Sat.Jul 18, 2020 - Fri.Jul 24, 2020

How to do Account-Based Marketing for Demand Generation in 2020


Both demand generation and account-based marketing (ABM) are as old as marketing itself: after all, somewhere around 90 percent of marketing is generating demand. However, while demand generation has been knitted into MarTech for years now, ABM software, as a category, is newer to the scene.

6 Ways to Help Your B2B Salesforce Go Digital in the Age of Social Distancing

Schubert B2B

The coronavirus, and the social distancing that has accompanied it, has had a devastating impact on businesses all across the world. For B2B salesforces, it has robbed them of the strongest tool in their arsenal — the face-to-face meeting. .

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What Marketers Can Learn From “Avatar: The Last Airbender”

Marketing Insider Group

If you’ve been spending some extra time binging shows on Netflix these last few months, you are not alone. In fact the #2 most popular show in July 2020 is an animated series called “Avatar: The Last Airbender.”

SEO Bizarro World: Are You Too Focused on Keywords?


Sometimes I feel like I’m in the SEO Bizarro World. Search engines are smarter than ever and becoming smarter, so trying to game them by cramming keywords or phrases into content doesn’t make sense.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

7 types of live video to try in your marketing strategy


Being able to stand out in digital channels is not such an easy task. With so much competition, it is necessary to create different formats that attract the attention of users. One of these alternatives is to bet on the live experience , creating a feeling of exclusivity.

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More Trending

12 Powerful Content Marketing Tools Marketers Can’t Live Without


Ah, content marketing. Such a vast and confusing world to dive into. Not only does your content strategy need to be rock solid, but you also need to decide what type of content you want to produce. Do you want to zero in on blog posts? Email marketing? White papers? Ebooks?

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What Lead Nurturing is and How to Do It for Your Business

G2M Solutions

This is written by guest blogger Courtney. She hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professors.

Landing Page Optimization: 7 Best Practices and 5 Case Studies


Are you looking for the best landing page optimization tips to increase conversions? Landing pages are a great way to boost newsletter signups and drive sales. But the hard part is creating a landing page that actually converts.

4 Expert-approved strategies to grow your audience using LinkedIn


Jump ahead. Why choose LinkedIn over other social platforms? Four steps to grow your list using LinkedIn. Start growing your list with LinkedIn today. Now I know what you're thinking. LinkedIn ? For list building?!? But hear me out.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

I just read that in the year 2100, Nigeria will be the 2nd most populous country. And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?).

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LinkedIn for Business: 4 Ways B2B Marketers Can Reach Their Target Audience

KoMarketing Associates

I recently wrote about 5 ways B2B marketers can optimize their LinkedIn advertising, including tips around ad copy, creative, targeting, and utilizing specific types of campaigns.

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A/B testing: how to optimize your conversions and generate more results


Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results.

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Why Spreadsheets Still Aren't Great for Marketing Management


It’s been nearly five years since we posted a blog denouncing the use of spreadsheets for complex marketing performance management.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

7 Advanced Metrics to Measure the Success of ABM

Marketing Insider Group

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI. 30% boost in revenue. 66% increased the number of leads generated.

Report: Facebook Remains Dominant Among B2B Social Media Marketers

KoMarketing Associates

As B2B marketers turn to social media to reach out to customers and prospects, new research suggests that Facebook still reigns supreme as a go-to channel.

6 best landing page design examples to inspire your next layout in 2020


Need inspiration for your demand generation efforts? SO check out these 6 landing page design examples to convert your leads in 2020. Landing pages are great tools to drive lead conversion.

“Life Isn’t About Waiting for the Storm to Pass. It’s About Learning to Dance in the Rain.”


This article was originally published on LinkedIn. By Thomas Scheerder. Sales Director, Kaon Interactive Europe. I love this expression, and I live by it! Don’t sit back hiding in the corner, but pick up yourself and make the most, or even better something great, out of it.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

How to Use Data to Make Your Lead Generation More Effective

Marketing Insider Group

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes.

Report: Only 33% of B2B Marketers Believe their Business Excels in Personalization

KoMarketing Associates

Although B2B marketers are excelling in terms of providing an optimal customer experience, new research shows that there is still room for improvement in regards to the content they are delivering and personalization efforts.

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14 Content Marketing metrics to track in 2020


In a Content Marketing strategy, it’s essential to track some metrics to measure the efforts’ effectiveness. After all, continuous monitoring is key to success in delivering quality content.

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Episode #46 – Stephanie Bickel on Creating Engaging Virtual Internal Events (and Speakers)


Amid health, economic and social crises, our leaders are being asked communicate like never before…. and almost all virtually. For today’s comms pros, creating and facilitating engaging virtual town halls, conferences and important meetings is possible – and even culturally rewarding.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Encourage Uncomfortable Discussions Using Marketing

Marketing Insider Group

As consumers, we tend to do two things that make marketers’ jobs harder. First, we actively avoid getting bombarded by messaging. As Ryan Holmes, co-founder of Hootsuite, mentioned in a LinkedIn piece, a whopping 86 million of us actively block the roughly 5,000 ads we see daily.

The Ultimate Guide to Creating Engaging Instagram Carousels


Instagram has been fast on trying to catch up to Facebook’s popularity in the last few years. The popular social media platform launched in 2017 the carousel feature, which lets you add up to 10 photos or videos in a post, being a significant hit among its photo-crazed users.

5 tips to create a powerful business presentation [Step-by-step]


Business presentations are a great way to sell an idea, a product, or a project. But, more often than not, they fail to convey the most valuable data a company has to provide or to deliver that information in a way that satisfies its target audience.

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Growth After Trauma


Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week finds us back at home in lovely Alameda after another great week at our family home in Inverness, CA. Such a treat to be able to spend time there working and relaxing in relative tranquility.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.