Sat.Apr 23, 2016 - Fri.Apr 29, 2016

Successful Marketing Nerds Are Ruling The World With Account-Based Marketing

Marketing Insider Group

In the data-driven world we live in today, “nerds” are the cool kids people aspire to be. Tech and science nerds are changing our society as we speak – everything from improving the cities we live in to developing advanced technologies to make our daily life easier. Mark Zuckerberg, who is one of the world’s […]. The post Successful Marketing Nerds Are Ruling The World With Account-Based Marketing appeared first on Marketing Insider Group. Content Marketing

The 10 Don’ts of Twitter for B2B Marketing

KoMarketing Associates

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. Despite this, many B2B marketers struggle to progress on Twitter and demonstrate any significant results on the platform.

4 Ways to Turn Marketing Ideas Into Engaged Customers

Modern Marketing

Having engaged customers is, of course, the holy grail for marketers. Some may argue that increasing sales would be ultimate goal but I would argue back that the more engaged customers are the more happy they are and in turn the more revenue will be generated.

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness. source: McKinsey ). Simply collecting data does not unleash its business effectiveness. Big data is a term for large volumes of data – both structured and unstructured – that inundates a business on a day-to-day basis. But it’s not the amount of data that’s important.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 Simple Ways Beginners Can Beat the Competition at PPC

Marketing Insider Group

Ever since the first AdWords ad hit SERPs in 2000 and offered live mail order lobsters to any gourmand interested, search engine marketing has had a tumultuous relationship with brands and marketers. Some swear by PPC. They believe that PPC should be a part of every business’s promotional strategy. There must be a reason why […]. The post 5 Simple Ways Beginners Can Beat the Competition at PPC appeared first on Marketing Insider Group. Content Marketing

PPC 165

More Trending

Oracle Marketing Cloud Launches New Account Based Marketing Capabilities

Modern Marketing

Today’s B2B marketers are beginning to grasp the important shift toward account based marketing in order to drive bottom-line results. In fact, 84% of B2B marketers say that ABM delivers higher ROI than any other approach (ITSMA). The reality is that for too long, marketers have focused solely on targeting those taking action within an organization, which in most cases are not the true decision makers.

Why you should be a mentor

Biznology

You’re never done learning, and all successful entrepreneurs know that you’ll never truly feel like you’ve ‘made it.’ But if you’re lucky enough to be at a point in your career where someone greener is coming to you for guidance, you should strongly consider agreeing to be a mentor. Here’s why. The Long Game. Every argument I’ve ever heard against being a mentor have all been dazzlingly short-sighted.

Field 124

How Mobile Apps Have Changed the Face of Digital Marketing

Marketing Insider Group

We all know that digital marketing is constantly changing due to technological advancements. But, mobile apps are a game changing factor that has completely changed its face. Since the evolution of smartphones, mobile apps have influenced the lives of numerous people like you and me. Mobile apps have made lives easier, whether it is sending […]. The post How Mobile Apps Have Changed the Face of Digital Marketing appeared first on Marketing Insider Group. Mobile

Mobile 159

Teradata Sells Its Marketing Applications Business for $90 Million

Customer Experience Matrix

Teradata announced on Friday that it had signed a deal to sell its marketing applications business for $90 million to private investment firm Marlin Equity Partners. The company had announced plans to sell the business last November. The sale involves the former Aprimo, eCircle, FLXone data management platform, and other cloud-based marketing products. Teradata will retain its on-premise marketing systems including Customer Interaction Manager (CIM) and Real Time Interaction Manager (RTIM).

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

What To Know When Selecting a New Email Service Provider

Modern Marketing

Changing to a new email service provider (ESP) can be a stressful experience for any email marketing professional. Regardless to which ESP you’re migrating your email programs, you need careful planning and execution. From a deliverability perspective, you’ll be getting a new IP address and sending your email campaigns from a new infrastructure. Receiving ISPs track sender reputation predominantly by IP address.

Launching your social campaign with guns blazing!

Biznology

When I have a client that needs something launched in a big way I go at it with guns-blazing, concurrently pimping their social networks using ManageFlitter, buying followership if their Twitter following is pathetic using FastFollowerz, sort out a following strategy based on keywords and hashtags using SocialOomph , then jump headlong into influencer and blogger research using GroupHigh , Audienti, and InkyBee.

3 Lessons Smart Marketers Can Learn From Growth Hacking

Marketing Insider Group

Whether you’re a marketer at a Fortune 500 company or a small startup, limited budget and resources are probably one of the biggest challenges you and your team will face. So how you go about developing and executing effective marketing strategies on a tight budget that will help grow your business? One potential solution is […]. The post 3 Lessons Smart Marketers Can Learn From Growth Hacking appeared first on Marketing Insider Group. Content Marketing

Account-Based Marketing Measurement: Here's What You Need To Know

bizible

If you’re reading this, you’ve undoubtedly heard a lot about account-based marketing or ABM. You may be familiar with the flipmyfunnel framework for ABM execution: identify, expand, engage, advocate. And if you’re one of the 58% of B2B organizations who are already dipping their toes in ABM ( 2016 State of ABM ), you’re at least a little bit familiar with the growing ABM landscape and the challenges that come with it.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Oracle Marketing Cloud Announces New Features for Digital Marketers

Modern Marketing

The Oracle Marketing Cloud is announcing innovations in cross-channel testing and optimization, expanded audience segmentation capabilities, and enhanced business intelligence tools that help data-driven marketers achieve incredible results at scale. I’m excited to share three key items with you: Oracle Responsys + Oracle Maxymiser. Audience Designer. Interactive Insights, powered by Oracle Business Intelligence.

Debunking myths around sales videos for business

Biznology

In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. Robert wasn’t able to show the videos in the presentation because of technical constraints, but here are the videos he recommends watching in addition to the webinar: Video First strategy. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . What makes up the cost of an animated explainer video.

Video 119

Influencer Outreach versus Brand Advocacy: How to Divide Your Investment

Marketing Insider Group

Back in January, I wrote about influencer marketing – specifically, 10 strategies for getting it right. This is because I believe that influencer marketing, when executed correctly, is a seriously powerful tool. Working with an influencer in your industry can allow you to tap into huge, new, and relevant audiences that are more than willing […]. The post Influencer Outreach versus Brand Advocacy: How to Divide Your Investment appeared first on Marketing Insider Group. Content Marketing

Bizible Joins The Account-Based Marketing Leadership Alliance

bizible

Bizible is proud to be a founding member of the ABM Leadership Alliance along with Oracle, Optimizely, Radius, Get Smart Content, LookBook HQ and Demandbase. The goal of this group is to demystify ABM technology and provide B2B marketers with education on how to create the right technology stack to scale and measure their efforts, something we care deeply about. Over the last year, interest ABM has soared. Just take a look at this Google Trends report from January 2012 to today.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Why the CMO Is So Vital In the Brand/Agency Relationship

Modern Marketing

A simple definition of the word relationship is "the way in which two or more people, groups, countries, etc., talk to, behave toward, and deal with each other." " Every single one of us have been in and are currently in a relationship. Could be a relationship with your significant other of course or with your dry cleaner or the guy who cuts your grass.

CMO 136

What is Outside-In Marketing?

Biznology

As Mike announced on April 21, 2016, we recently published a book together called Outside-In Marketing: Using Big Data to Guide Your Content Marketing. It has been a long and winding road to get this book done, and we are very proud and more than a little relieved to see it in print. The Story of the Book. It all started with my other book: Audience, Relevance and Search: Targeting Web Audiences With Relevant Content (ARS), which I co-authored with Frank Donatone and Cyntia Fishel.

The B2B Customer Content Operations Manifesto

Marketing Insider Group

The custom content business is a difficult business. It’s a difficult business due to the economics of the underlying content operations model, as well as poor inputs from inefficient clients. If you’re a B2B CMO pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now […]. The post The B2B Customer Content Operations Manifesto appeared first on Marketing Insider Group.

CMO 156

4 Types Of MarTech Stacks With Big Implications For Marketing Operations

bizible

Marketers get a lot of insight by learning about the unique ways other marketers think about their marketing technology stack. It’s the point of the Stackies award , organized annually by the MarTech Conference. While it’s very helpful to focus on individual stacks, we believe it’s also helpful to consider the common types of marketing technology stacks.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Keep Up with the Evolving Consumer by Using Data

Modern Marketing

Improving Your Marketing Campaign Effectiveness with New Data Management Platform (DMP) Integrations. It’s been a hot topic of discussion—and a well-documented shift—that customers are demanding more from their brands. Not only do consumers require higher quality goods and innovation in the product itself, but they are also looking for outstanding service and to be entertained and wowed during the shopping experience. All this is on top of an easy and no-hassle transaction.

Understanding Your Pipeline Velocity for Better Budget Planning

Hive9

Your marketing analytics have a lot to tell you. They can help you identify the customers worth the most to you, the marketing activities contributing the most to revenue , and the sequence of actions most likely to lead to a sale. Hive9 Effective Planning

Plan 109

How to Increase Conversions With a Cart Recovery Email Strategy

Marketing Insider Group

If you have an e-commerce website, you inevitably deal with the issue of shopping cart abandonment. In fact, it is quite possible that only around 30 percent of the customers who visit your website that add items to their grocery cart actually complete the checkout process. If you aren’t doing anything to deal with shopping […]. The post How to Increase Conversions With a Cart Recovery Email Strategy appeared first on Marketing Insider Group.

How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]

bizible

Earlier this month we released the ABM Metrics Report , an analysis of how B2B marketers view their account-based marketing efforts -- the challenges, plans, and metrics they use to measure success. Today, we’ll break down the survey data to see specifically how companies with more than 100 employees measure ABM.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.