Sat.Apr 16, 2016 - Fri.Apr 22, 2016

Marketing to Engineers Requires Accurate and Truthful Content Presented Logically

Industrial Marketing Today

Marketing to engineers is challenging, but manufacturers, distributors and engineering services companies cannot shy away from it because engineers make up the bulk of their target audience. Engineers regardless of their experience are concerned with keeping their skills current and their technology knowledge up to date.

Being a Successful B2B Content Marketer in 2016: Trends & Insights

Marketing Insider Group

Did you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. 44% of companies surveyed stated that their B2B Content Marketing is moderately […]. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group.

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Make Your Advertising More Accountable with a Data Management Platform


It’s easy to accomplish marketing tasks like sending an email, running an ad, or posting something to a social media channel, but is that action accountable to the business? Does it ultimately drive revenue? A data management platform (DMP) and data-driven marketing are here to enable accountability. The more you know about your customers and prospects, the more precisely you can target and market. Sounds simple. And obvious. But add one more piece to this.

Are you taking advantage of B2B marketing data?


Frequent readers know that most of my marketing experience is B2B rather than B2C, and that virtually everything I do is data driven. So, perhaps you might think that I didn’t have much to learn when I picked up B2B Data-Driven Marketing by fellow Biznology blogger Ruth Stevens and Theresa Kushner. Wrong. I know a lot about digital data, but Ruth and Theresa took me to school on all the ways to put together a customer database using traditional means.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

11 Tips to Get the Meeting and Not get Stood Up


We’ve all been there: you’ve got a prospect on the line. They are nibbling at the bait but you can tell from the bobber that there’s not a total commitment yet. So, how do you know when it is time to lure them in and set the demo? How do you ensure that once you do snag that meeting they won’t flake at the last minute and lose momentum, or even worse, end up as a bunch of worthless muck wrapped around your hook?

More Trending

3 Features Content Marketing Technology Needs to Provide


By now you probably have heard the phrase "it's not big data, it's the right data." " Of course that simply means that while there is a wealth of data out there for marketers to use, it's knowing which data to use AKA the right data to achieve optimal efficiencies and ultimate success. The same principle is applicable to content marketing. In fact the same principle applies two-fold when it comes to content marketing.

Need Better Content? Become a Sales Groupie

Sales Engine

As the head of marketing and editor-in-chief of , Meredith Wood calls herself a “sales groupie.” “I’m I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.

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A glaring omission in B2B selling systems


Two top B2B sales problems are: Low output, measured as new customers acquired, revenue growth, margin, and product mix High selling costs measured as productivity, efficiency, revenue yield per rep, sales cycle time We’ll use one important cause of these top sales problems — low sales prospecting effectiveness — to focus our main point. Poor prospecting is an inability to create enough good opportunities, with the right prospects, quickly enough.

Hey Philly Area: Don’t Miss My Content Marketing Workshop

Marketing Insider Group

You know “Content Marketing” is a huge buzzword in our industry today. But what does it really mean for your business and marketing strategy? We’ve moved beyond asking what content marketing is and why we should do it. Now, leading marketers are figuring out how to be effective with content marketing best practices that drive […]. The post Hey Philly Area: Don’t Miss My Content Marketing Workshop appeared first on Marketing Insider Group. Content Marketing

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How CMOs Can Overcome 3 Key Challenges


At the recent NG CMO Summit, CMOs from across North America gathered to discuss how today’s marketing teams can reconnect, re-evaluate, and reengage with customers. Throughout roundtables and keynote panel discussions, a few clear challenges emerged. Working as a team, attendees drew from experience and expertise to hone in on actionable ways to address these challenges.

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Say hello to Outside-In Marketing


After a lot of effort (most of it by my co-author James Mathewson ), we’re happy to announce the availability of Outside-In Marketing , a new book that helps you use big data to drive your content marketing efforts. So, just what is outside-in marketing? It’s an attitude about your marketing message that leads you to figure out what customers want before you open your marketing mouth, and to listen to their reaction before you say something back.

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making


Last year, Datapipe won first place in the Stackie Awards for the representation of its marketing stack. Regarding the stack, Scott Brinker of Chief Martech wrote , “ This is a beautifully thought out marketing stack. It’s organized primarily by flow across the buyer’s journey, which keeps the customer in mind throughout its architecture… The synthesis of these different lenses into a cohesive design is remarkable.”.

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How to Crowdsource Your Content Creation Ideas

Marketing Insider Group

What do you do when everything is set up, but the ideas don’t come? I mean, it happens to us all. We just sit down, ready to write, but everything we come up with doesn’t work – or even worse, there are no ideas at all. And often, in these situations it isn’t even your […]. The post How to Crowdsource Your Content Creation Ideas appeared first on Marketing Insider Group. Content Marketing Content ideas

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Use These 5 Steps To Plan for Better Lead Nurturing


Modern Marketers know that not every prospect is ready to buy now. In fact, according to SiriusDecisions , even the 20% of leads that sales reps follow up on, 70% are not qualified. But it’s a mistake to ignore those leads. It turns out that 80% of unqualified prospects today will go on to buy from someone within the next 24 months. Lead nurturing is a way to help keep your brand front and center when that purchase happens.

Moving Past Responsive Design to a Mobile-First Email Strategy

The Point

By now we’ve all heard the statistics that as much as two-thirds of all email is opened or read on mobile devices. But no problem – you’re using responsive design for all your email campaigns, so you’ve got that covered, right? Well, not so fast.

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How To Decide Whether To Save Or Kill Your Marketing Technology


As industries mature, companies buy or price out their competitors, and the industry becomes much simpler. For example, in the early 1890’s there were over 6,000 phone carriers, today the phone industry is much simpler. This same “simplifying” will happen in the marketing technology space. And it will be driven by marketers like you. Soon, marketing stacks will be too unwieldy to manage and marketers will shift from building to tearing it down. Simplifying will become the new black.

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How to Boost Conversions Using Videos

Marketing Insider Group

Stagnant, if not dwindling, conversion rates aren’t the most effective of motivation boosters, but if you’re looking for solid proof that your conversion optimization efforts are due for an overhaul, you’re looking at the right dataset. One effective channel to turn your dismal conversion figures around is video. An article on the Visual Website Optimizer […]. The post How to Boost Conversions Using Videos appeared first on Marketing Insider Group. Marketing Strategy

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Predictive Customer Service is the Future of Shock and Awe


Customer service is the new marketing, and being good at it requires knowing how to hug your haters. This new model, like most things, costs time, money, and energy — and — having the right game plan. Right now, hugging your haters makes customers who complain feel heard and cared about. But in the future, will that be enough to wow your audience?

Infer Releases New Predictive Behavior Scoring for Oracle Eloqua

Ignite Tech

Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. Infer Inc. , a leading predictive sales and marketing platform that helps companies win more customers, today announced the most advanced predictive behavioral modeling solution for the Oracle Eloqua platform.

Optimize Account Based Marketing for Revenue with Latest Bizible Release


No matter where you look, account-based marketing (ABM) is the hottest topic for B2B marketers in 2016. As with many new methodologies, embracing the concept is often the first step, but proper implementation can bring its own challenges. SiriusDecisions recently discovered that while “92% of companies recognize the value in ABM, going as far as calling it a B2B marketing must-have, only 20% have had full programs in place for more than a year.”.

How To Build A Website Yourself

Marketing Insider Group

There are many reasons why you may want to have your own website. In addition to sharing your ideas and thoughts with the world, having your own webpage can help you out professionally as well, because it is a lot more dynamic and holds a lot more information than your average resume or LinkedIn profile, […]. The post How To Build A Website Yourself appeared first on Marketing Insider Group. Content Marketing

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Oracle Named Leader in Gartner's New Multichannel Campaign Management Report


Gartner published its Magic Quadrant Report on Multichannel Campaign Management, which places Oracle Marketing Cloud among the marketing technology industry’s leading partners--both in completeness of vision and ability to execute to that vision. We’re proud to be so highly regarded by Gartner in this report and I'd like to provide some context around how this report can provide strategic value for data-driven, cross-channel marketers. What is Multichannel Campaign Management?

SOCi allows me to load up on topical social content and then let go


For the last three months I have run three bandit social media profiles for my local kickboxing gym because the owners are not interested in maintaining profiles for each of their four locations. That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. Since I am sort of doing this as a hobby/experiment/proof of concept, I decided I needed to make this entire endeavour as simple and easy as possible.

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Account-Based Marketing: Research Reveals It’s More Than Just The Latest Marketing Buzzword

Ignite Tech

If you’re a marketer, there’s a strong chance you’ve either implemented or are considering integrating an A ccount based marketing (ABM) approach into your outbound strategy. One reason ABM has the marketing world on fire is because it has the potential to open up entirely new revenue channels.

How To Find And Create Sales Opportunities

Marketing Insider Group

One of the early questions I ask prospective B2B clients is: “When you go-to-market through your marketing and sales functions, what percent of your target prospects are find vs create opportunities?” The answer to this question has significant, if usually unconsidered, implications for tactic selection and business results. Find Opportunities “Find opportunities” are where prospects […]. The post How To Find And Create Sales Opportunities appeared first on Marketing Insider Group.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.