Sat.Feb 10, 2018 - Fri.Feb 16, 2018

How to Create Professional B2B Videos Using a Smartphone


“In 2016 the average number of videos produced annually was 29. In 2017 the average number of videos produced annually was 38+.” ” Demand Metric Report. Despite video being in such high demand, and becoming the preferred B2B buyer content type, marketers still feel overwhelmed, and underprepared to meet the demand.

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Weekend Reading: “Do Good” By Anne Bahr Thompson

Marketing Insider Group

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […]. The post Weekend Reading: “Do Good” By Anne Bahr Thompson appeared first on Marketing Insider Group. Marketing Strategy

10 Women in Technology Speakers to Keynote Your Event

Type A Communications

February 13, 2018 by Carla Johnson Last month I wrote the first in a series of blogs about why and how we need to bring more women onto the main stage at events.

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When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

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A Spectacular Springtime of Stats, Facts, and Insights About Digital Marketing


Okay, so spring may not be here quite yet. But even though Punxsutawney Phil has predicted six more weeks of winter, sunnier days are on the way.

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Why Marketers Aren’t Using Prescriptive Analytics (But Should Be)

Marketing Insider Group

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader. Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […].

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

5 Ways to Wow and Boost Conversions with Creative Video Experiences


Ebooks, blog posts, and written content are important in a marketing strategy, but it’s hard to generate a real emotional connection and emotional response with those content formats. Video, on the other hand, gives you that exact opportunity.

Nine Social Media Marketing Stats You Can Use


According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

Why Storytelling Is the Secret Weapon for Great Product Marketing

Marketing Insider Group

In 1942, Fiorello La Guardia, the mayor of New York, organized a sudden citywide raid. All at once, he sent his police officers throughout the boroughs. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […]. The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. Marketing Strategy

5 Things Marketers Need to Know When Working With Their Legal Team

Modern B2B Marketing

If you are a marketer, you probably think of yourself as a creative person, and when you think legal, maybe you think…not so creative. But is this a fair assessment?

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Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How We Took $30 And Created A Killer Valentine’s Day Campaign!


Emails aren’t READ, Videos are VIEWED, from all of us at Vidyard – Happy Valentines Day to you!

Influencer marketing is fully integrating with social media marketing strategy


I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting.

Why Less Is More for Customer Experience in 2018

Marketing Insider Group

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group. Content Marketing

New research: Empathy and solving buying problems

B2B Lead Generation Blog

Most of us are solving sales and marketing problems. But instead, we need focus on solving customer buying problems with empathy. Because buying is harder today than ever been. You need to think about what your customer is thinking/feeling.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

3 steps to defining customer experience

Modern Marketing

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.

Six Steps to Transform Curiosity into B2B Marketing Results


It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. […].

3 Fundamental Factors Predicting Your Marketing Automation Success


In this Rethink Marketing Podcast interview, Phil Bosley from Tactical Marketing outlines the Fundamental 3 factors predicting your marketing automation success. Read on or listen to the podcast to learn more.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Interview with Tiffani Bova

Onalytica B2B

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Location: Los Angeles, California. Bio: Tiffani Bova is the global customer growth and innovation evangelist at Salesforce.

The Great Content Deluge: Are Audiences Oversaturated in Content?


“How to create an endless backlog of content.”. Five tips for creating more blog content.”. Never run out of content ideas again.”. We’ve all seen blog titles like these.

5 Lead Generation Tactics That Are Replacing The Cold Call

Marketing Insider Group

Cold calling is joining the ranks of 8-track tape players and Palm Pilots: It’s clunky, it’s outdated, and it’s ready to be put out to pasture. Ten years ago, reaching a prospect was possible after 3.68 cold calls. That number of attempts has jumped up to eight. Is it any surprise that 44 percent of […]. The post 5 Lead Generation Tactics That Are Replacing The Cold Call appeared first on Marketing Insider Group. Sales Alignment

Having Trouble Expanding Outside of Your Locale? Here’s What to Do

Navigate the Channel

Having relatively easy access to the global audience is a terrible temptation. Many companies try to expand before they are ready or expand too quickly. However, there is simply too much business outside of the local area to ignore.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

3 Ways CMOs Can Prepare Against Data Breaches


Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan that’s done well, in fact, can even be its own marketing opportunity. Here are three ways marketers can harness their data preparedness. Privacy and cybersecurity

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The Greatest Content Marketers Have These 5 Qualities


What exactly makes a content marketer truly great? Are they born that way and simply destined for content marketing stardom?

New Research: Boost Organic Growth From Current Customers

Marketing Insider Group

CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […]. The post New Research: Boost Organic Growth From Current Customers appeared first on Marketing Insider Group.

The Building Blocks for a Killer Marketing Plan in 2018

Navigate the Channel

2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.