Sat.Feb 11, 2017 - Fri.Feb 17, 2017

10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

Tips 285

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

Funnel 277

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media.

The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Manufacturing Content Marketing Trends and Challenges

Industrial Marketing Today

For the past four years, I have downloaded and read research reports on Manufacturing Content Marketing in North America published by the Content Marketing Institute (CMI).

Trends 245

More Trending

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog.

The Infographic that Will Revolutionize Your Approach to Content Creation

Marketing Insider Group

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content?

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing

Reachforce

Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The 17 Best Project Management Tools

Webbiquity

Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts.

Tools 222

Nine Lessons in B2B Thought Leadership [Research]

Marketing Insider Group

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons.

How to Run a Successful B2B Marketing Brainstorm [SlideShare]

Tomorrow People

B2B marketing brainstorms can boom or bust based on the quality of your preparation and how well you engage participants. b2b marketing brainstorms b2b promotional campaigns

B2B 207

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes.

CMO 275

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Expert Interview Series: Nicolas Terpolilli of OpenDataSoft on the Value of Opening Your Data

Reachforce

Nicolas Terpolilli is the Chief Data Officer of OpenDataSoft, where he’s responsible for the data network development. We recently asked Nicolas for his insight on using data for marketing. Here’s what he shared: Can you tell us about the mission behind OpenDataSoft?

What to Consider When Investing in Content Marketing for Existing vs. New Customers

Marketing Insider Group

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company.

Better built than bought – how to build your email marketing list

Biznology

Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. First though, why should we even care about email marketing right now?

List 179

The Good, the Bad, and the Ugly of Seasonal SEO

KoMarketing Associates

Oh Valentine’s day. The day of overbearing love, overpriced flowers, sappy cards, delicious chocolates, and my 15 th favorite day of the year. Valentine’s day is the day many people use as an opportunity to profess their love for one another. But it also presents a digital marketing opportunity for B2B organizations. I’m talking about seasonal SEO.

SEO 175

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

The Ultimate Checklist: 20 Points that Will Lead You to the Best B2B Content Marketing

B2B PR Sense

What are your content goals? If you feel like a deer in the headlights, don’t worry. You’re not alone. Everybody experiences that at one point or another. That’s why we’ve created this ultimate checklist to get your B2B content marketing on track.

Best 174

The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

Marketing Insider Group

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was.

ROI 213

Seven Best Practices for Building and Growing a Subscriber List

Act-On

Building subscriber lists is an essential part of email marketing, but it can be a daunting undertaking. After all, you not only want a lot of email addresses, you want a lot of email addresses that are relevant to your business and your goals. Additionally, there are strict rules and regulations about how subscriber lists are built.

Understanding Buyer Personas: The Business Owner, CEO and High-Level Executive

Reachforce

A strong understanding of your buyer personas is essential to digital marketing success. Your marketing data defines who these personas are, what drives them, and what your company must do to get them to buy.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How to Leave Voicemails that Generate Results

ViewPoint

Have you ever scheduled a meal for you, your significant other and close friends? Did it take more than one or two phone calls, emails and texts to settle on a date, time and venue? Of course! Multi-touch, multi-media and multi-cycle processes multiply results. Done right, you can expect that 20 – 40% of the leads you generate to be the result of a call back or email reply. A wise person once asked: How many return calls do you get when you don’t leave a voicemail?

The Role of Gut Instincts in Content Marketing

Marketing Insider Group

Today we explore the role of your gut instincts in creating exceptional content. This episode features a story about music legend Sting from executive producer Andrew Davis, followed by the tale of Tim Jensen, a former U.S.

8 Lessons From Online Dating For Email Marketers

DiscoverOrg

Earlier this year I tried my hand at email marketing here at DiscoverOrg. I figured it’d be pretty easy. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Wrong. Not only was writing a good, short, email message to prospects difficult – it felt familiar.

Online 170

Use Knowledge Delivered Strategy to Show Content Value

Avitage

A Different Approach to Content Marketing Justification B2B content marketers must continually defend budgets and tactics, especially content investments, by proving performance. This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.