Critical Elements of the One-Page Marketing Plan
B2B Marketing Traction
JANUARY 12, 2010
Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences?