Sat.Mar 27, 2010 - Fri.Apr 02, 2010

Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition !

Are You Interesting To Me?

The Content Factor

Once tweeting and checking-in have become mainstream, the next trend in communications will be "passive conversation discovery," blogs Eloqua's Steve Woods. read more.

Trending Sources

How to build emotional engagement in B2B marketing

Chris Koch

I got a really interesting question last week through my Skribit box: How do you use emotional engagement when talking about dry technology? This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix.

Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

Measuring the effectiveness of lead gen programs is always at the top of a demand gen expert's list of priorities. One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it?

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

B2B Demand Generation Boot Camp: Next Gen Inside Sales Training

Smashmouth Marketing

Over the past four months Green Leads has been starting new reps on the first Monday of each month. Inside sales seems to be like that, growth and replenishment. In our case, we have pretty stringent criteria for success since we are a performance-based appointment setting company.

Roger That: Developing Meaningful Buyer Persona Relationships

Tony Zambito

Image by Emmanuele Contini via Flickr. Every once in a while, we come across an article that just seems to nail it on the head ever so profoundly.

What B2B Publishers Don’t Get: You Can’t Own the Conversation

B2B Memes

Although there may be a few exceptions, Stephen Saunders got it right this week when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking. He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it. There’s some truth to that, as I’ll suggest. But he omits the bigger point. B2B networks usually fail because publishers expect to control them.

It’s a Contact Data Management “Revolution – Part II”


Our last post previewed the RPM (Remediate ? Provision ? Maintain) Contact Data Management strategy as a way to maximize your investment in Sales & Marketing Automation systems. It follows a very logical, yet sometimes difficult to execute progression … 1) clean the data to add and/or replace missing or

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Best Social Media Stats and Market Research of 2009


Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. What are the latest trends in search?

Apple iPad Hits Mark With Business Buyer Persona

Tony Zambito

Image by Getty Images via Daylife. While much attention has been paid to the consumer use of the Apple iPad , lost in the noise has been the business user and buyer.   I noted with much interest an article distributed by Bloomberg News and authored by Olga Kharif entitled IPad Wins Following Among Business Users for Work Outside Office.   Covered and touted has been the iPad’s design for eBooks, video, web browsing, and Apple iPhone like capabilities for apps.

Is Your Content Putting You at Risk?

B2B Memes

For B2B companies embracing their new role as publishers, the content marketing community has produced a huge archive of valuable advice. There is at least one topic, however, that is rarely discussed: the legal risks and responsibilities of publishing. The silence is understandable. Most of the time, the kind of publishing that content marketers do isn’t very risky.

thinkAnalytics Helps Marketers Optimize Customer Treatments

Customer Experience Matrix

Summary: thinkAnalytics provides a robust decision engine to help make optimal recommendations across channels. Too bad more people don't use it. As I mentioned in my post on PegaSystems’ acquisition of Chordiant , I’ve been planning for months to write about the thinkAnalytics recommendation system. The delay had nothing to do with any reservations about the product, which I find extremely impressive.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Full Potential Marketing

Great B2B Marketing

All of us want to achieve our full potential, for both ourselves and the organizations we work for. Yet many of us don’t reach even a fraction of what we can achieve from a marketing standpoint. So what is “full potential marketing&# and how do you make it part of our organizational DNA? Having been an aggressive practitioner of B2B marketing and sales for over two decades, I think I can add some perspective.

Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” Delving deeper into what matters to your customers is the key to growing revenue. Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics.

Webinar: Beyond Lead Generation - Helping Sales Drive Revenue with Jeff Thull

B2B Lead Generation Blog

The purpose of B2B marketing and lead generation is to help the sales team sell; hpwever marketers can often get so wrapped up in driving campaign activity they seem to forget it's about driving sales conversion and helping the sales team achieve better results.

This isn’t about social media, it’s just something that strikes me odd

Wondering Out Loud

Target sent me an email with a great headline – they were having “the biggest iPod sale of the season. My 2nd generation Nano is getting a bit long in the tooth and I’ve been thinking about replacing it, but haven’t had the motivation. In my world, a price reduction can be very motivating (I hate paying retail prices). So I clicked on the link that took me to the iPod Touch page. If I’m going to replace my little 2GB Nano, I figured I do it in style.

B2C 0

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

New research shows impact of blogging on your corporate site’s SEO

EMagine B2B Blog

We’ve blogged before about the many benefits of corporate blogging for B2Bs; benefits that go well beyond search engine optimization (SEO). (See, See, for example, “Among social media, blogging is ‘Still the One’ for B2Bs”; “Your B2B’s blog can help generate leads”.) Yet we suspect that most companies that commit to starting a blog (and it does [.].

B2B 0

B2B online marketing spending set to double by 2014 – Forrester

EMagine B2B Blog

B2Bs will double their online marketing spending between now and 2014, according to Forrester research summarized in a recent BtoBonline article. Last year, interactive marketing spending totaled $2.3 billion; it’s projected to reach $4.8 billion by 2014. Many observers have noted that the current recession has greatly accelerated a shift that’s been underway for some time, [.].