Sat.Jul 16, 2016 - Fri.Jul 22, 2016

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools.

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The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.

The Moneyball CEO: Navigating Your Whitespace to Grow Revenue

Ignite Tech

Every CEO wants to squeeze more out of their investments in customer acquisition. And that’s particularly true in today’s market. Stock multiples have come down, especially for many business-to-business SaaS companies that are not yet profitable.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

13 Suggestions for Content Marketing Inspiration

KoMarketing Associates

One of the most rewarding parts of planning and writing content is landing on a new idea kernel. The undeveloped kernel is a type of node. Alone, it’s opportunity in waiting. When joined by a few other nodes, options and angles grow exponentially.

More Trending

How to Be Creative in B2B PR

Webbiquity

Guest post by Heather Baker. Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject.

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Aprimo Brand Re-emerges as Marketing Operations Specialist and Merges with Revenew Distributed Marketing System

Customer Experience Matrix

When we last left Teradata Marketing Applications , it had just been sold to Marlin Equity Partners , whose major previous investment in marketing technology was SaaS email provider BlueHornet. At the time, I expected Marlin would merge the Teradata applications (mostly the old Aprimo product line, plus eCircle email and some other bits) with BlueHornet and was puzzled by why Marlin thought this would result in a good business.

What are the building blocks of a lead generation strategy?

Sales Engine

Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. Many factors contribute to this dissatisfaction, but the primary reason that I’ve run across in discussions with companies is that they’ve approached the situation backwards.

8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

Marketing Insider Group

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com.

The (Almost) Lost Art of Listening in Demand Generation

ANNUITAS

Marketers talk. A lot. Well, a lot of us do. But some of the best, most successful marketers I’ve known listened a lot more than they talked.

7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control.

5 Speedy Ways to Boost Content Marketing Traffic

Marketing Insider Group

Do you ever wake up in a cold sweat and shout “I’m not getting the kind of traffic I’d like on my website!” Even if you aren’t disrupting your family’s sleep, there are plenty of reasons to worry about content marketing, and whether or not it is currently working towards your campaign’s success.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Not even revolutions just happen.

[eBook] Account-Based Marketing

DiscoverOrg

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account.

What are the building blocks of a lead generation strategy?

Sales Engine

Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. Many factors contribute to this dissatisfaction, but the primary reason that I’ve run across in discussions with companies is that they’ve approached the situation backwards.

Content We Crave: The Untold Backstory and the Most Powerful Way to Use It

Marketing Insider Group

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” ” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content marketing and SEO, a relationship of evolution

Biznology

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? It’s not a chicken or the egg scenario. Content marketing has an innate relationship with SEO.

How to Become a Better Content Team Leader

ScribbleLive

We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth.

Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. And what can you do about it?

Optimizing Your Website for Lead Generation

Marketing Insider Group

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for.

Why a Single View of Your Customer is Vital for Success

Modern Marketing

More than ever before, we have an opportunity to see and interact with our customers and prospects across the largest number of channels and platforms. That provides more data to identify patterns in behavior that can be leveraged to create better messages and interactions with them.

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Is Content The Solution for Your Shrinking Sales Pipeline?

Sales Engine

Despite a vibrant U.S. economy and an ever-expanding arsenal of technologies to help both salespeople and marketers reach more prospects, many companies continue to struggle to grow sales. And what can you do about it?

How Inbound Marketing Killed Cold Calling

Marketing Insider Group

The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.