Sat.Sep 26, 2020 - Fri.Oct 02, 2020

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script | B2B

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. But that hasn’t stopped marketers from sending a greater volume of messages. Doing more with less is a perennial challenge in B2B marketing , but it doesn’t work out so well with email.

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What You’re Missing in Your Lead Generation Strategies

Go Beyond SEO

Traffic to a website means nothing if it doesn’t convert into leads. Put a group of marketers in a room and ask them what their lead generation strategy is, and you’ll get many different strategies. Why? There’s isn’t just one way to turn prospects into buyers. Unfortunately, not all lead generation strategies are effective. Most of them are missing a key component to conversion. .

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5 Best Ways to Spice Up Your Email Marketing With Videos

SendX

No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking. The main issue is there's a ton of saturation, and frankly, people have gotten bored and lazy with old email marketing.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit: depositphotos.com. However, there are certain aspects of it that are generally established.

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How To Use Personas For Better Marketing

Zoominfo

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. We like to make sure that we’re setting ourselves up for success. And who wouldn’t? The whole spray and pray method is one of the past. Today, we have things like automation, data, and buyer personas to fall back on. People want personalization — in fact, in a recent survey, 97% of professionals said it was important to them that vendor websites have relevant content that spoke directly to their comp

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The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing.

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The InsightSquared Revenue Intelligence Platform

InsightSquared

Why Revenue Intelligence? Why Now? 2020. Quite possibly one of the most interesting years of our careers. Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. In-person demos were canceled indefinitely. You became virtual sellers overnight. And in many cases, the focus of your sales strategy was simply survival.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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FAQ About PCI DSS – Essential Security For Businesses

Webbiquity

Contributed post. B2B ecommerce was already expanding rapidly coming into 2020, but COVID-19 has only accelerated the trend. According to McKinsey, 66% of B2B leaders now believe ecommerce solutions are essential, up from 48% pre-COVID. If your B2B or consumer business accepts card payments—whether it is one or thousands—you must abide by the rules implemented by the PCI DSS.

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What Happened to Brand Ambassadors?

Zoominfo

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. “Become a Rep,” it read. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Knowing she had less than a thousand Instagram followers (while this brand had 328k), she knew there was a slim chance she’d get accepted, but she applied anyway.

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How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together.

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B2B SaaS Marketing & Lead Generation | Step-by-Step Guide

Roketto

Hi, fellow marketing manager. We see you there, feverishly analyzing your meticulous campaign calendar. You might be juggling far too many B2B SaaS marketing strategies, and need to refine your goals to make better use of your precious spend (and your time!).

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Supercharge Your ESG Content This Libra Season

Throughout Climate Week, a feeling of urgency on tackling the climate crisis was palpable. Yet, questions continue to linger about corporate progress. Are we truly moving the needle or are we stuck in a cycle of empty statements and a flood of reports and guidelines? In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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The Founder Interview Series #30: Stas Zaslavsky, VII Events

Webbiquity

Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded. New platforms have been introduced, and mature products updated and enhanced.

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2021 B2B Content Marketing: What Now? [New Research]

Content Marketing Institute

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal. Continue reading → The post 2021 B2B Content Marketing: What Now? [New Research] appeared first on Content Marketing Institute.

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15 Tips That Will Improve Your Writing Today via @ronlieback

Search Engine Journal

Learning how to write well is a process that can always be improved. Apply these 15 tactics to elevate your writing to the next level. The post 15 Tips That Will Improve Your Writing Today via @ronlieback appeared first on Search Engine Journal.

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Why Content Marketing is Indispensable to Sales Enablement

Televerde

There was a time marketing and sales were two separate entities. Marketing would raise interest in the company’s products. Sales would coordinate the actual purchasing of those products. However, the introduction of the internet (and social media) has changed the world of consumerism. Information is so accessible, and prospects can be more selective in which companies they patronize.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Social media advertising: how to run a compelling campaign

Sprout Social

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. That’s because social media has become the go-to place for consumers to research and purchase products.

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Create and Serve Accessible Content to Your Audience

Content Marketing Institute

Are you keeping your digital content from a significant portion of your target audience? If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that. Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute.

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EPISODE #48: Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic

Biznology

We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos. Steve and his wife and partner Cindy, have had front row seats to the communication-coronavirus crisis response through their business, Crescenzo Communications.

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Customer Marketing: Why You Should Consider It

Benchmark Email

If you want to sell more, start by looking at your existing customers. According to HubSpot’s 2020 State of Marketing Report, a little more than 60% of marketers report that they’re doing some sort of customer marketing — and for 70% of them, the tactic has been at least “moderately effective” in its purpose. Customer… The post Customer Marketing: Why You Should Consider It appeared first on Benchmarkemail.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Best Email Autoresponders

The Daily Egg

What if you could send a handful of emails on autopilot (without lifting a finger) and generate more than $40,000 in revenue without annoying your audience? That’s exactly what Yaro Starak does year after year. He created one automated workflow that segments his audience depending on their actions and level of interest. So, the right […]. The post Best Email Autoresponders appeared first on The Daily Egg.

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Top 17+ Metrics to Evaluate Content Marketing Success

Content Marketing Institute

Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most. Continue reading → The post Top 17+ Metrics to Evaluate Content Marketing Success appeared first on Content Marketing Institute.

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Employee Activism is on the Rise. What do Brands need to Consider During this Tumultuous Time?

Biznology

Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy. But what happens when employees use their voices to go beyond or against the comfort level of the brand when discussing topics like COVID-19, Black Lives Matter, or even the election?

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What Everybody Outta Know About Data-Driven Marketing

Oktopost

We all know that data-driven marketing is the backbone of any successful business. After all, as the great Geoffrey Moore once said, “without big data, you are blind and deaf and in the middle of a freeway.”. But what in tarnation can we do with the infinite amounts of marketing data we are collecting? In a genius exploration of the many ways in which to use data to your advantage, Shaun Ma , the Global Director of Strategic Services of MarketOne International , gives away all his data secrets

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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4 Benefits of Twitter for business

Sprout Social

Twitter is one of the top platforms to keep up with the latest trends and conversations. It helps you discover which TV shows people are watching, which social media challenges they’re trying and more. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. But what about using Twitter for your business?

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How to Find Writers and Help Them Deliver Successful Content

Content Marketing Institute

Alas, many readers consider much of the content produced today as junk. There are two reasons: (1) The writer isn’t the right writer and (2) You’re feeding the writers garbage (or nothing at all). Here’s how to fix both. Continue reading → The post How to Find Writers and Help Them Deliver Successful Content appeared first on Content Marketing Institute.

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5 Benefits of Influencer Marketing For Your Small Business

BenchmarkONE

Raise your hand if your spending has gotten a little out of hand during the quarantine. . It seems like every time I’m on Instagram, there’s a new product being targeted to me, one that I simply cannot pass up. The truth is, there are a lot of us engaging in a little retail therapy right now. It feels good to anticipate the delivery of a new item, and the brands advertising to us know that.