Sat.Apr 06, 2013 - Fri.Apr 12, 2013

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.

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10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process.

Digital Is Changing Marketing And Changing Business

Marketing Insider Group

Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of my career. As I mention in my recap , the best part of the trip was the diversity of the points of view.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Why SEO is Now More Like Internal Medicine Than Plastic Surgery

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a beauty treatment that can be done separately from website development.

SEO 251

More Trending

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity.

Test 247

Kiss your line-of-shame smack on its social media lips!


If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean?

Good Reads for B2B Marketing - More CMO/CIO Alliance


Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing.

CMO 212

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

Modern Marketing

by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.

SEO analytics data to pay attention to


Photo credit: Search Engine People Blog. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics.

Sales 2.0 2013 Conference - My Featured Tweets #S20C


Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. s20c @ jeffreyhayzlett : FAST is focus, accountability, simplicity, trust.Take risks, make mistakes and succeed or fail fast. — Dan McDade (@dandade) April 9, 2013.

Murphy's Laws of High Tech Copywriting


Although April Fool''s Day was last week, its mischievous spirit is active year-round in technology marketing projects. And this mischief often reflects the proverbial Murphy''s Law, that "whatever can go wrong, will.".

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

The Payoffs Of Real Customer Centric Marketing

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email.

The Role of Brand Journalism in Content Marketing


Photo credit: inju. Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to begin with. What would brands be doing in the journalism business?

What I Learned Day 1 of Sales 2.0 2013 in Tweets #S20C


Day 1 of Sales 2.0 was full of great speakers and information. I spent the day tweeting the points I found the most valuable and thought you would enjoy them as well. Matt Heinz #s20c Matt''s social tips: "deliver it", "Contactually", "Tweetadder"- our prospects are telling us what interests them. — Dan McDade (@dandade) April 8, 2013. Translate insight into value. Words don''t stick, numbers stick. s20c. — Dan McDade (@dandade) April 8, 2013.

Sales 186

Adometry Combines Attribution with Optimization

Customer Experience Matrix

So…my last two posts on attribution systems ( MMA and VisualIQ ) were among the least popular ever, right down there with Marketing Lessons from Chernobyl (which, let’s face it, was in pretty poor taste). But vox populi isn’t always vox Dei , eh? I think it’s an important topic, so here we go again.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

4 Exercises To Improve Internal Collaborative Planning

Modern Marketing

by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing.

Plan 268

Share This: 5 Tips You Must Learn to Create Sharable Content


Photo credit: SHAREconference. During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking.

Tips 218

Content Creation vs. Content Marketing – There’s a Big Difference

Industrial Marketing Today

Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91% [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing content creation Content marketing strategy Industrial content marketing

How Do You Find The Time For Social Media?

Marketing Insider Group

How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet , blog, share, and comment?

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

Modern Marketing

by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.

Defining Corporate Listening In the Online Age


Photo credit: Wikipedia. If you have been paying attention there is a pattern to my posts here at Biznology in the recent past. It’s quite simple. I am writing about listening in the corporate world. It’s not a new concept. Well, maybe it is.

Aging 208

The Real Challenge for B2B Content Marketers

Digital B2B Marketing

B2B content marketers are hiding behind false excuses for their content marketing challenges. According to Curata’s survey, now nearly a year old, B2B content marketers’ biggest challenges are limited budget (27%), limited staff (25%) and creating enough new content (21%). source ).

More Traffic? Or More Conversions? No Contest.

Buzz Marketing for Technology

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!