. To counter what he felt was a biased media, he appealed to them to emerge from the shadows and vocalize their support for his administration’s Vietnam War policy. He wasn’t the first to use the expression.
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