Sat.Nov 20, 2021 - Fri.Nov 26, 2021

Are you dropping out of the lead nurturing race too soon?

Sales Lead Insights

While salespeople race to close sales from the most promising and qualified short-term prospects that come from sales leads, nearly three-quarters of the B2B leads that convert into sales are ignored. .

Report: Marketers Seeing Customers Spend Less Time Reading Emails

KoMarketing Associates

Marketers have relied on email marketing as a way to reach out to their customers for years. Now, new research suggests that they may want to focus on timing their emails more precisely, as customers spend less time reading them.

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4 Key Takeaways From CMI’s 2022 B2B Content Marketing Research

Contently

The COVID-19 pandemic didn’t just alter the way we work; it also changed how we connect with one another. With few in-person events or meetings and most people working from home, everyone had to rethink how they communicated with their audience.

Is Gratitude Part of Your Messaging Strategy?

Biznology

It’s November, which in the United States, is closely associated with Thanksgiving—a national holiday encouraging gratitude. Although one may argue it’s devolved into a holiday of gluttony, football, and bargain hunting, its undercurrent remains: giving thanks.

100 Pipeline Plays: The Modern Sales Playbook

For the first time, we’re sharing the winning plays that took us from scrappy startup to a publicly traded company. Use our proven data-driven plays to grow your pipeline and crush your revenue targets.

Black Friday and Cyber Monday Deals on Martech and Business Software for 2021

Webbiquity

The events of 2021 have forced marketers and entrepreneurs to be agile. They’ve had to revise strategies and tactics through the optimism of the vaccine rollout this spring, the setback to progress from the delta variant, and now a cautious reopening.

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5 Best Content Marketing Videos of All Time

Marketing Insider Group

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time.

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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. A car dealership published an advertisement promoting several open sales positions.

How to Combine UX Design with SEO to Create a Better User Experience

Webbiquity

Guest post by Juno Yates. The term “online marketing” covers a lot of territory, from strategic to creative to persuasive to technical. As an advertiser, you need to master numerous skills (or play to your strengths are hire for the rest) and leverage each of them to accomplish your marketing goals.

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Consultants Collective Profile: Donna Hamlin, Ph.D.

Biznology

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How Web Analytics Can Help You Improve Content Marketing

Marketing Insider Group

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no.

5 Ways to Successfully Lower Your HealthTech Website’s Bounce Rate

Golden Spiral

Have you ever walked into a coffee shop, noticed the line was too long, and immediately headed back to your car? Or maybe you’ve chosen to visit a brick-and-mortar store to shop for something specific only to leave in disappointment when you couldn’t find what you were looking for.

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8 Fresh Content Types Every Marketer Should Consider in 2022

Content Marketing Institute

Like content, content types can also go stale – or at least become less tasty – to consume. These eight formats can help attract and engage your audience members who prefer visuals over text-dominated content.

How to Leverage Behavioral Intent Data to Strengthen Your Marketing Efforts

PureB2B

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. Identify prospective consumers who have not yet shown interest in your services.

LinkedIn + ZoomInfo Recruiter: Better Data for Better Candidates

Check out our latest ebook for a guide to the in-depth, wide-ranging candidate and company data offered by ZoomInfo Recruiter — and make your next round of candidate searches faster, more efficient, and ultimately more successful.

Opt-In Email Marketing: How to Create Permission-Based Email Lists

Benchmark Email

Many email marketers view a op as proof of success. After all, a large list implies that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses have actual value?

How buyers engage with B2B content post-pandemic

PathFactory

In early 2020, COVID-19 turned B2B marketing on its head. It not only shaped how buyers engaged with content — it also caused a major shift for marketers, who had to rely exclusively on digital channels.

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How To Make Content a More Effective Part of Your Sales Funnel

Content Marketing Institute

High rankings and lots of traffic to your content don’t cut it. You must go the extra mile to integrate your content ideation and creation processes into your brand’s sales funnel. Here are five steps to take.

Generating More MQLs that Sales Will Love

SWZD

Discover best practices and practical tips for performance-driven modern B2B marketers. eBooks Resources Content

A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle. To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

Conversion of MQLs to SQLs by Integrating Sales and Marketing Efforts

Only B2B

Over a long time, the sales and marketing operations in B2B organizations were thought to be discrete. However, this is rapidly adapting.

3 Personal Branding Tips for Entrepreneurs

Scoop.it

Trust and credibility are two of the most important ingredients in business. If you’re going to get people to exchange their dollars for your products or services, it all starts with these two elements.

How to Align Your Content with Your Product Life Cycle

DivvyHQ

Just as new products are conceived and launched, older products decline in value and are eventually removed from the market. To help each product live its "best life", which in this case would be delivering value and generating revenue, content plays a key role in the product marketing equation.

SaaS Product Guide: Learn How to Plan, Build, & Launch a Successful SaaS

Roketto

You’ve heard it countless times. The founder of a multi-million company was finishing his degree while struggling to earn some cash on the side when suddenly the light bulb above his head lit up and he was onto a groundbreaking idea. Featured SaaS Marketing

Plan 83

Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

What is ZoomInfo for Recruiters? Find and connect with the right talent to fill roles fast with more data, basic search, advanced search, candidate and company profiles, and export results. Watch this On-Demand Webinar today to see how ZoomInfo for Recruiters can work to get your talented candidates results.

Need Digital Asset Management for Publishing? Try Brandfolder

Brandfolder

Teams who want to better manage online and print publishing — such as marketers, creative agencies, social media, and public relations teams — can benefit from adopting [digital asset management

Measure, Optimize, and Repeat: The Key to Lead Generation Success

TrueInfluence

By Patrick Spalding, Vice President of Customer Success at True Influence. I love to ride bikes and train everyday. Recently I stopped getting better and looked into the data to find the reason why. Was it my diet? Was it how fast was I turning over pedals? Was I maintaining the right heart rate?

9 Reasons Small Businesses Should Utilize Content Marketing

Scoop.it

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . But why is that? .

7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Launching a new website in today's world can be challenging. With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed.

The #1 Reason Why Sales Coaching is Critical to Your 2022 Sales Success

Speaker: Tim Hughes, Co-Founder and CEO of Digital Leadership Associates

Join Tim Hughes, Author of Social Selling – Influencing Buyers and Changemakers and Co-Founder/CEO of Digital Leadership Associates, as he details how investing in sales coaching will teach your team how to navigate social media and therefore create greater sales success.

Should You Build Multiple Links from The Same Website?

seo.co

If you’re building high-quality links, then every link you build should have some benefit for your domain authority and ranking. Therefore, building multiple links from the same domain can be a worthwhile strategy, if properly executed.

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Expired Domains And Google Ranking Bonus? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller answers a question about expired domains and any bonus they might have The post Expired Domains And Google Ranking Bonus? appeared first on Search Engine Journal. News SEO

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Email Client Market Share in October 2021: Updates and More

Litmus

Welcome back! It’s time for us to recap the previous month and see what shifts happened with email client market share.