Sat.Apr 06, 2013 - Fri.Apr 12, 2013

Direct Marketing: 6 steps to drive more through sales pipeline

B2B Lead Generation

Tweet We’ve all heard about how the digital age has been brutal for print media , and I fully expected direct mail to be taking a hit as well. After all, who pays attention to print anymore? It turns out your prospects are.

Social Media Marketing Tools For B2B Marketers

Tomorrow People

For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. But as more B2B companies adopt social media marketing programs, the importance of measuring ROI is taking over, says Liad Guez from Oktopost.

10+ Essential Research Reports & Guides for B2B Marketers

KoMarketing Associates

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. A growing list of tactics and technological opportunities further complicates the process.

How Do You Find The Time For Social Media?

Marketing Insider Group

How do you find the time for social media? This is the question I get asked probably more than any other. I have four lovely children, a demanding job, a wife with a successful career and more. So how do I find the time to tweet , blog, share, and comment?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Why SEO is Now More Like Internal Medicine Than Plastic Surgery

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer While Search Engine Optimization (SEO) has changed dramatically in recent years, a misperception lingers that it is a beauty treatment that can be done separately from website development.

SEO 251

More Trending

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity.

Test 247

Digital Is Changing Marketing And Changing Business

Marketing Insider Group

Last fall I attended an “unconference” in Greece called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of my career. As I mention in my recap , the best part of the trip was the diversity of the points of view.

Content Creation vs. Content Marketing – There’s a Big Difference

Industrial Marketing Today

Unless you’ve been living under a rock somewhere for the past couple of years, you’ve surely heard or read about the power and the popularity of content marketing by now. 91% [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing content creation Content marketing strategy Industrial content marketing

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Kiss your line-of-shame smack on its social media lips!

Biznology

If you want to build your brand online circa 2013 from scratch, you need to kiss your own personal shame on the lips through the protective glass that is the line in the sand that you and your employer have decided are grounds for termination. What do I mean?

Good Reads for B2B Marketing - More CMO/CIO Alliance

ViewPoint

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. The 7 Biggest Misconceptions of Successful B2B Marketing.

CMO 212

Bloggers: Brush Up on Your Writing Skills

Writing on the Web

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Most businesspeople studied things such as marketing, communication, or business.

4 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

Modern Marketing

by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

SEO analytics data to pay attention to

Biznology

Photo credit: Search Engine People Blog. To gauge how your website is performing (and whether your online marketing activities are effective), it’s essential to use analytics.

Sales 2.0 2013 Conference - My Featured Tweets #S20C

ViewPoint

Day two of Sales 2.0 Conference featured outstanding presentations by Jeff Hayzlett and Nathan Kievman. Here are a few tweet highlights. s20c @ jeffreyhayzlett : FAST is focus, accountability, simplicity, trust.Take risks, make mistakes and succeed or fail fast. — Dan McDade (@dandade) April 9, 2013.

24 Exceptional Email Marketing Tips, Techniques and Tactics

Webbiquity

Email marketing is like the car my teenagers drive (and you thought there were no original analogies left!)—it’s

The Payoffs Of Real Customer Centric Marketing

Modern Marketing

by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Role of Brand Journalism in Content Marketing

Biznology

Photo credit: inju. Content creation goes by many names, but one of the most intriguing is a relatively new term called “brand journalism.” The phrase itself is a bit of a head-scratcher to begin with. What would brands be doing in the journalism business?

What I Learned Day 1 of Sales 2.0 2013 in Tweets #S20C

ViewPoint

Day 1 of Sales 2.0 was full of great speakers and information. I spent the day tweeting the points I found the most valuable and thought you would enjoy them as well. Matt Heinz #s20c Matt''s social tips: "deliver it", "Contactually", "Tweetadder"- our prospects are telling us what interests them. — Dan McDade (@dandade) April 8, 2013. Translate insight into value. Words don''t stick, numbers stick. s20c. — Dan McDade (@dandade) April 8, 2013.

A Practical Social Media Strategy for B2B Marketers

B2B Marketing Traction

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. Here are some tips for approaching social media practically.

4 Exercises To Improve Internal Collaborative Planning

Modern Marketing

by Amanda Batista | Tweet this Collaboration is a ‘special sauce’ of Modern Marketing.

Plan 267

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Share This: 5 Tips You Must Learn to Create Sharable Content

Biznology

Photo credit: SHAREconference. During last month’s webinar on how to use web analytics and search marketing , Rob Petersen, Mike Moran, and I talked about how offering sharable content to your customers boosts both traffic and search engine ranking.

Tips 217

Murphy's Laws of High Tech Copywriting

WriteSpark

Although April Fool''s Day was last week, its mischievous spirit is active year-round in technology marketing projects. And this mischief often reflects the proverbial Murphy''s Law, that "whatever can go wrong, will.".

It’s Time for CEO’s to Get Social

The Effective Marketer

Some CEO’s just ‘get it’ while others don’t seem to bother.

Social 157

5 ‘Mad Men’ Personalities You Want On Your Modern Marketing Team

Modern Marketing

by Amanda Batista | Tweet this Last night season six of AMC’s Mad Men premiered, and we found our favorite advertising hot shots gearing up for many episodes to come of alcohol-infused meetings, meltdowns, and more marketing home runs.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.