Sat.Nov 01, 2014 - Fri.Nov 07, 2014

5 Fresh B2B Marketing Stats & What They Mean to You

KoMarketing Associates

One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. From article sharing to tweets to bi-weekly training discussions, the team does a great job staying on top of what’s happening. Perhaps most valuable for me though is our news section (if you haven’t seen it, I recommend you head over there). Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world.

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Introduction to Lead Management

B2B Lead Generation

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI.

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The 19 B2B brands in the Klout 50 ranking

Savanta

There used to be a debate about whether social media was relevant in B2B. Just four years ago, less than one quarter (23%) of B2B marketers described it as ‘highly relevant’ to their brand (source: B2B Barometer ). Now, those holding out against the social tidal wave are few and far between. Indeed, many B2B brands are social media pioneers. Lithium Technologies ’ recently published Klout 50 study is testament to this. The study ranks the 50 most influential brands on social media.

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Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages

Oracle

Editor's Note: Today's post comes courtesy of Tom Masotto, VP Product Marketing & Business Development at ON24 , a cloud-based webinar platform. This post is Part 2 of a 2-part series. You can read part 1 here. According to Demand Gen Report’s 2014 B2B Buyer Behavior Survey , an effective content strategy can certainly influence the buyer journey. An overwhelming majority (82%) of senior executives said that content was a significant driver of their buying decisions.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Content Marketing Is The Only Marketing Left

Marketing Insider Group

This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! At the AWeber Ascend Digital Marketing Summit , I shared my view on how the future of marketing is all about content marketing. I talked about how content marketing, storytelling and brand publishing are more than just buzzwords. Here is a transcript of the talk and a link to the slides and videos I shared.

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Elissa Fink, CMO of Tableau Software: Don’t Be Afraid of Data Marketing: How to Use Marketing Analytics to Measure Progress [Podcast]

Crimson Marketing

“Marketing is about recognizing where you are and knowing where you want to be. It’s all about measuring progress. It’s not just about how high up the ladder your brand can get…the important thing is helping your brand climb as many rungs of the ladder as possible.” So says Elissa Fink, CMO of business analytics and data visualization company Tableau Software.

Reform Your Content Marketing

Oracle

Halloween may be over but the season of the witch, if you will, lives on. And it is in this season where many marketers, be they B2C or B2B fall prey to the deadly sins of content marketing. Fear not marketers for we are here to help guide you from this dark side where deadly sins abound. In our new eBook, The 7 1/2 Deadly Sins of Content Marketing (And How To Avoid Them) , we illustrate each deadly sin along with a remedy to cure them as well.

Industrial Website Redesign: Content Before Design

Industrial Marketing Today

Around this time of the year, I get more calls and emails about redesigning industrial websites. This of course is very good news for my industrial marketing business but there is usually something missing that makes me cautious. My “Spidey Sense” is heightened whenever I hear the other person say something like “We need to [.] The post Industrial Website Redesign: Content Before Design by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

Dynamic pricing done automagically

Biznology

One of the best things about the e-commerce is that nobody knows you’re a dog on the Internet. A smart small businessman can use technology to maximize profits, lower expenses, and even beat out their competitors.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

The Biggest Mistake Business Bloggers Make (and how to avoid it!)

Writing on the Web

The biggest mistake business bloggers make is that they are frequently ego-centric. This isn’t necessarily all bad, it simply doesn’t bring the blogging results that smart professionals expect. Bloggers are so passionate about their message and their expertise , they preach. They shout. They proclaim. They implore. They explain. They document and support their logic.

What the New Gmail Inbox Means For Marketers

Oracle

The world of email marketing deliverability was given a surprise jolt last week, with the introduction of a new product from Google. Inbox by Gmail was rolled out in Beta last week, and is available by invite only. You can request an invitation by sending an email to inbox@google.com. If you have a friend who is lucky enough to have access, they can also send you an invite. When Gmail introduced the tabs earlier this year, we had to re-evaluate the way we looked at our marketing campaigns.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. However, the reality is that companies of all sizes are business-to-business-oriented, which means that marketing strategies need to be utilized by every company, no matter the size or level of complexity in their solution offerings. Size Doesn’t Matter. Businesses at their core, exist to solve a problem for their target audience.

Advice on starting and growing an SNS

Biznology

The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Too many folks who are jumping onto the Social Network Services bandwagon lost site of what an SNS actually is, including the real motivations for joining them as a registered member. I am going to brain dump on this based on my experience, research and understanding. Enjoy! It is a bit of a rant.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

My 2015 Sales & Marketing Predictions

Crimson Marketing

I recently discussed my sales and marketing predictions for 2015 with Backbone Media. In my thought leader video, I discuss the emergence of the left-brained CMO, how marketers will get ‘indigestion’ from too much marketing technology, and that predictive analytics will be HOT in 2015. And after you watch my video, click here for more B2B marketing predictions from other industry thought leaders.

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3 Case Studies Profiled at Social Fresh West

Oracle

Social Fresh West 2014, billed as the “secret weapon for social media success,” wrapped up in sunny San Diego last week. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.

Seven Marketing Automation Myths to Ignore - Illustrated Edition

Customer Experience Matrix

I’m sad. I’ll be giving a speech in Milwaukee next week on marketing automation myths, and early in the preparation process had the idea of illustrating it with mythical creatures from the films of Ray Harryhausen, the stop-action animation genius whose best known images are probably the skeleton warriors in Jason and the Argonauts (1963). This led to many pleasant hours scrolling through galleries of Harryhausen images. I even found an illustration that vaguely matched the theme of each myth.

Taming the Nexus 5 battery and data usage

Biznology

I ordered my Google Nexus 5 smart phone the moment I could — and have been devastated ever since. After loading up all of the apps that I wanted, setting the screen to bright (so I could see the screen in the light of day), and wiring the handset for sound, the phone was awesome — for about an hour between charges. Plus, my Nexus 5 has been burning through data — crashing through my 10GB AT&T family plan. I had a major data and battery hemorrhage. Yikes!

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

B2B Marketers Going Beyond Buyer Personas, Working with Sales

B2B Marketing Traction

The behavior of today’s B2B buyer means that marketing needs to go far beyond what it did in the past. Marketing must not only attract new prospects but also provide information and content for sales to convert them to customers. The need for marketing to work with sales is more important than ever. Recent surveys show that as much as 57% of the buying decision is done before buyers contact sales ( CEB Study of 1400 Customers ).

Are Images Hurting Your Email Marketing?

ANNUITAS

We know that images enhance our content and help convey a strong message visually. However, including images in your emails or content marketing efforts may be negatively impacting your email deliverability and overall effectiveness. Most email marketers have heard the term “reputation” before and know the difference in Internet Protocol (IP) and domain reputation.

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product. The company has been busy since then, raising $7 million to supplement its initial $2.2

Why inbound marketing messages should be sent on a regular schedule

Biznology

When it comes to inbound marketing, it is essential that you send messages on a consistent basis to your customer lists. If you don’t, then your lists will decay even faster than they already are. Given that email lists tend to decay at a rate of about 2% a month (that’s 25-30% over the course of a year!), you certainly don’t want to lose more of your list than you naturally will, which is why inbound marketing messages should be send on a regular schedule.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How to build a Sales Lead Funnel

Direct Response Coach

As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts. Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.]. The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing.

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Manufacturers: Read on Before Finalizing Your 2015 Marketing Budget

Fathom

While you might be a manufacturing marketer, you’re just like any other marketer in a million other industries thinking about budgets for 2015: where do you put all your eggs? One basket? And just what’s in this basket? Before you reach for that calculator to divide up your marketing dollars or ask the CFO for an increase in budgets, consider your company’s #1 goal for next year. Then consider what tactics really help get you there.

Industry Insights with David Raab

Salesfusion

The post Industry Insights with David Raab appeared first on Salesfusion. Marketing Automation Industry Insights

Why personalized content is just better advertising

Biznology

I’ve been doing a lot of work recently with clients on website personalization, and I have been struck by how a distinct minority of people (mostly with an advertising background) question whether we really need to target people with website personalization. At first, I thought that they were just resisting something new, but after a while, I have started to think that there is something more fundamental going wrong here.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.