Sat.Apr 23, 2016 - Fri.Apr 29, 2016

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Successful Marketing Nerds Are Ruling The World With Account-Based Marketing

Marketing Insider Group

In the data-driven world we live in today, “nerds” are the cool kids people aspire to be. Tech and science nerds are changing our society as we speak – everything from improving the cities we live in to developing advanced technologies to make our daily life easier.

Combining Content with Sales Strategy—Where Most Companies Get Stuck

Sales Engine

It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting.

The New Normal – Responsive Design


According to a recent post in Litmus , the 10 most popular email clients have been listed for 2015. As an email developer, I can understand and respect the results of this study. It’s no surprise that four out of the top five clients allow for a great mobile experience when viewing emails.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. Teradata will retain its on-premise marketing systems including Customer Interaction Manager (CIM) and Real Time Interaction Manager (RTIM).

More Trending

15 best Big Data companies and why they stand out


Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. source: McKinsey ).

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling).

What “Industry Presence” is — and Why It Matters to Online Visibility


This post originally appeared on WPOinc. The web presence optimization (WPO) framework includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry.

How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why you should be a mentor


You’re never done learning, and all successful entrepreneurs know that you’ll never truly feel like you’ve ‘made it.’ But if you’re lucky enough to be at a point in your career where someone greener is coming to you for guidance, you should strongly consider agreeing to be a mentor. Here’s why.

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4 Ways to Turn Marketing Ideas Into Engaged Customers

Modern Marketing

Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated.

The Problem with Most Taglines

Direct Response Coach

Today, I spent a good 10 minutes in my car following a National Grid truck on my way home from an appointment. It was a slow, stop-and-go ride through several back roads with no way to pass. With each stop, I would come face to face with the National Grid logo – and its tagline, [.].

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3 Lessons Smart Marketers Can Learn From Growth Hacking

Marketing Insider Group

Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business?

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Launching your social campaign with guns blazing!


Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Modern Marketing

Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B marketers say that ABM delivers higher ROI than any other approach (ITSMA).

Personalization and Oracle’s Modern Marketing Experience


After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization.

Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

Marketing Insider Group

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Debunking myths around sales videos for business


In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations.

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What To Know When Selecting a New Email Service Provider

Modern Marketing

Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your email programs, you need careful planning and execution.

WHY You Should Avoid Business Jargon and Clichés Like the Plague

The Content Factor

OK, so I used a cliché in the headline, but there is definitely a pestilence of business jargon in today’s workplace.

The B2B Customer Content Operations Manifesto

Marketing Insider Group

The custom content business is a difficult business. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

What is Outside-In Marketing?


As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print.

Beyond the Blog


The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” ” Four years ago, there were only a handful of content marketing panels, and they were all cordoned off at a Sheraton a mile from the convention center.

Oracle Marketing Cloud Announces New Features for Digital Marketers

Modern Marketing

The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale.

How to Increase Conversions With a Cart Recovery Email Strategy

Marketing Insider Group

If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.