markempa

NOVEMBER 25, 2013

'Tweet When it comes to PPC ads, writing copy with limited headline and description character spaces can be tough. Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Overall, one thing I’ve seen in my experiences in working with our Research Partners is the basics of copywriting are often a first casualty in PPC ad de

PPC 247

PPC Ads B2B Marketing Tips 247

Marketing Insider Group

NOVEMBER 25, 2013

'Marketing exists to drive business outcomes. We are more than the people blowing up balloons at trade shows. And more than a bunch of creatives figuring out what color our logo should be. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein.

Demand Generation 186

Demand Generation Demand Generation Enterprise Management 186

The Point

NOVEMBER 25, 2013

'Like so many things in today’s B2B marketing world, the question of what does or doesn’t cause business emails to be classified as spam constitutes a moving target. For example, in this earlier post , I discussed how whereas in the past spam triggers were largely triggered by content (for example, the word “free”), we’re told that the biggest variable today is now sender reputation.

Deliverability 185

Deliverability CAN-SPAM Lead Scoring Lead Ranking 185

NuSpark Consulting

NOVEMBER 29, 2013

'LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs, and guides that discuss how to use LinkedIn. For high performance sellers, they use LinkedIn more for introductions, get more referrals from customers, use LinkedIn to identify contacts, and create targeted contact lists. .

Video Marketing 174

Video Marketing Features Adwords Social Media 174

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Webinar Metrics

Direct Response Coach

NOVEMBER 26, 2013

'Every year around this time as we approach the holiday season, I begin to assess my business direction for the past year to see what worked and how I might better invest time moving forward. Almost every year, I come to same conclusion: I spend a lot of time working on projects outside my area [.] The post Sometimes I forget I’m a copywriter appeared first on McCarthy and King Marketing.

Copywriting 166

Copywriting Lead Nurturing Customer Surveys Lead Generation 166

Writing on the Web

NOVEMBER 27, 2013

'Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings.

Business Blogging 162

Business Blogging Content Marketing Business Content 162

Customer Experience Matrix

NOVEMBER 27, 2013

'When your only tool is a hammer, everything looks like a nail. I’ve been illustrating the point recently by asking whether every system I see is really a Customer Data Platform (CDP). The question comes up because nearly every customer management system builds its own customer database, which is one core function of a CDP. What distinguishes CDPs is that they make their database accessible to other execution systems and add some type of customer management intelligence.

Marketing Management 152

Marketing Management Ideal Customer Profiles Analytics Paid Search Agency 152

Marketing Craftmanship

NOVEMBER 29, 2013

'In his most recent bi-weekly column on customer service, “The Haggler,” New York Times writer David Segal addressed a long-standing and well-founded gripe that many journalists have against public relations practitioners who send out press releases and other solicitations in wholesale fashion; regardless of the content’s relevance or likely interest to the journalists they’re pitching.

Public Relations 135

Public Relations PR Blast Campaigns Press 135

Biznology

NOVEMBER 26, 2013

'Hiring someone to both speak and respond as you on social media is not cheating. Think of it as delegation: you can’t be everywhere, all the time. There’s just one you and there are upwards of 1.4 billion people who, at any moment, could engage you, your brand, company, product, or service — brands, companies, products, and services.

Communities 139

Communities Work Management Marketing Management Social Media 139

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Vision Edge Marketing

NOVEMBER 26, 2013

'This year, numerous studies of the marketing discipline and numerous articles highlighted the challenge and need for marketing to capture, manage, synthesize and leverage data and analytics. Marketing organizations around the world want to become more data-driven, but the explosion and rapidly growing volume of data as well as the lack of effective tools make this difficult.

Planning 134

Planning Paid Search Agency Work Management Marketing & Strategy 134

ANNUITAS

NOVEMBER 26, 2013

'A 2012 IBM study reports, “52% of CMOs state they are unprepared for the expected level of complexity over the next five years.”.

CMO 149

CMO Demand Generation Demand B2B Marketing 149

Convince & Convert

NOVEMBER 23, 2013

'In this “let’s get physical” edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Facebook’s new system of applying star ratings to Pages , and the merits of kettlebell as a workout option. Timely note: This episode features a guest appearance by my quasi-celebrity personal trainer, Lindsay Forster. In addition to whipping me into shape (her success is mitigated by my constant travel and inability to put down the cheeseburgers and IPA), Lindsay is al

Mobile Advertising 148

Mobile Advertising Facebook FAQ Mobile Marketing 148

Biznology

NOVEMBER 25, 2013

'Image via CrunchBase. One question we have gotten from our retail clients for years at The Search Monitor is: “How does my ad spend on SEM compare to the average for my retail category, and to other retail categories?” Yes, there is a lot of free data out there that has attempted to answer this question. But it’s free for a reason. It just isn’t precise.

Spending 130

Spending SEM Advertising Agencies Verticals 130

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Social Media

B2B Marketing Traction

NOVEMBER 27, 2013

'A recent study showed that Inbound Marketing generates 54% more leads than outbound marketing campaigns. Sure, more leads sound great, but how do you make sure they are qualified? The study was done by a Digital Asset Management firm named WebDAM. The findings included the following: 78% of CMOs believe custom content is important for future marketing.

Inbound Marketing 114

Inbound Marketing Lead Scoring Lead Ranking Sales Qualified Leads 114

Adobe Experience Cloud Blog

NOVEMBER 29, 2013

'Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. You’re obsessed with Brian Solis’ insights about Diedre Breakenridge’s book, “PR 2.0.” 4. You’re an expert at “crisis management,” and feel like you are constantly saving the day. 5.

PR 105

PR Work Management Thought Leadership Press 105

Convince & Convert

NOVEMBER 29, 2013

'With all the holidays approaching (and just passed), I have been noticing my attention being captured by all things food or recipe-related. “Tender Roasted Turkey”…”Sweet Succulent Ham”… “Sinfully Rich Spicy Pumpkin Custard.”. So, when fellow Hoosier Jay Baer and his blog post titled, “ 5 Reasons You Need to Give Away The Recipe For Your Secret Sauce ” appeared under my nose, I was hungry for more.

Content Marketing 140

Content Marketing Transparency Television marketing Content 140

SugarCRM

NOVEMBER 25, 2013

'[one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION. [/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.

Advertising Agencies 86

Advertising Agencies Marketing Automation Services Gartner Forrester 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

B2B Marketing Traction

NOVEMBER 25, 2013

'Flickr Photo by HeavyWeightGeek Some rights reserved. How do you measure your online marketing performance? How do you know if you need improvement, and how to improve your online marketing? There are many analytic applications that you can use to track the technical details of your online presence. The most commonly used is Google Analytics. If your website does not have this free tracking program installed on it, I highly recommend that you add it.

Conversion 114

Conversion B2B Marketing Marketing Analytics Tools Lead Scoring 114

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

'Author: Chase McMichael Across industries, sophisticated organizations are now committing both time and money to their social media marketing campaigns. But the healthcare industry (including hospitals, B2B medical manufacturers, and health clubs) has hesitated to embrace social media. A survey of 1,060 U.S. adults by the PwC Health Research Institute found that one-third of respondents considered social media platforms appropriate for the discussion of healthcare.

Social Media 105

Social Media Facebook Social Marketing Media 105

Convince & Convert

NOVEMBER 27, 2013

'Image from BigStock.com. If you’re reading this, you probably had little doubt about the power of the populace – armed with social media – to profoundly impact the behavior of companies. But, if you had even a scintilla of suspicion that it wasn’t true, it should have evaporated this week based on these two events. You Gotta Fight For Your Right to Free Tacos.

Social Media 137

Social Media Media Case Study Case Studies 137

Hinge Marketing

NOVEMBER 27, 2013

'More and more firms are discovering the extraordinary power of strategic marketing research. In fact, Hinge’s own research shows the firms that conduct systematic research on their current and potential clients grow from 3 to 10 times faster and are up to 2X more profitable. Faster growth and more profits – that’s the power of research.

Marketing Budget 82

Marketing Budget Research Service Marketing Budget Creation 82

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LEADership

NOVEMBER 27, 2013

'We know that understanding the behaviours of their prospects and buyers is important for a successful B2B lead generation play. But how well do you really know your B2B buyers? Earlier this year, the Acquity Group released an infographic titled “Who Is Your B2B Buyer?” which is based on their 2013 State of B2B Procurement Study. I’m not sure if you viewed it already, but I thought this was worth sharing now; after all, B2B marketers must always remember to reflect on the profiles of their prosp

B2B Thought Leadership 77

B2B Thought Leadership B2B Amazon Thought Leadership 77

Adobe Experience Cloud Blog

NOVEMBER 26, 2013

'Author: Dennis Bronnikov Some companies think it’s a waste of time, effort, and money to employ social listening on Facebook, Twitter, Google+, and LinkedIn. It’s understandable — there’s a lot of noise out there. But if you’re searching for the right things, you can make monitoring social media channels truly valuable. Last month, Martha Stewart made the news — not because of some pumpkin pie recipe, but because she complained about her broken iPad on Twitter.

Public Relations 105

Public Relations Lead Scoring Lead Ranking Marketing Automation Services 105

Convince & Convert

NOVEMBER 28, 2013

'image from BigStock.com. I am thankful for my wife, who loves me and put up with my frequent travel and heavy workload. I am thankful for my children, who are – I think – turning out to be kind, loyal, accountable and happy. I am thankful for my extraordinary team at Convince & Convert, who deliver world-class thinking and nearly flawless execution every day.

Paid Search Agency 124

Paid Search Agency Advertising Agencies Social Media Blogger 124

Hinge Marketing

NOVEMBER 25, 2013

'Every year professional services firms everywhere struggle to come up with a better marketing budget. Too often the result is simply more of the same. There are probably a lot of reasons for that pattern. Why Most Professional Services Marketing Budgets Fail. If you do not really have a good way to measure the impact of what you did this year, there is little incentive to fight the hard battles to defund legacy approaches or invest in something new.

Marketing Budget 67

Marketing Budget Marketing Budget Creation Budget Programs Planning 67

Speaker: Paul Slack, Vende Digital CEO

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B2B Marketing

LEADership

NOVEMBER 26, 2013

'Dismal Failure or Epic Success? Despite all the research, trends analyses and best practice sharing, a majority of B2B marketers struggle to determine what the most effective demand generation plays are. In typical, play it safe and play it all fashion, we tend to try a little bit of everything and then wait for something dramatic to happen. I don’t think there is anything wrong with a small, controlled trial-and-error approach, but there certainly is a better way to do it.

Demand Generation Agencies 68

Demand Generation Agencies Demand Generation Sales Qualified Leads High Quality Lead 68

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

'Author: Maggie Jones There was some serious swag at Dreamforce this year – from ballpoint pens and branded mints to smart cars and airline vouchers. But as I floated around the expo hall, snapping pictures and surrendering my badge to be scanned, I had to wonder: what makes a piece of swag truly great? And is it pronounced “swag” or “schwag”? Why Swag?

Marketo 105

Marketo Conference Thought Leadership Vendors 105

Vidyard

NOVEMBER 25, 2013

So, you’ve got a killer video that’s going to knock your audience’s socks off; now all you need to do is match that with some fantastic audio to add the finishing touch. To make any video project look professional, you need both elements to be excellent – if either is lacking, you’re going to come across as an amateur. With that in mind, here are ten tips for capturing amazing video voice overs: 1.

High Quality Lead 65

High Quality Lead Video Marketing Tips Newsletter 65