Sat.Feb 10, 2018 - Fri.Feb 16, 2018

New research: Empathy and solving buying problems

B2B Lead Generation

Most of us are solving sales and marketing problems. But instead, we need focus on solving customer buying problems with empathy. Because buying is harder today than ever been. You need to think about what your customer is thinking/feeling.

When segmenting customers, don’t forget your silent majority

Modern Marketing

Richard Nixon popularized the expression, the silent majority , when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions.

Weekend Reading: “Do Good” By Anne Bahr Thompson

Marketing Insider Group

For the 162nd episode of The Marketing Book Podcast, I interviewed Anne Bahr Thompson, author of Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit. For many businesses, success comes in unexpected ways. Toms grew into a $600 million company by giving away 35 million pair of shoes. Patagonia’s profits have climbed year […]. The post Weekend Reading: “Do Good” By Anne Bahr Thompson appeared first on Marketing Insider Group. Marketing Strategy

70% of B2B Marketers to Increase DemandGen Budget in 2018

KoMarketing Associates

As B2B marketers look ahead to the remainder of 2018, new research suggests that they are shifting their focus to demand generation. Recently, DemandGen Report conducted its “2018 Demand Generation Benchmark Survey Report” to gauge how B2B marketers intend to utilize their budget over the coming months. Approximately 70 percent of respondents said that they expect their demand gen budgets to grow this year. Thirty-six percent claimed that they predict that it will increase by up to 10 percent.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A Spectacular Springtime of Stats, Facts, and Insights About Digital Marketing

Webbiquity

Okay, so spring may not be here quite yet. But even though Punxsutawney Phil has predicted six more weeks of winter, sunnier days are on the way.

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More Trending

Why Marketers Aren’t Using Prescriptive Analytics (But Should Be)

Marketing Insider Group

Predictive analytics fuel growth. Research shows, B2B marketers that use predictive analytics to develop their marketing strategies are 2.9 times more likely to experience above industry average revenue growth rates. Their organizations are 2.1 times more likely to be positioned as an industry leader. Prescriptive analytics defines it. By 2015, the vast majority of B2B marketers, about […].

People Don’t Read Your White Papers. Who Cares?

The Point

New marketing technologies like Uberflip make it increasingly easy to track content consumption beyond just clicks and downloads.

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How to Choose the Best Digital Channels for Your Business [Infographic]

Webbiquity

Guest post by Jess Andriani. Back in the golden days of TV and radio, businesses raced to craft the most interesting TV commercials and radio advertisements to attract more customers.

Six Steps to Transform Curiosity into B2B Marketing Results

bizible

It’s 8:00 AM on Monday morning. An employee of yours sits at their desk drinking coffee and going through emails. They get curious about an eBook and the latest inbound campaign.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What Is Thought Leadership? And When You Should Use It?

Marketing Insider Group

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]. The post What Is Thought Leadership? And When You Should Use It? appeared first on Marketing Insider Group. Content Marketing

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How promotional products fit in with the modern consumer

Biznology

Advertisers have a challenging job of increasing recall and improving resonance with consumers. That is where promotional products, branded gifts, and giveaways shine. Perhaps that is why promotional products have stood the test of time through the technological advances in advertising.

Nine Social Media Marketing Stats You Can Use

Webbiquity

According to Google Trends, social media marketing as a topic if search interest recently turned nine years old (or is about to turn 11 years old, depending on when you place its origin). Facebook was opened up to the public in 2006. Twitter emerged at the SXSW conference in March 2007.

4-Step Content Marketing Process to Grow Your Business

Modern Marketing

Content marketing, which was a mere buzzword several years ago, is now one of the most popular and effective online marketing strategies today, and rightfully so, as these stats are hard to ignore: Small businesses with blogs get 126% more lead growth than small businesses without.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

When Shouldn’t You Automate B2B Marketing?

KoMarketing Associates

We have discussed marketing automation on the KoMarketing blog and industry news section several times, including speaking to how important it is , how to create content around it , and why so many marketers still use it as it improves performance. Even though marketing automation can be an effective way to reach more customers faster, there are some times where it doesn’t make sense and can actually cause a poor customer experience.

A/B testing your email marketing

Biznology

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues.

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Why Storytelling Is the Secret Weapon for Great Product Marketing

Marketing Insider Group

In 1942, Fiorello La Guardia, the mayor of New York, organized a sudden citywide raid. All at once, he sent his police officers throughout the boroughs. They busted into bars, lounges, gambling parlors, and clubs to confiscate some specific items that La Guardia was after. And then the mayor ceremoniously destroyed these items. With a […]. The post Why Storytelling Is the Secret Weapon for Great Product Marketing appeared first on Marketing Insider Group. Marketing Strategy

3 steps to defining customer experience

Modern Marketing

2017 was the year that brands truly embraced ‘experience’, with Customer Experience, User Experience and even Brand Experience all becoming common terms within both the marketing and tech industries.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. Facebook’s current 2.07 billion active monthly user base grew 16 percent in 2017 from the year prior, according to Zephoria.

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10 Marketing Lessons Inspired by Musician Dave Grohl

Act-On

Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10 marketing lessons we learned from Dave Grohl. Corporate

Lessons from one year of Instagram stories

Biznology

As we look back on the first year of Instagram stories, there are lessons we can learn that we can apply to our immediate social media and content marketing plans.

Why Less Is More for Customer Experience in 2018

Marketing Insider Group

CMOs and marketing managers today have tough choices to make when it comes to deciding which tools to use to improve customer experience. In 2018, there are an unprecedented number of techniques to take advantage of, from augmented reality mobile apps, to mind blowing experiential marketing with tools like 3D projection mapping and even a […]. The post Why Less Is More for Customer Experience in 2018 appeared first on Marketing Insider Group. Content Marketing

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketers Continue to Use First-Party Data for Retargeting Purposes

KoMarketing Associates

Marketers now turn to data and analytics to get a clearer picture of their target audience, but how are they integrating this information into their overall strategy? Katana recently wanted to determine how marketers’ use of data was helping their efforts to achieve top objectives. Researchers conducted a survey of B2B marketers to better understand their first-party data collection methods, management, and implementation.

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The Great Content Deluge: Are Audiences Oversaturated in Content?

ScribbleLive

“How to create an endless backlog of content.”. Five tips for creating more blog content.”. Never run out of content ideas again.”. We’ve all seen blog titles like these.

Interview with Tiffani Bova

Onalytica B2B

Tiffani Bova – Sales Strategist | Growth Advisor | Change Agent at Salesforce. Key Topics: Sales, Marketing, Customer Experience. Location: Los Angeles, California. Bio: Tiffani Bova is the global customer growth and innovation evangelist at Salesforce.

10 B2B Lead Generation Strategies for 2018

Marketing Insider Group

Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. […].

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.