INDUSTRY INSIGHTS YOUR PEERS ARE READING
Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an […]. MORE
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”. MORE
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. MORE
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. MORE
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. MORE
Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers. MORE
Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service. MORE
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. MORE
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. MORE
Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal. MORE
As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content. MORE
As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. MORE
Email marketing is one of the most effective digital marketing channels for lead generation. Yet, in order to produce leads, businesses need to be approaching their emails with the right frame of mind. MORE
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense. MORE
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? MORE
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. MORE
Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them. MORE
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. MORE
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing MORE
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again. MORE
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? MORE
Great marketers of the past needed and relied on sharp instincts. They were gut-driven savants who could hit marketing home runs based on talent and sweat (yes, the Don Drapers of the world wrote A LOT of lines before they got to the right one). MORE
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. MORE
As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow? MORE
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. MORE
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. MORE
KoMarketing Associates
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong.
Avitage
MARCH 12, 2016
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed.
Onalytica B2B
MARCH 16, 2016
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives.
Marketing Insider Group
MARCH 15, 2016
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing
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ScribbleLive
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Sales Engine
MARCH 17, 2016
Once upon a time, branding was the main focus of marketing departments. As marketers, we spent our budgets on bold logos, memorable slogans, pricy sponsorships, advertising, and PR campaigns designed to get us in the Wall Street Journal.
Marketing Insider Group
MARCH 12, 2016
Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an […].
Customer Experience Matrix
MARCH 16, 2016
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)?
Reachforce
MARCH 14, 2016
Managing customers can be a complicated and tiresome business practice, but it’s essential to a business model, as it allows you to create a marketing strategy that conforms with the trends of buyers.
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Account-Based Marketing is a strategy, not a solution.
bizible
MARCH 15, 2016
As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow?
Marketing Insider Group
MARCH 17, 2016
Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them.
Biznology
MARCH 17, 2016
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.
ScribbleLive
MARCH 15, 2016
When you learn to ride a bike, you’re bound to encounter the cold, hard reality of gravity. But after hitting the pavement, chances are you’ll get back up and try again. And again. And again.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
bizible
MARCH 16, 2016
Great marketers of the past needed and relied on sharp instincts. They were gut-driven savants who could hit marketing home runs based on talent and sweat (yes, the Don Drapers of the world wrote A LOT of lines before they got to the right one).
Marketing Insider Group
MARCH 18, 2016
As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content.
The Point
MARCH 15, 2016
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”.
Reachforce
MARCH 16, 2016
Email marketing is one of the most effective digital marketing channels for lead generation. Yet, in order to produce leads, businesses need to be approaching their emails with the right frame of mind.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Biznology
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room.
Marketing Insider Group
MARCH 15, 2016
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both.
Kaon
MARCH 15, 2016
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows.
Cintell
MARCH 14, 2016
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Biznology
MARCH 16, 2016
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs.
Marketing Insider Group
MARCH 14, 2016
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense.
Modern Marketing
MARCH 14, 2016
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization?
Reachforce
MARCH 18, 2016
Roughly 70 percent of businesses report that it’s easier and cheaper to retain customers than it is to find new customers. Customer satisfaction improves brand loyalty, so the easiest way to influence customer retention is by providing excellent customer service.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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