Sat.Mar 26, 2016 - Fri.Apr 01, 2016

15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small. A few key themes arose throughout sessions and conversations during the event.

Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

Marketing Insider Group

So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind.

The Ultimate Checklist for Managing Content Marketing Freelancers

ScribbleLive

Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it.

Ultimate List of 22 Account-Based Marketing Tactics

bizible

How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why You Need a B2B Sales Content Strategy

Avitage

If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements!

More Trending

3 Notable Women CIOs Transforming their IT Departments

DiscoverOrg

With the last day of Women’s History Month upon us, we wanted to take a second to highlight a few of the most innovative Women CIOs in the United States today.

How Attribution Solves 7 Common Marketing Problems

bizible

Scott Brinker recently released the 2016 Martech landscape supergraphic , and it’s overwhelming to say the least. The more than 3,800 included technologies exist to solve marketing problems and make a marketer’s life easier and more organized.

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Understanding the Relationship Between SEO and SlideShare

KoMarketing Associates

Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. I absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. Today, we hear plenty of music reusing beats, tones, words, and complete songs.

10 Simple Ways To Think About Content Marketing

Marketing Insider Group

Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy!

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Lead Nurturing: The Power of a Drumbeat

Sales Engine

You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution

bizible

B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM.

Stop Wasting Time in Excel – Embrace R

ANNUITAS

If you have spoken with a data scientist in the past few years, you’ve probably heard him or her talk about “R.” R is a statistical programming language created in 1993 and is the modernization of the classical programming language “S.”

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. 71% of respondents say their digital programs often fail to meet their expectations.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses.

Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

Expert Interview Series: Customer Experience Specialist Ian Golding

Reachforce

Ian Golding is one of the most widely recognized Customer Experience Specialists in the world today and one of only four people who is authorized to train people to achieve the Certified Customer Experience Professional (CCXP) accreditation.

How Link Building Got These Major Brands Penalized – Part 1

Marketing Insider Group

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

How important is contextual content in the B2B sales process?

Sales Engine

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers.

6 Examples of Lead Nurturing Campaigns

Modern Marketing

Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase.

Improve Big Data Analysis with Marketing Automation Software

Reachforce

Marketing teams today are often swimming in data, with endless new datasets accumulating daily. It can be a constant struggle to make sense of the numbers and apply them in a way that optimizes lead generation.

10 Rocking Social Media and Content Marketing Insights

Marketing Insider Group

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right?

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Finding the Hidden Money in Your Content Strategy

Sales Engine

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters.

The 5 Things a CMO Needs to Watch Out for When Leading the Customer Experience

Modern Marketing

The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those who want to do you in.

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What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack.

12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.