Sat.Jul 02, 2016 - Fri.Jul 08, 2016

How to Write Press Release Headlines That People Actually Read

B2B PR Sense

In thinking about how to prepare this post, I couldn't help but remember the 2006 Samuel Jackson movie, Snakes on a Plane. The name of the movie always makes me squirm because it gives away just how awful the plot line is by providing a correspondingly awful title.

Press 219

5 Ways to Supercharge Sales with Predictive Lead Scoring

Ignite Tech

This byline by Infer’s Sean Zinsmeister was originally published on the HubSpot blog. Even if you’re not the “early adopter” type, you’ve probably heard about the rise of predictive analytics for sales.

Top 10 Essential Features Every Small Business Website Must Have

Marketing Insider Group

If you have a business of any size or type, you already know that you must have a website if you are going to be successful. In this age of information and the Internet, people expect to find businesses online.

Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

In 2014 the number of mobile users eclipsed desktop users. Since then, mobile technology has continued to change the way we browse the web and connect with brands. “The latest data shows that we are now well past the tipping point.”

Mobile 204

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Questions to Ask Before Investing in Lead Generation

ViewPoint

About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads NOW!”

More Trending

Why You Need SEO For Long-Term Marketing Success

Marketing Insider Group

Successful content marketers are constantly looking for strategies to improve their marketing performance, everything from content strategy to writing, graphic design and social media marketing.

SEO 202

Breaking the Sales Growth Plateau May Require A New Approach

Sales Engine

For companies struggling to reach sales goals, doing more of the same (more cold-calls, adding more salespeople) won’t break through growth plateaus.

Sales 181

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Guest post by Ken Sterling. Effectively closing sales is the bread and butter of your business. Here’s how to hit a home run every time.

Sales 180

UNDERSTANDING HOW MACRO AND MICRO FORCES INFLUENCE MARKETING

Kaon

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

7 Tips on How to Make a Free WordPress Site Look Credible

Marketing Insider Group

There is tons of potential in a freelance blogging career. If you can write well and you have great ideas for new posts, then you can start making money out of your talent. However, it’s not that easy to launch yourself into this competitive market with success.

Sites 198

BANT Criteria in a Buyer-Centric World? No More

ANNUITAS

Everyone in sales and marketing knows what BANT stands for – Budget, Authority, Need and Timeframe. This concept was first introduced by IBM in the early 2000s and was the gold-standard for qualifying sales and marketing “leads.”

BANT 176

How to Develop B2B Case Studies That Actually Convert

B2B PR Sense

Case studies have a huge potential to convert. However, the term doesn't really lend itself to a whole lot of excitement. Memories of term papers or scientific papers laden with field jargon might immediately come to mind.

What’s new in content marketing?

Biznology

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Create relevant content based on personality profiles

Marketing Insider Group

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales.

Why Taking A Full-Funnel Marketing Approach Is Critical

bizible

If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU).

Funnel 159

How Content Marketing Has Changed the Economics of Selling

Sales Engine

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development.

Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Is Your Marketing What Consumers Really Want?

Marketing Insider Group

Is the marketing you’re doing actually what you would want as a consumer? Surprisingly, for many Fortune 1000 marketers the answer is “no.”

Survey 193

80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing

bizible

As our company continues to grow, we have invested pretty heavily in content marketing. Half of our marketing team consistently produces content, be it blog posts, ebooks, reports, webinars, etc. So it’s important that our content continues to contribute business value.

URL 159

[PODCAST] How Good Data Equals Higher Sales Commissions with Brian Burns

DiscoverOrg

Looking for a No-BS podcast that will elevate your sales results? Brian Burns, host of the weekly podcast, “ The Brutal Truth ,” interviews leaders in the sales space and offers key insights into succeeding.

Are Three Quarters of CMOs Wrong About Customer Experience?

Modern Marketing

Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. There is no denying the importance of delivering the optimal CX to every customer, every time.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

7 Things Marketers Need to Know About Snapchat

Marketing Insider Group

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0

Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]

bizible

Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns.

A 6-Step Roadmap for New Marketing Leaders

Hive9

As a recently-hired CMO or marketing leader, your first few weeks at a new company are some of your most important. They set the tone for everything to come, and they provide the best opportunity you’ll get for re-setting the status quo. Hive9

CMO 141

6 Social Media Publishing Best Practices

Modern Marketing

It is a challenge to define the audience for a guide to social media marketing today. Some of us have been using social media personally and professionally for more than 10 years. Or as my colleague Jeff Cohen put it a few months ago.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.