Sat.Mar 26, 2016 - Fri.Apr 01, 2016

6 Examples of Lead Nurturing Campaigns


Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. The expectation is that we learn more about our prospects through their actions, which lets marketers provide content that is more in line with their interests and expectations.

Ultimate List of 22 Account-Based Marketing Tactics


How do you do account-based marketing? Here’s a list of 22 tactics account-based marketers can use to reach and engage their target companies, expand the funnel, and create advocates for their product or service offering. If you’ve been looking for a long list of ABM strategies, you’ve found it. Pick and choose from the list according to the best fit for your company’s budget, industry, and B2B marketing approach. CONTENT -- Account-Based Marketing Tactics. Personalize sales enablement content.


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Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies

Marketing Insider Group

So you want to grow your business. I get that. You probably wouldn’t be here if expansion wasn’t on your mind. But while strategies to help you increase your customer base and boost revenue are – on the surface – a good thing, growth alone isn’t enough to support and sustain a company if the […]. The post Growth Isn’t Everything: 7 Lessons Learned from 5 Failed Companies appeared first on Marketing Insider Group

Why You Need a B2B Sales Content Strategy


If you sell the way you did 10 years ago, you don’t need a sales content strategy. There’s little strategy required to tell people about your company, products, features — just don’t forget those benefit statements! But if you’ve truly adopted a customer-centered sales philosophy you know you have new requirements. The new realities of selling to self-educating, digital era buyers has made having the right content an essential tool for sales professionals.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The 5 Things a CMO Needs to Watch Out for When Leading the Customer Experience


The importance of leading the customer experience cannot be understated. However, if the CMO steps into this role, there are risks along with rewards. It may mean, in some organizations, that you’ll have to start by wearing a flak jacket to repel those who want to do you in. While that sounds harsh, those who have tried to lead new initiatives, like social media, have been seen in the organization as early adopters.

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More Trending

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

Marketing Insider Group

Original content is great. You feel good creating it, and you believe you have something fresh, entertaining, and/or useful for your readers and followers. But here’s the thing: producing that original content day after day means that you may be sacrificing other important aspects of your business to keep your presence up-to-date. If you are […]. The post 15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich appeared first on Marketing Insider Group.

7 reasons you’re not getting the most out of customer facing content


Missing or under-performing customer facing content has a significant impact on strategic business objectives: new customer acquisition and organic revenue growth, sales and marketing productivity and efficiency for lower selling costs, data acquisition and customer experience. B2B lead generation and conversion rates are universally below expectations. Late stage content in sales cycles hasn’t evolved to support buyer-centered selling practices.

Two Thirds of Marketers Cannot Measure Mobile


It's Friday Five time. This week's topic: Mobile Marketing. Study: Few Marketers Using Mobile Marketing Strategies. Although marketers know mobile is a strategic imperative, the vast majority still fail to strategically integrate it into their marketing mix, according to fresh findings from Forrester. Only 13% of marketers say they strategically integrate mobile systematically.

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You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution


B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. Taking the next step, many have created a sales and marketing data foundation by connecting their marketing automation data to the CRM. But even if you’ve set up a great marketing automation platform like Marketo and a solid CRM system like Salesforce, there’s still work to be done.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Marketers Frustrated With Digital Advertising ROI

Marketing Insider Group

89% of marketers do not think their digital marketing efforts are working, according to the latest study from Demandbase and Wakefield Research, which surveyed 500 managerial and executive-level B2B marketers. 71% of respondents say their digital programs often fail to meet their expectations. An overwhelming 96% reported that their digital marketing efforts lead to ad waste […]. The post Marketers Frustrated With Digital Advertising ROI appeared first on Marketing Insider Group.

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Hive9 Marketing Performance Management Includes Customer Journey Optimization

Customer Experience Matrix

As I mentioned in last week's post on the MarTech Conference , there appears to be an emerging class of vendors doing what might be called “journey management” – although I think I’ll rename that “journey orchestration” since (a) orchestration is a trendier term right now and (b) orchestration more accurately reflects the key notion of a system that coordinates other systems.* This coordination includes both gathering data from multiple sources and sending messages through other systems.

The Two Types of Programmatic Advertising and Why Programmatic Matters


Before we get to the topic at hand, a definition of programmatic advertising. We define it simply as “Automated advertising buying coupled with machine learning.” ” Digiday defines it as "ad buying what typically refers to the use of software to purchase digital advertising, as opposed to the traditional process that involves RFPs, human negotiations and manual insertion orders. It’s using machines to buy ads, basically.”

How important is contextual content in the B2B sales process?

Sales Engine

As technology and connectivity advances, marketers have had to move away from mass media targeting campaigns towards producing more real-time, contextual content that creates one-to-one interaction with potential buyers. In a B2B context, that means that content marketers must stop thinking in terms of fragmented, segmented tactics and view the buyer’s journey holistically, unbound by an imperative to stick to only one approach. What is Contextual Content?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

10 Simple Ways To Think About Content Marketing

Marketing Insider Group

Content marketing is not as complex and complicated as we make it be. You don’t have to be an Einstein to be successful. Einstein himself said, “Everything should be made as simple as possible, but not simpler.” So, let’s talk about a simple content marketing strategy! Many marketers and sales professionals still struggle with the […]. The post 10 Simple Ways To Think About Content Marketing appeared first on Marketing Insider Group. Content Marketing

Lead generating machine: is your website actively helping your business grow?


Your website, when done right, can be one of the most effective lead generation tools in your arsenal. But not just any landing page design will get the job done. To get those leads moving through the funnel, focus on creating a stellar user experience. Pay Attention to Color Choices. Color theory is an important part of web design. Color evokes emotion, so it’s important to choose colors that evoke the right emotions with your audience.

7 Mobile Apps to Accelerate Your Marketing Automation Success


In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers.

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Finding the Hidden Money in Your Content Strategy

Sales Engine

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

10 Rocking Social Media and Content Marketing Insights

Marketing Insider Group

At the end of the day, our marketing strategy depends on connecting with the reader with the best content to incite action. Like buying from you — right? Here are ten social media, content marketing and customer experience facts and insights to help you put the ‘I know’ behind the ‘I think’ as you develop and activate your marketing plan this week.

What Hemingway Knew: How to Write Blog Content that Attracts Readers

Writing on the Web

Is your blog content compelling? Are you attracting new readers, engaging with them, and growing your reader base? In my last post , I shared an acronym that you should be using when writing blog content: C ontent (compelling). A ssets (free). S ocial Media. T rack. Hemingway did not have the technological advantages that we have, nor a blog, but he knew how to engage his readers. As Larry W. Phillips describes in Ernest Hemingway on Writing : Don’t describe an emotion–make it.

7 Cross-Channel Apps of Highly Effective Modern Marketers


In today’s hyper-connected world, it’s important to have a rock-solid cross-channel marketing strategy, and one of the easiest ways to execute that strategy is through your marketing automation system. As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers.

Yes, keyphrase research is still important


Have you heard that you can toss keyphrase research out the window and “write naturally” for Google? Here’s the problem. Following this advice means you’ll lose out on valuable traffic. Here’s why. First, a little history… Once upon a time, keyphrase stuffing was all the rage — and it worked. If you wanted to position for the phrase [blue widgets,] you’d repeat the keyphrase as many times as you could.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing. The major themes that emerged included tying content marketing efforts to business value, limited […]. The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. Content Marketing

The Ultimate Checklist for Managing Content Marketing Freelancers


Now that more brands and companies are writing blogs, creating YouTube channels, and becoming content publishers, there’s a higher demand for content and limited time to produce it. Finding highly-talented freelance writers, designers, or video producers can be a huge time-saver for marketers looking to produce quality content on a consistent basis.

The 6 Stages of Email Marketing Metrics


Is your revenue attributed to email declining? Why not send more emails? No, please don’t. Every time I hear this, a little part of my marketing soul dies. If your revenue is declining, how about we look at your metrics first and find out what the actual issue is. There are four key fundamental reasons that email marketing metrics are important: The terminology is consistent across the industry. An open is an open. They are a standardised performance measurement tool.

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A page and profile for every location is essential


Let me start by saying I am addicted to 9Round and I work out at a 9Round gym at Penrose Square right off of Columbia Pike in Northern Virginia. When I discovered the new gym, the Penrose 9Round, I took some Instagrams and checked in via FourSquare /Swarm and then checked in at Facebook. The 9Round at Penrose Square didn’t exist. So, I added it myself.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.