Sat.Nov 21, 2015 - Fri.Nov 27, 2015

The Best B2B Marketers Invest In Attribution For These 3 Reasons


Consumer purchasing stories in the B2B market have become complex and unpredictable. The next prospect takes an alternate buying journey to the one before, and they take their sweet time along the way. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. There are trillions of dollars strewn across the globe, and there’s a horde of enterprises looking to claim their share.

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Why Good Content Will Always Beat Display Ads


The stats paint a pretty bleak picture: Online display ads draw a .1% 1% click-through and 40% of those clicks are made by mistake; plus, only 8% of all Internet users account for 85% of all ad traffic. As online advertising flounders, eMarketer predicts content marketing spending is expected to increase from $112 billion to $300 billion in the next four years. What do these numbers suggest?


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Anatomy Of The Perfect Blog Post

Marketing Insider Group

If you’ve ever written a blog post before, you know that blogging isn’t as easy as it seems. It takes a lot of time and effort to create a post that people will want to read and share. But blogging has many business benefits and plays a big role in the success of your content […]. The post Anatomy Of The Perfect Blog Post appeared first on Marketing Insider Group. Content Marketing

How to Generate Sales Leads Using Personality Quizzes


Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. That is possible, and today we’re going to look at how to do it for your brand. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Quiz: What’s Your Marketing Personality Type?


Ever wonder if you’re on the right career path? Take our quiz to find out which marketing role would really suit you (based on some *incredibly* scientific questions). You’ll also find out how to take your career to the next level and get to share your results with your network. Content loading… Sign up for our newsletter to receive the latest advocate marketing news and best practices.

More Trending

Online Engagement is about the trip not the car


Let’s say you’re the husband of a loving wife and the dad of a rebellious teenage girl who is about to fly the coop and you’ve always had the dream to follow the footsteps of your favorite writer, Johann Wolfgang von Goethe , as he traveled from gray Germany down to Rome and Naples in 1786–88, and the Berlin Wall comes down and Germany is unified. What do you do? Do you wait until you can scrape together enough money to buy a new car or a camper?

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How a CMO Can Build a Modern Marketing Organization


Like every other word or phrase in marketing lexicon, the term "modern marketing" has a myriad of definitions across the globe. A North American marketer may have a different answer than one say in Japan or the UK.

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How Blackbaud Built A Foundation For Customer Advocacy


Those who work at not-for-profit organizations love being part of a community. That’s why Blackbaud , a non-profit software solutions provider, launched a customer advocacy program to engage and connect with its 30,000 customers. However, the program didn’t give Blackbaud’s passionate advocates many activities to do—or a lot of professional perks. Amy Bills , Customer Marketing Director at Blackbaud, knew they could do better if they rethought their approach to customer advocacy.

Unpacking Challenger Customer Insights


The CEB book Challenger Customer, released in September 2015, will continue to garner support for its many insights. They provide important considerations for all B2B marketing and selling professionals, especially sales executives. Despite a breezy writing style, there are many dense sections. A level one reading risks missing several important but deeper implications for an organization’s go-to-market and content strategy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How To Write From Your Core

Marketing Insider Group

When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s […]. The post How To Write From Your Core appeared first on Marketing Insider Group. Content Marketing

How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News


Hi there and welcome back to The Friday Five - where we do the curating for you on a wide array of topics. That's right kids, every Friday we showcase five articles that we think have relevance to you, the modern marketer. The articles will cover any one of the following topics: - Mobile marketing. Social media marketing. Cross-channel marketing. Content marketing. Marketing automation. This Week's Friday Five: Content Marketing. 8 Ways To Boost Your Internal Culture Of Content Marketing.

Why This Holiday Email Campaign Misses the Mark

The Point

It’s that time of year again, and B2B marketers everywhere are dusting off the usual holiday clichés in an attempt to weave good cheer into their demand generation campaigns. Take the email campaign below from security vendor Symantec. Sure, they can be forgiven the holiday theme (gift boxes, fir trees, snowflakes and all) – their solution does ostensibly help online merchants increase sales during this busiest time of the year.

Tips for your professional B2B corporate video production project


Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. As the use of B2B corporate video production and video content marketing has increased, multiple research reports have proved how corporate online business video production can be drive marketing KPI metrics higher.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How To Track Leads From Marketing To Sales

Marketing Insider Group

Do you have trouble measuring the ROI of your marketing efforts? If you answered “yes,” don’t worry – you’re not alone. 75% of surveyed marketers say they struggle with calculating marketing ROI because they don’t actually know how much revenue their programs are generating. For many CMOs and marketers, unqualified inquiries are just handed off […]. The post How To Track Leads From Marketing To Sales appeared first on Marketing Insider Group. Content Marketing

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Why Retailers Need To Love Millennials This Thanksgiving Weekend


According to Nielsen millennials make up about one-fourth of the US population while they wield about $1.3 trillion in annual buying power according to Boston Consulting Group. In other words retail brands should always show be showing love to millennials. But since this is Thanksgiving Eve with the unofficially official start to the holiday shopping season less than 24 hours away, let's focus on the retail crush that is about to unfold over the next five days.

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Great Blog Content:2 Reasons for Writing Stories

Writing on the Web

Are you writing stories with feeling on your business blog? If your blog post doesn’t resonate emotionally, you can’t do a good job of building relationships, inspiring trust, and moving people into taking action. As I mentioned in my last post , great blog content appeals to people who are both thinkers and feelers. To do this, blog writers need to get real with readers – they need to step away from their anonymous masks and get emotional.

Magpies and 4 Other Things I Heard at the Inaugural SiriusDecisions Technology Exchange #SDTechX


We just arrived back in Boston from the inaugural SiriusDecisions Technoloy Exchange , an event dedicated to solving some of the complexities around the most central component to today’s function of business-to-business marketing – meeting and managing the demands that technology places on our jobs. Some at the event wondered if a whole conference dedicated to technology was really necessary – after all, they said, isn’t nearly everything we do as marketers driven by technology these days?

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Inside Out: Why Fear Is The Key to Confident Content That Converts

Marketing Insider Group

Fear is only temporary. Regret lasts forever. Author Unknown Emotions… Who is not a stranger to emotions as much as content marketers? Sadness of rejection, fear of failure, anger of plagiarism, joy of positive feedback, disgust of poorly written texts – they all are in our heads when it comes to content marketing strategy. […]. The post Inside Out: Why Fear Is The Key to Confident Content That Converts appeared first on Marketing Insider Group.

Four apps to boost the speed and strength of your startup


“Faster than a speeding bullet. More powerful than a locomotive. Able to leap tall buildings in a single bound.”. That’s how the old Superman television show was introduced each week as Americans stared at the grainy pictures on their black-and-white television sets. Today, a variety of apps and cloud-based services put superpowers like those in the hands of the average business professional.

Why say “Thank You” at work?


It’s Thanksgiving. We usually spend this time with friends and family, reflecting on all those things for which we are grateful in our lives. Regardless of our individual “ups and downs” throughout the year, looking at how so many people all over the world are literally struggling to save themselves from the ravages of war and terrorism will quickly put our struggles into perspective.

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Top Takeaways from #SDTechX


Last week SiriusDecisions hosted its inaugural Technology Exchange in San Francisco. As soon as we heard about the event, we knew that it was right up our alley. The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. As a marketer, I am always interested in learning about new technologies and how other companies are leveraging them to drive results. We commonly refer to this as ‘shiny object syndrome.’

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How To Improve Your Content Marketing Strategy

Marketing Insider Group

Let’s face it: You’re either a right-brained or left-brained content marketer. If you’re a right-brained marketer, then the term “audience data” probably makes you squirm uncomfortably. But if you’re a left-brained content marketer, you eat things like audience data for breakfast. Either way, you want to be seen online. Here’s the thing: Right-brained marketers generally […]. The post How To Improve Your Content Marketing Strategy appeared first on Marketing Insider Group.

7 Elements Of Customer Understanding The C-Suite Must Master

Tony Zambito

by Yarden Gilboa. Changes in customer and buying behaviors continue to rock the very foundations of many industries. According to recent surveys by PWC, Forrester, IBM , and McKinsey, disruptive trends in customer and buying behaviors are expected to continue over the next five years. Many organizations are undergoing digital transformations in order to improve customer interactions, engagement, and understanding.

“Digital” is an entirely new Marketing Business Model


It is no longer sufficient for marketers to “go digital”. In fact, digital platforms are completely changing the way marketers must think of their world and their work. The business model of marketing has changed from being event-driven (e.g. a product launch, or website redesign, or trade show) to a continuous process both of brand development as well as purchase enablement.

Knowing your direct mail break even point

Direct Response Coach

It goes without saying that before you begin to use direct mail, you need to know your numbers – specifically, the direct mail break even point. For all the attention you want to give to list selection, format choice and creative approaches, you need to know: your gross profit margin – how much you [.]. The post Knowing your direct mail break even point appeared first on McCarthy and King Marketing. Direct Mail Direct Marketing General Lead Generation

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.