Sat.Dec 11, 2021 - Fri.Dec 17, 2021

10 B2B Marketing Trends to Watch in 2022


The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so.

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How To Use Intent Data To Find In-Market Leads, Podcast featuring Green Leads CEO Mike Farrell

Green Lead's B2B

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content, and comparing options online.

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Report: Marketers Challenged By Customers Looking to Maintain Data Privacy

KoMarketing Associates

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers.

B2B Content Marketing Budgets Set to Grow in 2022 [Research]

Marketing Insider Group

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! The problem now is making sure you secure your spot in that growth and apply it effectively.

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The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Six Ways Effective Revenue Marketing Can Change Your Business


Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

More Trending

54% of Marketers Only ‘Somewhat Satisfied’ with Ability to Leverage Data

KoMarketing Associates

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information.

Help Us Help You: How To Give Writers Constructive Feedback

Marketing Insider Group

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers.

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End-of-Year Martech and Business Software Sales


Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment?

Q&A: How Emburse Effectively Plans Content for its Customer Community


Just how valuable and in-demand are customer communities to today’s B2B businesses?

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it.

9 Questions to Help You Prioritize Content Creation [Template]

Content Marketing Institute

Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.

“The only constant in life is change.”


In recent years, PureB2B has emerged as the leader in demand generation solutions and has been part of the Demand Science group of business-to-business data and intelligence companies.

Resignation, Reset and Renewal: Charting a New Path Forward At Work – Part II


This edition is the second of two looking at the implications of what is being referred to in varying degrees as “The Great Resignation” and “The Great Reset.”

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

35 Best Lead Generation Software & Tools for Targeted Leads


Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers.

Try These Tools To Create Content That Works for Search Engines and Audiences

Content Marketing Institute

Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume.

Transforming Field Marketing into a Must-Have Partner to Sales


Transforming Field Marketing into ABM specialists. Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders.

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13 Marketing Statistics Summarizing 2021

Sword and the Script

73% of respondents are willing to pay more for a product or service from, businesses they trust – and other marketing statistics summarizing 2021. Every year this breaks down the results and covers dozens of marketing surveys and studies.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

6 Ways to Privacy-Proof Your Email Program


Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018.

Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success

Content Marketing Institute

If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year.

What “Marketing Attribution” Really Means and Why It Matters

Full Circle Insights

A recent Google search for “marketing attribution” returned approximately 356,000,000 results. In the broadest sense, marketing attribution is a method to connect campaigns to ROI.

6 Ad Tech Trends to Dominate Post-Covid World


While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

The Brandpoint Guide: Level Up Your Digital Marketing in 2022


Many companies either throttled back or paused their marketing altogether when COVID hit.

3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat

Content Marketing Institute

Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples.

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Building Buyer Trust is All About Consistency.


Many business leaders wonder why their message isn’t resonating with customers. Well, more often than not, it’s because the message is not being delivered consistently.

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6 Best Managed WordPress Hosting Services (Compared)


Are you looking for the best managed WordPress hosting service? If you have a large website that sees a lot of traffic, a managed hosting provider is an excellent option for your site.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Email Client Market Share in November 2021: Mail Privacy Protection (MPP) Adoption Increases


We’re back! It’s that time of the month where we recap the shifts that took place with email client market share last month. Let’s take a look at what happened in November 2021. Top email clients.

HubSpot Feature Highlight: HubSpot Email Health Dashboard

Marketing Envy

Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans.

Simplicity, Data Quality Will Be Focus of Tight 2022 Martech Budgets


With RK Maniyani, Chief Technology Officer, True Influence. Technology is always a major line item in B2B marketing budgets. CMOs are consistently on the lookout for new systems and tools to find and engage their audience.