Sat.Oct 13, 2012 - Fri.Oct 19, 2012

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Ever wonder how a banner ad finds you? Nowadays, exposure to banner ads continues to be rising. With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read.

Trending Sources

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge.

Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

Tomorrow People

"Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

Lean Marketing: How to Run Your Marketing Team Like a Startup

Hubspot

Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. And then your CEO emails you to update the news coverage part of the website.

How to Make Your Data Squeaky Clean

Modern Marketing

by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived.

Content Marketing Seen As Important But Brands Slow To Act [Survey]

Marketing Insider Group

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed.

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20 Common Social Media Marketing Myths BUSTED

Hubspot

As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths.

Outsourcing your social media isn’t all or nothing

Biznology

I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on what her agency did, I fell in love!

Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How Buyer Personas Can Sharpen B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not overcome.

8 Ways SEO Should Influence Your Marketing Copywriting

Hubspot

In the world of inbound marketing, your content is your business and your calling card.

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media.

The Gloriously Imperfect World of Professional Services Marketing

Marketri

My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Silky sheer control top panty hose – Check!

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience.

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts.

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How Social Collaboration Can Change the 80/20 Rule [CHART]

Modern Marketing

by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome.

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Winning The War: Content Marketing Adoption Widens

Biznology

Content page-2 (Photo credit: Wikipedia). Photo credit: jrhode. We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Is Blogging Right for Every Industrial Company?

Industrial Marketing Today

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal.

Financial Justification / ROI – The Most Valued Content for 2013

The ROI Guy

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience?

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives. However, we turned the guest blogger down because the individual’s experience did not reflect any affiliation or relationship (direct or indirect) with the organization’s industry and market.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Google finally gives you a way to escape Negative SEO

Biznology

Image via CrunchBase. Some of you might have a high opinion of SEO people. (C’mon, C’mon, aren’t there a couple of you out there?) If you have that high opinion, then don’t read this story, because there a few people who are less than ethical out there. Google had an announcement this week that has been a long time coming–you can now disavow links to your site. Some of you might be asking, why would you ever want to do that? Links to your site are good, right?

8 Clever Ways Brands Are Newsjacking the Election for Marketing

Hubspot

Wherever you turn, someone is talking about the upcoming presidential election.

The ROI of Marketing Automation

Modern B2B Marketing

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. They buy it to: Grow revenue faster.

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You Are What You Read: 11 Books Every #Salesperson Needs to Read

Sales Intelligence View

“It is what you read when you don’t have to that determines what you will be when you can’t help it.” – Oscar Wilde.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.