Sat.Jul 18, 2015 - Fri.Jul 24, 2015

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. If your organization is suffering from a case of the “olds” and you want to take your branding and marketing into the 21st century, here’s some areas where a breath of fresh air can make a huge difference in customer perception and interest. Fresh Colors and a New Logo.

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Oracle Selected as Strong Leader Among Digital Marketing Platforms

Oracle

Recently, Ovum, a leading market research firm, released their latest report: Ovum Decision Matrix: Selecting a Digital Marketing Platform, 2015-16. This report evaluates what Ovum considers to be the leading digital marketing platforms serving the global enterprise marketplace and is based on reviews of more than 200 features functions across six key platform attribute areas, including: cross-channel communications, analytics and personalization, and data management.

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How Content Operations Can Create Marketing and Selling Breakthroughs

Avitage

Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standing challenges that B2B marketers face (Content Marketing Institute). More importantly, I speak with people in companies and hear the same issues.

Content Is The Key To Social Selling Success

Marketing Insider Group

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. Yes, helping to frame the business opportunity and presenting features and benefits are essential. However, we do all of that with content. Successful sellers are writers and publishers! Don’t See The Connection Between Content Marketing and Social Selling?

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp

Biznology

If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be.

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Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies

Industrial Marketing Today

I will be co-hosting a webinar with John Hayes of ENGINEERING.com on August 5 at 10am PST / 1pm EST. The webinar is called Success with Digital Marketing – a Road Map for Manufacturers. We plan on covering a lot of ground on digital marketing as it relates to manufacturers and other industrial companies. You’ll […] The post Webinar: Digital Marketing Road Map for Manufacturers and Industrial Companies by Achinta Mitra appeared first on Industrial Marketing Today.

WTF Does John Cleese Know About Content Marketing

Marketing Insider Group

In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. And he delivered a great speech to the crowd last year. We continued to feature Kevin and his storytelling lessons from award-winning show House of Cards.

Going Small: A Marketers Journey from Large Companies to the Startup World

Biznology

For my entire career, I’ve worked for large companies. I started in advertising working for Saatchi & Saatchi and Havas, two of largest global agencies. My clients were all Fortune 100 companies like P&G and GlaxoSmithKline. More recently I’ve spent time at AutoTrader, a part of the multi-billion dollar Cox Corporation and PGi, a $500 million public company with 2500 employees worldwide.

Why a CMO Can No Longer Just Be A Marketer

Oracle

Adapt or die. It is an oft-spoken term, including in the movie Moneyball by Billy Beane, AKA Brad Pitt. In that context the term referred to the way baseball general managers needed to change their entire method of evaluating players via the use of “ sabermetrics.” ” The above is the opening line to a piece I wrote for Forbes not long ago.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Run an Effective Agile Marketing Organization (with Vittorio Viarengo, MobileIron’s VP Marketing & Products)

Crimson Marketing

If you are the head of a marketing organization, you always have more tasks than time. Business is moving at a dizzying pace and urgent needs easily outstrip resources. So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met?

5 Marketing Challenges Solved with Buyer Personas

Marketing Insider Group

I recently had the pleasure of meeting Shannon Prager, president of Leadit Marketing. We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more.

Marketing lessons from the college admissions process

Biznology

I truly feel for the college marketer. Her buyer is notoriously fickle about his preferred method of communication. He has long since rejected paper. Email is perhaps his third or fourth choice – and falling. He prefers to connect via an app. Even this is subject to change. There’s always a new app. Of course, we’re talking about the 18-year-old high school student, an elusive creature best known for his penchant to hide – at least from adults.

Gmail Provides Email Deliverability Data to Senders

Oracle

The Official Gmail Blog recently announced the release of a Postmaster Tools site. As with most new things Google creates, it has generated a lot of buzz. Many other well-known ISPs such as Comcast, Cox, AOL, Yahoo, Microsoft, etc. all had postmaster or delivery support channels available for years. ISP-hosted postmaster pages have traditionally helped provide best practices, details about reasons for blocking, bulking and investigating a variety of other deliverability issues.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Design Your Best Marketing Technology Stack and Plan the Transition: Sneak Peek at FlipMyFunnel Conference

Customer Experience Matrix

Picture posted by Terminus I can’t decide which is more exciting about next month’s FlipMyFunnel conference in Atlanta (register here and use the code DR50 for a 50% discount): the opportunity to interact with a great collection of speakers and attendees or seeing what the conference organizers at Terminus do with the notion of MarTech Stack Jenga. Based on one cryptic Twitter picture, they’re up to something big. My own contribution will be a presentation on designing your marketing stack.

How To Avoid Being An Unknown Subject Matter Expert On Social Media

Marketing Insider Group

If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. There are many ways to unleash your subject matter expertise with social media. You just have to start building your reputational footprint by talking your insight-based talk in the social watering holes where your customers frequent! 2 Key Facts Supporting A Subject Matter Expert Strategy.

Small business owners: 5 ways to go on vacation and not feel guilty about It

Biznology

Small business owners are never really off the clock. In 2014, the majority of small business owners did not take a vacation at all. Even when they walk away from their desks, smartphones, and other work responsibilities, the business is still there, lingering. Understandably, most small business owners have trouble completely letting go of their work identities when they do manage to take some time off.

Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast

Oracle

Erik Qualman is a bestselling author, the founder of the Socialnomics movement, and a professor at Harvard and MIT. Erik started talking about social media while everyone else was talking about SEO. He consistently received questions like, “Why are you focusing on teenager stuff?” ” Nobody understood why it was so important for business. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

The Only Analytics That Matter Are Your Own

ANNUITAS

Without looking at a calendar, I always know when it is Tuesday. Every Tuesday at 11 a.m. it is inevitable that my email inbox explodes with emails urging me to download the latest guides on marketing know-how and friendly token-filled messages from sales reps simply “checking in”. As a marketer, I have heard and read all sorts of tips for marketing automation success and campaign effectiveness. I am well aware that Tuesday at 11 a.m.

The Four-Letter Words Of Business Storytelling

Marketing Insider Group

“You can’t put a sausage into a meat grinder, crank the handle backward, and get a pig,” a friend once told me. The gruesome reference has always helped me with the concept that once mixed, some things remain that way forever. The same can be said for business and storytelling. While it’s trendy to portray them as new BFFs, the duo has always held a tight relationship. It’s revealed daily as buyers and sellers perform the transaction tango.

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Why Marketing Should Have a Quota

Crimson Marketing

Many marketing professionals would say it’s not possible or desirable to meet a quota. But a quota can improve alignment between Sales and Marketing. It can drive Marketing to stay involved throughout the sales cycle. And can help measure marketing effectiveness. Sales and Marketing departments often treat each other with a certain amount of suspicion. Neither thinks the other understands what they do, or values it. In reality, both have a role in meeting the company’s revenue goals.

New Data Centre Support for Australian Marketers

Oracle

Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. The data centre supports marketers in their adoption of Oracle’s business-to-business cross-channel marketing platform by providing scalable bandwidth, technology innovation, quality of delivery and an exceptional customer experience.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

11 signs you don’t have a strategy

Biznology

“If you want something new, you have to stop doing something old”. Peter F. Drucker. A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult.

Will This Movement End Long Wait Times And Customer Service Nightmares?

Marketing Insider Group

Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. press 3 for…” and on it goes until maybe, finally, you get the option to talk to a real person. And then once you do press # 753 , they ask you to say what kind of problem you are having.

11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives

KoMarketing Associates

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Basically, every content marketing asset can serve as an opportunity to be found in search results. As such, they need a unique place online, through the B2B organization’s website, to serve as a “home base” for lead generation and search visibility.

Interview with Gregg Thaler from RingLead

Buzz Marketing for Technology

Here is a recent interview with my new friend, Gregg Thaler , is a self-professed data quality junkie and the Chief Revenue Officer of RingLead. We discussed some best practices in data. I hope you enjoy! PD: How often is poor data the downfall of a marketing campaign? GT: Well, if I said every time, that would be a bit of hyperbole, but only a bit. Typically what I find with lists – especially trade show lists – is that they are the Typhoid Mary of duplicate creation in your database.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.