Sat.Jul 16, 2016 - Fri.Jul 22, 2016

The 9 Circles of B2B Marketing Hell

bizible

B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. That extended timeframe means tons of touchpoints, multiple leads from single accounts, lots of nurturing, and too many opportunities to fall into marketing hell.

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20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. However, like any profession, we’d struggle to be successful without tools.

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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases.

Content We Crave: The Untold Backstory and the Most Powerful Way to Use It

Marketing Insider Group

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” ” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Moneyball CEO: Navigating Your Whitespace to Grow Revenue

Ignite Tech

Every CEO wants to squeeze more out of their investments in customer acquisition. And that’s particularly true in today’s market. Stock multiples have come down, especially for many business-to-business SaaS companies that are not yet profitable.

More Trending

A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect.

5 Speedy Ways to Boost Content Marketing Traffic

Marketing Insider Group

Do you ever wake up in a cold sweat and shout “I’m not getting the kind of traffic I’d like on my website!” Even if you aren’t disrupting your family’s sleep, there are plenty of reasons to worry about content marketing, and whether or not it is currently working towards your campaign’s success.

New Chapter for the B2B Lead Blog

B2B Lead Generation

You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new.

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How most Social Media experts are wrong about LinkedIn

Biznology

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Why The Best B2B PR Campaigns Use Influencer Marketing

B2B PR Sense

You're releasing a new product and you need the launch to be a screaming success. So you do all of the things you would normally do when running a PR campaign.

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LinkedIn Marketer Shares Her Top Tips For Content Marketing Success

Marketing Insider Group

Touted as the world’s largest social network for professionals, it’s no surprise that 94% of B2B marketers rely on LinkedIn as part of their content marketing strategy to distribute and promote content, according to the 2016 B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs. But with so many […]. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success appeared first on Marketing Insider Group. Content Marketing

How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing

bizible

Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel.

The (Almost) Lost Art of Listening in Demand Generation

ANNUITAS

Marketers talk. A lot. Well, a lot of us do. But some of the best, most successful marketers I’ve known listened a lot more than they talked.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

If you post it will they come?

Biznology

I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. If you build it, they won’t come unless you get the party started yourself. Not even revolutions just happen.

8 Things B2B Marketers Can Do To Increase Influence And Success [Research]

Marketing Insider Group

One of the biggest challenges B2B marketers struggle with has always been seen as a “cost center” rather than as a revenue stream and driver of business growth for their organizations. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control.

[eBook] Account-Based Marketing

DiscoverOrg

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Content marketing and SEO, a relationship of evolution

Biznology

Does your current content marketing strategy stand alone? Have you wondered why your best content isn’t bringing the organic traffic you expected? It’s not a chicken or the egg scenario. Content marketing has an innate relationship with SEO.

How to Be More Creative When You’re Pressed for Time

Marketing Insider Group

“I’m inspired to make my project better, but that’ll take so much time! How can I change and get it there?” I get this email a lot after people listen to Unthinkable. The show is intended to inspire you to use the craft of creativity to build something meaningful.

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B2B Lead Blog Starts a New chapter

B2B Lead Generation

You may have noticed the B2B Lead Blog has a new look. Image credit: PhotoDune. That’s because it’s my personal blog again. After a stint at MECLABS (resulting from the acquisition of InTouch ) I’ve been given a great opportunity to do something new.

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Why a B2B Marketing Budget should be "Prove It to Use It" not "Use It or Lose It"

bizible

It’s easy for marketers to look at their budget as an end in itself. "We We have [this] much money to market with, so let’s use it." But just because the money has Marketing’s name on it doesn’t mean that B2B marketers should allow themselves unfettered access to that cash.

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for.

Optimizing Your Website for Lead Generation

Marketing Insider Group

Establishing an online presence is no longer a nice-to-have, but a necessity. In today’s business environment, your website acts as an essential foundation for the launch of your online marketing strategies.

Measuring Campaigns: Perspectives From Around the Table

Hive9

This article is a reblog and was originally published by Ross Graber, Research Director at SiriusDecisions. Hive9

How to Become a Better Content Team Leader

ScribbleLive

We’re all fully aware of how content marketing is shifting the way brands prioritize their creative resources. From scaling production of high quality content to creating socially engaging tactics that align with your demand-gen objectives; content marketing is how brands scale growth.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Announcing The 2016 AdWords Industry Benchmarks Report

bizible

AdWords has long been a critical channel for certain B2B industries. When developing a marketing team’s channel mix, it’s a given that AdWords will be an integral part. It’s a proven lead generator, but just how much does AdWords contribute to down-funnel metrics like revenue?

How Inbound Marketing Killed Cold Calling

Marketing Insider Group

The No. 1 thing sales people need in order to sell effectively is someone to sell to. Cold calling used to be a great way to get prospects and set up appointments, but with the vast amount of information at consumers finger-tips today, inbound marketing has become a much more efficient way to sell.

Personalized content for more effective content marketing

Biznology

Don’t call them, they’ll call you. In today’s B2B world, your prospects don’t want to hear from you until much later in the buying process, so attracting, engaging and nurturing them until they’re ready to talk to a sales person is no longer a nice way to supplement the top of your funnel.