Sat.Jun 11, 2016 - Fri.Jun 17, 2016

11 Overused Stock Photos to Ban From Your B2B Marketing

Marketing Insider Group

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic.

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Why Your Employees’ LinkedIn Profiles Should Be Part of Your B2B Marketing Strategy

KoMarketing Associates

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles.

Marketing Survey Results Reveal 3 Main Impact Areas for Success

DiscoverOrg

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results.

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Mental Health: Top 100 Influencers and Brands

Onalytica B2B

Mental health is the successful performance of mental function, resulting in productive activities, fulfilling relationships with other people, and providing the ability to adapt to change and cope with adversity.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 Steps To Create A Successful Content Marketing Program

Marketing Insider Group

Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing.

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What Microsoft's Acquisition Of LinkedIn Could Mean For B2B Marketers

bizible

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation.

One size doesn’t fit all: meeting the needs of customers through personalised marketing

Tomorrow People

Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content

9 Tips To Take The Boring Out of Your Content Marketing

Marketing Insider Group

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand?

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5 Ways to Transform Your B2B Public Relations

B2B PR Sense

The B2B public relations landscape has changed dramatically in the last 10 years -- primarily driven by social media, blogging, and internet connectivity. Of course, you know this already.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

What is Content Marketing? 10 Expert Video Responses

KoMarketing Associates

I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer.

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The Ugly Truth About Beautiful Content

Sales Engine

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?),

How to Use Storytelling to Engage and Persuade Consumers

Marketing Insider Group

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations.

How To Build Landing Pages That Convert

ScribbleLive

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links.

Digital Marketing Requires Different skills

Sales Engine

Most marketing organizations today do not have the right resources in place to properly execute a content marketing strategy for lead generation, and if you’ve had less than desirable results, this could be a major reason why.

Outbound VS Inbound Lead Generation: Know the Difference [Infographic]

Marketing Insider Group

At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound lead generation. The concepts behind each approach use different execution methods so it’s vital to comprehend the logic behind them before you start out.

Influencer marketing tools of the trade

Biznology

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

7 Compelling Reasons to Invest in Mobile Marketing

Modern Marketing

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information.

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Is Anyone Leading Lead Management?

ViewPoint

Sales Lead Management is a complicated process. It needs a leader to pull all of the competing interests and people together to work as a team. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan

Marketing Insider Group

Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics?

A Step-by-Step Guide to Managing Big Data

Reachforce

You’ve heard a thousand times how critical big data is to your company. You’re aware that your marketing strategy isn’t operating as efficiently as it could be. You’re informed of the ways that big data can promote the end goals of your company.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Why email marketing still matters–and how to make it work

Biznology

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision.

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How Marketing Helped Social Tables Increase Leads and Revenue 400+%

Ignite Tech

This article was originally published on MarTech Review by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics.

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Check Out These 10 Underutilized Traffic Sources

Marketing Insider Group

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels.

Hey CMOs: Technology Now as Important as Creativity

Modern Marketing

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.