6 Examples of Lead Nurturing Campaigns
MARCH 30, 2016
Sometimes our impression of marketing tactics is more monolithic than the reality. Setting up a lead nurturing campaign in your marketing automation platform is usually about contacting prospects early in their journey and building a relationship with them as they come closer to purchase. The expectation is that we learn more about our prospects through their actions, which lets marketers provide content that is more in line with their interests and expectations.