Sat.Oct 13, 2018 - Fri.Oct 19, 2018

3 Things You’ll Learn from Content Marketing Institute’s Latest B2B Brief

ScribbleLive

The end of 2018 is rapidly approaching, and with holiday festivities and temperature drops come summaries of trends that pushed our industry forward and predictions for the year ahead.

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Marketing Insider Group

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service.

Ensuring Your Data Quality in Marketing Automation

Reachforce

When you're generating leads, working with prospects in your sales platform or CRM, and trying to close sales, understanding your customers and their customer data is essential to seal the deal. Bad data or messy data can really hamper your process.

10 Social Media and Public Relations Tactics You Need to Know

B2B PR Sense

Social media and public relations might seem like an odd pair upon first inspection. One is a new strategy, just over a decade old, while the other spans decades, even centuries. Can public relations and social media really work together to bolster your business? Most definitely!

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever.

More Trending

Where Politics & Business Collide: Political Donations of B2B Decision Makers

DiscoverOrg

As the 2018 midterm election cycle heats up, demographic research and new insights about American voters has never been more in demand.

Social Media CTAs: What We Learned from an Analysis of 10 B2B Companies

KoMarketing Associates

Everyone wants more results from social media. You probably do, too. So, how do we get there? Usually, we’ll post to our social media accounts more often. Or we’ll try to post more interesting content. We’ll study our analytics reports and maybe invest in better technology.

The Value of Creativity for Live Events

Webbiquity

Guest post by Jennifer Kurland. Creativity comes from a place deep within. It is the spark that ignites imaginations and drives innovation. Creative minds break boundaries, take the abstract or mundane and transform it into something new, something that can change the world and our experience of it.

Perfecting Your Digital Call-To-Action (With Examples!)

Marketing Insider Group

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Consumer Loyalty - 5 Ways to Make Your Customers Fall in Love With You

Modern Marketing

Customer Experience

New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing

KoMarketing Associates

As marketers look to channels and tactics to achieve their key goals, new research suggests that they will be investing heavily in paid search and social media going forward.

Making the Business Case for Data Management

Reachforce

You know that data is the foundation of all successful B2B marketing campaigns. You know you need data management in order to enable your sales initiatives. You know that it is 100% necessary for a best-in-class tech stack. marketing budget

Case 181

How Well is Your Content Performing? (Industry Benchmark)

Marketing Insider Group

If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Oracle Attains Highest Score for Current Offering and Strategy Categories in The Forrester.

Modern Marketing

Forrester Research recently evaluated 6 top Marketing Automation Platforms in The Forrester Wave™: B2B Marketing Automation Platforms, Q4 2018 and we’re exceptionally pleased to share that Oracle is a leader in their assessment.

Report: Half of Marketers Do Not Fully Put the Customer First

KoMarketing Associates

While most marketers already know the importance of putting the customer first, not all of them are finding it easy to do so, according to new research.

Report 181

Get More Data from Your Leads With Your Lead Generation Forms

Reachforce

Every business wants to get more data, and even better, more accurate data, from the leads they've generated through their landing pages and forms. Other than improving lead generation efforts and increasing form fields , how can you increase data across the board? Big Data Marketing

Storytelling in the Age of the Connected Customer

Marketing Insider Group

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.

Aging 259

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Unintentional Traps We Set for Customer Success

Modern Marketing

There exists probably no more despised phrase in the Customer Success lexicon than “one throat to choke” Ironically, it’s often used in a positive, inspirational way, as in, “This is critical. You’re our best and we need to prevent that customer from defecting.

Survey: Marketers Plan to Increase the Scale of Contextual Targeting

KoMarketing Associates

When marketers have the choice of directing their campaigns toward the right person or the right place, new research suggests that context is becoming more of a priority. This is according to statistics from the “An Insider’s Look at Media, Brand Safety and Partnerships” report from Sizmek.

Target 170

Why Marketers Are Embracing Live Videos

Biznology

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. What is the reason for the popularity of these online videos in various industries?

Video 158

Are You Using Influencers To Market Your Next Event?

Marketing Insider Group

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What Annoys Audiences the Most About Marketing Emails

Contently

How many of you have ever unsubscribed from a company’s newsletter? I’m going to go ahead and guess that every one of you have at least once. I certainly have on more than one occasion, for a variety of reasons.

How to Educate Your Colleagues on the Power of B2B Content Marketing

KoMarketing Associates

At KoMarketing, one of our core services is B2B content marketing, so, as you can imagine, we are all on the same page when it comes to the power of content and its importance to B2B organizations across industries.

What Digital Marketers Can Learn From Their Analytics Data

Biznology

If you’re not measuring it, it doesn’t matter. And if you’re doing any sort of digital marketing, including content marketing, you’d better be measuring how well that marketing is working. Your analytics data can, of course, tell you a great deal about the health of your digital marketing activity.

Building a Great B2B Loyalty Program to Prevent Churn

Marketing Insider Group

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.