B2B Content Marketing: Will Video Kill eBooks?
B2B Lead Generation
DECEMBER 19, 2016
“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.” And no wonder. “We We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”.