Sat.Nov 04, 2017 - Fri.Nov 10, 2017

6 Things Good Lead Generation Vendors Do Right (That You May Be Doing Wrong)

ViewPoint

There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.

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10 tech trends that'll shake up your content marketing strategy in 2018

Tomorrow People

From virtual reality, mobile-only, and the march of artificial intelligence (AI), get ready for the new revolution in tech-inspired (and defined!) content marketing. The advance of content marketing continues apace.

Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Vidyard

If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle?

Customer Intelligence: The Hidden Power of Interactive Content

The ROI Guy

How a CMS Enables B2B Marketing Success

A CMS lies at the heart of a B2B marketing framework

More Trending

Christmas Creep Comes Earlier Every Year, and for No Good Reason

Content Standard

Ready for Black Friday 2017? Here’s a 13-Step Checklist

ScribbleLive

As trick-or-treaters head home with their candy, eyes inevitably turn to the remaining 2017 holidays. And that, of course, includes the retail extravaganza that is Black Friday.

Content Pros: Increasing Sales by Decreasing Content

Vidyard

Teaming up with the team at Convince & Convert, Vidyard’s VP of Marketing Tyler Lessard hosts the Content Pros Podcast. For this week’s episode, Tyler is joined by Hana Abaza, Head of Marketing at Shopify Plus, to discuss how business success changes the approach to content marketing.

How to optimize your LinkedIn profile

Biznology

One of the questions I get asked the most on Quora relates to optimizing your LinkedIn profile. If you’re building a personal brand or want to become known as a subject matter expert in your industry, your LinkedIn profile is home base. Because Google and LinkedIn play well together, your LinkedIn profile may rank ahead of your website when someone searches for your business or name online. And if your LinkedIn profile looks like a copy-and-paste of your resume? You won’t be trusted.

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

How to Make Your Content Marketing More Trustworthy in a Post-Truth World

Content Standard

Fake news. Clickbait. Sensationalism and misinformation. Americans are experiencing a plague of untrustworthy content, and content marketing isn’t immune to the disease. These days, people are confused, skeptical, frustrated, and wary about the content they consume online and via social media.

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5 Reasons to Re-share Your Content on Social Media

Act-On

Want better ROI from your content marketing? Here's a super simple way how: Just re-share your content on social media ― up to a year after publication. Content Marketing Social Media Marketing content marketing social marketing social media social media marketing

Major CMO Priority Shift for 2017 Is Audience Centricity

Marketing Insider Group

CMOs have a lot to wrangle within the next two years. Facilitating transformation initiatives – which entails guiding and empowering teams. And, continuing to push for a better alignment of marketing with overall business strategy. Within this matrix of monumental tasks, exists one central, gleaming thread that global CMOs will need to follow if they […]. The post Major CMO Priority Shift for 2017 Is Audience Centricity appeared first on Marketing Insider Group. Content Marketing

Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World

Modern Marketing

Is your sales team suffering from “rejection fatigue”?

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

How to Run A Scaleable Holiday Marketing Program

Modern B2B Marketing

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards.

7-Step Guide to Site Migration and SEO Success

Brightedge

The Internet evolves at breakneck speed, companies change, technology gets better, and strategies adjust. It’s inevitable that at some point in your marketing career, you’re going to face the challenge of overhauling your website.

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Weekend Reading: “The Business of Expertise” by David C. Baker

Marketing Insider Group

For the 148th episode of The Marketing Book Podcast, I interviewed David C. Baker, author of The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth. At the heart of this brilliantly-written manifesto is the concept that expertise flows from focus, which flows from positioning. And the more deep and narrow your […]. The post Weekend Reading: “The Business of Expertise” by David C. Baker appeared first on Marketing Insider Group.

The three biggest questions facing B2B CMOs into 2018

Heinz Marketing

If the Starbucks cups are turning red, you know the New Year isn’t too far away.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

How Blending Can Boost Your Business

Modern B2B Marketing

Until 1991, being lost in a multilevel mall parking garage might have struck you as more frustrating than funny. But Seinfeld took that universal and unpleasant experience and made us laugh about it.

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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

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Retailers, Personalize Your Way to the Future

Modern Marketing

If you’re a retail marketer, there’s something very gratifying about receiving a personalized, promotional email message that draws you in.

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The 10 benefits of marketing outsourcing

Exo B2B

Many companies now rely on external resources for their marketing, advertising and communication activities. Marketing outsourcing is booming and has many advantages!

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Generational Marketing Segmentation Is Broken: Have We Forgotten Baby Boomers in Our Race to Lure Millennials?

Content Standard

Everywhere we turn today, marketers are clamoring for millennials.

What is the Internet of Things? (And Why You Should Care -- A Lot)

Hubspot

I've said it before, and I've said it again: I'm endlessly fascinated by how much we, as humans, have adapted to emerging technologies.

Tips for making your blog the best ever

Biznology

Maintaining a blog is something that so many companies do, but are they doing it as well as they could be? Sometimes paying attention to the details can make your blog so much better. Of course, the reason for making your blog better is to increase engagement and have your blog ensure that you are meeting your goals. Your company blog is a chance to communicate freely with your audience, so take advantage of this opportunity and really communicate with them.

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Enterprise Marketing Best Practices for 2018

Modern B2B Marketing

20% of all market leaders will lose their dominant position to a company founded after the year 2000, due to a lack of digital business advantage. There’s a long way to fall for top companies that don’t adapt to this changing climate, but it’s not too late to take action.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals.

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The 8 Best Startup Logos From Shark Tank, and Why They Work

Hubspot

If you're a young startup just beginning to find your footing in the business world, having a quality, professional-looking logo can help you look great in front of potential investors and clearly establish what your brand stands for.

Did the Fight for Search Visibility Kill Enjoyable Cooking Blogs? Why UX and SEO Should Go Hand in Hand

Content Standard

“Kale and Butternut Squash Infused Quinoa and Ancient Grains Salad.” ” But this sadistic blogger-turned-SEO-savant apparently hates my rumbling belly.

Alfresco – The Importance of being Cloud Native compared to Legacy ECM vendors

Technology Services Group

In a recent Cloud Foundry Summit 2017 interview with Mojgan Lefebvre, SVP and CIO Liberty Mutual Global Specialty described how important it was that their first cloud initiative be Document Management and specifically, Alfresco due to its cloud native architecture.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.