Sat.Jun 28, 2014 - Fri.Jul 04, 2014

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment.

Finding the brand positioning sweet spot

Savanta

Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term.

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Lead Generation: Streamlining the process for quality over quantity

B2B Lead Generation

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads.

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Scott Brinker, Ion Interactive’s Co-Founder and CTO: Hacks, Stacks and Apps—The New Tools of Technology Marketing [Podcast]

Crimson Marketing

The technology marketing field continues to explode and evolve, with some experts estimating penetration well under 20%, despite thousands of marketing technology players in the field.

More Trending

4 Ways to Manage Change Management For Successful Demand Generation

Modern Marketing

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary.

Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ?

A Stroll Down Out-of-Memory Lane

Webbiquity

Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada.

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Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Why Marketing Analytics Are Needed For Growth

Crimson Marketing

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools.

Marketing Wake Up Call – CASL and Email Deliverability

ANNUITAS

Today’s the day marketers…July 1, 2014. Why so significant? Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect.

8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer.

Stop putting account links in your emails

Biznology

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept. They had spelling errors, weird URLs, stupid-looking logos, ham-handed come-ons, and worse.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Happy Independence Eve!

Crimson Marketing

As we prepare to celebrate our great nation’s birthday, let’s not forget this quote by Abraham Lincoln: “I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him.” ” Have a fun and safe holiday weekend!

CMO’s…It’s Time to Align with Your CIO

ANNUITAS

Note: This post first ran September 10, 2013 via the ANNUITAS blog. We are posting again because this topic is still a pressing issue and highly relevant today.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do.

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Are you brave enough for digital marketing?

Biznology

I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

StrongView Moves Beyond Email to Real-Time, Contextual Marketing

Customer Experience Matrix

Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status.

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As the Demand for Online Services Grows, Will The Product Based Business Fade Away?

KoMarketing Associates

As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence. The cloud commerce provider asked 1,046 U.S. adults questions pertaining to their online services use, as well as their product use.

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Feel the Need. The Need for Speed.

Fathom

Fans of classic 80′s movies will recognize the quote “I feel the need. The need for speed!” ” as the rally cry of Maverick in Top Gun. He was a hot-shot fighter pilot, but if you care about the success of your B2B web presence you also should feel the need for speed.

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Marketing Automation Sales Cycle

Salesfusion

The post The Marketing Automation Sales Cycle appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Lead Nurture Website Tracking

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Modern Marketing

by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do.

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High Schoolers Try Digital Marketing: A Fathom Internship

Fathom

For two weeks, I worked with two high school seniors who are interested in learning about the digital marketing industry.

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CASL Compliance: Q & A About Canada’s Anti-Spam Law

Marketing Action

Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!