INDUSTRY INSIGHTS YOUR PEERS ARE READING
I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. MORE
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. MORE
I’m sad. MORE
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically. MORE
There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies ’ recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media. MORE
Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space. MORE
When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. MORE
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., MORE
The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. MORE
This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. MORE
Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points. MORE
We know that images enhance our content and help convey a strong message visually. However, including images in your emails or content marketing efforts may be negatively impacting your email deliverability and overall effectiveness. MORE
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. MORE
The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. Bloggers are so passionate about their message and their expertise , they preach. They shout. MORE
Buyer Personas Identified: check. Message Persona Created: check. Now it’s time to roll up your sleeves and dig in to the existing house list and see what you have, where you have gaps and create a plan to connect the dots. MORE
The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification MORE
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. You can read part 1 here. MORE
One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening. MORE
Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.] The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary. MORE
“Marketing is about recognizing where you are and knowing where you want to be. It’s all about measuring progress. It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” MORE
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising. MORE
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. MORE
One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. A smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors. MORE
“If we''re going to win the pennant, we''ve got to start thinking we''re not as good as we think we are.” Casey Stengel*. Yes, it was one of Casey Stengel’s best thoughts. MORE
Available Free for a limited time! I am excited to announce that SellingBrew just published my Playbook Diagnostic, “Five Signs You’re Missing Sales Opportunities” and has generously made it available free to readers of ViewPoint for a limited time. Lead Generation Sales Leads MORE
KoMarketing Associates
NOVEMBER 3, 2014
When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies.
B2B Lead Generation
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong.
Marketing Insider Group
NOVEMBER 3, 2014
This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing.
ViewPoint
NOVEMBER 6, 2014
“If we''re going to win the pennant, we''ve got to start thinking we''re not as good as we think we are.” Casey Stengel*. Yes, it was one of Casey Stengel’s best thoughts.
Advertisement
Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
NOVEMBER 6, 2014
One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
The Forward Observer
NOVEMBER 4, 2014
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? A focus on two things can help it all fall in place. The way people buy has changed dramatically.
ViewPoint
NOVEMBER 4, 2014
The leads are weak? You’re weak! If you have never seen the movie/play “Glengarry Glen Ross,” do yourself a favor and watch it. Alec Baldwin rips into the late Jack Lemmon for commenting, “the leads are weak,” with a classic Baldwin-esque tongue-lashing: “The leads are weak? The are weak! You’re weak!”. Lead Qualification
Webbiquity
NOVEMBER 3, 2014
The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. As usual, this year’s findings are a mix of the obvious (lead generation is the top goal of content marketing – as it has been for the last 10,000 years or so) and the somewhat surprising.
Savanta
NOVEMBER 3, 2014
There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies ’ recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Crimson Marketing
NOVEMBER 5, 2014
“Marketing is about recognizing where you are and knowing where you want to be. It’s all about measuring progress. It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.”
Biznology
NOVEMBER 4, 2014
One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. A smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors.
ViewPoint
NOVEMBER 3, 2014
Available Free for a limited time! I am excited to announce that SellingBrew just published my Playbook Diagnostic, “Five Signs You’re Missing Sales Opportunities” and has generously made it available free to readers of ViewPoint for a limited time. Lead Generation Sales Leads
Reachforce
NOVEMBER 4, 2014
Buyer Personas Identified: check. Message Persona Created: check. Now it’s time to roll up your sleeves and dig in to the existing house list and see what you have, where you have gaps and create a plan to connect the dots.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Writing on the Web
NOVEMBER 5, 2014
The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. Bloggers are so passionate about their message and their expertise , they preach. They shout.
Biznology
NOVEMBER 6, 2014
I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since.
ANNUITAS
NOVEMBER 4, 2014
We know that images enhance our content and help convey a strong message visually. However, including images in your emails or content marketing efforts may be negatively impacting your email deliverability and overall effectiveness.
Modern Marketing
NOVEMBER 5, 2014
Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. You can read part 1 here.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Direct Response Coach
NOVEMBER 5, 2014
As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc.,
Biznology
NOVEMBER 5, 2014
When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are.
Crimson Marketing
NOVEMBER 3, 2014
I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015.
Modern Marketing
NOVEMBER 3, 2014
Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Customer Experience Matrix
NOVEMBER 1, 2014
I’m sad.
Biznology
NOVEMBER 7, 2014
I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization.
Crimson Marketing
NOVEMBER 6, 2014
Improvements to business and marketing solutions are directly correlated to how your company manages digital marketing technologies and integrates marketing intelligence produced from multiplying buyer touch-points.
B2B Marketing Traction
NOVEMBER 7, 2014
The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
173 
Let's personalize your content