Sat.May 20, 2017 - Fri.May 26, 2017

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10 Marketing Books For Your Summer Reading List

Marketing Insider Group

Summer is right around the corner, so you are probably making a list of marketing books to add to your rotation. I know summer is usually about relaxation and taking a load off, but that doesn’t mean you shouldn’t catch up on some reading that could have a huge impact on your business and marketing […]. The post 10 Marketing Books For Your Summer Reading List appeared first on Marketing Insider Group.

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3 Forces Shaping The Future Of B2B Marketing

Tony Zambito

Illustration by Gregor Cresnar. Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an elusive and challenging endeavor. In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting.

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What Should the Sales Close Rate Be?

ViewPoint

I’ve read and heard (from a well-known industry analyst firm) that best-in-class companies close 30% of sales qualified leads while average companies close 20%. Those results factor in lead leakage of between 52% to 86% of the marketing qualified leads put into the top of the funnel. If you do the math, this tells us that sales reps are expected to work 1000 marketing qualified leads down to 14 to 48 sales qualified leads and close 20% or 30% of those leads respectively; and end up with 3 to 14

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What To Do When Your Advocate Marketer Leaves Your Company

Influitive

I want you to meet a pretty cool guy (IMHO): Truman Tang, Director of Marketing, Customer and Advocacy, at Influitive. He’s the mastermind behind our incredible advocate marketing program, Influitive VIP. Truman’s got a pretty long list of accomplishments under his belt, like driving 1,000 customer referrals in a year, running highly effective ABM campaigns.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Are Chatbots the Next Big Thing in Lead Generation? What You Need To Know…

Marketing Insider Group

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred Brown, Founder and CEO of Next IT The search for the next innovation in lead generation is an epic ongoing quest. Businesses will try just about anything to find their next customer. Which has. The post Are Chatbots the Next Big Thing in Lead Generation?

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Five Crucial Tips for a Successful Boost Post on Facebook

KoMarketing Associates

In 2014, Facebook decided to clean up its News Feed by only showing content of the highest quality. While the move was designed to benefit the Facebook users, some businesses were left out in the cold, seeing giant drops in the amount of fans that saw their posts. The drop in organic reach continues in 2017, with little hope of coming back up. In a blog post I previously wrote , I indicated that while it is possible to slightly improve this percentage through higher quality content, Facebook A

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Data, Information and Knowledge (And What It Means For B2B Marketers)

Lattice

The big data revolution has performed a valuable service in bringing our collective attention to data’s value and the need to manage it properly — especially the customer generated kind.

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What Demand Marketing Really Means

Marketing Insider Group

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. At the heart of all of this is demand marketing. There are numerous.

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The marketing automation crystal ball - 3 future predictions

Tomorrow People

Smart marketers are now thinking about what’s ahead in the field of marketing automation. Here are our predictions on what the future holds.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How To Utilize Facebook Remarketing Ads To Drive B2B Leads

KoMarketing Associates

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression. While there are a number of successful new user acquisition strategies to implement and audience variations to test, Facebook remarketing campaigns tend to reel in leads at a higher rate and at a lower cost per.

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Role of social media in knowledge management

Biznology

There are a few important similarities between knowledge management and social media. We use them both to obtain and access new information with the use of technology. Moreover, both of them require individuals to provide new inputs and create new content intended for sharing. However, there is a crucial difference between these two. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work.

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Benefits of Agile Marketing: 21 Stats You Need to Know

Marketing Insider Group

If you’re running a marketing team based on Agile principles, you’re probably spending a lot of your days agonizing over the choice between what is right and what is easy. Making the right choice, the Agile choice, is often tough. It’s tempting to fall back into our old ways, to put on a command-and-control attitude just […].

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5 Essential Tips for Building a Lead Generation Website

Tomorrow People

We've brought together some of our key insights into how to create a website that generates and converts leads.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences.

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Understanding the Artificial Intelligence Hype Cycle, in 5 Stats

Contently

At last week’s Google I/O conference, a few choice terms came up repeatedly. Machine learning. Artificial intelligence. Deep learning. They were mentioned so often that New York Times technology columnist Farhad Manjoo joked that “machine learning” had reached “70 trillion” utterances only a few hours into the conference’s first day.

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What’s the Best Way to Get Qualified Leads? Nothing Beats a Blog

Marketing Insider Group

It turns out blogging continues to be the true blue way to get qualified leads. Sure, social media marketing and entertaining vlog posts are powerful tools for engagement. But, the blog may be your best bet for generating worthwhile leads. A recent Search Engine Journal survey asked over 230 digital marketers – the SEO specialists, […]. The post What’s the Best Way to Get Qualified Leads?

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Are you ready for GDPR, Europe’s upcoming data privacy requirements?

Biznology

Privacy is probably one of the least appealing topics in marketing. But this one’s a doozy. On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Yipes! Most B2B marketers have customers worldwide. The General Data Protection Regulation is something we cannot ignore.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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A Brief History Of Developer Relations Programs: How DevRel Evolved Into Developer Communities

Influitive

This post is part of a series on the evolution of developer relations, evangelism and advocacy as a marketing and community-building function. Click here to read the first blog in the series, An Introduction To Developer Relations: What It Is And Why You Need It. When I joined Constant Contact in 2013, developer relations programs.

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How to Save 4 Hours on Every Piece of Content You Create

Contently

Prior to joining Contently, I worked on digital strategy for some of the world’s top magazines. In other words, I spent most of my time coaxing brands like Vogue, Glamour, and GQ to embrace online publishing—and it wasn’t always easy. In order to convince the old-school print executives to adopt a digital strategy, I first had to learn how their departments created content.

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Is Marketing Automation Worth The Cost?

Marketing Insider Group

Perhaps you’re a grassroots marketer; you’ve been in the industry for quite some time, you understand the lay of the land, and you have a wealth of resources to draw upon as you connect as many people as possible with your products. What’s more, you get results. Your methods work and – while they’re somewhat […]. The post Why Marketing Automation Is Worth the Cost?

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Four tips to perfect your social listening skills

Biznology

Social media is more important now to businesses, and it’s an evolving part of online behavior. What was once a way to connect with friends is now a way to market businesses of all types and sizes. Social media allows businesses to share live videos and news publications, respond to customer service inquiries, and inform their audience about new products and services.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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How Is Dark Social Affecting Your Brand?

Convince & Convert

The term “dark social” is kicked around every so often by marketers. But what is it, how does it affect your brand, and how you can measure it? Messaging apps continue to be on the rise with no end in sight, and they come with a bunch of new opportunities for marketers. The prize: billions of active monthly users, including coveted millennial and Generation Z consumers.

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Why Marketers Abandon Their Content Strategies Too Soon

Contently

Former heavyweight champion Mike Tyson once said, “Everybody has a plan until they get punched in the mouth.” The line gets at something most people can appreciate, regardless of whether they’ve been in the ring. As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excelle

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Best Event Swag Giveaway Ideas on the Planet

Marketing Insider Group

Receiving event swag is as much a part of the corporate conference and industry trade show experience as getting holiday cards is a part of the Christmas season. There are just some situations in life when we want to remain present in another’s mind. While many people display their season’s greetings cards on the living […]. The post Best Event Swag Giveaway Ideas on the Planet appeared first on Marketing Insider Group.

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7 Ways To Boost Your Organic Reach On Facebook

Adobe Experience Cloud Blog

Yes, you’re not imagining it, it’s becoming even harder to get your company Facebook posts seen. Facebook has published some information (via their blog) on their changes in January & May , but savvy observers have noticed changes every month of 2017 so far. We’ve also seen other social networks take steps in the same direction: winnowing down organic posts seen by users to include only the timeliest, most relevant, or those in a preferred format.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Why You Need a Living Marketing Plan

Hive9

You worked hard on your marketing plan. You sat down with your team, analyzed last year’s data, clarified your goals, and turned it all into a clear strategy to guide your campaigns and actions for the coming year. But once you left that room, what happened to the plan?

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Managing Brand Strategy…When Your Name is on the Front Door

Marketing Craftmanship

Any business founder / owner whose surname serves as their company’s brand name has a unique challenge. If (s)he’s built a successful business that relies on the efforts of its employees, the founder of an eponymous business eventually will need to address brand transition; particularly if it’s a B2B or professional services firm. Brand transition involves shifting market perceptions of the firm away from the individual founder(s), and toward an enterprise-based brand positioning.

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How To Use Constraints To Create Better Work [Podcast]

Marketing Insider Group

Channel Links: iTunes, SoundCloud, Stitcher, Google Play This week, we wonder what happens when you embrace constraints, rather than fight for “creative freedom” (and we explore what the heck “creative freedom” even means). Stories today from First Round Capital (one of the premier venture capital firms in tech, with investments in Uber, Warby Parker, Blue Apron, Square, and more) and Soviet Visuals, a.