Expert insights. Personalized for you.
Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an […]. The post Marketing and Branding: the Psychology of Color appeared first on Marketing Insider Group. Content Marketing MORE
We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required to support those use cases was also developed. Within days I got “the call.” MORE
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”. The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Target Account Campaigns). Which is true, sort of. MORE
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right. MORE
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. We’ve grown to understand the buyer beyond their job title which allows us to focus instead on the personality, motivations, authority, responsibilities, priorities and other attributes that comprise buyer personas. MORE
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons. It is this changing of seasons that is the topic for the latest installment of the CMO Social Stat of the Month, courtesy of Oracle Marketing Cloud and Leadtail — a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter. MORE
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. MORE
The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. According to SiriusDecisions, 67% of the buyer’s journey is done via digital channels, so this conversation is a digital one by necessity. MORE
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions. MORE
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. They flit about the room like bumblebees collecting business cards in lieu of pollen. MORE
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. Maybe even the story of this post speaks to current nature of marketing, and if you are doing it right, then you just can't unbundle all the parts from each other like we hope to do one day with our cable tv packages. Like I said, it all started with an email. MORE
As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content. After all, as the father of advertising, David Ogilvy, once said, “On the average, five times as many people read the […]. The post To Clickbait or Not to Clickbait: What You Need to Know About Headlines and Clickbaits appeared first on Marketing Insider Group. Content Marketing MORE
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe). MORE
In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The constraints are equally clear. The big impediments are no surprise: lack of sales manager time, skills, and accountability. MORE
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense. And with all of […]. The post Giving Order To Chaos: How to Organize Your Content Marketing appeared first on Marketing Insider Group. Content Marketing MORE
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business. Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Data is not a static entity – it evolves and changes – and so it’s a mistake not to keep your eye firmly on the ball. Consider some of these questions. Is your marketing data correct and up-to-date? Is it segmented? MORE
Today is the day. You are arriving for your first day at your new job. What emotions do you have? Are you excited? Nervous? Ready? But, also, where do you park? What do you wear? Do you arrive at 8 a.m. or 9 a.m.? Is there anything you were supposed to do prior to showing up? Did someone contact you about policies and procedures? Where is your desk or office located? As a new employee on day 1, all of these things are swimming around in your head. You want to make a great impression. MORE
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? If your intended audience doesn’t see your email in the inbox, as the design was intended, and the time it was intended, somebody is probably disappointed. MORE
Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them. If you’re one of those social media managers whose list of things-to-do just doesn’t seem to end, here’s some consolation – you’re not […]. The post 8 Chrome Extension that Simplify Social Media Marketing appeared first on Marketing Insider Group. Content Marketing MORE
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. However, this time and monetary investment could yield […]. The post 10 Steps To Target And Connect With Potential Customers Effectively appeared first on Marketing Insider Group. Marketing Strateg MORE
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. The post Why Aren’t You Co-Marketing? appeared first on Marketing Insider Group. Marketing Strategy MORE
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. MORE
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”. MORE
As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today? Why will marketing orgs operate differently tomorrow? In addition to technology itself, the most important changes will always be around the use of technology -- and how the organizations will change processes and make spending decisions in the next several years. Here are 5 predictions from our marketing team for the future of MarTech. MORE
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around. MORE
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business. MORE
Avitage
MARCH 12, 2016
When it comes to content and strategy, few people share a clear and common meaning of each word. Put them together, and what you have is downright perplexing. This is a sales content strategy guide for the perplexed. It is for people in marketing and sales who must collaborate to get these strategic assets right.
Onalytica B2B
MARCH 16, 2016
Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. More than 2,200 companies attended, exhibiting their new products aimed at transforming our personal and working lives. We saw a number of major announcements from top brands not just in the mobile sector, but in other areas as well including virtual reality, app ideas, 3D printing, privacy protection and backend solutions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Oracle
MARCH 14, 2016
Of course, all marketers know that Deliverability is the most important part of the email marketing cycle. Without deliverability success, what’s the point of all those other people in your organization? If your intended audience doesn’t see your email in the inbox, as the design was intended, and the time it was intended, somebody is probably disappointed.
Marketing Insider Group
MARCH 15, 2016
It’s time to team up to produce greater results. Co-marketing is a highly underutilized marketing technique for most companies. Because teams don’t truly understand the value of working with one another. “Co-marketing Co-marketing helps brands build a new audience, and get a new type of content in front of their audience,” says Amanda Sibley, Campaigns […]. The post Why Aren’t You Co-Marketing? appeared first on Marketing Insider Group. Marketing Strategy
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Customer Experience Matrix
MARCH 16, 2016
Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
Oracle
MARCH 17, 2016
The latest trends in marketing are often discussed as single tactics – marketing automation, interactivity, personalization - which can seem undefined, technical, and complicated to implement. The big picture is that marketers are simply trying to have effective 1:1 conversations with prospects and customers. According to SiriusDecisions, 67% of the buyer’s journey is done via digital channels, so this conversation is a digital one by necessity.
Marketing Insider Group
MARCH 12, 2016
Imagine you order a hot chocolate at the local coffee shop and get it into a white cup. We bet you don’t know what will happen next. But we do know. Most likely, you won’t enjoy the drink – and not because the bad service, high price or poor taste but rather due to an […]. The post Marketing and Branding: the Psychology of Color appeared first on Marketing Insider Group. Content Marketing
Biznology
MARCH 17, 2016
If you’re looking to make a great investment for your business that has been used for centuries to drive revenue targets, then you should be looking at case study videos and video testimonials for your business.
The Point
MARCH 15, 2016
An interesting question popped up in my LinkedIn feed this week: “Does anyone remember all those times we used ABM before it was called ABM?”. The none-too-subtle implication, of course, was that Account-Based Marketing (ABM) isn’t new, and that B2B marketers have been developing, and executing, Account-Based Marketing strategies and programs for some time, if only in different forms and under a different name (e.g. Target Account Campaigns). Which is true, sort of.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
Oracle
MARCH 17, 2016
Before we dive into the matter at hand, let's take a quick stroll down memory lane, shall we? It used to be that if you were an advertiser, you would simply work with your agency to define the creative strategy, see a handful of creative ideas (knowing they were pushing you their favorite all along), tell them how much you wanted to spend, and what your goals were (maybe).
Marketing Insider Group
MARCH 17, 2016
Have you ever heard of a social media manager who has a lot of time on their hands? Probably not, because that’s one of the most important, yet scarce resources for them. If you’re one of those social media managers whose list of things-to-do just doesn’t seem to end, here’s some consolation – you’re not […]. The post 8 Chrome Extension that Simplify Social Media Marketing appeared first on Marketing Insider Group. Content Marketing
KoMarketing Associates
MARCH 15, 2016
Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34.
Biznology
MARCH 15, 2016
Before I start, please attend my free webinar on March 22, Do-It-Yourself Influencer Marketing. The worst thing about the internet has been the commodification of friendship. Even before the internet, I am sure you’ve been to a mixer and have seen people really work the room. Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. They flit about the room like bumblebees collecting business cards in lieu of pollen.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
Oracle
MARCH 15, 2016
CMOs, at least the last time I checked — are people too. So just like the rest of us mere mortals our moods, our likes, etc. are impacted by the changing seasons. It is this changing of seasons that is the topic for the latest installment of the CMO Social Stat of the Month, courtesy of Oracle Marketing Cloud and Leadtail — a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter.
Marketing Insider Group
MARCH 18, 2016
As content is expected to increase 600% by 2020, content developers and marketers are forced to use everything in their arsenal, including the power of the headline, to draw more eyeballs to their content. After all, as the father of advertising, David Ogilvy, once said, “On the average, five times as many people read the […]. The post To Clickbait or Not to Clickbait: What You Need to Know About Headlines and Clickbaits appeared first on Marketing Insider Group. Content Marketing
Kaon
MARCH 15, 2016
When Cisco was looking to launch the VersaStack, an integrated collaboration between IBM and Cisco at VMWorld in August 2015, they wanted to make a big impact. First, they had a problem they needed to solve. They only had one full-scale demo built out to take to shows. Ramsey, Global IBM Partner Marketing Manager for Cisco, described the demo unit as a “beast of a box” that was expensive and difficult to ship around.
Biznology
MARCH 16, 2016
Apple has clearly been a worldwide leader in innovation. Their brand’s mission statement is “we’re on the face of the earth to make great products,” and they certainly have proven themselves, thanks mainly to the brilliance of Steve Jobs. But now Tim Cook is broadening the Apple brand to also “make a significant contribution to culture,” and “enable customers to engage the world in more meaningful ways.”.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Oracle
MARCH 16, 2016
This started off as a mobile marketing post, but before you knew it, as I was working it out in my head, it veered into a content marketing post. And it actually all started with an email. Maybe even the story of this post speaks to current nature of marketing, and if you are doing it right, then you just can't unbundle all the parts from each other like we hope to do one day with our cable tv packages. Like I said, it all started with an email.
Marketing Insider Group
MARCH 15, 2016
Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who you think your target customers are, then spend an enormous amount of time gathering and analyzing data about their consumer habits. It’s either time-consuming or expensive, and often it’s both. However, this time and monetary investment could yield […]. The post 10 Steps To Target And Connect With Potential Customers Effectively appeared first on Marketing Insider Group. Marketing Strateg
Cintell
MARCH 14, 2016
Part 1 of 2: The Confluence of Buyer Personas and Company Personas (look for part 2 coming soon with our partners at HG Data). The idea of creating buyer personas has long been used by marketers to create a human profile of our buyers. We’ve grown to understand the buyer beyond their job title which allows us to focus instead on the personality, motivations, authority, responsibilities, priorities and other attributes that comprise buyer personas.
Avitage
MARCH 16, 2016
In the B2B selling world there is near universal appreciation for the value of sales coaching. Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. The constraints are equally clear. The big impediments are no surprise: lack of sales manager time, skills, and accountability.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
Oracle
MARCH 18, 2016
It's Friday Five time kids. Today's topic: Data. 3 Reasons You Should Make Marketing Data a Priority For Your Business. Marketing data lies at the heart of your business and, therefore, it’s vital that you effectively nurture it. Data is not a static entity – it evolves and changes – and so it’s a mistake not to keep your eye firmly on the ball. Consider some of these questions. Is your marketing data correct and up-to-date? Is it segmented?
Marketing Insider Group
MARCH 14, 2016
A huge pain felt by many content marketers is a blog feeling like a kitchen sink catch-all. Content seems impossible to find, there’s no rhyme or reason to how things are structured, you’re adding new tags and topics for every post and constantly trying to organize content in a way that makes sense. And with all of […]. The post Giving Order To Chaos: How to Organize Your Content Marketing appeared first on Marketing Insider Group. Content Marketing
DiscoverOrg
MARCH 16, 2016
Today is the day. You are arriving for your first day at your new job. What emotions do you have? Are you excited? Nervous? Ready? But, also, where do you park? What do you wear? Do you arrive at 8 a.m. or 9 a.m.? Is there anything you were supposed to do prior to showing up? Did someone contact you about policies and procedures? Where is your desk or office located? As a new employee on day 1, all of these things are swimming around in your head. You want to make a great impression.
Avitage
MARCH 15, 2016
We had just completed ten intense weeks creating a business level content strategy for a client. This kind of work produces many work products. Two relate to this story. We carefully defined the client’s marketing and sales use case requirements. And for actionable next steps, a carefully considered and prioritized list of content that was required to support those use cases was also developed. Within days I got “the call.”
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
149 
Let's personalize your content