Sat.Nov 04, 2017 - Fri.Nov 10, 2017

Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […]. The post Weekend Reading: “The Business of Expertise” by David C. Baker appeared first on Marketing Insider Group.

10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace.

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Real-Time Personalized Messaging Is the Future of Marketing

Act-On

Adaptive Marketing Demand & Lead Generation Digital Marketing Personalization digital marketing lead generation Lead Nurturing & Scoring marketing automation

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Modern Marketing

Is your sales team suffering from “rejection fatigue”?

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

Modern Marketing

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ.

How to Come Up With Content Ideas Nobody Else Has Written About

Marketing Insider Group

How many marketing articles have you seen around the idea that “content is king?” You’ve probably seen dozens of them, all following the same basic structure, sharing the same statistics, and basically saying the same thing over and over. Hundreds of these articles exist on hundreds of different marketing sites. Coming up with new ideas […]. The post How to Come Up With Content Ideas Nobody Else Has Written About appeared first on Marketing Insider Group. Content Marketing

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

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How to Raise Your Customers from the Dead with 5 Engagement Tactics

Act-On

B2B Marketing Customer Marketing customer experience customer marketing lead nurturing

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

Vidyard Named One of Deloitte’s Technology Fast 50™ Companies

Vidyard

KITCHENER, November 9, 2017 — Vidyard , the new generation video platform for business, was recognized for rapid revenue growth, bold innovation and its entrepreneurial spirit with a Deloitte Technology Fast 50 program award.

Influencer Marketing Budget: What’s Reasonable to Drive Results?

Marketing Insider Group

For most marketers, influencer marketing is well worth the investment. Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy. That’s already well known. But, with so many […]. The post Influencer Marketing Budget: What’s Reasonable to Drive Results? appeared first on Marketing Insider Group.

Budget 189

Retailers, Personalize Your Way to the Future

Modern Marketing

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in.

Personalizing Content to Empower Your Sales Team

Navigate the Channel

Marketing and sales must work as a team in order for your revenues to keep pace with your competition.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Vidyard

If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle?

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How to Reach Your Audience with Content Distribution

Marketing Insider Group

No matter how great or valuable your content is, it won’t be worth anything if nobody reads it. However, with all the content being published online, getting your message in front of the right people is a critical factor in how well a piece of content performs. Before you think about promoting that blog posts […]. The post How to Reach Your Audience with Content Distribution appeared first on Marketing Insider Group. Content Marketing

The Incredible Size of Worldwide Real-Time Mobile Usage [Live Infographic]

Webbiquity

Guest post by Karthik Reddy. Since the introduction of smartphones and tablets, mobile device usage has grown tremendously.

Mobile 163

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards.

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

Content Pros: Increasing Sales by Decreasing Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Hana Abaza, Head of Marketing at Shopify Plus, to discuss how business success changes the approach to content marketing.

Sales 168

10 Types of Online Forms (and How to Use Them)

Marketing Insider Group

The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data, gate premium content, or to […]. The post 10 Types of Online Forms (and How to Use Them) appeared first on Marketing Insider Group. Content Marketing

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Can you hear me now? How to create a customer feedback loop that incorporates customer feedback

Type A Communications

November 9, 2017 by Carla Johnson Anyone dealing with the airline industry knows the woes of travelers done wrong. Cancelled flights. Overbooked routes. Dragging paying customers off an aircraft. read more.

Why LinkedIn is Better for Marketing at Scale

Navigate the Channel

When it’s time to target your prospects at scale, there is arguably no better platform than LinkedIn. It is well-known that LinkedIn is the best platform for targeting professionals in general, however, there is not a great deal of talk around the scale that LinkedIn provides.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

The Secret To Selling To Today’s Busy Buyers

Vidyard

If modern B2B sales is a game of earning attention, most salespeople don’t know how to play nicely. Let’s say that your prospect is a popular kid in school and you’re trying to earn their attention. What do you do? You pass a note.

How to Keep Your Branding, Voice, and Style Intact No Matter Where You’re Selling

Marketing Insider Group

As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […].

How To Align Your Marketing Budget With Your Reporting Dashboard

bizible

Marketing budgets and dashboards are typically managed and operated separately. Budget exercises happen annually and dashboards are put together or updated as needed, such as before a board meeting. Marketers typically keep separate the management of marketing budget and the management of dashboards.

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Direct Mail and Those Pesky Millennials

Direct Response Coach

For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along.

Mail 149

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Sales Engineers: How To Sleep Through The Demo And Still Win The Deal

Vidyard

All the best sales advice out there, from Entrepreneur to Sales Hacker and HubSpot , tells you to have a plan. Create a process. Stick to a strategy. But what about when a rigid structure starts to hold you back? In today’s sales ecosystem, teams copy each other extensively. Salespeople all read the same blogs, attend the same events, and mimic each others’ tips to the point where executives bemoan “ receiving the alligator email again.”

Sales 148

12 Awesome Directories For Promoting Your Online Business

Marketing Insider Group

I remember fifteen years ago opening up a store online was a big deal. It was insanely complicated, promotion was non-existent and unless you were on a platform like eBay you probably weren’t going to get that far. Today we see a very different landscape. Online businesses are just a standard part of selling a […]. The post 12 Awesome Directories For Promoting Your Online Business appeared first on Marketing Insider Group. Marketing Strategy

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

Converting More Online Leads: Sales Team & Marketing Team Coordination

Lead Liaison

Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales.

Online 135

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.