Sat.Jan 30, 2016 - Fri.Feb 05, 2016

The Difference Between B2C and B2B Content Marketing

Marketing Insider Group

A huge chunk of what I talk about relates to content marketing. I talk about how to create it, how to optimize it, and how to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is because, despite sharing a […]. The post The Difference Between B2C and B2B Content Marketing appeared first on Marketing Insider Group. Content Marketing

B2C 223

A Visual Guide to the Industry’s Best Branding and Marketing Campaigns

Oracle

The world, in case you didn't notice, has moved well beyond "just email" when it comes to digital marketing. Organizations today are using sophisticated, multi-faceted and cohesive digital communications to build brands and create and foster seamless customer experiences across channels and touch points. As visual proof to this, I am pleased and proud to present Oracle Marketing Cloud’s first ever Japan/Asia Pacific LookBook.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 Essential Components of a Persona Profile

Tomorrow People

Creating personas is a powerful way to build the audience understanding every marketing department needs for success. Find out how to get it right with these 5 essential components

How many leads do you actually need from marketing?

Sales Engine

Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? Of course, the number of leads that you need to increase your revenue is highly variable based on the deal size, cycle time and closing rates.

MQL 153

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

8 Tips on Creating Content to Be Shared on Social Media

Marketing Insider Group

Every entrepreneur, blogger, and website owner is aware of the importance of social media content strategy. If you don’t make yourself visible for a greater audience, you won’t reap the benefits of your online presence. Without superb content, you won’t promote your brand in a good way. You realize you need high-quality articles, blog posts, […]. The post 8 Tips on Creating Content to Be Shared on Social Media appeared first on Marketing Insider Group. Content Marketing

More Trending

The Missing Ingredient for Sales Coaching

Avitage

There is a generally high desire for sales coaching in B2B selling. Most managers and reps know it’s important. Done well, coaching can make a significant difference to rep and manager performance and success. Financially, everyone has a lot at stake. To be successful sales people need: Knowledge and information (including sales strategy and process), Skills and techniques, Conversations and messages These inputs enable sale people to know What to do, What to say, How to say it.

How many leads do you actually need from marketing?

Sales Engine

Since it’s become more difficult for sales people to get in front of prospects, many B2B companies are relying heavily on content marketing to supply top-of-the-funnel leads that can be converted into closed business. But how do they know if those marketing efforts are having impact on the bottom line? Of course, the number of leads that you need to increase your revenue is highly variable based on the deal size, cycle time and closing rates.

MQL 120

9 Ways To Improve Your Content Marketing SEO Ranking

Marketing Insider Group

Content marketing for SEO ranking is still a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing 2015: Benchmarks, Budgets, and Trends, 62% […]. The post 9 Ways To Improve Your Content Marketing SEO Ranking appeared first on Marketing Insider Group. Content Marketing

SEO 155

Are All Email Unsubscribe Services Created Equal?

Oracle

I am sure that from time to time, all of us have been tempted to try out one of the many “unsubscribe” services out there, in a desperate attempt to get a handle on our out of control Inboxes. There are several of these services that float around out there. I find it strange the way these services can just about “go viral” with a mention in an article or a video.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why is economic news always interpreted as bad news?

Biznology

I just read an article on how awful it is for the US that oil prices are dropping. To be fair, this article is much more even-handed that the normal “sky is falling” stuff that I am accustomed to seeing. But it still brings to mind a question for me: “Why is US economic news always bad?” ” Now, perhaps this is a worldwide phenomenon, but I live in the US, so I will restrict my commentary to what I know. I am no expert on the economy–far from it.

Using Facebook for B2B Lead Generation

Sales Engine

The first rule in content marketing is to distribute content where your target audience is. Okay, the first rule is really to create great, relevant content that adds value, but getting it in front of the right people is right up there —if no one is reading it, it’s pretty much a waste. Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there.

Pepsi Exec Believes Marketing Has An Advertising Problem

Marketing Insider Group

Marketing has an advertising problem? The phrases digital marketing and advertising should be dumped. Ads are useless, polluting content. Traditional agency models are going to break. And the industry needs more disruption and innovation. Those were some of the bold and tough words PepsiCo exec Brad Jakeman had for marketing and agency professionals at the […]. The post Pepsi Exec Believes Marketing Has An Advertising Problem appeared first on Marketing Insider Group. Marketing Strategy

What CMOs Can Learn From Two Super Bowl Legends

Oracle

Not sure if you heard or not but there is apparently some professional football game this coming Sunday. The Panthers of Carolina are squaring off against the Broncos of Denver for the right to hoist the Lombardi Trophy and proclaim to the world they are the champions of the NFL. Obviously my tongue was planted firmly in my cheek for the whole world, seemingly, is aware that Super Bowl 50 is this coming Sunday.

Ethics 149

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Lead With Customer-Focused Content

Tony Zambito

by Creative Stall. The explosion of content in the digital world is an unprecedented phenomenon just a few could have predicted twenty-five years ago. Content is ubiquitous in all phases of life and in business. In fact, it is getting harder and harder to find a slice of time where content is not invading precious personal or business space. The voluminous nature of marketing and sales content is making it harder for organizations to get through to customers and potential customers today.

It’s More Than a Job – 3 Ways to Maximize Internships

ANNUITAS

For the students out there…with summer slowly approaching, you know what time it is. It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship.

Publish or Perish: A CMO Roadmap For Content Marketing Success [Research]

Marketing Insider Group

Publishing is no longer an option but essential to the growth and content marketing success of any organization, according to the new report “Publish or Perish: A CMO Roadmap for Managing, Systematizing and Optimizing the Marketing Content Supply Chain,” which Forbes CMO Practice released earlier last month. 96% of the 380 marketing executives surveyed agree […]. The post Publish or Perish: A CMO Roadmap For Content Marketing Success [Research] appeared first on Marketing Insider Group.

Here’s a Story: Why Storytelling is Vital to Content Marketing

Oracle

Outdoor retailer REI recently released a new online video, Trail Angel, as part of their ongoing Every Trail Connects series. Marketers know that as video consumption continues to grow among consumers, especially on mobile devices, telling stories through video is one of the best ways to connect with those consumers. Using video for storytelling is very different from showcasing your products in a video. It’s also different from customer testimonial videos.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

When Do Marketers Decide To Implement Marketing Attribution? What The Data Tells Us

bizible

When do marketers start investing in marketing attribution? This is a question I’m curious of because at a certain point, marketing attribution transforms from nice-to-have to need-to-have. At a certain stage, marketers decide they need to observe the connection between marketing and sales. They want to learn what marketing spend is having the biggest impact on the bottom line. But when do marketers begin solving this problem and implementing marketing attribution?

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies show that up to 25% of web site projects fail and 30% are over budget. But, don’t worry, there is a solution! When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site owner needs and translate those needs into specifications that web developers (the techies!) can use effectively.

Sites 107

Why Content Marketing Needs a Balance of Art + Science

Marketing Insider Group

The content marketing definition that has probably been quoted about a thousand times comes from The Content Marketing Institute. It has been quoted this many times for a good reason. Content Marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target […]. The post Why Content Marketing Needs a Balance of Art + Science appeared first on Marketing Insider Group.

The most important questions to make your marketing work

Biznology

Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. But most marketing plans follow a fairly straightforward path that depends on developing high-quality content and getting that content in front of customers on mobile, search, and social channels. Sure, other avenues exist (and are well-worth exploring for your brand and business ).

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Miss This One Thing & B2B Marketers Will Never Demonstrate ROI

KoMarketing Associates

Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. I understand their skepticism. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 152

9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution

bizible

Marketing is usually the department raving over the prodigious effectiveness of B2B marketing attribution. Its multi-touch capabilities that track campaigns and buyers journeys from beginning to end are all the rage in the B2B marketing space. But pop over to the next department and see what the sales team thinks of B2B marketing attribution. How does attribution change how the sales team sells?

6 Important Features Every Content Marketing Site Should Have

Marketing Insider Group

For some reason, website design always seems to be the forgotten red-headed stepchild of content marketing. We see brands exasperate budgets on creating amazing content and distributing it to all the right channels, only to drive their traffic back to a website that hasn’t been updated since 1999. The truth is, you can create the best […]. The post 6 Important Features Every Content Marketing Site Should Have appeared first on Marketing Insider Group. Content Marketing

Sites 121

How to earn customer loyalty in the age of chat

Biznology

“You’ve just become my favorite airline.” Any business that succeeds in getting a customer to declare love for its brand has just converted an ordinary customer into a loyal customer. As any observer of Super Bowl Sunday knows, brands put a great deal of effort and expense into customer acquisition strategies. But another way to increase profit is to develop a smart and strategic plan for converting ordinary customers into loyal advocates.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.