Sat.Sep 19, 2015 - Fri.Sep 25, 2015

Content Marketing for Industrial Companies – Is There Content Overload?

Industrial Marketing Today

There was a time not too long ago when manufacturers and industrial companies were blamed for being slow adopters of content marketing. Have we progressed from that to too much content in just a few short years? Take a look at these stats from the 2015 B2B Manufacturing Content Marketing Trends—North America: Content Marketing Institute/MarketingProfs. […] The post Content Marketing for Industrial Companies – Is There Content Overload?

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Oracle

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count.

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The 32 Top Consumer Content Marketing Brands

Marketing Insider Group

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups. So who’s doing it really well? Which content marketing brands have rocked the boat and set the example?

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). Optimize post titles for search.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Congratulations on your deal!  Didn’t you tell me you were going to close that months ago?

Sales Engine

Even as a CEO of a content marketing agency , I still get this pressure from my board and colleagues—and they all know how buyers have more control these days, buying on their own time frames, not ours. If you’ve been in the sales game for a while, you’ve probably noticed some differences in both the ways that customers are buying and the ways that sales cycles have become less and less predictable. In fact, the last few deals that we’ve won have varied from a one-month close to over 13 months.

More Trending

How Branded Should Your Content Hub Actually Be?

Marketing Insider Group

Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. This is a challenge many marketers face and is one they all have approached very differently.

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Talk to The Data to Become a Data Driven Organization (with Lisa Joy Rosner, Neustar CMO)

Crimson Marketing

Big Data is often hailed as the most transformative trend affecting business in the current decade. Few large companies can afford to miss the train, yet many are still struggling to implement the changes necessary to remain competitive. Lisa Joy Rosner, CMO of information services and analytics firm Neustar, has a unique perspective on this transformation.

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Is it a good idea to hire a junior person to create your content?

Sales Engine

Depending on what their role is, you can hire a junior person to create content. But how do you define junior? If junior means “young,” most kids out of college know how to operate a video camera. There are many roles involved in content creation that don’t require the person to be experienced or be a subject matter expert in what that content is about to perform that task very well.

Oracle’s Maxymiser Named a Leader in Forrester Wave for Online Testing

Oracle

Despite the pervasiveness of data-driven technologies, many marketers still struggle to deliver individualized experiences when they really count.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How Marriott And GE Built Audiences Through Experiences

Marketing Insider Group

In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it. We’ve created so much noise, and we constantly interrupt people for the sake of our selfish interests – to sell them something.

Business Blogging: 4 Tips PLUS 1 Great Video on Creativity

Writing on the Web

Business blogging can be frustrating for professionals. Does this happen to you? You sit down to (finally!) write on your business blog, you’ve done a bunch of research, you’ve created lists, outlines and even saved a few great blog post drafts, but you haven’t actually published any of your content… There always seems to be one more thing to check before you pull the ‘publish’ trigger.

Martyn Etherington Speaks: the story of a B2B digital marketing turnaround

Biznology

I had the chance recently to catch up with Martyn Etherington , a marketing leader I’ve long admired. Martyn had just left his post at Mitel, where he was CMO and Chief of Staff. In a reflective mood, he was willing to field some questions about his successes there. You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing.

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Marketing Automation Without Structure is Like a Day Without Sunshine

Oracle

Ok perhaps I turned the hyperbole dial up too far with my title but then again, I did want to make the point perfectly clear that while marketing automation is very important, doing so without any structure behind it is about as effective as following Archie around with a bullhorn yelling "buy stuff!" " Who is Archie you ask? Well I'll get to him in a second.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Welcome To The Age Of Ad Blocking

Marketing Insider Group

Ad blocking has been a super hot topic in marketing this year. And become the hottest topic in marketing the last week or so as Apple released the latest mobile OS for iPhones and iPads that allows mobile ad blockers. Ad blockers quickly rose to the top of the app charts all around the world. So go get ’em! Ad blocking technology is becoming a big threat for advertisers who are trying to reach consumers with brand promotion.

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Content Interviews: A Feather in the Content Marketer’s Cap

KoMarketing Associates

As features editor of my high school newspaper, I thought I was a pretty big deal. I was the one who interviewed the captain of the lacrosse team about the new concessions stand beside the field. I was the one who snapped photos of the marching band from the football bleachers as they spelled out the letters of my hometown. Living the dream, I tell you! Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. Who knew?

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5 tips for hiring contractors

Biznology

Sometimes there just aren’t enough hours in the day when it comes to completing tasks for your business. When employees are overworked, or have more on their plate than they can feasibly handle, your business is bound to suffer. Bringing in contractors to take on specific roles is a cost efficient way to address that mounting work and keep everyone working productively. Before you hand out assignments to contractors, however, you should first consider these tips: Get it all in writing.

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New Gmail Changes Reinforce Engagement Importance

Oracle

Google has announced a new round of changes and updates to Gmail that could have a significant impact on marketers. The first is an extension of an existing feature, the extension of the list-unsubscribe functionality to the Gmail app on Android. The second change is new and potentially much more disruptive. Gmail has added a “block sender” button to the web app and soon the mobile app. Let’s take a look at the list-unsubscribe extension arriving on the mobile app.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Going Digital: The Secrets Revealed [Video]

Crimson Marketing

It takes more than competing with your competitors and incremental changes to transition your company to digital. Companies who are really focused on going digital challenge themselves to think long term, about new business models, and are disruptive. Digital companies are willing to make tough decisions right now, today. That means you need to figure out which of your digital marketing solutions are working and which aren’t.

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Hubspot Inbound Conference Recap 9 of 9

Kaon

Here it is, the last post about my INBOUND 2015 experience. Hope you learned something from my series of posts. The Unified Business Model (The Future of Sales & Marketing) by Oliver Lopez from Structsales. 80% of leads converted are never turned into sales. What is the unified business model? One organization (Sales and marketing working together). One process. One set of highly relevant KPIs.

Brand advocacy as a marketing strategy

Biznology

Part 1: Observations. I wanted to share some thoughts on a market trend that, while not new, is very much coming into its own in terms of capabilities and relevancy. Many of us are witnessing a paradigm shift in the selling of products or services. As control of an online conversation continues to shift, we are experiencing a power transfer from sales and marketing arms to that of the informed and empowered customer.

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Generate More Leads By Literally Running with Your Prospects

Oracle

The sponsorship possibilities at most conferences are endless. Keynotes are sponsored. Lunch is sponsored. Of course all of the cocktail receptions are sponsored. But what if you could sponsor an event that shows you care about your customers. Not just pretend to care about them, but really care about them. Many conference attendees throw their workout clothes and running shoes into their suitcases, but never quite have the motivation to use them when they travel for business.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Marketing Trends That Should Influence Your Content Strategy

KoMarketing Associates

As someone that’s always had a passion for journalism, I enjoy staying on top of the latest news. As a B2B content marketer, staying on top of the latest news and trends that impact my clients and the B2B marketing space as a whole has become a daily part of my life and a critical factor in allowing me to do my job effectively. However, staying on top of everything that’s going on in the world is next to impossible.

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Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. First and foremost, you need to understand your buyer persona, i.e. name, demographics, goals, habits, and needs. This will give you a sense of how you should talk to your prospect. Then, you need to focus on the buyer’s journey. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales.

SEO and Panda, One Year Later

ANNUITAS

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. More specifically, it was about the latest (at the time) Google algorithm update – called Panda — and the impact of content quality on search engine results. Image via SearchEngineLand.com. Panda was a game changer, and arguably the most significant update in terms of user experience.

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Why Reacting is Better Than Acting if You're a CMO

Oracle

George Bernard Shaw once said " The possibilities are numerous once we decide to act and not react." " He was speaking of course, in the context of life and in that context he is 100% right. It is indeed better if we act instead of reacting - for the most part. However, when it comes to marketing, CMOs may be better suited to reacting instead of acting - at least in one very important manner.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.