Sat.Dec 20, 2014 - Fri.Dec 26, 2014

How the Halo Effect Drives Lead Generation

B2B Lead Generation

Tweet Building upon my post from last week , I was reminded of an important lesson I learned on influence that’s served me my whole life.

Top Marketing Predictions For 2015

Marketing Insider Group

Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said.

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The Interview as Sony False Flag Publicity Stunt

Biznology

“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. “There is no such thing as bad publicity except your own obituary.” ” – Brendan Behan.

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Merry Christmas from Webbiquity!

Webbiquity

Thank for reading the Webbiquity blog this year. Merry Christmas, and best wishes for a happy, healthy, and prosperous 2015. Random social media

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling.

The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]

Modern Marketing

Marketing is a unique discipline. It’s been said that it requires the right mix of art and science to develop the right formula to effectively engage your audiences, as well as a certain finesse to create experiences that delightful impressions and lasting relationships. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. In the spirit of the holiday season, we sought to come up with a unique gift for our audiences.

Happy Holidays From Crimson Marketing [Video]

Crimson Marketing

Wishing you a Happy Holidays and a New Year filled with success and happiness! Video source: Illuminationa/Universal Pictures. Image source: Harrison Greetings. The post Happy Holidays From Crimson Marketing [Video] appeared first on. Other Interesting Topics

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Homepage Sweet Homepage: Manufacturing Webpage Basics

Fathom

When setting out to build a B2B website to support a manufacturing business, it makes sense to start with your homepage and the pages associated with it. The basics are pretty easy to guess. The homepage introduces your company.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

4 tips for generating more return business in any industry

Biznology

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue.

5 Books to Recharge Your Strategy in 2015 and Beyond

Modern Marketing

For many this time of year is great for kicking back, celebrating the annual accomplishments of your team, and marking the moment with some downtime. We’ve complied a list of books for the marketer looking for resources to inspire and recharge strategy for 2015 and beyond. Check them out! Digital Relevance: Developing Marketing Content and Strategies that Drive Results – By Ardath Albee.

Top 9 Professional Services Marketing Lessons Learned in 2014

Hinge Marketing

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015.

What was predicted for 2014? The final word of the year from Base One

BaseOne

We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Knock-your-socks-off marketing measurement: here’s how!

Biznology

Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago.

KoMarketing Year in Review: Our Top Posts from 2014

KoMarketing Associates

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members. A photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST.

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SEO 2014 Re-Cap: Search Statistics You Should Know

EMagine B2B Blog

It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search.

Trials and tribulations of building a co-marketing program

Salesfusion

The post Trials and tribulations of building a co-marketing program appeared first on Salesfusion. Marketing Blog

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

What’s the Word? New Additions to the Digital Marketing Glossary

Marketing Action

Every year, a crop of newfangled words and phrases is added to our dictionaries—and technology is driving a lot of the most recent additions.

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Professional Services SEO in 2015: 5 Facts Every CMO Should Know

Hinge Marketing

As we look back on 2014, we can identify a multitude of changes that have taken place. Some met with joy, but most with a sense of confusion and fear of what is to come. Some subtle trends came into light.

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30 Social Media Statistics To Wrap Up 2014

EMagine B2B Blog

What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast.

A New Year’s Resolution for Every Marketer.

Salesfusion

The post A New Year’s Resolution for Every Marketer. appeared first on Salesfusion. Marketing Blog

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

Data Unification to Drive Account Based Marketing

Reachforce

As we continue getting ready for 2015 we are stepping up our game next year and going to do a better job of Account Based Marketing. We know there are multiple buyers in most B2B buying teams and each person has different drivers and different pain points they are trying to solve for. To get to know our key buyers, we interviewed them. Here’s more detail on that.

Single-Persona Disorder Got Your Campaigns Down?

Sales Intelligence View

Is 2015 finally the year you plan to handcraft your mes […]. Data Marketing Marketing Intelligence pre-call research prospect outreach Prospecting Sales Data Sales Intelligence Closed Loop Lead Management Lead Data Lead Enrichment marketing Marketing Data persona marketing

Prepare for 2015 with Marketo’s Marketing Predictions

Marketo

Author: Ellen Gomes Marketers have seen a ton of change in 2014, the era of engagement marketing has started to take shape and change how marketers approach buyers.

B2B Marketing Must Have: Remarketing (And How To Make Your Campaign Successful)

EMagine B2B Blog

Remarketing has been around for some time and is quickly becoming the most effective and affordable way to reach back out to interested prospects and turn them into customers.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Top 10 Professional Services Marketing Today Posts of 2014

Hinge Marketing

2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog.

Customer-centric Outcomes

Sales Intelligence View

Note: Today’s guest post is the final in a three-part s […]. Customer Success Data Relationship Management Sales Data Sales Intelligence b2b sales customer 2.0 Enterprise 2.0 Sales 2.0 Sales And Marketing sales prospecting sales techniques social selling

How One Seasonal Staple Creates Year-Round, Enduring Customer Relationships

Marketo

Author: Mike Stocker What’s small and red and tart and Americans eat 10.8 Billion of each holiday season? That’s right—Cranberries!