Sat.Nov 04, 2017 - Fri.Nov 10, 2017

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

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3 Forces Shaping The Future of B2B Marketing

Type A Communications

November 7, 2017 by Tony Zambito Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets. Which, for the most part, remains an. read more.

Trending Sources

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace.

Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Vidyard

If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle?

#HowIBuy - An In-depth look at the buying process from 12 different perspectives

Learn from B2B buyers on #HowIBuy. Featuring C-Suite and Executive leaders from MongoDB, Uberflip, InsightSquared, and more. Get the eBook free!

More Trending

Christmas Creep Comes Earlier Every Year, and for No Good Reason

Content Standard

Ready for Black Friday 2017? Here’s a 13-Step Checklist

ScribbleLive

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday.

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […]. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. Content Marketing

5 Reasons to Re-share Your Content on Social Media

Act-On

Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

How to Make Your Content Marketing More Trustworthy in a Post-Truth World

Content Standard

Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn’t immune to the disease. These days, people are confused, skeptical, frustrated, and wary about the content they consume online and via social media.

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Content Pros: Increasing Sales by Decreasing Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Hana Abaza, Head of Marketing at Shopify Plus, to discuss how business success changes the approach to content marketing.

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Modern Marketing

Is your sales team suffering from “rejection fatigue”?

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […]. The post Weekend Reading: “The Business of Expertise” by David C. Baker appeared first on Marketing Insider Group.

2 applications of marketing AI

Biznology

The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack. Perhaps we can be excused for this omission.

Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

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How Blending Can Boost Your Business

Modern B2B Marketing

Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Retailers, Personalize Your Way to the Future

Modern Marketing

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in.

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Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?

Content Standard

Everywhere we turn today, marketers are clamoring for millennials.

The three biggest questions facing B2B CMOs into 2018

Heinz Marketing

If the Starbucks cups are turning red, you know the New Year isn’t too far away.

How to optimize your LinkedIn profile

Biznology

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. And if your LinkedIn profile looks like a copy-and-paste of your resume? You won’t be trusted.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

I've said it before, and I've said it again: I'm endlessly fascinated by how much we, as humans, have adapted to emerging technologies.

Enterprise Marketing Best Practices for 2018

Modern B2B Marketing

20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. There’s a long way to fall for top companies that don’t adapt to this changing climate, but it’s not too late to take action.

The 5 Types Of Direct Mail Campaigns In B2B Marketing

bizible

B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.

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5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The 10 benefits of marketing outsourcing

Exo B2B

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages!

The 8 Best Startup Logos From Shark Tank, and Why They Work

Hubspot

If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for.

Forget Trends. Forget Buzzwords. Successful Marketers Need ONE Thing to be Successful

bizible

Marketers are constantly inundated with new tips and tricks that will help them be successful. It seems like every year there is a new trend that infiltrates the conversation at networking events, conferences, in blog posts and in marketing meetings.

Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand

Content Standard

“Kale and Butternut Squash Infused Quinoa and Ancient Grains Salad.” ” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.