Your Brand Is Not What You Sell
Marketing Insider Group
MAY 28, 2014
One of my core beliefs of effective content marketing is to deliver content people actually want. Publish stories they actually will enjoy – to read and to share. To do this you have to follow a very small set of simple rules: Make it interesting. A great story. Relevant to your audience. An important lesson or a key trend. Make the reader the hero of the story. Don’t sell. Connect on a human level. Tap into emotions. Take the brand out of the story. Don’t promote the brand.