Sat.Jun 18, 2016 - Fri.Jun 24, 2016

How Industrial Content Marketing Increases Awareness and Creates True Differentiation

Industrial Marketing Today

Industrial content marketing can be very effective in solving two common problems that many manufacturers and distributors face.

How to Find Influencers for B2B Online Marketing Campaigns

KoMarketing Associates

From an online marketing perspective, influencer marketing helps expand reach, increase brand awareness, improve SEO, gain credibility and much more. But, identifying influencers is something that many B2B marketers find challenging, especially when dealing with an unfamiliar industry.

Online 221

15 Must-Read Tweets from Top SaaS Marketing Influencers

Marketing Insider Group

Your Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t. But don’t worry.

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

B2B 203

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Can the value of lead nurturing be quantified?

Sales Engine

Most marketing and sales leaders in the business-to-business world know that nurturing leads is essential to maintain a digital connection with buyers who want to learn about a business pain, product, or service—but who are not yet interested in talking to a sales person.

More Trending

Who do B2B Tech Buyers Trust and What This Means for Marketers

Marketing Insider Group

By Mike Neumeier, APR, Principal at Arketi Group Recently we hit a generational milestone – millennials have officially become the largest generational group in America’s workforce. This got us thinking. We wanted to understand how this much-hyped group was impacting B2B enterprise tech purchasing.

Trust 207

Are You Mobile-Responsive or Mobile-Complacent?

DiscoverOrg

As part of the sales and marketing engine, you put in serious effort to connect with your prospects.

Mobile 170

Expert Interview Series: Samuel Jefferies of Workbooks CRM on Marketing Automation

Reachforce

Tell us about Workbooks. What services do you offer? Sam Jefferies is the Digital Marketing Executive for Workbooks CRM , where he oversees the company’s online marketing strategy. Workbooks offers cloud-based CRM and business applications.

CRM 170

How to implement a Video 1st content marketing strategy that drives action

Biznology

Because of the importance consumers and business decision makers are putting on content, many marketers and business owners are challenged with how to create the ongoing flow of quality business content that they need to drive their marketing objectives.

Video 165

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Reasons Your Lead Generation Strategy is Not Working

Marketing Insider Group

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to stay healthy. So it serves marketers well to know the ins and outs of lead management both for better and for worse.

A Guide to Finding Your Brand Voice

ScribbleLive

How important is a brand’s voice? Especially if you’re a content marketer. Your brand voice reflects your core values and communicates your organization’s personality, and is incredibly important when building a relationship with your audience.

Brand 164

Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue

bizible

LinkedIn has become one of the most effective B2B marketing channels. In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter.

Click 159

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign.

Demand 161

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Proof That CEOs Will No Longer Accept Marketing That Doesn’t Work

Marketing Insider Group

Brand advertising as we know it will completely disappear, according to Gabe Leydon, CEO of Machine Zone, one of the world’s largest gaming companies. And what’s killing it? Marketers, agencies, and publishers who can’t prove that their marketing investments work.

Work 207

The Six Best Google+ Marketing Tools

Webbiquity

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do.

Tools 157

The Key Marketing Trends Defining 2016

Reachforce

2016 is in full bloom and the first days of summer are already here. By now, marketing professionals have already established some of the key marketing trends that are defining this year.

Trends 156

The B2B Marketing Metrics That Matter the Most

Sales Engine

As content marketers , there are a lot of things that we can and should be measuring—open rates, click through rates, number of visitors (unique and returning), number of users, conversion rates, number of impressions, social media likes and followers, and so on.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Marketers need to play a stronger sales enablement role on LinkedIn

Marketing Insider Group

Earlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors.

Client Industry Immersion: The Key to Giving Your Content That Extra Oomph

KoMarketing Associates

One of the most exciting (and, let’s be honest, terrifying) things about working at an SEO agency is working on clients in completely different industries. It’s not enough to be an expert in one client industry or target market – you have to be an expert in all of them.

Branding Is Everything: Use Database Management Software to Build Your Brand

Reachforce

Branding is everything in the business world. It helps to distinguish your company from competitors, it creates loyalty among customers, it improves word-of-mouth marketing, and it makes your company synonymous with the products or services you’re offering.

The Account-Based Marketing Reporting Framework For Marketers Who Care About ROI

bizible

We have a tremendous opportunity to use account data to understand which accounts we should invest our account based marketing efforts. Every marketing technology vendor is talking about account-based marketing this year. And for good reason.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

7 reasons you’re not getting the most out of customer facing content

Marketing Insider Group

Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience.

The Four Best Online Education Tools For Business Pros

Webbiquity

Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well.

How to protect yourself on Twitter

Biznology

I saw two interesting things recently that have me thinking about security and protecting yourself on Twitter. I had searched the hashtag of a convention that was going on nearby, interested in who was presenting and what attendees were saying about it.

Straight from the Horse’s Mouth – Content Buyers Want

ANNUITAS

Marketers in B2B create a lot of content. We write, we design, we create videos, and post content all day long, but what content really matters to our buyers? Before you jump in and write another eBook, learn what content your buyers need and want.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.