KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. Because employees list their current job on their own profile, potential clients, colleagues, and hires could be looking at someone’s personal profile from a company before getting to the company’s official page or group. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile.

Profiling 183

Profiling Linkedin Strategy Social Media 183

Onalytica B2B

JUNE 16, 2016

Mental health is the successful performance of mental function, resulting in productive activities, fulfilling relationships with other people, and providing the ability to adapt to change and cope with adversity.

Brand 180

Brand Branding PageRank Communities 180

Oracle

JUNE 16, 2016

Mobile has experienced a meteoric rise in recent years. Smartphone and tablet usage has exploded, and the widespread proliferation of mobile devices is changing the way consumers and B2B prospects access media and online information. Over the past four years, smartphone usage is up 394% and tablet usage up 1,721%. These platforms combined now account for 60% of all digital media time, spent according to comScore. Up to 29% of consumer media time is now spent on mobile platforms.

Mobile 178

Mobile SMS ROI Aging 178

Marketing Insider Group

JUNE 16, 2016

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.” ” B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there.

Insert 174

Insert Differentiation Touchpoints Landing Page 174

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

DiscoverOrg

JUNE 15, 2016

Preliminary findings from a survey conducted on behalf of DiscoverOrg and Campaign Stars have revealed some surprising and illuminating results. The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns. Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below.

Survey 170

Survey Sample Account Based Marketing Buying Cycle 170

Oracle

JUNE 14, 2016

Before I get to the crux of my post, let me state for the record that I never thought in my wildest dreams that I would one day write such a post espousing that technology is now on par with creativity when it comes to importance for a given brand. I say that because being a writer as long as I have – geez that makes me sound old, I always looked at creativity as being the cornerstone of any successful company or brand. But as they say… that was then. And this is most assuredly now.

Creative 164

Creative CMO Automation Field 164

Marketing Insider Group

JUNE 15, 2016

Does your content marketing strategy look very much like this process? You realize your competitors all have a content marketing program, so you decide that you will launch one too. You rush to develop your content strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the […]. The post 8 Steps To Create A Successful Content Marketing Program appeared first on Marketing Insider Group. Content Marketing

Content Marketing 166

Content Marketing Content Develop Strategy 166

bizible

JUNE 14, 2016

Microsoft’s acquisition of LinkedIn holds enormous potential for helping B2B marketers reach their audiences and improve revenue generation. Announcing the reinvention of productivity and business processes, Satya Nadella, CEO of Microsoft, explains : As these experiences get more intelligent and delightful, the LinkedIn and Office 365 engagement will grow. And in turn, new opportunities will be created for monetization through individual and organization subscriptions and targeted advertising.

Acquisition 159

Acquisition Linkedin Skype B2B 159

Tomorrow People

JUNE 16, 2016

Seeing customers as an individual - focusing on the customer journey. Making customers matter; delivering relevant content

Relevance 157

Relevance Customer Content Marketing 157

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

JUNE 15, 2016

Let's just cut right to the chase. Cross-channel marketing technology is a pillar of the overall B2C ecosystem because it represents the execution engine of your marketing strategy. Even the most well thought-out marketing plans are bound to fail unless they are executed properly using the right technology. That sounds pretty cut and dry, right? Use the right technology and your chances of success are significantly increased.

Channel 157

Channel B2C Stats Behavior 157

Marketing Insider Group

JUNE 13, 2016

Do you feel like you work in a boring industry, or think your product or service isn’t interesting enough, to be able to create compelling content that won’t bore people to death and will get them talking about your brand? Sure, under normal circumstances real estate services may sound pretty snooze-worthy. But when you’re looking to buy […]. The post 9 Tips To Take The Boring Out of Your Content Marketing appeared first on Marketing Insider Group. Content Marketing

Content Marketing 163

Content Marketing Tips Service Buy 163

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” ” With more than 90% of both B2B and B2C marketers now using content marketing, success is no longer about simply creating more content, but about developing higher-quality output: more targeted, more relevant, more personal. And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales.

Writing 221

Writing Tools Online Best 221

KoMarketing Associates

JUNE 17, 2016

I was at a family cookout last summer talking to a group of my relatives, when someone asked me about my job as a content marketer. I began to explain it as I normally would to other marketing-savvy people, but noticed about half of those I was talking to were looking at me with faces that looked a lot like this: My grandmother said, “So, you’re like an online journalist?”

Video 143

Video Content Marketing Content Television 143

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Oracle

JUNE 17, 2016

Friday Five time - 5 curated recent articles on one specific topic. This time around it's Marketing Automation. WHAT SPRINGSTEEN KNEW ABOUT B2B MARKETING AUTOMATION. When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been. Yes, really. Think about your marketing automation systems.

Marketing Automation 140

Marketing Automation Automation Curation Marketing Qualified Lead 140

Marketing Insider Group

JUNE 14, 2016

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those new cars on the streets, it’s […]. The post How to Use Storytelling to Engage and Persuade Consumers appeared first on Marketing Insider Group. Content Marketing Engage Consumers Persuade Consumers Storytelling

Storytelling 160

Storytelling Content Marketing Content Marketing 160

Sales Engine

JUNE 13, 2016

If you plan to join your competitors and the leaders of your industry in the move toward content marketing , there is something you should know. If your aim is to produce really good, informative, and nurturing content (and that should be your aim, because what’s the point otherwise?), it’s not going to be cheap. Or easy. You’re not Coca-Cola; no one expects you to hire the world’s best creative minds or to spend billions on marketing.

Content 139

Content Distribution Creative Differentiation 139

RockContent

JUNE 15, 2016

Landing pages are important for two reasons – they motivate people to click further into the sales funnel and they capture user data so you can connect with prospects and create qualified leads. Though anyone can create a landing page, not everyone can do it well. Landing pages are an indispensable part of an inbound marketing strategy.

Landing Page 138

Landing Page Build Best Practice Test 138

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. We would engrave them into stone and follow them judiciously.

Business Blogging 136

Business Blogging Link Business Tagging 136

Marketing Insider Group

JUNE 13, 2016

Okay, I’ll admit it immediately. Google Analytics is pretty intimidating there are a lot of windows and tabs and there is a lot of information out there for you to digest. But, be honest now, are you actually using Google analytics? Or do you use it like most people in that you only really look […]. The post 3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan appeared first on Marketing Insider Group. Marketing Strategy

Analytics 145

Analytics Marketing Plan Plan Google 145

Influitive

JUNE 14, 2016

Hot under the collar about the overly automated last decade, common-law marketing personas Joe Buyer and Jane Consumer are getting hitched and seeking a legal name change. Meet The Advocates. Curbing the corporate-imagined script of the past several years, The Advocates no longer adhere to your best guess at buying behaviors, common characteristics and typical trends.

Buyer Personas 133

Buyer Personas Persona Customer Aging 133

Biznology

JUNE 14, 2016

We’re off to the races! Dan Krueger and I just launched a new influencer marketing campaign on behalf of the best pure, extra virgin, raw cold pressed, and alkaline coconut oil, Skinny Coconut Oil. So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients!

Trade 131

Trade Tools Public Relations Adwords 131

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Savanta

JUNE 12, 2016

Net Promoter Score (NPS) is perhaps the most widely used metric in customer satisfaction and loyalty research. Here at Circle, our view is that NPS isn’t always the best metric in B2B environments (we explain why here ), but it does have a role to play. So, assuming it is the right metric for your business, how do you calculate Net Promoter Score (NPS)? Well, first ask a reliable and representative sample of your customer base how likely they are to recommend you.

Promotion 120

Promotion Environment Sample Satisfaction 120

Marketing Insider Group

JUNE 17, 2016

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup […]. The post Check Out These 10 Underutilized Traffic Sources appeared first on Marketing Insider Group. Content Marketing

Traffic 138

Traffic Startup Channel Social Media 138

Ignite Tech

JUNE 14, 2016

This article was originally published on MarTech Review by Infer customer Ray Miller, Senior Marketing Operations Manager at Social Tables. Lessons from Using a Smorgasbord of Approaches including Content Marketing, Social Marketing, Lead Generation, and Predictive Analytics. Social Tables is a high-growth company based in Washington, DC. It was founded in 2011 as a cloud-based event management software platform.

Help 116

Help Custom Publishing Leads Lead 116

Biznology

JUNE 15, 2016

Andrew Schulkind recorded a webinar on how to make email marketing campaigns work for you. Unless you’re selling goods or services with a buying cycle of “right now” (like lattes) you need a way to stay in touch with prospects as they move through the buying cycle toward a decision. That need is particularly crucial early in the process, when prospects aren’t yet open to talking to a salesperson. Email, done well, may just be the perfect solution.

Buying Cycle 119

Buying Cycle Email Work Segmentation 119

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer