Sat.Feb 11, 2017 - Fri.Feb 17, 2017

An Email is Not a Campaign: the Case for Integrated Marketing

The Point

The reality of life as a professional marketer is that there is rarely, ever, enough time, budget, resources or bandwidth to plan, design, build, launch and manage every campaign as we would if we could. I get that. We all make compromises.

The Psychology of Colors in Content Marketing

Marketing Insider Group

Design plays an important part in content marketing. An interesting looking site is more likely to retain the attention of visitors than something boring or simply average.

Trending Sources

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? At which of the marketing funnel stages are prospects prepared for various types of outreach?

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How Empathy Will Grow Your Sales & Marketing Pipeline

Type A Communications

February 14, 2017 by Brian Carroll We have more marketing channels and more content than ever before, but it’s become harder to actually connect with customers. Here’s what I mean. read more. Customer Experience Marketing Sales Carla Johnson storytelling Type A Communications

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

2017 State of B2B Digital Marketing

Type A Communications

February 16, 2017 by Carla Johnson B2B marketers are finally getting a handle on some big digital challenges. That’s the message from DemandWave’s recently released 2017 State of B2B Digital. read more. Marketing Sales 2017 B2B Carla Johnson DemandWave digital marketing Trends Type A Communications

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

Modern Marketing

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself.

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The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master

Marketing Insider Group

Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was.

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10 Tips for Increasing Your Influence

Onalytica B2B

Most content on our own site and across the industry has a strong focus on influencer marketing from the brands’ perspective: why B2B brands should do influencer marketing or how B2B brands can implement a successful influencer campaign – to name a couple.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

The future of Twitter is as a protected essential public utility

Biznology

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes.

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Nine Lessons in B2B Thought Leadership [Research]

Marketing Insider Group

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons.

Expert Interview Series: Nicolas Terpolilli of OpenDataSoft on the Value of Opening Your Data

Reachforce

Nicolas Terpolilli is the Chief Data Officer of OpenDataSoft, where he’s responsible for the data network development. We recently asked Nicolas for his insight on using data for marketing. Here’s what he shared: Can you tell us about the mission behind OpenDataSoft?

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

13 Web Design Trends to Watch in 2017

Hubspot

The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue.

10 Tension Deflection Tactics for Stressed-Out Marketers

Act-On

Got stress? Lots of it? Boy, are you not alone. Are you stressed enough to need a punching bag? So are 62% of marketers … or worse. What’s more, 12% of us are at the breaking point. A certain amount of stress is just part of life. Applied judiciously, it focuses us and improves our performance. But as we all know, there’s good stress and bad stress. We all get short bursts of stress we’re naturally wired for ‒ it helped us when we needed to run away from bears and lions. That’s useful stress.

How to Improve Your Email Open Rates

Marketing Insider Group

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

9 Marketing Books to Read Before Q1 Ends

Hubspot

Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book?

Data is the Biggest Roadblock to Cross Channel Marketing Success

Modern Marketing

Every day 2.5 exabytes of data is produced. Don't know what an exabyte is? Neither did I. One exabyte equals 1 billion GB. The reason I start off with a data stat is simple. Of course data is the biggest roadblock to cross channel marketing success.

What to Consider When Investing in Content Marketing for Existing vs. New Customers

Marketing Insider Group

When developing your content marketing strategy, plan to create content toward both your existing customers and prospective ones still learning about your company.

Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing

Reachforce

Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

The State of Video Marketing 2017 [New Data]

Hubspot

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular.

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Choosing a Video Platform: What to Evaluate for Marketing and Sales

Vidyard

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10 Brands Show Us How Email Marketing is Done

Marketing Insider Group

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct. The post 10 Brands Show Us How Email Marketing is Done appeared first on PureB2B.

5 Steps to Market to a New Vertical

Modern B2B Marketing

Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing. Marketing to a new vertical is no easy feat. It takes time, resources, and dedication. But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Infographic: How Event Marketing Can Boost Your Content Strategy

Contently

Internet users are bombarded with ads on almost every app, website, and social platform. That’s why—no matter how great your digital strategy is—making an effort to meet your consumers in person can set you apart from the competition.

Why every business needs a social media business audit

Biznology

Not active on social media? You are losing ground to competitors. But you already know that. While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels.

Why You Should Hire Marketers With Strong Industry Relationships

Marketing Insider Group

Whether naturally empathetic and gifted in communication or fostered through years of experience, or a perhaps combination of both, it’s safe to say that there are talented marketing professionals available in every industry, across every vertical, and at every stage on the org chart.

4 Value Selling Tools to Move Leads Down the Funnel

Modern B2B Marketing

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing?

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.