Sat.Jun 28, 2014 - Fri.Jul 04, 2014

26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions

KoMarketing Associates

Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices.

Finding the brand positioning sweet spot

Savanta

Managing a B2B brand isn’t easy. In a recent survey of 100 senior B2B marketers conducted for the B2B Leaders Forum by Circle Research , they named three major challenges: Resources: Brand building is a lower priority than activity which directly builds revenue in the short-term. Delivery: Although the brand positioning may be clear, those on the front-line with day-to-day customer contact don’t always live the brand values.

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4 Ways to Manage Change Management For Successful Demand Generation

Oracle

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes Courtesy of Carlos Hidalgo , an innovative thought-leader with more than 20 years experience as a B2B marketing practitioner and industry visionary. Carlos is widely recognized for his expertise in strategic integrated marketing, Demand Process, Demand Transformation? and marketing automation. As CEO and Principal of ANNUITAS, Carlos drives strategy and leads core practice teams to Transform Demand?

How to Measure Success in Inbound Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer With so much inbound marketing data that can be analyzed, are you overwhelmed with what to measure to be successful? Start with these questions. Inbound marketing is a philosophy rooted in the idea that people value personalized, relevant content – not interruptive messages.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Lead Generation: Streamlining the process for quality over quantity

B2B Lead Generation

Tweet For her first week on the job, Debbie Pryer, Program Manager, Siemens Healthcare, arrived ready to accept an intimidating challenge: Bring Marketing and Sales together for one common cause – generating quality leads. According to Debbie, the process in place had been corrupted and broken by a system of incentives to drive lead volume with little check and balance in place for assessing lead quality before the handoff to Sales.

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5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Oracle

by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do.

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Google+ on its Third Birthday

Biznology

I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist.

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Newsletters, Social Media, Blogs: What’s Best?

Writing on the Web

Whats Best?" width="300" height="200" title="Newsletters, Social Media, Blogs: Whats Best?" /> Have blogs and social media replaced e-newsletters ? In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.

Why Marketing Analytics Are Needed For Growth

Crimson Marketing

Business leaders are armed with greater decision-making power since the development of marketing technology and analytics tools. Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” ” .

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Oracle

by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do.

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Has social business finally arrived?

Biznology

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

Marketing Wake Up Call – CASL and Email Deliverability

ANNUITAS

Today’s the day marketers…July 1, 2014. Why so significant? Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect. Today marks the day some of you modern marketers may have been dreading – the end of free-wheeling, mass email marketing of a commercial electronic message (CEMO) without explicit consent from the recipient.

Happy Independence Eve!

Crimson Marketing

As we prepare to celebrate our great nation’s birthday, let’s not forget this quote by Abraham Lincoln: “I like to see a man proud of the place in which he lives. I like to see a man live so that his place will be proud of him.” ” Have a fun and safe holiday weekend! Image: Courtesy of Wallpapers US. The post Happy Independence Eve! appeared first on. Other Interesting Topics

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Oracle

by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do.

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Stop putting account links in your emails

Biznology

For years, we’ve been giving people advice to avoid clicking on links in phishing emails. At one time, that was possible because the bad guys were inept. They had spelling errors, weird URLs, stupid-looking logos, ham-handed come-ons, and worse. If you took a moment to inspect the emails, you could tell it was fake. Those days are gone. Nowadays, the bad guys hire the best copywriters and designers so that even professionals would be hard-pressed to tell the fake from the real.

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8 Elements of the Perfect Blog Post

B2B Marketing Traction

What does a perfect blog post look like? In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

CMO’s…It’s Time to Align with Your CIO

ANNUITAS

Note: This post first ran September 10, 2013 via the ANNUITAS blog. We are posting again because this topic is still a pressing issue and highly relevant today. Gartner’s projection that the CMOs would spend more on technology by the year 2020 grabbed quite a bit of attention and seemed to bolster CMO’s and their quest to spend more.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

5 Important Facts About Canada’s Anti Spam Legislation (CASL)

Oracle

by Kevin Senne | Tweet this Editor's Note: Today's post comes courtesy of Kevin Senne who leads global deliverability for the Oracle Marketing Cloud. July 1, 2014, the day at long last that CASL (Canadian Anti-Spam Legislation) finally comes into force. Hopefully, your company preparations for this change were finalized weeks ago. If you are just coming to the CASL party, you may have some significant work to do.

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Are you brave enough for digital marketing?

Biznology

I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. And the longer that I do it, the more I have become convinced that the most important key to success is not knowledge. It’s bravery. That seems odd, doesn’t it?

As the Demand for Online Services Grows, Will The Product Based Business Fade Away?

KoMarketing Associates

As more people turn to online services for entertainment, education and music, Avangate has conducted a survey to gauge their actual influence. The cloud commerce provider asked 1,046 U.S. adults questions pertaining to their online services use, as well as their product use. What Avangate discovered was a large interest in online services from Americans – approximately 63 percent of the people surveyed claimed that they used services based on the Internet.

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StrongView Moves Beyond Email to Real-Time, Contextual Marketing

Customer Experience Matrix

Today''s email vendors face an interesting business challenge. On one hand, building a high-volume email engine is a lot harder than you’d think, so business is strong despite near-commodity status. But marketers want to integrate email with other messaging channels, so a stand-alone email platform is increasingly unattractive. The obvious solution is to add other channels and, even more important, features to control the decisions of when, how, and to whom messages are sent.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

A Stroll Down Out-of-Memory Lane

Webbiquity

Ah, summer–grilling, campfires, water sports, family trips, watching the World Cup (at least until yesterday)… It’s easy to get distracted this time of year, and particularly this week, with national holidays in the U.S. and Canada. So in the spirit of taking a midsummer break from work, here’s a completely off-topic post.

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Feel the Need. The Need for Speed.

Fathom

Fans of classic 80′s movies will recognize the quote “I feel the need. The need for speed!” ” as the rally cry of Maverick in Top Gun. He was a hot-shot fighter pilot, but if you care about the success of your B2B web presence you also should feel the need for speed. In a recent Q&A at the SMX Advanced conference a representative from Google made a deliberate point to say “You really need to be thinking about mobile.

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The Attention Web: What B2B Marketers Need to Know

Marketing Craftmanship

For B2B marketers who are too busy to keep up-to-date on every marketing trend and buzzword, here are a few thoughts on all the current noise about the Attention Web : Attention as a marketing asset is not a new concept: Top-of-mind awareness has always served as a cornerstone of effective B2B marketing.

The Marketing Automation Sales Cycle

Salesfusion

The post The Marketing Automation Sales Cycle appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Email Marketing Lead Nurture Website Tracking

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.