Sat.Jul 02, 2016 - Fri.Jul 08, 2016

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

In thinking about how to prepare this post, I couldn't help but remember the 2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title.

Press 238

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales.

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Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online.

Questions to Ask Before Investing in Lead Generation


About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads NOW!”

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

5 Essential Elements to Include in Every Sales Pitch


Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.

Sales 186

More Trending

Why You Need SEO For Long-Term Marketing Success

Marketing Insider Group

Successful content marketers are constantly looking for strategies to improve their marketing performance, everything from content strategy to writing, graphic design and social media marketing.

SEO 200



B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. However, the term doesn't really lend itself to a whole lot of excitement. Memories of term papers or scientific papers laden with field jargon might immediately come to mind.

Why Taking A Full-Funnel Marketing Approach Is Critical


If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU).

Funnel 159

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

7 Tips on How to Make a Free WordPress Site Look Credible

Marketing Insider Group

There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success.

Sites 195

Earned media influencer outreach is alive and well


As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.

How Content Marketing Has Changed the Economics of Selling

Sales Engine

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development.

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing


As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.

URL 159

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Create relevant content based on personality profiles

Marketing Insider Group

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales.

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns


Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding.

Are Three Quarters of CMOs Wrong About Customer Experience?

Modern Marketing

Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time.

How To Optimize Your Event Strategy For Account-Based Marketing


If your company is practicing account-based marketing, you probably know that events are one of the best ways to engage your target accounts. Events are also still the biggest spend in B2B marketing budgets.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Is Your Marketing What Consumers Really Want?

Marketing Insider Group

Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.”

Survey 190

Is your marketing running on excuses?


One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The teacher assured her she could come to his office later that day, and if he wasn’t there, that she should just slip it under his office door.

Class 141

6 Social Media Publishing Best Practices

Modern Marketing

It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago.

A 6-Step Roadmap for New Marketing Leaders


As a recently-hired CMO or marketing leader, your first few weeks at a new company are some of your most important. They set the tone for everything to come, and they provide the best opportunity you’ll get for re-setting the status quo. Hive9

CMO 137

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

7 Things Marketers Need to Know About Snapchat

Marketing Insider Group

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0

Is your marketing telling customers to go away?


I travel a lot for business. Not Up in the Air level travel, but I probably do 4-5 hotel nights a month. So, I am not the top customer ever, but I figured I was someone worth pursuing. At least I thought so, since I seem to watch ads trail me all over the web every time I am booking a trip.

3 Examples of Brands Doing Real Cross-Channel Marketing

Modern Marketing

Whether you call it cross-channel or omnichannel marketing, as a consumer, I love it. I love that I can connect with brands how and when I want. I love when my mobile search results show me nearby store inventory.

Data Lovers vs Creatives: How to Bridge the Gap in Your Marketing Organization


Marketing has always required creativity. It’s still one of the most important parts of building and executing a marketing plan that pays off.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!