Sat.Mar 12, 2016 - Fri.Mar 18, 2016

5 Effective Options For B2B Advertising on Social Media

KoMarketing Associates

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.

B2B Sales Content Strategy

Avitage

When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.

Brand 224

Why Aren’t You Co-Marketing?

Marketing Insider Group

It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Scale Social Media Strategy Quickly and Overcome Any Obstacle

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

More Trending

Content Marketing is More than a Branding Exercise

Sales Engine

Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal.

Brand 197

Marketing and Branding: the Psychology of Color

Marketing Insider Group

Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an […].

Brand 205

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?

Managing Customers with a Database Management System

Reachforce

Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists

bizible

As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow?

8 Chrome Extension that Simplify Social Media Marketing

Marketing Insider Group

Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them.

Video testimonials and video case studies are a great investment

Biznology

If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.

How Failing Fast is the Way to an Effective Social Media Strategy

ScribbleLive

When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

How To Apply The Scientific Method To B2B Marketing

bizible

Great marketers of the past needed and relied on sharp instincts. They were gut-driven savants who could hit marketing home runs based on talent and sweat (yes, the Don Drapers of the world wrote A LOT of lines before they got to the right one).

CTR 187

To Clickbait or Not to Clickbait: What You Need to Know About Headlines and Clickbaits

Marketing Insider Group

As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content.

ABM & the Marketing Hype Cycle

The Point

An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”.

Use Marketing Automation to Personalize Your Emails and Increase Leads

Reachforce

Email marketing is one of the most effective digital marketing channels for lead generation. Yet, in order to produce leads, businesses need to be approaching their emails with the right frame of mind.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Influencer marketing should not be about collecting influencers

Biznology

Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room.

10 Steps To Target And Connect With Potential Customers Effectively

Marketing Insider Group

Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both.

Target 197

Kaon 3D Provides More Flexibility for Cisco

Kaon

When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows.

Should your B2B Marketing Plan Include Company Personas?

Cintell

Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

How Tim Cook is transforming the Apple brand

Biznology

Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs.

Brand 157

Giving Order To Chaos: How to Organize Your Content Marketing

Marketing Insider Group

A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense.

Order 196

Need to Know Deliverability Metrics

Modern Marketing

Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization?

Use Marketing Automation to Improve Customer Retention

Reachforce

Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.