Sat.Nov 04, 2017 - Fri.Nov 10, 2017

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

Vendor 332

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace.

Trends 282

Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […]. The post Weekend Reading: “The Business of Expertise” by David C. Baker appeared first on Marketing Insider Group.

Real-Time Personalized Messaging Is the Future of Marketing

Act-On

Adaptive Marketing Demand & Lead Generation Digital Marketing Personalization digital marketing lead generation Lead Nurturing & Scoring marketing automation

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How To Align Your Marketing Budget With Your Reporting Dashboard

bizible

Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting. Marketers typically keep separate the management of marketing budget and the management of dashboards.

Budget 218

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Modern Marketing

Is your sales team suffering from “rejection fatigue”?

More Trending

5 Reasons to Re-share Your Content on Social Media

Act-On

Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

The 5 Types Of Direct Mail Campaigns In B2B Marketing

bizible

B2B direct mail seems to be the hottest marketing channel this year. Direct mail has been effective at Bizible and I suspect it will continue to be effective for a long time coming.

Mail 188

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

Modern Marketing

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ.

The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]

Webbiquity

Guest post by Karthik Reddy. Since the introduction of smartphones and tablets, mobile device usage has grown tremendously.

Mobile 187

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

How to Raise Your Customers from the Dead with 5 Engagement Tactics

Act-On

B2B Marketing Customer Marketing customer experience customer marketing lead nurturing

Survey: Account-Based Marketing Is a Growing Focus for Agencies

KoMarketing Associates

Marketers with agencies are showing a growing interest toward account-based marketing (ABM), but research shows there are still hurdles preventing them from maximizing their ROI. Recently, Demandbase surveyed 400 agency-based professionals to gauge how their companies are using ABM. The results revealed that 66 percent of respondents are already deploying ABM. Out of those who have yet to utilize this tactic, 70 percent intend to do so in the near future for their customer work.

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […]. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. Content Marketing

CMO 168

B2B Marketing Strategy: How to Use Influencers for Best Results

B2B PR Sense

Influencer marketing is quickly rising in the ranks as a top B2B marketing strategy. At a time when audiences are more distrustful of brands than ever, influencer marketing stands out as an effective and lucrative alternative to traditional marketing.

Best 167

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Forget Trends. Forget Buzzwords. Successful Marketers Need ONE Thing to be Successful

bizible

Marketers are constantly inundated with new tips and tricks that will help them be successful. It seems like every year there is a new trend that infiltrates the conversation at networking events, conferences, in blog posts and in marketing meetings.

Trends 166

Converting More Online Leads: Sales Team & Marketing Team Coordination

Lead Liaison

Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales.

Online 162

How to Come Up With Content Ideas Nobody Else Has Written About

Marketing Insider Group

How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas […]. The post How to Come Up With Content Ideas Nobody Else Has Written About appeared first on Marketing Insider Group. Content Marketing

Retailers, Personalize Your Way to the Future

Modern Marketing

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Direct Mail and Those Pesky Millennials

Direct Response Coach

For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along.

Mail 149

Interview with Sam Hurley

Onalytica B2B

Sam Hurley – Managing Director OPTIM-EYEZ. Key Topics: Social Media Marketing, Personal Branding & Content Marketing + Digital Marketing overall. Location: Leicestershire, UK.

How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling

Marketing Insider Group

As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […].

Vote for Kimmy Netterville, an inspired sales lead management leader

ViewPoint

PointClear’s Kimmy Netterville has been nominated as one of the 40 Most Inspired Leaders in Sales Lead Management. The Sales Lead Management Association announced today that nominations are now closed, and voting is open until Dec. 6, 2017. The list of winners will be posted on Dec. 15, 2017. Many of PointClear’s clients over the past 11 years have directly benefitted from Kimmy’s abilities managing B2B lead generation, lead qualification and lead nurturing programs.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards.

How to Reach Your Audience with Content Distribution

Marketing Insider Group

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […]. The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. Content Marketing

How to Operationalize Account-Based Marketing

DiscoverOrg

If prospects don’t fit your Ideal Customer Profile, they shouldn’t become leads. You already know this. But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. If you’re having trouble converting leads – or getting leads at all – here’s your simple, three-step process to keep your eye on the ball.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Are You Making These B2B SEO Management Mistakes?

KoMarketing Associates

We’re fortunate enough to have built strong relationships with many of our clients. One of the benefits in building better relationships is the opportunity to receive more candid feedback when program strategies and tactics don’t go as expected. This type of feedback was recently received when a deliverable failed to meet our client’s expectations. To paraphrase: we did not provide enough clarity in our recommendation.

SEO 137

Tech surrounds us, so use the best of it to succeed immediately

Biznology

Lesson for leaders. We are invisibly surrounded by the world’s best tech. Adding remote control makes it accessible. Then active resources can switch users to what they need in each task. Active knowledge will show them how to use it well. This adds another way to make this a digital Earth where everyone can succeed at the world’s highest levels. Taming the digital blizzard.

API 136

Realizing an Unfulfilled Promise: How the Google Jamboard Enables True Agility

Marketing Insider Group

“Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.” “The The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” These two statements are both taken from the Agile Manifesto for Software Development, a revolutionary document […].

Google 143

Why Understanding Pain Is the Key to Customer-Centric Marketing

Contently

When you’re upset, those closest to you can see it in your eyes, your posture, perhaps even your appearance. They’ll ask those two magic words—“What’s wrong?”—and

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.