Sat.Jan 04, 2014 - Fri.Jan 10, 2014

Is Context The Future Of Customer Experience?

Marketing Insider Group

We recently launched an e-book on slideshare covering The Future of Customer Experience. The e-book is a compilation of interviews we conducted with 19 experts on #custexp.

Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios

KoMarketing Associates

Research shows mobile apps are growing at a rate of 29.8% each year, and that the 1.2 billion mobile users currently using apps will climb to 4.4 billion by the year 2017.

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Lead Generation Lies That are Wreaking Havoc with Your Sales


Last August I wrote a blog for Top Sales World titled “Lead Generation Hogwash: The Top 7 Lies.”. I detailed 7 lies to be aware of to avoid a lead generation disaster (read the blog for the specifics): Any list will do. Voicemails are a waste of time. Outbound calling is interruption marketing. Write it and they will come. Automated systems accurately score (prioritize) leads. Give up after 1 – 2 calls. You are better off calling someone who actually wants to talk with you.

Five Expert Guides to SEO Keyword Research


Though Google’s move to keyword (not provided) has changed analytics and eliminating the Keyword Planner tool has impacted SEO practices, keywords still matter.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Is This The Year Of Big Data For Marketing?

Marketing Insider Group

A recent prediction for marketing in 2014 comes from Rebecca Borison, assistant editor with Mobile Marketer. She covers Forrester’s latest marketing report “ Predictions 2014: Marketing Leaders Put Insights To Use.

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How to Double Your Marketing & Sales ROI


In the same way that forensic units use state-of-the-art techniques to solve criminal cold cases, companies can use “business forensic techniques” to get to the bottom of their very own sales cold cases. In other words, every company with a pulse has mounds of cold cases in the form of lightly-worked and unworked leads. In an optimized salesforce, certain forensic practices that identify and deal with these unworked leads should become standard. What are the top 3 “cold case” forensic techniques?

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Four Expert Local SEO Guides


Although the beauty of the Internet for enterprises and publishers is its global reach (for example, one out every eight visitors to this blog is from the U.K.,

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Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?

KoMarketing Associates

During a recent discussion with another marketing professional, KoMarketing’s decision to obtain a third-party quote and link back to the source was called into question. According to the individual, our motivation in doing so was “hard [for them] to view …as anything other an attempt to gather legit commentary from credible sources to boost [our] SEO. ” Boost our SEO by linking out?

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Expert Ebook Writing: Prepare or Just Do It?

Writing on the Web

Starting to write your expert ebook is not the first step. What comes before ebook writing is key -. Research what readers want most. Find out what other books have been done. Decide what you have to say that will make a difference.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

3 Trigger Marketing Tips To Improve Engagement

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.

Which B2B brands do you most respect?


Which B2B brands do you most respect? We recently posed this question to 100 marketing leaders in B2B companies. Two brands emerged head and shoulders above the rest: IBM and Salesforce. My interest piqued, I asked Xabier Ormazabal (Salesforce’s head of UK marketing) and Paul Smith (VP EMEA Salesforce Marketing Cloud) what the secret of Salesforce’s success was. They gave ten tips: It’s not your brand. A brand is simply a perception others have of you.

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The organizational digital divide


(Photo credit: Wikipedia).

The Biggest Mistake Experts Make When Writing an Ebook

Writing on the Web

Experts know a lot. Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. But many experts think they can pour out everything they know into an ebook and readers will want to buy and read it. I call this the fire-hose writing approach.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

5 Customer Experience Cues From Retail

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Alicia Fiorletta , Senior Editor of Retail TouchPoints , an online publishing network for retail executives, offering content focused on optimizing the customer experience across all channels.

#BADMarketing presented by Crimson Marketing [Video]

Crimson Marketing

What about this isn’t painfully uncomfortable? BADMarketing. Video: Courtesy of Mashable. The post #BADMarketing presented by Crimson Marketing [Video] appeared first on. BADMarketing

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Hindsight 20/20 Series: 3 Metrics – social business friend or foe?


(Photo credit: Wikipedia). This is part 3 of the Hindsight 20/20 series (here are the links to Part 1, “Your choice of social platform does matter” , and 2, “Beware of the social digital divide(s)” ).

Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

In my previous post I mentioned that a big problem for experts who want to write and publish an ebook is this: like the spy who gets killed by his own agency, “they know too much.”. Experts know so much about their area of expertise that they tend to blast readers with a fire hose of information.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Why We’ve Run out of Time as B2B Marketers (and What to Do about It)

B2B Marketing Traction

Photo by Vincent_AF on Flickr. We’re out of time because our customers are out of time. B2B buyers, like consumers, have very little time to spend figuring out websites, lengthy and technical copy, or detailed diagrams. What does that mean for business-to-business marketers?

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CMOs: Watch Out For These 6 Things in 2014

Crimson Marketing

Let’s get straight to it. Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. The Collaborative Economy.

25 outreach tools that can take your business to new heights


Do you think a solid content marketing strategy exempts your brand from needing to do outreach? Sorry, but it doesn’t. Check out these 25 awesome outreach tools for your smash business strategy. We’re living in an era of content saturation. Over 2 million blog posts are published each day. Research by Technorati has found that digital influencers are quickly outpacing traditional media in terms of ability to win consumer trust.

Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

In my current series of posts about writing ebooks , I’m primarily addressing the challenges of experts who want to write and publish a digital book, for example, on Amazon. Who, exactly, is an expert? Who qualifies?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Domino Theory of B2B Content Marketing

B2B Lead Generation

Tweet “You don’t optimize a landing page or an email. You optimize the thought sequence of the customer.”. This is one of my favorite aphorisms from Flint McGlaughlin, Managing Director, MECLABS, parent company of MarketingSherpa.

My Favorite Trends to Watch in the New Year

B2B Marketing Traction

Ad agency JWT publishes a list of 100 trends to watch in the coming year. Reviewing this is a fun exercise in the New Year, since many trends affect marketing. And some are just plain fun.)

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Answers to 5 common questions about SEO strategy


Image via CrunchBase. How do I earn and sustain top rankings in Google and Bing? This question, or some form of it, is probably the most common question I hear from brands and business owners. Unfortunately it cannot be answered as easily as it was asked. Depending on the business, the reply is usually quite complex and it requires a good deal of analysis to provide any kind of actionable insight.

What Content Marketing Functions Do Industrial Companies Outsource?

Industrial Marketing Today

I hope your Holidays were wonderful and that you are off to a good start in 2014. The views I have expressed in this post are based on my daily [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Industrial copywriting Industrial Marketing

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!