Sat.Sep 26, 2020 - Fri.Oct 02, 2020

How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right?

SERP 77

B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

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What You’re Missing in Your Lead Generation Strategies

Go Beyond SEO

Traffic to a website means nothing if it doesn’t convert into leads. Put a group of marketers in a room and ask them what their lead generation strategy is, and you’ll get many different strategies. There’s isn’t just one way to turn prospects into buyers.

5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking.

Video 265

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Digital Advertising Spend Growth Stays Steady in 2020 While Everything Else Changes

KoMarketing Associates

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. New research from eMarketer shows that it’s up 22.6% this year.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.

How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together

How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past.

Core Web Vitals: how to improve for the next Google ranking factors

RockContent

Whenever we discuss a good user experience for a website, most people agree it is an important aspect to prioritize. With Google’s Core Web Vitals , we now have a clearer idea of exactly which factors are decisive for quality when building and maintaining a page on the web.

Google 176

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry.

HubSpot Product Updates - September 2020

Tomorrow People

Welcome to our first monthly wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Set-up & Manage Your Custom SSL Certificate Directly In-App. NEW ON SEPTEMBER 1, 2020.

What Happened to Brand Ambassadors?

Zoominfo

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. Become a Rep,” it read.

Brand 148

The ultimate guide on Link Building

RockContent

Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Many decide to experiment with an Agile pilot to see how this approach would go for their teams.

Test 176

Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit: depositphotos.com.

B2B SaaS Marketing & Lead Generation | Step-by-Step Guide

Roketto

Hi, fellow marketing manager. We see you there, feverishly analyzing your meticulous campaign calendar. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!). Featured SaaS Marketing

What is the best time to host a webinar?

RockContent

We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience.

Best 157

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done. .

EPISODE #48: Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic

Biznology

We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos.

Class 113

2021 B2B Content Marketing: What Now? [New Research]

Content Marketing Institute

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

What is lead scoring and how to calculate it

RockContent

You already know that one of the major advantages of Inbound Marketing is the opportunity to attract a large number of leads to your company. But even if you already have a strategy in place and the leads are popping up, you still have another challenge ahead: qualify each of them.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to Prove and Improve Social Media ROI (+ Free Tools)

Hootsuite

As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove.

Employee Activism is on the Rise. What do Brands need to Consider During this Tumultuous Time?

Biznology

Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy.

What Is Good ROI for Your Marketing Campaigns?

Content Standard

Return on investment (ROI) is one of the most important metrics for determining the success of a campaign or program. By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program.

ROI 106

What is Largest Contentful Paint (LCP) and how to improve it

RockContent

Page loading speed is a factor that every website must consider. Google requires adjustments related to user experience , which also impacts sites’ ranking. With this in mind, the company created a new metric: Largest Contentful Paint (LCP).

Google 152

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.