Sat.Dec 19, 2020 - Fri.Dec 25, 2020

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8 Lessons on How to Steer Your Content Through Chaos

Content Marketing Institute

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond. Continue reading → The post 8 Lessons on How to Steer Your Content Through Chaos appeared first on Content Marketing Institute.

Content 136
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Mobile SEO and 6 Things You Need to Know

BenchmarkONE

Did you know that there are more searches performed every day on mobile devices than desktop computers? You don’t have to look around for very long to notice that people spend quite a bit of time on their phones. And if that’s where your customers are, then you need to be sure that’s where you are. You need to optimize your site from the ground up so they can find you easier and navigate your website with more efficiency.

SEO 119
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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content.

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Survey: 64% of CMOs Have Changed their CX Strategy In Response to COVID-19

KoMarketing Associates

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Isobar recently conducted its global “Creative Experience Survey 2020,” and statistics showed that 64% of CMOs have either “completely” or “moderately” changed their CX strategy in response to the pandemic.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

Planning 246

More Trending

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5 Predictions For 2021

Tony Zambito

The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. There is no getting around it. The inevitable surge of the winter months into spring of 2021 will make sure of that. While vaccines offer a pathway to an increase in business activity beyond the computer screen, it is still a ways off. Here are 5 predictions for 2021: Optimism Returns In Fall 2021.

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5 Important Ranking Factors for 2021 You Should Know

Biznology

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline. That’s right, ensuring a high position in the SERPs (Search Engine Results Pages) is one of the best ways to drive customers to your physical store as well, simply because modern customers make sure to research companies online before paying you a visit.

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Survey: 58% of Marketers Decreased their Martech Budgets Due to COVID-19

KoMarketing Associates

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech). Gartner recently published the results of its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and statistics showed that the majority of marketers (58%) decreased their 2020 martech budget as a direct result of the pandemic.

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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Sales Development Reps (SDRs) Virtual Holiday Celebration

Smashmouth Marketing

Green Leads has a complete virtual workforce, which we implemented after a flood – years before Covid – lead gen experts need disaster recovery plans. 2020 has been a crazy year for sure, but there is no need to not celebrate and bring unity to your sales development/business development team. We held a happy hour celebration yesterday with our traditional “Two truths and a lie” game.

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How we Define a Mission-Driven Organization

Biznology

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy. How’s that been working out for us? Why should it matter who is trying to solve a problem?

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2020 Influitive Product Year-in-Review

Influitive

At Influitive, we help forward-thinking teams deliver superb customer experiences. How? Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes. To reinforce this with our own customers this year, the Influitive product team wanted to hone in on what would be most important to them and truly make […].

Product 130
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

You may have seen the TV ads that show the United States largely enveloped in pink. The color illustrates the phone coverage for T-Mobile, which acquired rival Sprint in April. The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content. Continue reading → The post The Art and Science of Emotional Engagement appeared first on Content Marketing Institute.

Tactics 145
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10 Easy Ways To Engage With Shoppers On Your Ecommerce Store

Spiralytics

No matter what you sell, you have to keep customer engagement in mind before you develop marketing strategies for ecommerce store. The post 10 Easy Ways To Engage With Shoppers On Your Ecommerce Store appeared first on Spiralytics Inc.

eCommerce 139
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Best SEO Tools

The Daily Egg

SEO is a vital process for any business hoping to attract traffic online these days. But the SEO process itself is a vast undertaking, involving everything from keyword research to data analysis to active outreach. Managing all of those tasks yourself is a tall order—one you probably don’t have a ton of bandwidth for while […]. The post Best SEO Tools appeared first on The Daily Egg.

SEO 141
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12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Why? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. Then, we’ll give you 6 concrete tips to make sure you can avoid your emails winding up in the spam folder.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Stop These Reporting Mistakes and Win Budget Support for Content Marketing

Content Marketing Institute

Getting a sufficient budget to deliver your content marketing strategy can be a vicious cycle. But you can break it if you stop making these six mistakes in reporting to your executive team. Continue reading → The post Stop These Reporting Mistakes and Win Budget Support for Content Marketing appeared first on Content Marketing Institute.

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The Courage It Takes to Write With A Point-of-View

ATAK Interactive

Taking a stand and writing with a point-of-view takes courage. For today’s B2B Marketing Agency Insights , CEO Austin LaRoche discusses why standing by your company values can be a powerful strategy to attract customers. Video transcription below: Welcome back to B2B Marketing Agency Insights. I’m your host Austin LaRoche. Today, I want to talk about courage; I really want to talk about courage.

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How to Build a Site Structure for SEO

SEMrush

Don‘t underestimate the importance of getting your site‘s structure right and the impact that it can have on your SEO performance, and in this guide, we take a deep dive into how to structure your site, walking through a step-by-step process as well as helping you to see what an ideal site structure looks like.

SEO 134
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Best Order Management Software

The Daily Egg

Order management is the Atlas shoulders on which the entire order-to-cash cycle rests. A poorly designed order-to-cash process reflects badly on your business. Customers don’t get their orders on time, get the wrong order, or worse, both. You might also find staff duplicating efforts, poor communication between sales reps, and cash flow problems due to […].

Order 133
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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

Content Marketing Institute

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021. Continue reading → The post Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021 appeared first on Content Marketing Institute.

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Top 5 content marketing strategies to get your lead generation on track

Only B2B

Any smart marketing tactic even if backed with modern and advanced tools, can cripple down if its content strategy is not planned and focused. So, in this blog, we will shed some light on the strategies of lead generation through content marketing. Nowadays the audience has got smarter. It is a game of sagacious minds to build and sustain the trust of the customers.

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Duplicate Content: SEO Best Practices to Avoid it

SEMrush

Duplicate content is defined as content that is an exact copy of content found elsewhere. However, the term duplicate content can also refer to almost identical content (such as just swapping a product, brand name, or location name only). In this guide, I’ll look deeper into the causes of duplicate content within a site architecture and the best ways to avoid it.

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B2B Reads: Baby Boomers, Revenue Engines, and Lead Objects

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Nail Your B2B Strategy with ABM. A look at some of the key areas for ABM optimization to improve your B2B strategy.

Leads 131
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Best Website Monitoring Services

The Daily Egg

A lot can happen to your website behind your back. So many things can stop working at a moment’s notice you might not be aware of. This can mean site downtime, excessive bandwidth usage, or traffic changes for one reason or another. This is a huge problem if you’re trying to grow your online brand […]. The post Best Website Monitoring Services appeared first on The Daily Egg.

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10 Common Phrases You Might Be Misspelling

ClearVoice

An idiom is a commonly used phrase that has meaning as a whole, rather than just being the sum of its words. We’ve all heard them before, but how often do we write them or see them written? It’s not unusual to see these phrases misspelled in writing because people have only ever heard them. 10 common phrases that are often misspelled. Here are 10 of the most commonly misspelled English phrases and their correct uses so that you won’t keep making the same mistakes in your writing. 1.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges. The vast majority of companies want the contact details of their customers, which – even though intended to personalize offerings – is typically found invasive.