Sat.Jan 20, 2018 - Fri.Jan 26, 2018

Intentional inventing: own the intellectual property that leads the future

Biznology

Lesson for leaders. Innovations rule today’s world, so everyone wants to innovate. Innovations are filed for patenting and claimed as property before they are launched. If someone else had your idea first and patented it, you might not be able to use it. But when you create something special, the first intellectual property (IP) step is simple: Describe your idea to a patent researcher and ask the FTO question: “do I have freedom to operate ? ”. If no one has a patent, you win.

Intent 257

I Need Hot Leads, and I Need Them Now

The Point

When you work primarily with high-tech clients , you learn to cope with a great deal of short-term thinking. Tech companies have short-term horizons for a number of reasons: * Many are private and depend on short term results to prove viability and therefore ensure their ongoing funding.

Lead 239

Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic]

Marketing Insider Group

It’s been happening since the past few years and 2017 was no exception. We are talking about the blink-and-you’ll-miss-it Google algorithm updates. And make no mistake, these are the kind of updates that hit your site when you least expect them to do so. Only, when you aren’t paying enough attention. To begin with, the […]. The post Google’s Biggest Search Algorithm Updates To Know For 2018 [Infographic] appeared first on Marketing Insider Group. Search Marketing

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Align Your Content Marketing with the Buyer’s Journey

Act-On

Want to align your content marketing with the buyer’s journey and see killer results? Check out these tips to build a laser-focused content plan. Content Marketing Digital Marketing Inbound Marketing Marketing Strategy

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

More Trending

Tell your tech business video story with a diagram

Biznology

A good way to come up with a story for a tech business video is to find the diagram that tells the story and extract what you need. By “the diagram” I mean the one that’s probably on Slide 9 of the sales deck or Page 6 of a white paper.

Video 183

What’s on the Menu? A Balanced Email Content Diet

Modern Marketing

For most people, the key to a healthy and sustainable diet is balance. Eating the same thing every day can be miserable, and it’s usually not effective.

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Five Types of Software You Need to Run an Online Business Smoothly

Webbiquity

Guest post by Rait Raak. Running and managing an online business isn’t easy. You need all the help you can get to manage your documents, projects, employees, sales…the list goes on.

Artificial Neural Networks: What Every Marketer Should Know

Marketing Insider Group

Artificial intelligence in marketing is a subject that is dominating the industry right now. From all the current applications in marketing automation and predictive analytics, to the all-important question: What’s next? To get a better understanding of where this profound shift in technology is taking us, let’s take a look at the thought processes that are […]. The post Artificial Neural Networks: What Every Marketer Should Know appeared first on Marketing Insider Group. Content Marketin

How to Prepare Contact & Account for an Account-Based Marketing Strategy

Among B2B communities, 2017 brought upon several new concepts, trends and technologies… But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

Stripped bare: The content marketing secrets to know — before you sign up an agency

Tomorrow People

Stop flirting with your content marketing agency — build a loving relationship with them and get the most out of your marketing investment in our new 10-part blog series. In our new 10-part series, we’re going to pull back the curtains on the client-agency relationship, showing you how to get the most out of your content marketing agency spend. Ready to get going? Let’s start with secret number 1: How to manage the content marketing agency relationship. We all think about success.

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3 Steps to Build Reports that Drive ROI

Modern Marketing

The combination of data and technology are the fuel behind marketing and sales. One of the challenges for companies, though, is how that data provides convincing proof of return on investment.

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How to Create the Best Content For Your Marketing Automation System

KoMarketing Associates

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. For instance, an epic blog post that takes 20 hours to create will get more business results than a blog post that takes just one hour to dash off. A 20-hour post will always outperform a one-hour post. Right? Except it just ain’t so.

Which Content Syndication Networks Are Right for You?

Marketing Insider Group

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and cluttered place, so it isn’t reasonable to think that you can limit the distribution of your content solely to your own blog. It’s always a good idea to get your blog posts […]. The post Which Content Syndication Networks Are Right for You? appeared first on Marketing Insider Group. Content Marketing

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

B2B Lead Generation

How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? You swear you did everything right, but when it comes time for the results to pour in, they never show. It’s a marketer’s worst nightmare. The likely culprit? Bad buyer personas. Think about it, your buyer personas are the building blocks of your marketing campaigns. If they’re not good enough, every part of your marketing strategy will suffer.

The No-Fail Formula for Creating Killer Webinar Content

Content Marketing Institute

Webinars are an important yet underrated content marketing tactic. They provide you the opportunity to create a more interactive content format for your audience. They also are one of the top five types of content that can naturally attract links to your site.

Sifting Data to See the Customer

Modern Marketing

In a world awash in data about a person’s behavior, their characteristics, and their likes, how can marketers ensure the work they do doesn’t lose sight of the individual?

Marketing and Sales Content – Differences That Matter

Marketing Insider Group

What IS the difference between marketing and sales content? This is a good question to ask across your organization. The answers will reveal people’s thinking and understanding about “content” in general. Notice how clear, specific, consistent and actionable the responses are. Or not. Why does this matter? Effective sales content is a strategic imperative when […]. The post Marketing and Sales Content – Differences That Matter appeared first on Marketing Insider Group. Content Marketing

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

How To Measure The ROI Of Print Marketing

bizible

Account Based Marketing (ABM) is a strategy quickly gaining traction among B2B marketers. By bringing sales and marketing together and developing unique strategies for specific key accounts, firms can be more focused, personal and creative in their communications with prospects.

Simple Questions to Screen Customer Data Platform Vendors

Customer Experience Matrix

I’ve been working for months to find a way to help marketers understand the differences between Customer Data Platform vendors. After several trial balloons and with considerable help from industry friends, I recently published a set of criteria that I think will do the job. You can see the full explanation on the CDP Institute blog. But, since this blog has its own readership I figured I’d post the basics here as well.

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B2B SEO vs B2C: What’s the Difference?

KoMarketing Associates

The most significant difference between B2B SEO and B2C is the core goals and objectives of campaigns. By nature, the B2B buying process is more complex because of larger and more costly purchases, and a longer sales cycle. While B2B SEO campaigns aim to increase brand exposure and generate quality leads that will eventually turn into sales through actions like demo requests, whitepaper download, newsletter sign ups, etc.,

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Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish

Marketing Insider Group

For the 159th episode of The Marketing Book Podcast, I interviewed Debbie Qaqish, author of Rise of the Revenue Marketer. Are you a B2B marketer with aspirations to remain one for the foreseeable future? You’re going to need to become a revenue marketer if you’re not already. Revenue marketing is the strategy that transforms marketing […]. The post Weekend Reading: “Rise of the Revenue Marketer” by Debbie Qaqish appeared first on Marketing Insider Group. Sales Alignment

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Make sure coaches and coxswains know how hard you work

Biznology

Summary: In my mad attempt to become fit enough to get back into a racing scull and row on the Potomac as many days as humanly possible I have been looking for Winter workout advice. I came upon advice for high school rowers, Survival Guide for High School Rowers (pdf) , and I was amazed that the majority of the advice was: get face time!

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Crafting an Effective Content Strategy for Your Business

Act-On

In this Rethink Marketing podcast, Kristina Halvorson offers her expert insights into crafting an effective content strategy for your company. Content Marketing Digital Marketing Digital Marketing Strategies Marketing Strategy

And Now For Something Completely Different…

ScribbleLive

Sunsetting the Standard Publisher. Marc Benioff, the CEO of Salesforce, once said : “The only constant in the technology industry is change.”. While it may be frustrating, that statement is worth reflecting on. Technology is developing at an ever-increasing pace.

How to Uplevel Your Content Operations

Marketing Insider Group

At some point B2B executives realize that adding resources and technology to the traditional content operations process produces only marginal improvements. Digital era content requirements are rising exponentially. They will not be addressed with the current process. This will become even more evident when marketing begins to adequately support B2B sales content requirements, as well as […]. The post How to Uplevel Your Content Operations appeared first on Marketing Insider Group.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Why Your Data Strategy Is Your B2B Growth Strategy

Radius

It’s a data world. Every company today is using data to improve revenue operations, make better decisions on who to target, and reach their buyers in more meaningful ways. And the volume of data generated and its rate of change is only accelerating.

Where Marketing Automation Fits in the DX Journey

Act-On

Tailor digital experiences to the individual buyer with personalized marketing automation and deliver memorable results for your customers. Adaptive Marketing Customer Marketing Demand & Lead Generation Digital Marketing Digital Marketing Strategies Marketing Automation Personalization

What the Creative Job Market Can Tell Us About Content Marketers

Contently

My parents have no idea how to define content marketing. They could tell you what I do on a daily basis (write, edit, brainstorm, crunch data, send infinite emails), but the industry itself is a mystery.

Can You Defend Yourself from these Digital Marketing Campaign Killers?

Marketing Insider Group

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion dollars to grab the ever-increasing prospects of connecting with customers online. However, this great opportunity for success also comes with an increasing chance of failure – in fact, a CoSchedule survey found that […]. The post Can You Defend Yourself from these Digital Marketing Campaign Killers? appeared first on Marketing Insider Group. Marketing Strategy

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.