Sat.Dec 19, 2020 - Fri.Dec 25, 2020

No One Was Ever Fired for Hiring in Their Niche

FPX

This is an FPX point of view piece by our Vice President Trygve Dahl, Ph.D. based on his 25 years of experience in the mechanical equipment manufacturing space. Here’s why, after decades in the industry, he still believes niche is best.

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8 Lessons on How to Steer Your Content Through Chaos

Content Marketing Institute

Let’s look at some of the expert advice, innovative approaches, and novel thinking from CCO magazine this year – all of which hold lessons that can help you keep calm and carry on successfully in 2021 and beyond.

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Mobile SEO and 6 Things You Need to Know

BenchmarkONE

Did you know that there are more searches performed every day on mobile devices than desktop computers? You don’t have to look around for very long to notice that people spend quite a bit of time on their phones. And if that’s where your customers are, then you need to be sure that’s where you are.

Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked.

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75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

5 Smart Changes to Improve E-commerce Marketing This Unique Holiday Season

RockContent

For many e-commerce companies, the standard holiday marketing campaigns aren’t working in 2020. Big doorbuster sales, pictures of family gatherings, and the overwhelming sense of shared joy just don’t reflect many of the people in your audience.

More Trending

5 Predictions For 2021

Tony Zambito

The prevalent uncertainty of the COVID-19 pandemic in 2020 will remain and be a part of 2021. There is no getting around it. The inevitable surge of the winter months into spring of 2021 will make sure of that.

How Can You Plan for 2021 (When 2020 Isn’t Really a Blueprint You Can Follow)?

Hive9

If you’re a marketing leader who never wants to hear the word “pivot” again, we apologize in advance. Unfortunately, although marketing leaders’ ability to successfully pivot their plans has been especially crucial during the past nine months, not much is expected to be different going forward.

Plan 138

Global Branding: What it is And How to do Global Brand Management

RockContent

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Do you like the idea? Then you need to learn more about global branding!

Brand 159

Survey: 58% of Marketers Decreased their Martech Budgets Due to COVID-19

KoMarketing Associates

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech).

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

B2B Buyer Content Fatigue Is A Very Real Thing And A Big Problem

Tony Zambito

The global COVID-19 pandemic has exacerbated the effect of fatigue on people from all walks of life. We are feeling pandemic fatigue from vigilant following of guidelines. Business professionals are burning out from Zoom meeting fatigue.

2020 Influitive Product Year-in-Review

Influitive

At Influitive, we help forward-thinking teams deliver superb customer experiences. Through customer advocacy and community, we mobilize them to be successful and drive mutually beneficial outcomes.

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The most common types of malware and how to deal with them

RockContent

Browsing the web is increasingly common to everyone’s routine, but there are still risks when using the internet. Unfortunately, not every user is online to work, have fun, or deal with everyday issues.

FIR B2B #140: Talend’s Lauren Vaccarello on taking Marketing Virtual

Biznology

Lauren Vaccarello ’s first year as CMO of Talend has been about resilience, psychological trust and safety, along with frequent quick pivots.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Art and Science of Emotional Engagement

Content Marketing Institute

Emotion can be an incredibly powerful engagement tactic when used artfully. Let’s explore the science of emotion and how you can use it in an empathetic way to create more meaningful content.

12 Reasons Why Your Emails Go in the Spam Box (and How to Make Sure They Don’t)

Optinmonster

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. Because your emails are winding up in spam folders.

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External Links: Why Should You Link to Other Websites?

RockContent

At first, it might seem odd that we should direct to other websites the users we’re always struggling to attract to our own domain.

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5 Important Ranking Factors for 2021 You Should Know

Biznology

No matter the industry and niche you operate in, ranking high on Google is not only important but necessary if you are to grow your company online and offline.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Time-Saving Tips, Checklists, and Templates to Conquer Content Marketing Goals in 2021

Content Marketing Institute

As a gift to our tribe of weary content marketing warriors, we compiled our favorite time-saving tips, productivity checklists, and useful templates. We hope these will help you start the year energized and prepared to conquer 2021.

Blog Design 101: How to Get Visuals, Images & Video Right in Your Posts

Marketing Insider Group

Successful blogging is about more than just great writing. Publishing a blog post without images is like serving a meal without seasoning. The main ingredients might be there, but your audience won’t come back for seconds.

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Marketing in 2021: The impact of blockchain on CX

ClickZ

30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data inefficiency challenges.

How we Define a Mission-Driven Organization

Biznology

How we define mission-driven organization may be a bit broad, but it’s for three good reasons. Times have changed, as have the challenges we face in our world. Blurring Boundaries. Society’s previous plan of attack was through government, not-for-profits, or corporate philanthropy.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Spam Email Signups: 3 Ways to Protect Your Email List

Optinmonster

Do you want to prevent spam from getting on your email list but not sure where to start? Growing your contact list can be tough. And one of the biggest challenges is making sure your list contains only qualified leads.

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Crisis Management: The Ultimate Guide

BuzzSumo

Content Marketing

Truths Every Marketer Should Hear About Transformation

Oktopost

More companies in 2020 have had to make more strategic decisions in nine months than in the last nine years.

The magic of having no other choice

ConvertKit

Most days when Cara Chace came home from school she would find the nearest desk and “just write and write and write and write.”. She’s loved writing, reading, and creating as long as she can remember. So much so that in high school when her dad asked, “What are you going to do with your life?”

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.