Sat.Jul 30, 2016 - Fri.Aug 05, 2016

The Hiring Process’s Impact on Business Growth

DiscoverOrg

“If you get the wrong people, they have the ability to put growth at a standstill.” ” – Henry Schuck. In an ongoing interview series by Crain’s , executives, entrepreneurs, and business leaders are asked about mistakes that have shaped their individual business philosophy.

4 Killer Facebook Hacks You Should Be Using

Marketing Insider Group

If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up!

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How To Project SEO Content Marketing Goals & Performance

KoMarketing Associates

Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel.

SEO 242

16 Proven Ways to Get Better Opportunities Now (Part 1)

B2B Lead Generation

When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Janet Thaeler & Maryanne Conlin on Influencer Marketing

Biznology

Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target.

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So You Want to Be a Thought Leader…

KoMarketing Associates

As more companies realize the benefits of building an online presence beyond their own website, one thing we increasingly hear is, “We want to be thought leaders.” Or more cringe-worthy, someone in the organization wants to be seen as a thought leader.

PR 174

16 Proven Ways to Get Better Opportunities Now (Part 2)

B2B Lead Generation

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. .

11 Awesome Bizible Blog Posts On Marketing Operations

bizible

We've written decent number of articles on marketing operations. But we realized we don't have a page that aggregates them into a well organized list. So to be as helpful as possible we've compiled 11 blog posts we've written on marketing operations.

5 Marketing Strategies for a Record-Breaking Brand Launch

Marketing Insider Group

It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now.

Brand 217

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Industrial Content Marketing: Awareness to Conversion Takes Time and Hard Work

Industrial Marketing Today

Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

Let's face it.none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like?

Don’t Recreate The Wheel. Here’s Your ABM Orchestration Template.

bizible

Ready to get started with ABM but don’t know where to start? Maybe you’re just struggling to map out all the pieces that are required for an integrated ABM effort? Once you’ve decided that ABM is the right strategy for your organization, it can be tough to get the ball rolling.

14 Hacks for Improving Your B2B Paid Social Campaigns

Marketing Insider Group

Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion.

Is customer satisfaction really important in B2B?

Savanta

Customer loyalty is critical to any business. Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers.

Why Marketers Should Really Care About TOTAL Velocity, Not Just Sales Velocity

bizible

When B2B organizations think about velocity, it is typically thought of as the time from the opportunity creation to opportunity closed (won or lost). It only includes the sales cycle.

How (And Why!) You Need to Create A “Content Mountain”

Marketing Insider Group

It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

How a smarter website can improve your marketing effectiveness, Part I

Biznology

This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.)

What Does “Full Funnel Marketing” Really Mean?

ViewPoint

The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. It’s the new B2B imperative that marketers take full responsibility for the revenue impact of their efforts, that they work closely with their sales counterparts to make them more efficient and help them convert more opportunities into closed deals.

Funnel 152

Sean Zinsmeister Discusses All Things Product, Predictive, and ABM

Ignite Tech

Sean Zinsmeister recently joined Hana Abaza from Uberflip for “Flip the Switch,” which is a great weekly marketing podcast series that interviews growth-oriented marketing leaders about how they get results, approach problems and drive growth.

Do-It-Yourself Design: Picking Fonts and Colors

Marketing Insider Group

Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options.

Design 197

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Do you have a unified search marketing strategy?

Biznology

Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy to become jaded–to think that search marketing is dead, or that all of this stuff is “inside baseball” and nothing really matters.

Search 158

Is Your Marketing Plan the Right One?

Hive9

Planning is the first step toward successful campaigns. That’s not the sort of topic marketing professionals debate, rather, it’s the kind of thing we all treat as common knowledge. But it’s also one of those things marketing departments never quite manage to sit down and actually do.

Plan 135

5 Instagram Tricks The Knot Used to Get 1 Million Followers Without a Single Ad

Contently

They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site.

Ads 135

How to Use Data Analytics For A Remarkable Social Media ROI

Marketing Insider Group

Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!