Sat.Dec 20, 2014 - Fri.Dec 26, 2014

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

The Point

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.

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Top Marketing Predictions For 2015

Marketing Insider Group

Every year, as the calendar starts to wind down, we look to the new year with great hope and optimism. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said.

The Interview as Sony False Flag Publicity Stunt

Biznology

“I don’t care what the newspapers say about me as long as they spell my name right” – Phineas T. Barnum. “There is no such thing as bad publicity except your own obituary.” ” – Brendan Behan.

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KoMarketing Year in Review: Our Top Posts from 2014

KoMarketing Associates

As we approach the end of 2014, we have a lot to be thankful for here at KoMarketing. 2014 was our tenth consecutive year of impressive growth and we are fortunate to be able to share more client success stories and witness the continued professional development and accomplishments of our team members. A photo posted by KoMarketing Associates (@komarketing) on Dec 12, 2014 at 6:49am PST.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

You may have noticed that there are many B2B marketing automation systems available. So it’s not surprising that LeadLiaison prefers to be called something else – in their case, “revenue generation software”.

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More Trending

37 facts on the future of Social Selling vs. Cold Calling

Biznology

50% of sales go the first salesperson to contact a prospect (source: InsidesSales.com ). Social Selling is the use of social media to interact directly with prospects, answer questions, and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling.

Why Your Data Needs a Makeover [Infographic]

Modern Marketing

Analysing marketing data - and communicating your findings clearly - is vital to your career progression.

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Merry Christmas from Webbiquity!

Webbiquity

Thank for reading the Webbiquity blog this year. Merry Christmas, and best wishes for a happy, healthy, and prosperous 2015. Random social media

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How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015

ANNUITAS

In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. This study in conjunction with Google, provided insights into the buying habits and patterns of B2B buyers and also served to confirm the tectonic shift that is impacting marketing and sales professionals today.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

4 tips for generating more return business in any industry

Biznology

If your small business marketing strategy doesn’t include your existing customer base, it definitely should! It’s a well-known fact among marketing experts that your current clients are a major source for revenue.

Content Marketing Predictions from the Experts [Infographic]

B2B Marketing Traction

Are you planning to up your content marketing game in the new year? Here are some of the major issues to consider in your content marketing plan.

The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]

Modern Marketing

Marketing is a unique discipline. It’s been said that it requires the right mix of art and science to develop the right formula to effectively engage your audiences, as well as a certain finesse to create experiences that delightful impressions and lasting relationships. Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find. In the spirit of the holiday season, we sought to come up with a unique gift for our audiences.

Happy Holidays From Crimson Marketing [Video]

Crimson Marketing

Wishing you a Happy Holidays and a New Year filled with success and happiness! Video source: Illuminationa/Universal Pictures. Image source: Harrison Greetings. The post Happy Holidays From Crimson Marketing [Video] appeared first on. Other Interesting Topics

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Knock-your-socks-off marketing measurement: here’s how!

Biznology

Measurement is the key to a successful marketing strategy, but many marketers, small business owners, and marketing agencies fall flat when it comes to understanding how to use those numbers to determine real ROI. Fortunately, this is less of an issue than it was a few years ago.

Homepage Sweet Homepage: Manufacturing Webpage Basics

Fathom

When setting out to build a B2B website to support a manufacturing business, it makes sense to start with your homepage and the pages associated with it. The basics are pretty easy to guess. The homepage introduces your company.

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5 Books to Recharge Your Strategy in 2015 and Beyond

Modern Marketing

For many this time of year is great for kicking back, celebrating the annual accomplishments of your team, and marking the moment with some downtime. We’ve complied a list of books for the marketer looking for resources to inspire and recharge strategy for 2015 and beyond. Check them out! Digital Relevance: Developing Marketing Content and Strategies that Drive Results – By Ardath Albee.

What was predicted for 2014? The final word of the year from Base One

BaseOne

We were going to put together a blog with our predictions for 2015. But then others did the same and we certainly didn’t want to look like we were duplicating the rest

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

SEO 2014 Re-Cap: Search Statistics You Should Know

EMagine B2B Blog

It’s been a great year for SEO, with a lot of changes and updates to be aware of, such as the most recent Panda and Penguin algorithm updates. To wrap up 2014 and get ready for the New Year, we’ve put together a list of top SEO statistics that exemplify this year in search.

Trials and tribulations of building a co-marketing program

Salesfusion

The post Trials and tribulations of building a co-marketing program appeared first on Salesfusion. Marketing Blog

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What’s the Word? New Additions to the Digital Marketing Glossary

Marketing Action

Every year, a crop of newfangled words and phrases is added to our dictionaries—and technology is driving a lot of the most recent additions.

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Data Unification to Drive Account Based Marketing

Reachforce

As we continue getting ready for 2015 we are stepping up our game next year and going to do a better job of Account Based Marketing. We know there are multiple buyers in most B2B buying teams and each person has different drivers and different pain points they are trying to solve for. To get to know our key buyers, we interviewed them. Here’s more detail on that.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

30 Social Media Statistics To Wrap Up 2014

EMagine B2B Blog

What would the end of the year be without some resolutions and a wrap-up post? When it comes to social media, things move pretty fast.

A New Year’s Resolution for Every Marketer.

Salesfusion

The post A New Year’s Resolution for Every Marketer. appeared first on Salesfusion. Marketing Blog

Single-Persona Disorder Got Your Campaigns Down?

Sales Intelligence View

Is 2015 finally the year you plan to handcraft your mes […]. Data Marketing Marketing Intelligence pre-call research prospect outreach Prospecting Sales Data Sales Intelligence Closed Loop Lead Management Lead Data Lead Enrichment marketing Marketing Data persona marketing

What’s Your Type? Personality Tests in the Workplace

Marketing Action

People are different, and that’s a good thing. However, because we all convey and gather information in different ways, sometimes the lines of communication break down. It’s a big challenge in today’s workplace, where remote workers and virtual teams are becoming the norm.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.