Sat.Sep 26, 2020 - Fri.Oct 02, 2020

How to Detect and Improve Underperforming Content: A Guide to Optimization


Posted by SamuelMangialavori Content, content, and more content! That’s what SEO is all about nowadays, right?


B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited.

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What You’re Missing in Your Lead Generation Strategies

Go Beyond SEO

Traffic to a website means nothing if it doesn’t convert into leads. Put a group of marketers in a room and ask them what their lead generation strategy is, and you’ll get many different strategies. There’s isn’t just one way to turn prospects into buyers.

5 Best Ways to Spice Up Your Email Marketing With Videos


No matter how much you want to deny it, one of the best marketing campaigns around is still your stale, old email marketing. Despite all the assumptions that email marketing is dead, this classic marketing type is still alive and kicking.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money.

More Trending

See how to increase webinar attendance with 9 tips


You defined the subject, invited the best professionals, prepared the camera and the set, and spread the word on your social networks. Now, the only thing missing on your webinar is the audience.

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Five Ways to Use Colors to Create Effective Landing Pages


Guest post by Natasha Lane. Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. What works for your brand may very well not work for another company with a different industry focus, target audience, or offer. Image credit:

The 10 Best Examples of Thought Leadership Content Marketing

Marketing Insider Group

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry.

HubSpot Product Updates - September 2020

Tomorrow People

Welcome to our first monthly wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Set-up & Manage Your Custom SSL Certificate Directly In-App. NEW ON SEPTEMBER 1, 2020.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Core Web Vitals: how to improve for the next Google ranking factors


Whenever we discuss a good user experience for a website, most people agree it is an important aspect to prioritize. With Google’s Core Web Vitals , we now have a clearer idea of exactly which factors are decisive for quality when building and maintaining a page on the web.

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FAQ About PCI DSS – Essential Security For Businesses


Contributed post. B2B ecommerce was already expanding rapidly coming into 2020, but COVID-19 has only accelerated the trend. According to McKinsey, 66% of B2B leaders now believe ecommerce solutions are essential, up from 48% pre-COVID.

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The Worst Way to Test Agile Marketing, and What to Do Instead

Marketing Insider Group

As we square our shoulders and prepare to face the second half of this most turbulent of years, it’s no surprise that many marketing leaders are hoping to equip their teams with greater agility. Many decide to experiment with an Agile pilot to see how this approach would go for their teams.

Test 201

How to Create A Content Strategy

Benchmark Email

A content strategy is valuable. It helps you map out your plans and the type of content you're creating. Here's how to put one together

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The ultimate guide on Link Building


Link building is a pillar of any SEO strategy. It’s based on constructing a network of links across your pages to demonstrate your authority in a given field to Google. Have you ever thought about just how much value search engines give to what links say?

The Founder Interview Series #30: Stas Zaslavsky, VII Events


Activity in the virtual events space has exploded this year, as businesses across industries have reallocated 67% of budget dollars originally intended for live events this year to online conferences, meetings, and expos. Not surprisingly, virtual event technology vendors have responded.

How to Build the Perfect Conversion Funnel with Content Mapped To The Buyer Journey

Marketing Insider Group

Can you imagine how easy your life would be if every website visitor purchased a product? After navigating your complex conversion funnel filled with quality content, they purchase right there on the first visit. Easy and done. .

EPISODE #48: Steve Crescenzo on Becoming a Strategic Advisor during the Pandemic


We love talking to Steve Crescenzo because where else can you gain practical, actionable comms advice through a conversation that includes a pet rabbit on the loose, (not) tolerating our spouses under COVID-19 quarantine and leadership communications hostage videos.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is the best time to host a webinar?


We’ve been witnessing webinars becoming a powerful tool for companies in most sectors. When well planned and executed, it increases your ability to engage your audience.

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2021 B2B Content Marketing: What Now? [New Research]

Content Marketing Institute

In its 11th year, the annual Content Marketing Institute B2B research delves into industry benchmarks, budgets, and trends. But this year we added one more category – how you and your peers responded to the pandemic and plan for the new normal.

How To Build An Army Of Volunteer Contributors For Your Blog

Marketing Insider Group

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. But you only have a tiny budget. And you want to maintain a high level of quality.

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Employee Activism is on the Rise. What do Brands need to Consider During this Tumultuous Time?


Brands are acknowledging and taking positions on social issues in ways they never would have a few years ago. At the same time, many brands have empowered their employees to raise their voices on social media in the form of brand advocacy.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

What is lead scoring and how to calculate it


You already know that one of the major advantages of Inbound Marketing is the opportunity to attract a large number of leads to your company. But even if you already have a strategy in place and the leads are popping up, you still have another challenge ahead: qualify each of them.

How to Prove and Improve Social Media ROI (+ Free Tools)


As a social marketer, you already understand that social media brings value to your organization. But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove.

Nine Signs Your Demand Marketing S**t Is Broken


The past six months have challenged companies in many ways, but perhaps the greatest challenge has been a precipitous drop-off in sales and the resultant impact on the ‘top line.’. Said differently, everyone has a demand problem at this point. Everyone needs to re-start their pipelines.

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Top 17+ Metrics to Evaluate Content Marketing Success

Content Marketing Institute

Once upon a time, measuring content marketing success relied on assumptions and fuzzy conclusions. In a digital world, that was supposed to changed. But now the numbers overwhelm. CMWorld presenters pick the metrics that matter most.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.