The Best B2B Marketers Invest In Attribution For These 3 Reasons
NOVEMBER 24, 2015
Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. There are trillions of dollars strewn across the globe, and there’s a horde of enterprises looking to claim their share.