Sat.Jul 18, 2020 - Fri.Jul 24, 2020

How to do Account-Based Marketing for Demand Generation in 2020


Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

The coronavirus, and the social distancing that has accompanied it, has had a devastating impact on businesses all across the world. For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. .

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What Marketers Can Learn From “Avatar: The Last Airbender”

Marketing Insider Group

If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.”

SEO Bizarro World: Are You Too Focused on Keywords?


Sometimes I feel like I’m in the SEO Bizarro World. Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

7 types of live video to try in your marketing strategy


Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to create different formats that attract the attention of users. One of these alternatives is to bet on the live experience , creating a feeling of exclusivity.

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12 Powerful Content Marketing Tools Marketers Can’t Live Without


Ah, content marketing. Such a vast and confusing world to dive into. Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? White papers? Ebooks?

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What Lead Nurturing is and How to Do It for Your Business

G2M Solutions

This is written by guest blogger Courtney. She hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors.

Landing Page Optimization: 7 Best Practices and 5 Case Studies


Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts.

4 Expert-approved strategies to grow your audience using LinkedIn


Jump ahead. Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn. Start growing your list with LinkedIn today. Now I know what you're thinking. LinkedIn ? For list building?!? But hear me out.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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A/B testing: how to optimize your conversions and generate more results


Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

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How to Improve Communication Between Marketing and Sales


In theory, your sales and marketing departments should be the best of friends. But in practice, there are bottlenecks and a serious lack of communication. Sure, it’s a problem, but your company is doing well. It’s not the biggest issue, right? Wrong.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Use Data to Make Your Lead Generation More Effective

Marketing Insider Group

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes.

6 best landing page design examples to inspire your next layout in 2020


Need inspiration for your demand generation efforts? SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion.

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel.

How to Differentiate Between Warm and Hot Leads


Not all leads are created equal. In fact, they fall more on a spectrum. There are good ones, not-so-good ones, and just plain bad ones. That being said, there are also amazing leads that are essentially ready to buy. Aka, the dream leads.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Automate Every Facet of Your Email Marketing Campaign

Marketing Insider Group

Although automation is certainly not without its controversy, it seems like most marketing teams are willing to embrace it due to the countless benefits it offers.

14 Content Marketing metrics to track in 2020


In a Content Marketing strategy, it’s essential to track some metrics to measure the efforts’ effectiveness. After all, continuous monitoring is key to success in delivering quality content.

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Why Spreadsheets Still Aren't Great for Marketing Management


It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.

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What Pandemic? Early-Stage Funding Stays Strong


Young companies and organizations looking for early-stage funding might have reasonably concluded that the Covid-19 pandemic was going to kick plans back months, if not years.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. 30% boost in revenue. 66% increased the number of leads generated.

How to create an ebook from start to finish in 7 steps


Knowing how to create an ebook is mandatory for a good content strategy. Content marketing is one of the main allies for you to attract, retain, and convert clients.

Episode #46 – Stephanie Bickel on Creating Engaging Virtual Internal Events (and Speakers)


Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding.

What the…Fund? Common Funding Types Explained


For many startups, the road to success is lined with meticulous plans to raise money. In exchange for much-needed capital, outside investors receive equity, or ownership, in the company. Each one of these rounds reveals a new valuation for the company and provides much-needed funds for growth.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.