Sat.Jan 04, 2014 - Fri.Jan 10, 2014

The Domino Theory of B2B Content Marketing

B2B Lead Generation

Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. This is one of my favorite aphorisms from Flint McGlaughlin, Managing Director, MECLABS, parent company of MarketingSherpa.

Is This The Year Of Big Data For Marketing?

Marketing Insider Group

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use.

Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios

KoMarketing Associates

Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017.

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Top 10 Demand Generation Resolutions for 2014

The Point

It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Lead Generation Lies That are Wreaking Havoc with Your Sales

ViewPoint

Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Voicemails are a waste of time. Outbound calling is interruption marketing. Write it and they will come. Automated systems accurately score (prioritize) leads. Give up after 1 – 2 calls. You are better off calling someone who actually wants to talk with you.

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Five Expert Guides to SEO Keyword Research

Webbiquity

Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter.

Revenue Marketing Gets its First Big Conference: REVTalks

Reachforce

It’s rare to find a marketing event so compelling it makes you literally drop everything and plan to attend – or to sponsor. But when ReachForce received the prospectus for REVTalks last fall, that’s exactly what we did. The conference features a quick-paced one-day format focused on the big AHA!

Fulfill your resolution to blog in 11 steps

Biznology

So “blogging” is on your 2014 New Year’s resolution. Good for you. My goal is to guide you well past the first 28-days and into habituation. Starting blogging is not going to be easy for you.

How to Double Your Marketing & Sales ROI

ViewPoint

In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases. In other words, every company with a pulse has mounds of cold cases in the form of lightly-worked and unworked leads. In an optimized salesforce, certain forensic practices that identify and deal with these unworked leads should become standard. What are the top 3 “cold case” forensic techniques?

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Four Expert Local SEO Guides

Webbiquity

Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K.,

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What Content Marketing Functions Do Industrial Companies Outsource?

Industrial Marketing Today

I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing

Is Ebook Writing Different than for a Blog, Webpage, or Printed Book?

Writing on the Web

Webpage, or Printed Book?"

Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?

KoMarketing Associates

During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out?

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

3 Trigger Marketing Tips To Improve Engagement

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.

Which B2B brands do you most respect?

Savanta

Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal (Salesforce’s head of UK marketing) and Paul Smith (VP EMEA Salesforce Marketing Cloud) what the secret of Salesforce’s success was. They gave ten tips: It’s not your brand. A brand is simply a perception others have of you.

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Expert Ebook Writing: Prepare or Just Do It?

Writing on the Web

Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference.

The organizational digital divide

Biznology

(Photo credit: Wikipedia).

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 Customer Experience Cues From Retail

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels.

An Open Letter to B2B CMOs

ANNUITAS

I hope 2014 will be the year when B2B organizations begin a transformation that is led by none other than marketing. Blog CMO role content marketing Demand Generation Strategy demand strategy organizational change organizational transformation

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The Biggest Mistake Experts Make When Writing an Ebook

Writing on the Web

Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. But many experts think they can pour out everything they know into an ebook and readers will want to buy and read it. I call this the fire-hose writing approach.

#BADMarketing presented by Crimson Marketing [Video]

Crimson Marketing

What about this isn’t painfully uncomfortable? BADMarketing. Video: Courtesy of Mashable. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. BADMarketing

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Hindsight 20/20 Series: 3 Metrics – social business friend or foe?

Biznology

(Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ).

Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

B2B Marketing Traction

Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers?

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Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”. Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information.

The State of Blogging [Infographic]

Crimson Marketing

Text from infographic: Brand spend on blogs and influencers: Brand Spend: 10% digital spend is toward social. Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.