Sat.Jan 09, 2010 - Fri.Jan 15, 2010

What is Webbiquity? How to Be Everywhere Online


Welcome to Webbiquity! What exactly is that? Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. If SEO is about getting your website onto page one of Google, WPO is about owning that page.

Sharing is how you build a Brand

Buzz Marketing for Technology

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# And I couldn’t help but agree.

Trending Sources

Ten ideas for the beginning blogger

grow - Practical Marketing Solutions

If you look around the web, there is so much advice about blogging it’s not funny. Still, I’ve learned a few lessons that might help if you’re a beginner blogger and I thought I would give you the inside scoop. . 1) The biggest obstacle to blogging is … not what you think.

How to Call to Action

Everything Technology Marketing

While marketing strategy and planning are critical to success, marketing often fails on the execution side. Take online campaigns, for example. Here you can often see campaigns break down not because of lack of a compelling offer or properly segmented audience but because the call to action is not powerful enough to trigger a response. The best offers never get consumed if your call to action doesn't convert the visitor to even get to the offer.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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White Paper Success Summit 2010

Ambal's Amusings

White paper marketing works! based on recent study by Eccolo Media ). White papers yield powerful influence: 84% of businesses find white papers either moderately or extremely influential in their purchasing decisions.

What you can learn from Mister Splashy Pants

Buzz Marketing for Technology

Ok so what does a humpback whale have to do with marketing? Check out this campaign from Greenpeace for the answer. Greenpeace was hoping to raise the awareness about humpback whales that were being threatened by the Japanese Fisheries Agency’s plan to kill 50 humpback whales.

Tenacity is Key When Marketing Clean Technologies

B2B Marketing Traction

Tweet. I attend programs on technology innovation, marketing and financing for entrepreneurs whenever possible. Yesterday I attended the CalTech/MIT Forum to hear Dr. Nathan Lewis speak on the need for clean technology and participate in a panel discussion on clean technology.

How Social Media Changed the Sales Cycle into the Buying Cycle


Back in prehistoric times (before the Internet, that is), b2b buyers learned about products and services by reading (print) magazines and (printed) analyst reports.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Don’t Forward This To A Friend! – Email Marketing Best Practice

Modern B2B Marketing

I recently read a DMNews article published a while ago that had comments from two marketers about forward-to-a-friend links. One marketing expert supported the use of a forward-to-a friend link, saying 'pass along readership’ helped share the message and that personal endorsements are powerful. The other marketing expert said that forward-to-a-friend was a ‘gimmick’ that failed and at most causes people to hit their forward button that’s already built into their email software.

Love notes from the social web

grow - Practical Marketing Solutions

A lot of social media content elicits “rants,&# “vents&# and snark these days. But today I am overwhelmed by the positive feelings flowing from the blogosphere. Let me back up a step. This has been a difficult couple of weeks.

Autonomy Promises to Automate Delivery of Tailored Marketing Messages

Customer Experience Matrix

Summary: Autonomy is a leader in enterprise search and content management (it owns Interwoven). Its concept of "Meaning Based Marketing" comes quite close to my idea of "content grazing" as a way to reduce marketing complexity while delivering the right content to each customer or prospect.

Pre-show Marketing to Drive More Trade Show Leads


Aren't we all looking for ways to draw more people to our trade show booth? Start by generating traffic before the show. Do whatever you can to get on the attendee's short list of must see sponsors. Here are a few ideas for pre-show marketing: Send pre-show emails and/or direct mail

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Social media isn’t enough. We need a marketing transformation.

Chris Koch

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. The idea behind the visits was to avoid having us journos become isolated in our ivory tower. We needed to hear from marketers who were out there day-to-day listening to CIOs’ problems and aspirations. Plus, many were advertisers, so the visits made it seem like we weren’t completely ignoring what they had to say. But mostly we were.

A primer on social media “listening”

grow - Practical Marketing Solutions

. I’ve spent a lot of time studying social media “listening tools&# and found this site via Sidney Eve Matrix (follow!). This slide deck by Stefan Betzhold (follow!) compares both free and paid options and I found it very useful. .

Great Web Content is Visually Friendly

The Content Factor

Here's #8 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #8: Great Web content is easy to find and easy to scan.According to David Talbott, a content expert at Studio B, most people who find your content won’t go on to read it unless it passes their scan test. What will pass?

Genius Marketing Automation Blog Posts


Some of you may know that I’ve been a guest blogger at since last summer. The main topic has been Marketing Automation , with several other online marketing topics blended in. On the Genius blog I have some nice introductory articles, so I wanted to provide some links to those post here on the LeadSloth blog. Marketing Automation. These posts are about Marketing Automation and Lead Management: Lead Management Introduction. Lead Management Features.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Stop. Read No Further.

Ambal's Amusings

Gotcha! A little reverse psychology never hurt. But, poorly written blog post titles definitely can hurt all the work you put into writing. When you write – whether it's a post, paper, essay or eBook – think twice about the title before you publish. Chances are, you're happy just to have finished writing and simply want to add a title that describes the subject. But the title is part of your marketing strategy; it's the sign out front, the wrapping, the invitation.

Kernels of truth on social media marketing

grow - Practical Marketing Solutions

If I leave a conference with a few “kernels of truth&# I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.&#.

Critical Elements of the One-Page Marketing Plan

B2B Marketing Traction

Tweet. Critical elements of the one-page marketing plan: Vision, Mission and Goals. Before planning, you should know what your company does (mission), where you want it to be in the next three to five years (vision), and how you are going to get there (goals). SMART Goals. Goals should be S pecific, M easurable, A chievable, R ealistic and T imely. Customer Segments or Personas. Who does your company serve? What are their needs, behaviors, desires, interests, preferences?

The Good Fight: A New Year's Toast

The Content Factor

Maybe it's New Year's resolutionism that is inspiring content marketers in the blogosphere to confront their norms. Several posts this week throw down the gauntlet.Copyblogger reports: "Dragon Slaying 101: How to Use Heroic Language to Battle Boring Copy". It's an engaging post on using the metaphors of the heroic quest to invigorate blogs and articles.Steve Woodruff, in "Disperse the Jargon.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Set Your Content Free for More Clickthroughs


I will be the first to admit that I have been very skeptical about "setting my content free" (not using forms in front of eBooks and whitepapers.) I feel like if my job is lead generation then I have to capture those downloading. But after much deliberation and hearing it

No tweets. No bio. 7,000 followers. WTF.

grow - Practical Marketing Solutions

I have a new follower this week. And this is her Twitter profile. Notice anything odd? Of course you did … you already read my headline and your momma didn’t raise no dummy. When I saw this anomaly I tweeted it out and asked for ideas on how something like this could occur.

Buyer Persona 2.0 – Part 2 - The Buyer Ecosystem

Tony Zambito

In Part 1 of this article, Buyer Persona 2.0 , the importance of Buyer Insight was presented as one of the key tenets of Buyer Persona 2.0.   This portion of the series on the next generation of buyer personas will focus on one of the truths of the global economy we live in – the interrelationships between buyers, their end customers, and their suppliers is wired like never before.

Webinar: 10 Tips for Improving Your B2B Demand Gen Program with Inbound & Outbound Marketing

Smashmouth Marketing

We've recently started working closely with NetProspex as a list provider to augment the work we do. Once we started working together, the folks there realized that I always have an opinion, especially as it pertains to Demand Gen. Most of my recent discussion has been about Unified Demand Gen(sm) -- the philosophy of blending inbound marketing and outbound marketing to maximize your lead generation activity.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Best of 2009: SEO Tips, Part 1


Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google’s free webmaster tools to improve rankings? What other tools are worth checking out for keywords, linking and website analysis? Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog.

Choosing an Email Marketing Software « The Effective Marketer

The Effective Marketer

Who's the best email marketing company/software? This question on a recent LinkedIn discussion thread for the Technology Marketing Community reminded me of when, a couple years ago, I delivered a presentation at the 2008 MarketingSherpa

Microsoft Partner Fills Forecast with PointClear Sales Leads


7 Reasons Every Business Needs to Twitter


Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results