ViewPoint
JANUARY 9, 2014
'Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Voicemails are a waste of time. Outbound calling is interruption marketing. Write it and they will come. Automated systems accurately score (prioritize) leads.
Webbiquity
JANUARY 7, 2014
'Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter. Indeed, as the volume of online verbiage explodes— 91% of b2b marketers have embraced content marketing ; the web now contains at least 1.65 billion pages ; Internet users collectively created and shared nearly four zettabytes of information in 2013 , and the volume continues to grow—identifying and properly using the optimal keyw
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KoMarketing Associates
JANUARY 9, 2014
'During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out?
Marketing Insider Group
JANUARY 7, 2014
'A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use. Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ViewPoint
JANUARY 7, 2014
'In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases. In other words, every company with a pulse has mounds of cold cases in the form of lightly-worked and unworked leads. In an optimized salesforce, certain forensic practices that identify and deal with these unworked leads should become standard.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JANUARY 6, 2014
'Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017. According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” Sixty percent of smartphone users surveyed by Ericsson predict that “sensors will be used in everything from healthcare and public transport, to cars, homes
Biznology
JANUARY 9, 2014
'Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Over 2 million blog posts are published each day. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust.
Writing on the Web
JANUARY 6, 2014
'Webpage, or Printed Book?" src="[link] width="225" height="300" title="Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?" /> In this series of blog posts about writing an expert ebook , we explore these questions about digital content writing , or content marketing: How is writing an ebook different from writing a blog post, a special report, a web page, or for a printed book?
Digital B2B Marketing
JANUARY 9, 2014
'I’ve had it! I’m sick of crappy content, fluffy sales claims and advice that ignores the real issue. And I hope you will help (more on that in a minute). I’m tired of issues without examples, of the content marketers that are afraid of naming names and creating conflict. Even worse, I’m tired of publishers that like to name drop and associate big brands with bad behaviors because it drives traffic, even when the brand was innocent.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Customer Experience Matrix
JANUARY 6, 2014
'I spent much of last year writing about Customer Data Platform systems and have reviews on tap for a half dozen more. But I thought I’d start out 2014 with something different, just to show I’m not totally obsessed. Although, as you’ll see shortly, there’s a CDP angle to this story as well. Today''s topic is BrightInfo , which uses semantic technology to automatically recommend the most relevant content to Web site and blog visitors.
Biznology
JANUARY 6, 2014
'Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? This question, or some form of it, is probably the most common question I hear from brands and business owners. Unfortunately it cannot be answered as easily as it was asked. Depending on the business, the reply is usually quite complex and it requires a good deal of analysis to provide any kind of actionable insight.
Writing on the Web
JANUARY 9, 2014
'Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference. Without smart preparation, you’ll find yourself bogged down with too much information and lack of focus. Fortunately there are online tools that will help you discover more about your ebook topic.
Vision Edge Marketing
JANUARY 7, 2014
'In today’s hyper-competitive business environment, where an enormous amount of new data is being generated every day, more and more companies are trying to increase the usability of this data. As Tom Davenport and DJ Patil note in a Harvard Business Review article, “If the information most critical to your business resides in forms other than rows and columns of numbers, or if answering your biggest question would involve a “mashup” of several analytical efforts, youR
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ANNUITAS
JANUARY 7, 2014
'I hope 2014 will be the year when B2B organizations begin a transformation that is led by none other than marketing.
Biznology
JANUARY 8, 2014
'(Photo credit: Wikipedia). As marketers we tend to focus attention on early adopters and marvel at the promise of new technologies and the “next big thing” We believe that the digital revolution has been won, and that with the right digital strategy and great execution, we will succeed. At our fingertips are the tools to enable instantaneous viral and global communications.
Writing on the Web
JANUARY 7, 2014
'Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. But many experts think they can pour out everything they know into an ebook and readers will want to buy and read it. I call this the fire-hose writing approach. Give them everything you’ve got and hope that you hit a nerve that resonates.
Digital B2B Marketing
JANUARY 7, 2014
'If you published 250 blog posts over the last year and saw no benefit to any area of your business from that effort, what would you do? What if you were just getting started, you published 20 posts over the last quarter, and you already saw an immediate positive impact on your business? That’s what I thought. Now, consider some of the popular statistics used to support inbound marketing.
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Convince & Convert
JANUARY 5, 2014
'Image from Bigstock.com. When Amber Naslund and I wrote The NOW Revolution in 2010, we created this graphic to describe the characteristics of the ideal community manager/social media practitioner. Since then, social media – and the skills needed to succeed in it – has changed substantially. Certainly, some of the characteristics we noted remain very much a requirement.
Biznology
JANUARY 10, 2014
'(Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ). This month’s post deals with the thorny issue of relying on metrics to assess the success of internal enterprise social platforms. Are metrics important?
Writing on the Web
JANUARY 8, 2014
'In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”. Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information. Not only that, but they are in love with their own point of view.
Crimson Marketing
JANUARY 10, 2014
'What about this isn’t painfully uncomfortable? #BADMarketing. Video: Courtesy of Mashable. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
B2B Marketing Traction
JANUARY 10, 2014
'Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers? We need to simplify our marketing, tell more stories and use more visuals. 1.
Convince & Convert
JANUARY 8, 2014
'Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year.
Writing on the Web
JANUARY 10, 2014
'In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? Who qualifies? I don’t know that there’s any definition or standard that one must go by. To me, my clients are professionals such as doctors, lawyers, consultants, coaches, speakers and educated people who’ve been practicing their skills for 20, 30 or more years.
Crimson Marketing
JANUARY 9, 2014
'Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. 31.1% U.S. internet users report that a blog is most likely to influence a purchase only behind retail and brand sites. Blogs rank high for trust, popularity and influence among consumers. 33% of internet users (the equivalent of 24% of all adults) say they read blogs, with 11% of i
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B2B Marketing Traction
JANUARY 6, 2014
'Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. (And some are just plain fun.) Here are my top picks from the 2014 list : #5 Algae which is booming as an ingredient in many products from cosmetics and industrial products. The fun one is Dino Pet, a pet that comes to life through bioluminescent algae. #6 Ambient commerce , the practice of using sensors in products to automatically noti
Convince & Convert
JANUARY 9, 2014
'Just when you thought the holidays were over, I’m urging you to indulge me in one more post on seasonal social media content. As a thank you for your patience, I’ve sourced something hilarious. If you’ve never heard of or followed Innocent Drinks , a wholesome smoothie, juice and veggie pots brand based out of the UK, now is the time. With a refreshing approach to social media, Innocent shares a mix of educational and cheeky content , all of which boasts a high engagement rate amongst its follo
Adobe Experience Cloud Blog
JANUARY 10, 2014
'Author: Phillip Chen I used to think I would never join Snapchat. Maybe I had reservations because I thought people used it for risqué purposes, or maybe I just thought turning down a $3 billion offer from Facebook was crazy. But my friends had been telling me to join for months, and three weeks ago, I finally did. So I wondered: why, after months, did I finally adopt the app?
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