Sat.Dec 11, 2021 - Fri.Dec 17, 2021

10 B2B Marketing Trends to Watch in 2022

Biznology

The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.

Trends 166

How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Green Lead's B2B

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content, and comparing options online.

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Report: Marketers Challenged By Customers Looking to Maintain Data Privacy

KoMarketing Associates

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers.

Six Ways Effective Revenue Marketing Can Change Your Business

Webbiquity

Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

What are DAOs (Decentralized Autonomous Organizations)? And Why Should You Care

Biznology

The simplest way to describe DAOs – distributed autonomous organizations – is that they are online communities owned and controlled by their members.

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54% of Marketers Only ‘Somewhat Satisfied’ with Ability to Leverage Data

KoMarketing Associates

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information.

End-of-Year Martech and Business Software Sales

Webbiquity

Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

Just how valuable and in-demand are customer communities to today’s B2B businesses?

Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers.

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Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it.

“The only constant in life is change.”

PureB2B

In recent years, PureB2B has emerged as the leader in demand generation solutions and has been part of the Demand Science group of business-to-business data and intelligence companies.

35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers.

Resignation, Reset and Renewal: Charting a New Path Forward At Work – Part II

Biznology

This edition is the second of two looking at the implications of what is being referred to in varying degrees as “The Great Resignation” and “The Great Reset.”

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LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

?? ABM Unwrapped | Triblio’s 2021 Year In Review

Triblio

The year in review season is upon us, and I spent over a week’s worth of my 2021 streaming Taylor Swift. Thanks, Spotify Wrapped – I might have slept sounder without that stat. As we head into the end of 2021, Triblio is unwrapping its year in review.

13 Marketing Statistics Summarizing 2021

Sword and the Script

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies.

Transforming Field Marketing into a Must-Have Partner to Sales

xiQ

Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders.

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Battle-Tested B2B Leaders Lean Into Their New Reality

Outreach

As I scan the horizon to anticipate what 2022 has in store for B2B marketing and sales leaders, I keep thinking of the well-known quote, “What doesn’t kill you makes you stronger.”

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

6 Best Managed WordPress Hosting Services (Compared)

Optinmonster

Are you looking for the best managed WordPress hosting service? If you have a large website that sees a lot of traffic, a managed hosting provider is an excellent option for your site.

6 Ways to Privacy-Proof Your Email Program

Litmus

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

9 Questions to Help You Prioritize Content Creation [Template]

Content Marketing Institute

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.

HubSpot Feature Highlight: HubSpot Email Health Dashboard

Marketing Envy

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans.

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

SaaS Quick Ratio: Overview, Calculation, and Growth Measurement

Roketto

SaaS companies are unique creatures in the business world. While some companies rely on large transactions to drive company revenue, SaaS companies are a different animal.

Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases

Litmus

We’re back! It’s that time of the month where we recap the shifts that took place with email client market share last month. Let’s take a look at what happened in November 2021. Top email clients.

Try These Tools To Create Content That Works for Search Engines and Audiences

Content Marketing Institute

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.

6 Ad Tech Trends to Dominate Post-Covid World

readwrite

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

What 2022 Has In Store for Programmatic

33Across

Our CEO, Eric Wheeler, shared his thoughts on what's in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of. The post What 2022 Has In Store for Programmatic appeared first on 33Across. Media Coverage zFeatured Homepage zNews

Use These Copywriting Quotes as Your Guide for Creating Captions

Anyword

The best copywriting quotes act not only to inspire, but to teach. If you are an Anyword user, then you probably know how much we love quotes – they appear as our AI copywriting engine turns out multiple versions of high conversion copy.

Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success

Content Marketing Institute

If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year.