Sat.Jun 13, 2020 - Fri.Jun 19, 2020

How COVID-19 Continues to Impact B2B Content Consumption


We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively.

The Only Marketing Funnel That Doesn’t Suck | Step-By-Step [Guide]


Admit it. You’ve heard the term “marketing funnel” over and over again, but you don’t have a clue what it could mean. Or maybe you know what a marketing funnel is, but you’re stumped on how to use it properly. You’re not sure what steps are incorporated in the funnel.

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How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately.

Discover 6 interactive content metrics you should be tracking today


Interactive content is a marketing trend that has grown considerably in recent years. Providing numerous benefits, this type of content brings strong results to companies that employ it within their content strategies.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Keyword Research Trends to Get Your Content Seen

Content Marketing Institute

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept.

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Coronavirus Fatigue Is Real, and B2B Marketers Are Feeling It Too

Marketing Envy

When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy.

Virtual Prospecting: Meeting Buyer’s Evolving Expectations


While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time.

5 Effective Offline Marketing Strategies You Can Use Today

Altitude Branding

If there’s one thing that’s certain, it’s that we live in unprecedented times. In no other era of human history have people’s lives been changed so fundamentally by technology. At the same time, in no other era have we been so enamored by the past.

60+ Video Marketing Statistics You Need to Know in 2020


For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging.

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Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies.

Business Software Buying Stabilizes: Pandemic Stage 3


The good news for B2B software vendors is that buyers are buying again. But there’s more to the story. As the economy has moved from booming to rapid shutdown to gradual re-opening, business marketers and technology buyers have gone through phases, much like the classic stages of grief.

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5 Best Tools to Test & Improve Your Email Deliverability


If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore.

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What is a social wall and how to use it on your site


Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them.

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Improving Your Response to the BLM Movement


This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly.

Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue

KoMarketing Associates

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

How to increase sales on Instagram in 2020


Instagram is now one of the most popular social networking applications in the world. It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners.

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Five Reasons to Use Your Customer Advocacy Platform as a Prospecting Engine


Why can’t a customer advocacy platform be used to drive engagement with prospects?

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

KoMarketing Associates

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure.

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How Many Articles Should You Publish to Increase Traffic and Leads?

Marketing Insider Group

“How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. How many articles should I publish to increase my traffic and leads?”. Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry.

Rock Stage SFTP: learn how to upload files to your site


WordPress is the most suitable solution for creating corporate websites or blogs, regardless of the company type. However, one question that many entrepreneurs have is: how to upload files to the server?

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Virtual Prospecting: Meeting Buyer’s Evolving Expectations


The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive. Customer Marketers Customer Marketing Demand Generation Influitive News

Five examples that demonstrate the value of AI for B2B marketers


30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. AI offers several powerful functionalities within in ABM platforms to facilitate selling.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.