Expert insights. Personalized for you.
It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he T]he process […]. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group. MORE
In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. MORE
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building. Content Marketing and Link Building Aren’t Interchangeable. MORE
Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. There’s so much to share, I split this post into two parts (you can read part 1 with tips 1-8 here ), and today is part 2, featuring tips 8-16. MORE
Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day. MORE
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. According to one publishing executive, “the trick today is turning mounds of data into audience insights that ultimately drive development of products [and advertising opportunities] that engage audiences.” MORE
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person expected to be $488. Additional findings reveal that for the most part parents prefer to shop in-store for most items with the main exception being technology. However, 61% will research online before purchasing products in the physical store. MORE
Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. As social networks continue to grow […]. The post 14 Hacks for Improving Your B2B Paid Social Campaigns appeared first on Marketing Insider Group. Content Marketing MORE
If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up! We’ve found some amazing hacks […]. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group. Social Media facebook hacks social media marketing MORE
Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […]. The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group. MORE
Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active. MORE
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention. A Smarter Website Matters. MORE
When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. But what about the people who actually attend ? At SnapApp , our sales team is over the moon after we host a webinar. The leads they talk to after the event—the ones who attended and participated in the webinar—are always much more excited and willing to talk than the average prospect. MORE
Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy to become jaded–to think that search marketing is dead, or that all of this stuff is “inside baseball” and nothing really matters. MORE
When B2B organizations think about velocity, it is typically thought of as the time from the opportunity creation to opportunity closed (won or lost). It only includes the sales cycle. The idea is that a faster velocity (shorter sales cycle) means there is more momentum, which should translate to a higher win rate. Sales velocity is important, but it’s not the only velocity metric that marketers should be tracking. MORE
You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent. You scroll through content that is irrelevant until you find what you’re really after. It doesn’t have to be that way anymore. Today Is the Day We have now released exciting updates and fixes to enhance Topliners. In case you might be wondering; 'What is Topliners?'; '; I am here to get you up to speed: This is the most personal released platform to date. MORE
Customer loyalty is critical to any business. Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers. After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty. MORE
Ready to get started with ABM but don’t know where to start? Maybe you’re just struggling to map out all the pieces that are required for an integrated ABM effort? Once you’ve decided that ABM is the right strategy for your organization, it can be tough to get the ball rolling. What role does the sales team have? What role does the marketing team have? What’s the timeline for executing your initiatives? These are all things that you need to figure out to run a smooth ABM program. MORE
Say the word “trends” to a group of marketers and you’ll reflexively hear the word “data” or even better: “big data!” which may or may not then be followed by eye rolls (and if you’re lucky, awkward laughs). If you’re like most millennials, you may feel an urgent need to run in the opposite direction. […]. The post The Top 3 Trends in Content Marketing Right Now appeared first on Marketing Insider Group. Content Marketing MORE
It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalized, and consistent experience. MORE
Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options. The mental block you get when trying […]. The post Do-It-Yourself Design: Picking Fonts and Colors appeared first on Marketing Insider Group. Content Marketing MORE
Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin. MORE
It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work. This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. But here’s the thing. […]. The post How (And Why!) You Need to Create A “Content Mountain” appeared first on Marketing Insider Group. MORE
When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into customers after they hand them off to sales. I’ve learned it’s not about generating more leads. MORE
We've written decent number of articles on marketing operations. But we realized we don't have a page that aggregates them into a well organized list. So to be as helpful as possible we've compiled 11 blog posts we've written on marketing operations. The articles cover a range of topics, from skillsets to develop to predictions on how important the role will become. MORE
Let's face it.none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like? This gives us peace of mind before we commit to an actual date. Should it surprise you, then, that your clients would expect the same before committing to your product or service? MORE
Industrial Marketing Today
AUGUST 2, 2016
Industrial content marketing success for most manufacturers and other industrial companies is usually measured by an increase in the number of RFQs/RFPs. Arguments about quality vs. quantity tend to fall on deaf ears because these companies with long sales cycles need a certain volume of quotes to keep their pipelines full and active.
Marketing Insider Group
AUGUST 2, 2016
If you’re like most people, you probably use Facebook at least a little more than you should. And it’s embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook… often to the tune of hours a day. And those hours add up! We’ve found some amazing hacks […]. The post 4 Killer Facebook Hacks You Should Be Using appeared first on Marketing Insider Group. Social Media facebook hacks social media marketing
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Lead Generation
AUGUST 2, 2016
When I’ve talked with marketers about their b2b lead generation results, I’ve heard statements like, “We’re generating a ton of leads, but they aren’t converting” or “We need to increase lead quantity” or “We need to generate more qualified leads.”. Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into customers after they hand them off to sales. I’ve learned it’s not about generating more leads.
Oracle
AUGUST 4, 2016
When you think about webinars as a demand generation channel, you might focus your energy on getting as many people to register for your event as possible. But what about the people who actually attend ? At SnapApp , our sales team is over the moon after we host a webinar. The leads they talk to after the event—the ones who attended and participated in the webinar—are always much more excited and willing to talk than the average prospect.
Speaker: Matthew Hawk, President of B2bTrainers
The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.
Biznology
AUGUST 2, 2016
Yesterday I had a lovely chat with two fellow influencer marketers, Maryanne Conlin and Janet Thaeler. Both conversations were quite different but both really reassured me that my practice at Gerr.is and the articles that I am writing for you here are on target. Influencers Are Shifting from Blogs to Social Media. Maryanne Conlin.
|
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
|
|
B2B Lead Generation
AUGUST 4, 2016
Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. There’s so much to share, I split this post into two parts (you can read part 1 with tips 1-8 here ), and today is part 2, featuring tips 8-16.
Oracle
AUGUST 2, 2016
In case you hadn’t noticed, video has quickly taken over the Internet, and with it dramatically changed the behaviors of modern buyers. And this is a great thing for modern marketers. Cisco projects that video will comprise 79 percent of all Internet traffic by 2020. Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company.
bizible
AUGUST 4, 2016
We've written decent number of articles on marketing operations. But we realized we don't have a page that aggregates them into a well organized list. So to be as helpful as possible we've compiled 11 blog posts we've written on marketing operations. The articles cover a range of topics, from skillsets to develop to predictions on how important the role will become.
Marketing Insider Group
AUGUST 2, 2016
It’s official! Your highly anticipated brand is set to launch soon. You’ve started building buzz. And your team can’t wait for the actual launch date. But the fun shouldn’t stop there. The weeks leading up to the launch will be crucial for your business. Engagement starts now. Start talking with future customers today. “[T]he T]he process […]. The post 5 Marketing Strategies for a Record-Breaking Brand Launch appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!
KoMarketing Associates
AUGUST 2, 2016
Earlier this year I presented a case study on how we grew our digital presence by more than 200% , in terms of total site traffic, over a two year timeframe. Organic search specifically grew more than 500% period over period, with +150% growth in leads from this channel. As I detailed in my most recent column on Search Engine Land, we committed to an aggressive production goal for content marketing: 250 assets per year or approximately one per day.
Oracle
AUGUST 1, 2016
You’ve spoken. We’ve listened. You can’t find content. The search function isn't consistent. You scroll through content that is irrelevant until you find what you’re really after. It doesn’t have to be that way anymore. Today Is the Day We have now released exciting updates and fixes to enhance Topliners. In case you might be wondering; 'What is Topliners?'; '; I am here to get you up to speed: This is the most personal released platform to date.
B2B PR Sense
AUGUST 2, 2016
Let's face it.none of us like the idea of a blind date. When faced with this situation, most of us scour the internet and social media to get an idea about this prospective mystery person. What does he or she do for a living? What do friends say about the person? What does he or she look like? This gives us peace of mind before we commit to an actual date. Should it surprise you, then, that your clients would expect the same before committing to your product or service?
Marketing Insider Group
AUGUST 1, 2016
Social media is a powerful distribution channel for B2B content. In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. Despite an alleged peak in Twitter’s user growth, research shows that 59% of Twitter users go to the social platform specifically to consume news content. As social networks continue to grow […]. The post 14 Hacks for Improving Your B2B Paid Social Campaigns appeared first on Marketing Insider Group. Content Marketing
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.
bizible
AUGUST 5, 2016
Ready to get started with ABM but don’t know where to start? Maybe you’re just struggling to map out all the pieces that are required for an integrated ABM effort? Once you’ve decided that ABM is the right strategy for your organization, it can be tough to get the ball rolling. What role does the sales team have? What role does the marketing team have? What’s the timeline for executing your initiatives? These are all things that you need to figure out to run a smooth ABM program.
Oracle
AUGUST 5, 2016
It's time for Friday Five where we present five curated recent articles on one topic. This time, it's cross channel marketing. The Future is Poised to Bring More Cross Channel Marketing Campaigns. Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But regardless of how they engage, they expect a customised, personalized, and consistent experience.
Biznology
AUGUST 3, 2016
Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building. Content marketing can certainly complement link building, but content marketing does NOT replace link building. Content Marketing and Link Building Aren’t Interchangeable.
Marketing Insider Group
AUGUST 3, 2016
It’s a fact: strengthening your SEO (Search Engine Optimization) is about creating enough content volume for search engines to find your work. This content can include blog posts, custom images, videos, and other media-rich material that you have properly tagged and displayed on your website for the whole internet to see. But here’s the thing. […]. The post How (And Why!) You Need to Create A “Content Mountain” appeared first on Marketing Insider Group.
Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems
We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.
Savanta
AUGUST 1, 2016
Customer loyalty is critical to any business. Obvious but true, especially for B2B companies who, unlike their consumer focussed counterparts, have a relatively limited pool of buyers to target. This truism sees many B2B companies striving to satisfy and even delight customers. After all, the logic goes, if customers are happy then they won’t feel a need to change supplier – satisfaction leads inexorably to loyalty.
Oracle
AUGUST 2, 2016
According to a recent Deloitte survey back to school shoppers are likely to spend more this year than last year, with the average amount being spent per person expected to be $488. Additional findings reveal that for the most part parents prefer to shop in-store for most items with the main exception being technology. However, 61% will research online before purchasing products in the physical store.
Biznology
AUGUST 5, 2016
This month, I begin a three-part series of posts on which I’ve collaborated with long-time colleague Scott Hornstein. (We We owe a tip of the hat to Wayne Cerullo and Phil Shelp, as well.) If you’re wondering why you’re not seeing the results you expect from your website – the engagement, lead generation, and sales – you’ll want to pay close attention. A Smarter Website Matters.
Marketing Insider Group
AUGUST 2, 2016
Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one […]. The post How to Use Data Analytics For A Remarkable Social Media ROI appeared first on Marketing Insider Group.
Advertiser: ZoomInfo
Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.
bizible
AUGUST 2, 2016
When B2B organizations think about velocity, it is typically thought of as the time from the opportunity creation to opportunity closed (won or lost). It only includes the sales cycle. The idea is that a faster velocity (shorter sales cycle) means there is more momentum, which should translate to a higher win rate. Sales velocity is important, but it’s not the only velocity metric that marketers should be tracking.
Oracle
AUGUST 4, 2016
Publishers are recognizing that while content is king, the real power of content is realized through their first party audience data. And, smart publishers are getting more sophisticated in their data management, and using data to better understand, grow, and monetize their audiences. According to one publishing executive, “the trick today is turning mounds of data into audience insights that ultimately drive development of products [and advertising opportunities] that engage audiences.”
Biznology
AUGUST 1, 2016
Maybe it is just the constant shifting in tactics as a discipline becomes mature, but I’ve watched so many trends in search marketing over the years that it is easy to become jaded–to think that search marketing is dead, or that all of this stuff is “inside baseball” and nothing really matters.
Marketing Insider Group
AUGUST 5, 2016
Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options. The mental block you get when trying […]. The post Do-It-Yourself Design: Picking Fonts and Colors appeared first on Marketing Insider Group. Content Marketing
Speaker: Ruth Stevens, President of eMarketing Strategy
In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.
157 
Let's personalize your content