Sat.Jul 18, 2015 - Fri.Jul 24, 2015

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market.

Online 341

Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

Industrial Marketing Today

I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers.

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The sales rep said, “I never got a lead yet that turned into a sale.”

ViewPoint

I was the marketing manager of a medical device company and we were near the end of the day’s sales meeting. Forty salespeople were in the room; I was last on the program.

Lead 297

Content Is The Key To Social Selling Success

Marketing Insider Group

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal.

Social 284

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Only Analytics That Matter Are Your Own

ANNUITAS

Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m. it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”.

More Trending

The Business Revolution in Sales Acceleration

Webbiquity

Guest post by Sean Gordon. How much money does your business spend on new business outreach? In 2014, the average budget allocated to outreach ranged from nine and 12 percent of sales revenues and up to 50 percent for a new product launch.

Sales 238

WTF Does John Cleese Know About Content Marketing

Marketing Insider Group

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year.

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook.

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here and use the code DR50 for a 50% discount): the opportunity to interact with a great collection of speakers and attendees or seeing what the conference organizers at Terminus do with the notion of MarTech Stack Jenga. Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack. This is something I’ve done for years as a consultant but it’s now an especially hot topic. Here are some of the key points I’ll be making: - the stack is based on your business and marketing strategies. I’ve described the importance of strategy before but have now refined my explanation to show how marketing programs, business requirements, and functional requirements connect over-all marketing strategy with martech. The picture below also highlights the importance of planning for future business, marketing, and martech developments. And I’ve provided a sample template for organizing your requirements by system. - a winning stack is efficient as well as functional. I'll present a checklist for evaluating your stack design along those dimensions. - how you draw the stack makes a difference. I’ll argue that a diagram which shows relationships between systems is more helpful than one that simply lists the different components. In the example below, the flow highlights the isolation of sales and service from the rest of the stack – a critical weakness that isn’t apparent when you look at the systems only. - transition planning must be systematic as well. Companies struggle with transition planning even more than they struggle with stack design. The goal is to sequence the stack changes so that each new system adds the greatest value with the least disruption. This requires understanding which system changes support each improvement. This lets you figure out which improvements would be supported by changing any one system, what would then be possible after changing a second system, what is possible after changing a third system, and so on. The worksheet lets you explore different sequences so you can pick the best one. This will be easier to understand in person than in writing. Don't take my word for it: join us in Atlanta and see for yourself. flipmyfunnel madtech marketing architectures marketing infrastructure marketing stack marketing systems marketing technology martech

5 Marketing Challenges Solved with Buyer Personas

Marketing Insider Group

I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy.

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

Modern Marketing

Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16.

SWOT 286

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Marketing Should Have a Quota

Crimson Marketing

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness.

How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media.

Marketing lessons from the college admissions process

Biznology

I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or fourth choice – and falling. He prefers to connect via an app. Even this is subject to change. There’s always a new app.

How to Match Great Content to Your Sales Funnel

Modern Marketing

In the B2B marketing world, the buying cycle is long. Unlike in B2C marketing, your future customer doesn't simply walk up to your vending machine, make a purchase, and become a closed sale.

Funnel 283

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Marketing So Targeted it Feels Like a Service

Reachforce

What makes marketing so good that instead of feeling like they’re being advertised to, customers actually feel like you’re providing them with a valuable service? The answer: data. Inside your data is the definition, the heart and soul, of your customers.

Target 267

The Four-Letter Words Of Business Storytelling

Marketing Insider Group

“You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. The same can be said for business and storytelling.

Words 269

Small business owners: 5 ways to go on vacation and not feel guilty about It

Biznology

Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering.

Why a CMO Can No Longer Just Be A Marketer

Modern Marketing

Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their entire method of evaluating players via the use of “ sabermetrics.”

CMO 281

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Are All Benchmarks The Same?

ANNUITAS

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level.

Will This Movement End Long Wait Times And Customer Service Nightmares?

Marketing Insider Group

Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing.

11 signs you don’t have a strategy

Biznology

“If you want something new, you have to stop doing something old”. Peter F. Drucker. A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult.

Gmail Provides Email Deliverability Data to Senders

Modern Marketing

The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets.

The Rise Of The Citizen Storyteller: Part 2

Marketing Insider Group

For a company to make the transition from telling stories to creating brand experiences, they have to focus on the power of their employees to amplify the purpose and essence of the brand story. Confining storytelling just to marketing or PR limits the value and impact that storytelling can make.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign?