Sat.Oct 13, 2018 - Fri.Oct 19, 2018

article thumbnail

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Marketing Insider Group

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]. The post Why B2B Marketers Should Shift to a Conversational Voice and How To Do It appeared first on Marketing Insider Group.

article thumbnail

Five Key Skills for Sales Ops Career Success

InsightSquared

If you’ve ever thought about becoming a lawyer, the path is pretty clear: Get a Bachelor’s degree. Take the LSAT. Earn your JD. Pass the bar. The process may not be easy, but at least it’s laid out. You know exactly what steps to take, including recommended classes and exam prep courses, in order to put yourself on a path to success. When I think about sales operations, there is no defined route to take.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Many corporations have tight email filtering in place which renders many externally originating messages invisible. And even with those filters in place, inboxes are often overflowing, leaving buyers with little time or bandwidth to deal with any but the most urgent messages.

article thumbnail

21 Important B2B Cold Calling Statistics

Zoominfo

With the rise of sales enablement technology and the variety of available communication methods, one might expect phone calls to become a thing of the past. Yet, cold calling is still a key component of B2B sales. In fact, 78% of decision-makers polled have taken an appointment or attended an event that came from a cold call ( source ). The Problem with B2B Cold Calling.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

3 Forces Shaping The Future Of B2B Marketing

Marketing Insider Group

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […].

More Trending

article thumbnail

The Value of Creativity for Live Events

Webbiquity

Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it. In the live events arena, it takes creativity to create something spectacular.

article thumbnail

How to Leverage Artificial Intelligence At Your Next Business Event

Zoominfo

Event marketers have always been at the forefront of cutting-edge technology, as they strive to grab and keep attendee interest long after each event is over. So, it should come as no surprise that AI has become a staple at industry events. In fact—88% of event professionals said they plan to use artificial intelligence in 2018, a 107% increase from the previous year ( source ).

article thumbnail

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some […].

Examples 237
article thumbnail

The Buyer’s Journey Will Transform Into The Buyer’s Quest By 2020

Tony Zambito

Funnels, stages, paths, journeys, and more labels that suggest some form of a linear line of thinking has dominated marketing and sales for decades. Whereby the notion of awareness, evaluation or consideration, and purchase decision is built-in to these views. In reality, whatever labels have been applied, there are more similarities than differences.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often. Or we’ll try to post more interesting content. We’ll study our analytics reports and maybe invest in better technology. That can all help, for sure. But maybe there’s an easier way to do B2B social media marketing better.

article thumbnail

The Beginner’s Guide to Using Reddit for Market Research

Zoominfo

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. These users—referred to as Redditors—use the platform to share, interact with, and consume the latest news and trending topics. Reddit is more than just a social networking site. The platform offers a unique and untapped goldmine of market research.

Research 159
article thumbnail

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is a powerful way to help you distinguish which […]. The post How Well is Your Content Performing?

article thumbnail

What Annoys Audiences the Most About Marketing Emails

Contently

How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you have at least once. I certainly have on more than one occasion, for a variety of reasons. Some emails were too promotional and not informational enough, some were sent too frequently, and some just looked unpleasant. I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of

article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries? We asked ourselves these questions and tried to dig out some answers. What are the benefits of using live videos?

article thumbnail

New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward. Zenith recently published its Advertising Expenditure Forecasts for marketers, and statistics showed that between 2017 and 2020, total spending on paid search in the U.S. will increase from $86 billion to $109 billion.

article thumbnail

Are You Using Influencers To Market Your Next Event?

Marketing Insider Group

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short […]. The post Are You Using Influencers To Market Your Next Event?

Promotion 218
article thumbnail

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

All the writers I know are experiencing an identity crisis. From widespread layoffs to the rise of content marketing jobs —which are starting to eclipse the more-familiar reporter, editor, and blogger job titles—it’s a confusing period for anyone who writes for a living. In order to get a sense of the divide between mainstream journalism and content marketing, I spoke with eight professional writers.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What Digital Marketers Can Learn From Their Analytics Data

Biznology

If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity. But only if you’re reading it regularly. Here are some things to look for.

Analytics 141
article thumbnail

Report: Half of Marketers Do Not Fully Put the Customer First

KoMarketing Associates

While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research. Econsultancy and MediaMath recently conducted the “Dream vs. Reality: The Real State of Consumer-First and Omnichannel Marketing” report and discovered that 91 percent of respondents believe it is important to put the customer first in all of their marketing efforts.

article thumbnail

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing. Factors such as wavering legislation, value-based care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […].

article thumbnail

The 4 Basic Truths of Good Sales Enablement Content

Contently

“What exactly are you doing here?” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

6 Ways Using Innovative Technologies can Drive Growth

Biznology

Growing a business is no easy feat. You will be confronted with hurdles along the way, but the obstacles should not be a reason for you to give up. There are many things that can help you to achieve business growth. Among others, one of the most important is the use of innovative technologies. From odor control systems to establishing a reputation to cutting down costs, there are many ways to use innovation to craft a success story.

Skype 140
article thumbnail

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek. About 71 percent of marketers claim it is difficult to achieve reach while delivering to the right audience in the right context.

Planning 120
article thumbnail

Building a Great B2B Loyalty Program to Prevent Churn

Marketing Insider Group

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […]. The post Building a Great B2B Loyalty Program to Prevent Churn appeared first on Marketing Insider Group.

Loyalty 202
article thumbnail

Michael Brenner’s 5 Skills You Need to Become the Next CMO

Adobe Experience Cloud Blog

The marketing world today is a whole different ball game than it used to be. You have to come up with big ways to stand out to capture the attention of your customers and prospects. It is about knowing what content your customers and prospects want to consume. It’s also about knowing when to take action to engage them with those stories. This new era of marketing is all about storytelling and curating customer-centric content.

CMO 134
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

What Annoys Audiences the Most About Marketing Emails

Contently

How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you has at least once. I certainly have on more than one occasion, for a variety of reasons. Some emails were too promotional and not informational enough, some were sent too frequently, and some just looked unpleasant. I set up and send out the newsletters for Contently’s two publications, The Content Strategist and The Freelancer , so I’m hyper-aware of

article thumbnail

B2B MarTech Future: 8 Changes You Can’t Afford to Ignore

Rev

Context is everything. For me, five to seven years ago seems like yesterday. In the world of martech, five to seven years is forever. The Explosion of Marketing Technology. To get a five-second eye-opener, just look at the graphics from Scott Brinker’s annual blog on the growth of the martech (i.e. Marketing Technology) landscape. Scott , the VP of Platform Ecosystems at Hubspot and the editor of chiefmartec.com, has been categorizing marketing technology since 2011.

article thumbnail

How to Sell to Top Executives and Decision-Makers

Engagio

Landing a meeting or presentation with top executives and decision-makers don’t happen by luck. It’s the result of blood, sweat and often tears. However, once you’ve scheduled the meeting, your battle has only just begun. The stakes are high. Your time is limited. All eyes are on you. In this post, we’re going to cover how you can nail your presentation with those important executives and decision-makers.