Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”

Writing 280

Writing Tools Online Best 280

Marketing Insider Group

JUNE 16, 2016

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic.

Insert 246

Insert B2B Differentiation Touchpoints 246

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles.

Profiling 238

Profiling Linkedin Strategy Social Media 238

DiscoverOrg

JUNE 15, 2016

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

Survey 221

Survey Sample Account Based Marketing Buying Cycle 221

Advertiser: ZoomInfo

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Lead Generation

Onalytica B2B

JUNE 16, 2016

Mental health is the successful performance of mental function, resulting in productive activities, fulfilling relationships with other people, and providing the ability to adapt to change and cope with adversity.

Brand 219

Brand Branding PageRank Communities 219

B2B PR Sense

JUNE 14, 2016

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Of course, you know this already.

Public Relations 208

Public Relations B2B Blogger PR 208

bizible

JUNE 14, 2016

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.

Acquisition 207

Acquisition Linkedin Skype B2B 207

Tomorrow People

JUNE 16, 2016

Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content

Relevance 204

Relevance Customer Content Marketing 204

Marketing Insider Group

JUNE 13, 2016

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand?

Content Marketing 226

Content Marketing Tips Content Service 226

Advertisement

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Cost

KoMarketing Associates

JUNE 17, 2016

I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.

Video 190

Video Content Marketing Content Television 190

Sales Engine

JUNE 13, 2016

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?),

Content 181

Content Distribution Creative Differentiation 181

RockContent

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

Landing Page 179

Landing Page Build Best Practice Test 179

Marketing Insider Group

JUNE 14, 2016

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations.

Storytelling 217

Storytelling Content Marketing Content Marketing 217

Advertiser: ZoomInfo

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Report

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links.

Business Blogging 176

Business Blogging Link Business Tagging 176

Influitive

JUNE 14, 2016

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates.

Buyer Personas 173

Buyer Personas Persona Customer Aging 173

Biznology

JUNE 14, 2016

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

Trade 170

Trade Tools Public Relations Adwords 170

Marketing Insider Group

JUNE 13, 2016

Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics?

Analytics 200

Analytics Marketing Plan Plan Google 200

Advertiser: ZoomInfo

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Intent

Modern Marketing

JUNE 16, 2016

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

Mobile 231

Mobile SMS ROI Aging 231

ViewPoint

JUNE 15, 2016

Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 156

Lead Management Lead Leads Telemarketing 156

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision.

Email 155

Email Buying Cycle Work Segmentation 155

Marketing Insider Group

JUNE 17, 2016

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels.

Traffic 193

Traffic Startup Channel Social Media 193

Advertiser: ZoomInfo

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Zoominfo

Ignite Tech

JUNE 14, 2016

This article was originally published on MarTech Review by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics.

Help 151

Help Custom Publishing Lead Leads 151

Modern Marketing

JUNE 14, 2016

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand.

Creative 213

Creative Automation CMO Field 213

Biznology

JUNE 16, 2016

Not too long ago the phrase “there’s an app for that” became quite popular. Now it seems that there may be an app to replace the mighty website as a business tool. If you think about it, it seems like there is indeed an app for everything and every place.

Websites 150

Websites Design Statistics Mobile 150

Marketing Insider Group

JUNE 13, 2016

We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements.

Content 189

Content Strategy Case List 189

Advertiser: ZoomInfo

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Account Based Marketing