Sat.Oct 13, 2012 - Fri.Oct 19, 2012

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

142

6 Factors that turn social media strategy into RESULTS

grow - Practical Marketing Solutions

After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed.

121

Trending Sources

Lead Generation: 81% of marketers use email marketing

B2B Lead Generation Blog

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Here is what the data says…. Which of the following lead generation tactics does your organization currently use? Click to enlarge.

112

Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]

Tomorrow People

"Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings.

77

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Everyone is Talking about Social CRM. Few are Doing It.

Modern Marketing

by Jesse Noyes | Tweet this If your organization hasn’t adopted social CRM , don’t feel so bad. Most folks are in the same boat as you. Social CRM may seem like the topic du jour, but in reality most of the market isn’t adopting the principles or technology needed to truly make it work.

99

Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?

Customer Experience Matrix

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed. MarketingPilot is best described as integrated marketing management for mid-tier companies.

63

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

The Point

61

Lean Marketing: How to Run Your Marketing Team Like a Startup

Hubspot

Picture this: You're working on a great new ebook that's going to generate lots of new leads for your sales team. And then your CEO emails you to update the news coverage part of the website.

61

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

How to Make Your Data Squeaky Clean

Modern Marketing

by Sylvia Jensen | Tweet this Data can get out of hand. No question it’s a valuable part of your marketing, but sometimes it can feel like a big mess. But you don’t need to throw your hands in air. Some of the data you think is useless can be revived.

91

Outsourcing your social media isn’t all or nothing

Biznology

I just got off the phone with Andrea Howard, president of Social Media Maxima after having reached out to her on behalf of Reputation.com. While I was boning up on what her agency did, I fell in love!

81

Content Marketing Seen As Important But Brands Slow To Act [Survey]

B2B Marketing Insider

Econsultancy and Outbrain recently released a content marketing survey report that highlights the importance content marketing but also that marketers have been slow to define their strategy. The survey was representative of 1,300 respondents from both the brand and the agency worlds.

81

20 Common Social Media Marketing Myths BUSTED

Hubspot

As the former dark horse of the marketing world (I think we're past those days though, right?), social media has had plenty of time to accumulate some big, cuhraaaazy myths.

60

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation

Customer Experience Matrix

Epiphany was one of the high-fliers of an earlier marketing automation boom: launched in 1997 with an initial public offering in 1999, it traded stock for a variety of customer management systems before its price collapsed.

56

Inbound Marketing vs Outbound Marketing: The Real Difference

Digital B2B Marketing

Outbound marketing is about interruption. Inbound marketing is about discovery. But so what? We have all been interrupted and had it lead to something wonderful. We have all turned to Google or social media and discovered things that are completely useless or misleading.

54

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media.

47

8 Ways SEO Should Influence Your Marketing Copywriting

Hubspot

In the world of inbound marketing, your content is your business and your calling card.

55

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Coder Dojo Makes Coding Cool for Kids

grow - Practical Marketing Solutions

On my recent visit to Ireland I met one of the world’s greatest salespersons. Bill Liao.

46

Is Blogging Right for Every Industrial Company?

Industrial Marketing Today

The fact that you found this industrial marketing blog and are reading my post, tells me that you have asked yourself that very question and are curious about the answer. [.]. [[ This is a content summary only. Visit my website for full links, other content, and more! ]]. Industrial Blogs Industrial Marketing Blog Industrial Websites Website Design & Development Content Marketing Digital marketing Inbound Marketing Industrial Marketing

44

The Gloriously Imperfect World of Professional Services Marketing

Marketri

My first day at Ernst & Young (circa 1990) – a big moment in this young professional’s life! Everything had to be perfect, so I quickly ran down the list. Freshly polished patent leather pumps – Check! Silky sheer control top panty hose – Check!

44

Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing

Hubspot

In our Introduction to Email Marketing ebook, we discussed that there are several different types of marketing emails you can send to your contacts.

51

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Social Media Good Samaritan donates tweets to save businesses

grow - Practical Marketing Solutions

By {grow} Community Member Pavel Konoplenko . The story begins like any sweet story should — with delicious ice cream. I first visited Ray’s Candy Store , an old-fashioned, hole-in-the-wall family business, when I was strolling around New York’s East Village.

43

B2B Online Advertising: Improve Targeting by 10x (or more!)

Digital B2B Marketing

B2B advertising begins with the target audience. Until you know who you are targeting, you cannot identify the publications, sites or ad networks you should be working with. However, one of the first things advertisers do is generalize their target audience.

41

How Social Collaboration Can Change the 80/20 Rule [CHART]

Modern Marketing

by Egan Cheung | Tweet this If you are not already familiar with the 80/20 rule, or the Pareto Principle, it is a common rule of thumb applied in business to prioritize what 20% of causes can deliver 80% of the desired outcome.

54

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal.

47

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Winning The War: Content Marketing Adoption Widens

Biznology

Content page-2 (Photo credit: Wikipedia). Photo credit: jrhode. We’re winning the war. Content marketing is being integrated more frequently and more fully by marketers of every stripe and size.

52

How Buyer Personas Can Sharpen B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop a composite picture of the real people who buy, or might buy their products can form a bond of customer trust that most rivals can not overcome.

51

Financial Justification / ROI – The Most Valued Content for 2013

The ROI Guy

Did you know that according to CEB, 53% of surveyed buyers indicated that customer loyalty goes to those firms not with superior brand perception, product and service delivery, or even the value-to-price ratio, but overwhelmingly to those firms that provide the Best Buying Experience?

30

8 Clever Ways Brands Are Newsjacking the Election for Marketing

Hubspot

Wherever you turn, someone is talking about the upcoming presidential election.

46

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results