Sat.Jun 13, 2020 - Fri.Jun 19, 2020

How COVID-19 Continues to Impact B2B Content Consumption


We’re more than 3 months into our new “normal”, whatever that means for each of us, collectively. Before we released our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared how COVID-19 had impacted B2B content consumption , reporting on the trend of total content consumption, the initial run on Coronavirus content, and which states and job levels were most active. It’s a great breakdown of how first-party data analysis can tell dynamic stories in near real-time. .

The Only Marketing Funnel That Doesn’t Suck | Step-By-Step [Guide]


Admit it. You’ve heard the term “marketing funnel” over and over again, but you don’t have a clue what it could mean. Or maybe you know what a marketing funnel is, but you’re stumped on how to use it properly. You’re not sure what steps are incorporated in the funnel. The thought of using a marketing funnel to map out your customer’s journey leaves you dumbfounded and searching for answers. Featured Inbound Marketing


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How to Use Instagram Stories for B2B Lead Generation 

KoMarketing Associates

Ah, Instagram. The place your company posts…. Photos of your company’s events and community service events. Inspiring quotes laid out in a visually compelling way. Visually-appealing excerpts from any pieces of content you’ve published lately. Hip photos of your company’s employees focusing on their work or collaborating with peers. And the occasional dog photo. Instagram can be a useful platform for a B2B company.

Discover 6 interactive content metrics you should be tracking today


Interactive content is a marketing trend that has grown considerably in recent years. Providing numerous benefits, this type of content brings strong results to companies that employ it within their content strategies. Interactive content metrics are part of the process of evaluating the results from implementing this strategy. They can help to improve indexing, based on feedback from users and data collected.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

3 Keyword Research Trends to Get Your Content Seen

Content Marketing Institute

Keyword research is different from what it was even a couple of years ago. Search engines are becoming smarter and keyword research tools are getting more advanced. Here are three SEO trends reshaping the keyword research concept. Continue reading → The post 3 Keyword Research Trends to Get Your Content Seen appeared first on Content Marketing Institute. Company News

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Coronavirus Fatigue Is Real, and B2B Marketers Are Feeling It Too

Marketing Envy

When it comes to B2B tech marketing, timing is everything. It’s vital to respond to current events, but you also need to avoid flogging a tired theme long after your audience has grown bored of it. It’s the fine line that we tread at Marketing Envy. We were quick to adapt our and our clients’ marketing strategies to COVID-19 by changing our messaging and campaign methods, and employing empathy marketing.

Virtual Prospecting: Meeting Buyer’s Evolving Expectations


While there’s no denying that prospecting has changed significantly over the last few months, many of the changes we’re seeing today have been brewing for some time. According to Forrester B2B research data, buyers expect to be treated as equal partners through a lifecycle of empowered experiences provided by vendors that are open, connected, intuitive […]. The post Virtual Prospecting: Meeting Buyer’s Evolving Expectations appeared first on Influitive.

5 Effective Offline Marketing Strategies You Can Use Today

Altitude Branding

If there’s one thing that’s certain, it’s that we live in unprecedented times. In no other era of human history have people’s lives been changed so fundamentally by technology. At the same time, in no other era have we been so enamored by the past. According to Business Matters , nostalgia marketing has become more popular than ever, with more and more brands turning to retro iconography and techniques in order to capture the interest of a highly online market.

60+ Video Marketing Statistics You Need to Know in 2020


For yet another year, video continues to be one of the vital elements of the digital world, as far as content strategy is concerned. Video marketing has driven more views and engagement than many other popular strategies and approaches. If you’ve ever caught yourself wondering about how many people use YouTube, or how the increased […]. Marketing Social Media Video

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Why Industrial Marketing Plans and Strategy Must Go Together

Industrial Marketing Today

I’ve had many conversations about creating industrial marketing plans that start something like this, “Can you create an industrial marketing plan for us?” My answer: “Of course I can.” However, I find there is a disconnect in many of these conversations with manufacturers and engineering companies. Their assumption is that I should be able to.

2020 State of B2B Content Consumption And Demand [Marketing Report]

Marketing Insider Group

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Creating a report that has real meaning for B2B marketers is challenging. With trillions of data points and millions of quotable stats available within a few keystrokes or the tap of a finger, producing something of relevance and value gets harder every year. Of course, this is easier to accomplish (and we mean easier , not easy ) when you’re working with fully-permissioned, first-party data.

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What is a Content Experience and how it can change your marketing


I’ve never been to Disney World, but I’ve seen enough pictures to make the image of Cinderella’s Castle clear in my mind: grey bricks, a blue roof, plenty of windows, doors, and towers that seem to touch the sky. But did you know it’s only 189 feet tall? We have the impression that it’s much taller than it actually is because Disney used a technique called “forced perspective” to create this illusion.

5 Best Tools to Test & Improve Your Email Deliverability


If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability. There can be many ways to avoid such a catastrophe.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Report: 93% of B2B Marketers Say Personalizing Content Has Boosted Company Revenue

KoMarketing Associates

While many B2B marketers are still on the hunt for new ways to resonate with their target audience, new research shows that several have turned to content personalization, and it’s boosting their company revenue. Episerver recently conducted the “2020 B2B Digital Experience Report,” and statistics showed that the majority of all B2B marketers (93%) say that personalizing content has increased their organization’s revenue over time. Just seven percent of respondents disagreed with the statement.

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Where Should I Post My Video Content Marketing?

Marketing Insider Group

A picture speaks a thousand words – but video content marketing attracts and engages users even better. One study found that visitors spend 88% more time on a website with video. If you’re a switched-on marketer, that’s one statistic you cannot afford to ignore. Video has long been touted as one of the biggest things in marketing. It enables businesses and brands to project their personality, to showcase the very human team behind the logo, and to build a genuine connection.

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What is a social wall and how to use it on your site


Within Digital Marketing , there are many options to promote your company and increase engagement with the audience. According to your audience’s profile, it’s possible to adopt strategies that strengthen your relationship with users — and the social wall is one of them. Given the popularity of social media, have you ever thought of gathering information on different channels about your company or event?

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Why Now? ZoomInfo Going Public During The Pandemic


On March 25th, I expected to be in a New York City restaurant, celebrating the momentous milestone of taking the business public; the one I started in a 1,000 square foot loft. Instead, I was sheltering in my home, eating a chicken pot pie with my wife and four-year-old daughter. So it goes. Looking back, I remember feeling relieved that evening. Relieved that my family was healthy and relieved that ZoomInfo was secure and resilient. If you’re wondering, yes, the pot pie was delicious.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Improving Your Response to the BLM Movement


This truly feels like a transformative time in the world. People are speaking up en masse; politicians are being forced to listen and (hopefully) act; and institutions have released messages of support. While some of the Black Lives Matter posts are terrific, some miss the mark quite badly.

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Executive Insights: A Marketing Technology (MarTech) Conversation with Scott Brinker

Marketing Insider Group

I first had the opportunity to first hear Scott Brinker, VP of Platform Ecosystem at HubSpot, speak at the ITSMA Marketing Vision event several years ago. I later saw him give the keynote address at the Boston MarTech Conference along with guest appearance on marketing-related webinars.

Drive more sales using interactive content for sales enablement


Interactive content is an excellent resource to empower a company’s sales enablement department, resulting in higher revenues and better training sessions for sales teams. Despite all the growth potential that the combination of these two areas can bring to a business, it’s still rare to see cases where this is effectively done, especially outside of the US.

Survey: 45% of Marketers Now Have a Unified Data Strategy in Place

KoMarketing Associates

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. Ascend2 recently conducted the “Using Data to Make Better Marketing Decisions Survey,” and statistics showed that the majority of marketers (45%) now have a unified marketing data strategy in place. About 32% stated that they do not have a strategy, but there is one planned for development in the near future.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Long Road to Data Privacy Compliance


In an age where digital data increases at blinding speeds, achieving data privacy compliance takes a long time. In early 2020, the California Consumer Privacy Act (CCPA) went into effect. If reaction to prior privacy laws in Europe are any indication, it will likely take years for U.S. companies to fully prepare themselves for privacy regulations.

12 Biggest Content Marketing Challenges in 2020

Marketing Insider Group

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Great content takes a lot of hard work and time to create.

How to increase sales on Instagram in 2020


Instagram is now one of the most popular social networking applications in the world. It now has more than a whopping one billion monthly active users from common people, content writers and bloggers , marketers , and business owners. So it can provide you with a unique audience reach compared to other social platforms. You can make most of it in order to grow your business and strengthen your bottom line.

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A Snapshot of Customer Loyalty


Customer marketing programs and loyalty reward strategies have been around for a couple hundred years , and have obviously evolved significantly. Aggregate programs like green stamps, box-tops and “get the 10th one for free” have been around since the emergence of consumer power brands, and they paved the way for perhaps the biggest loyalty program of them all — airline miles.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.