Sat.Sep 30, 2006 - Fri.Oct 06, 2006

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Blogtipping for October on Anything Goes

Anything Goes Marketing

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers.

Marketing Programs and Customer Experience Management

Customer Experience Matrix

Bear with me on this one. At the risk of seeming pedantic, I want to discuss the difference between the purchase process and the customer life cycle. The purchase process is a sequence of events, such as awareness, trial and repurchase. The customer life cycle is a set of states, such as new customer, active customer, and lapsed customer.

B2B Lead Generation Blog: White Papers and Lead Generation, Key for BtoB Marketers

B2B Lead Generation Blog

complex sales cycles make the development of multi-modal marketing strategies critical. for many b2b marketing pros (especially those in technology), a time-tested tool is the white paper. as i've written before, i'm a big proponent of

"Guaranteed Web Traffic" - Really?

WebMarketCentral

On behalf of an advertising client, I recently launched a campaign with one of those "guaranteed Web site traffic" services. We were initially going to try MegaWebPromotion , but reconsidered after reading this forum discussion.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

B2B Lead Generation Blog

join me for a complimentary webinar hosted by the american marketing association and sponsored by webex. the secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing

Honda Gets its Elements in Order With Fun Game

Anything Goes Marketing

Here's an award winning integrated campaign by Honda to promote it's sporty Element. It combined, TV spots, search marketing and even YouTube videos !! The agency that designed the campaign ended up winning an award which isn't too surprising. Why is this campaign so good? It's a great product.

KNOVA Wins at Buzzword Bingo

Customer Experience Matrix

This was going to be another snarky deconstruction of a press release, based on an announcement from knowledge management vendor KNOVA ( www.knova.com ). Indeed, some sarcasm may still be in order, given that KNOVA has decided it delivers something called an “Intelligent Customer Experience”. I’m sorry but that’s not an informative label. Nor are matters clarified by learning that KNOVA brings “the power of Web 2.0 to the enterprise.”

DecisionPower Offers Agent-Based Modeling for Marketers

Customer Experience Matrix

My continuing quest for an agent-based modeling system has led to DecisionPower Inc. www.decisionpower.com ), which claims—accurately, so far as I know—to offer the only agent-based modeling application tailored specifically for marketing. My product review should appear shortly in DM News ( www.dmnews.com ) and is already in the archive at www.raabassociates.com/database/articles.htm , so you can read the details there.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How to Improve Paid Search for B2B Lead Generation

Anything Goes Marketing

Do you feel like you're wasting your marketing dollars on paid search and not getting the ROI you were expecting? Are people not hitting "Contact Sales" once they get to your site from a search ad? What do you do? Here's a great article by Chris Marriott over at iMedia Connection called: 3 Steps to Email Marketing with Search.

Top 10 List on the Positives of Corporate Blogging:

Anything Goes Marketing

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. One of the questions that I keep hearing is: How do I drive more traffic to my website and keep them there? One way is to give out free IPods but this doesn't work anymore becuase everyone already and their dog has an IPod (PS - a future bloggy post will depict the sorry state of our nations hearing). Ok - so, how do you get more people to your site?

Using Blogs as a Lead Generation Tool

Anything Goes Marketing

Business blogs have many different objectives. They can be used to allow a company CEO communicate directly and more personally to the masses, demonstrate industry expertise, promote product/service launches etc. This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. If it was, it would be a HUGE failure. :) It's purpose is to educate both myself and everyone else who is interested in the topics I write about.

B2B Lead Generation Blog: Podcast: Marketing and Sales for Big Complex Selling (pt 3)

B2B Lead Generation Blog

i wanted to share the final installment from the podcast series i did with 800-ceo-read. in this podcast, todd interviewed me and jill konrath on the critical interface between marketing and sales. here's what todd says about it

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.