markempa
APRIL 8, 2013
'Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are. That’s the word from Joy Gendusa, Founder and CEO, Postcardmania , and Ken Pikulik, Director of Process and Strategy, ResponsePoint.
Tomorrow People
APRIL 12, 2013
'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost. In an era where digital marketing is more of a science than art, why are today’s marketers still flocking to a fad that’s so hard to measure?
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Marketing Insider Group
APRIL 11, 2013
'Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of my career. As I mention in my recap , the best part of the trip was the diversity of the points of view. The conference format and the people that attended made me think in new ways about bigger issues than I would have ever imagined.
KoMarketing Associates
APRIL 11, 2013
'B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path.
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ViewPoint
APRIL 9, 2013
'Day 1 of Sales 2.0 was full of great speakers and information. I spent the day tweeting the points I found the most valuable and thought you would enjoy them as well. Matt Heinz #s20c Matt''s social tips: "deliver it", "Contactually", "Tweetadder"- our prospects are telling us what interests them. — Dan McDade (@dandade) April 8, 2013. Translate insight into value.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Digital B2B Marketing
APRIL 11, 2013
'B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). ( source ). In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing
Biznology
APRIL 8, 2013
'Photo credit: Search Engine People Blog. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics. Google Analytics is the the most popular analytics tool because it’s free tool and it’s relatively easy to set up and use to show you just about any data you need to know. In fact, Google Analytics provides website owners with so much information that it might even be a bit overwhelming.
Buzz Marketing for Technology
APRIL 10, 2013
'Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? Many marketers get this wrong.
ViewPoint
APRIL 12, 2013
'Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing. Russell Glass of Marketing Profs says branding could be more important in B2B campaigns than in business-to-consumer because of the length of the purchase cycle.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Writing on the Web
APRIL 10, 2013
'Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business. It’s not often they’ve studied English or creative writing. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website.
Biznology
APRIL 11, 2013
'Photo credit: inju. Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to begin with. What would brands be doing in the journalism business? In truth, brands have long been integral to the media as the advertisers who paid the lion’s share of the cost of newsgathering.
Buzz Marketing for Technology
APRIL 10, 2013
'Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. After all, who would object to gathering hard data on exactly how customers move through your site, what happens on specific visits, and what unseen speed bumps and sticking points are hurting sales?
ViewPoint
APRIL 10, 2013
'Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. #s20c @ jeffreyhayzlett : FAST is focus, accountability, simplicity, trust.Take risks, make mistakes and succeed or fail fast. — Dan McDade (@dandade) April 9, 2013. Brand is something you put on a cow. The only real brand is a promise delivered #s20c @ jeffreyhayzlett. — Dan McDade (@dandade) April 9, 2013.
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Digital B2B Marketing
APRIL 9, 2013
'Banner ads work. Banner ads don’t work. Banner ads are just wallpaper. It doesn’t matter what your opinion is of banner ads, someone out there has a study that will agree with your position. However, as online publishers develop new “higher impact” online ads, recently published results should serve as a warning to both publishers and advertisers:: Don’t allow ads to come between your audience and the content they are looking for.
Biznology
APRIL 10, 2013
'Photo credit: SHAREconference. During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking. The challenge, of course, is creating and curating sharable content that your customers want to share with their friends, family, fans, and followers.
ANNUITAS
APRIL 8, 2013
'It’s a great week for marketers in Australia with the kick-off of the RETHINK B2B 2013 events in Sydney April 9 and Melbourne April 11. I had the opportunity to catch up with Jodie Sangster, CEO of ADMA , to learn a little more about what drives marketers in Australia and what’s new for data-driven marketing experts Down Under. Note, our own Carlos Hidalgo @cahidalgo , CEO, ANNUITAS is keynoting the RETHINK events!
WriteSpark
APRIL 9, 2013
'Although April Fool''s Day was last week, its mischievous spirit is active year-round in technology marketing projects. And this mischief often reflects the proverbial Murphy''s Law, that "whatever can go wrong, will.". So, with tongue firmly in cheek, here are my top 12 ways that Murphy''s Law applies to technical copywriting projects. The product feature for which you have written the cleverest messages won''t be ready when the product ships.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Convince & Convert
APRIL 9, 2013
'Image via BigStockPhoto.com. A recent survey found that 42% of customers who reach out to brands via social media expect a response in less than 60 minutes. And of those customers who had attempted to contact a brand through social media for support, 57% said they expect the same response time at night and on weekends as they do during normal business hours.
Anything Goes Marketing
APRIL 11, 2013
'Very recently I made the decision to shift to a different aspect of marketing that involves mobilizing your biggest fans or your advocates. This was a bigger shift then I thought it would be after specializing in marketing automation for almost eight years. But it''s been extremely exciting to be part of building a new frontier in marketing. To summarize this concept of advocate marketing, it.
ANNUITAS
APRIL 9, 2013
'The biggest challenges for demand generation are understanding what drives your customer, creating content which engages them, and then gaining cut-through.
WriteSpark
APRIL 9, 2013
Although April Fool's Day was last week, its mischievous spirit is active year-round in technology marketing projects. And this mischief often reflects the proverbial Murphy's Law, that "whatever can go wrong, will.". So, with tongue firmly in cheek, here are my top 12 ways that Murphy's Law applies to technical copywriting projects. The product feature for which you have written the cleverest messages won't be ready when the product ships.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Convince & Convert
APRIL 11, 2013
'Facebook estimates that 2.7 million people changed their profile photos to a red and white equal sign in support of gay marriage. While many brands showcased their support, Smirnoff stood out in a sea and red and white with a simple, yet meaningful Facebook post: Featuring a mix of martini and cocktail pairings and the text, “Every pairing is perfect,” the post showcased Smirnoff’s support while tying back to the brand.
Adobe Experience Cloud Blog
APRIL 12, 2013
'by Dayna Rothman Lead management is the ability to capture, respond, and manage incoming leads. When spending so much time and money on creating the perfect campaign, you want to make sure you have numerous best practices in place to manage your leads throughout the entire lifecycle. Unfortunately, many marketers don’t employ clearly defined lead management practices.
B2B Marketing Traction
APRIL 12, 2013
'I believe there are situations that warrant Pay-Per-Click advertising for today’s B2B marketer, but they are fewer and farther between with the rise of content marketing and social sharing. Given the opportunity cost of your valuable marketing dollars, there are other marketing activities that you should invest in before paid search, which can be expensive.
Industrial Marketing Today
APRIL 11, 2013
'Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91% [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Convince & Convert
APRIL 10, 2013
'Social Media Controversies Addressed, Fresh Each Week. In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched “Facebook Phone,” released to little acclaim last week. As it turns out, the phone isn’t a phone at all (Facebook wisely is staying out of the hardware wars for now), but rather a collection of integrated apps called Facebook Home that puts the entirety of your Android-powered mobile device through the prism of a photo-centric
Adobe Experience Cloud Blog
APRIL 8, 2013
'by Dayna Rothman I am excited to announce today’s guest blogger, Amber Naslund. Amber is a coauthor of “The Now Revolution”, Co-Founder and President of SideraWorks, and a social media expert. The role of marketing in organizations has never been more critical. But probably not for the reasons you think. The obvious discussions are often centered around marketing as the new front line of engagement for organizations.
MLT Creative
APRIL 11, 2013
'Creating buyer personas are integral to any B2B marketing plan, and the Up Close & Persona® app is essential to anyone who builds them. I use the app every time I develop B2B buyer personas. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics.
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