Weekend Reading: “The Business of Expertise” by David C. Baker
Marketing Insider Group
NOVEMBER 10, 2017
For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […]. The post Weekend Reading: “The Business of Expertise” by David C. Baker appeared first on Marketing Insider Group.