B2B Lead Generation

DECEMBER 19, 2016

“With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West ( @ misslindawest ), Director of Digital Marketing at Act-On Software , a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path. “We’re We’re ending our dependency on eBooks.” And no wonder. “We We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”.

Video 242

Video Content Marketing B2B Content 242

Oracle

DECEMBER 20, 2016

According to a recent report , The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today has denounced the traditional role of mere brand ambassador, instead opting to actively assert their role as business driver, change agent and customer experience champion."

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CMO Intent Survey ROI 210

Marketing Insider Group

DECEMBER 19, 2016

Execution is arguably the most difficult part of content marketing. Don’t get me wrong; a solid content strategy is critical. It’s the foundation of your efforts, and studies like this have proved that documenting it makes teams more effective at content marketing. So you and your team hold meetings and workshops, discuss the big picture, and even compile […]. The post 9 Companies That Make Content Marketing Execution Simple appeared first on Marketing Insider Group. Content Marketing

Companies 201

Companies Content Marketing Content Studies 201

KoMarketing Associates

DECEMBER 22, 2016

It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead. As a content marketer, I look forward to this time of year.

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Develop Content Marketing Content Keyword 238

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Biznology

DECEMBER 23, 2016

Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position. That’s because the seemingly harmless act of ignoring your profile can cost you, especially in the area of new business opportunities. Read on to see what happened to three professionals who didn’t update their profiles. An inaccurate profile. Barry is a partner in a Tier 1 accounting firm. He’s been there nearly two years.

Profiling 162

Profiling Linkedin Network Buyer's Journey 162

Marketing Insider Group

DECEMBER 21, 2016

What should marketers and business owners do to stay ahead of their competitors? I guess anything to keep their customer loyal and satisfied. I guess it is what drives changes, innovations, and new features that emerge on Twitter and other social media platforms. I’ve gathered 4 new Twitter trends that will change social media marketing […]. The post 4 Trends which Will Change Social Media Marketing on Twitter in 2017 appeared first on Marketing Insider Group.

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Social Media Trends Twitter Media 197

KoMarketing Associates

DECEMBER 22, 2016

It’s that time of year again. No, I don’t mean enduring your extended family for a full two weeks or being attacked by a squirrel leaping from your Christmas tree or letting your cousin Eddie crash in his RV in your driveway. I mean gearing up for the year ahead. As a content marketer, I look forward to this time of year.

Develop 222

Develop Content Marketing Content Keyword 222

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017. Content marketing getting better. One of the trends that will carry over from 2016 is that marketers are getting better at content marketing.

Trends 159

Trends Custom Publishing Permission Pricing 159

Oracle

DECEMBER 21, 2016

It used to be that ugly holiday sweaters were something that showed up as gifts from far-flung relatives, only to be shoved to the back of the sweater drawer, never to be worn. They made an occasional appearance when your elderly aunt arrived for the holidays wearing one and all you could do was cringe. Today ugly holiday sweaters are everywhere. People have ugly sweater parties where they are required for all guests. People give them as gifts and expect their recipients to wear them.

Account Based Marketing 171

Account Based Marketing Opinions List Contact 171

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Marketing Insider Group

DECEMBER 23, 2016

A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers. A website can make you or break you, so why wouldn’t you want it to be awesome? When someone […]. The post 13 Examples of Engaging Interactive Content appeared first on Marketing Insider Group. Content Marketing

Interactive 179

Interactive Examples Touchpoints Content 179

Influitive

DECEMBER 21, 2016

Making your customers feel special is necessary for building stronger relationships and increasing advocacy. And that doesn’t come just from building moments of delight into your product (although that’s important). We’re talking about taking time out of your day to make the real people behind your “logos” feel known and appreciated—which we did this holiday.

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Customer Campaign B2B Video 154

Industrial Marketing Today

DECEMBER 21, 2016

I want to take this time to say a big THANK YOU to all our industrial marketing clients for making 2016 a successful year for my company, Tiecas. I’m also grateful for the support I’ve received throughout the year from our partners, you the readers of this blog and my extended family of social media friends and […] The post Happy Holidays by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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Industry Social Media Click Websites 151

Oracle

DECEMBER 22, 2016

With months of planning, it’s time to take a step back reflect on all of our hard work. With all of the long hours and excitement at this time of the year, we all are more than eager to take a break! Kick back, relax, grab a drink as you tune in for these Content Pros guests : Robyn Itule, Dan Hanrahan, Jennifer Goforth Gregory, and Marcus Sheridan.

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Signature Content Marketing Curation Deliverability 154

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Marketing Insider Group

DECEMBER 22, 2016

Writers know plenty of things when it comes to writing. The awesome and scary thing about being a writer is that there is always a place for improvement. This is why people spend a lot of time drafting for weeks, just to come up with quality content and improve their writing skills. We all agree […]. The post Top 6 Tools That Will Make You a Better Writer appeared first on Marketing Insider Group. Content Marketing content tools writers writing

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Tools Spending Writing Content 169

B2B Lead Generation

DECEMBER 22, 2016

What can you learn from growth hacking and how can it help you develop a mindset to better your B2B marketing? To help answer this question, I interviewed Neil Patel ( @neilpatel ), co-founder of Crazy E gg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject having a growth mindset without realizing it. What does this mean? First, marketers generally follow this approach: We plan, then, we execute.

B2B 260

B2B Dwell Adwords Creative 260

Biznology

DECEMBER 20, 2016

Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that? Don’t we all know that Google Search is a somniloquist ! Whenever he is able to catch some shut-eye, a nanosecond at a time, he cries out in his slumber, “feed me. feed me Seymour.”

Google 129

Google Wikipedia Training Barriers 129

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development.

Search Engine 177

Search Engine Curation B2B Social Media 177

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Marketing Insider Group

DECEMBER 21, 2016

Here are several of the best paid and free tools you can use to create and market your content in the most efficient and productive manner. Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content. Buffer With this tool you may schedule […]. The post Content Marketing Tools To Make Your Business Grow appeared first on Marketing Insider Group. Content Marketing

Tools 163

Tools Content Marketing Business Efficiency 163

Ignite Tech

DECEMBER 22, 2016

This article was originally published on MarTech Advisors by Sean Zinsmeister , Senior Director of Product Marketing at Infer. Sean Zinsmeister, Senior Director of Product Marketing at Infer discusses five technology trends which can be expected for CMOs in 2017. As another year comes to a close, it’s always fun to reflect on the changes our industry has seen and how it’s likely to evolve even more over the next twelve months.

Trends 109

Trends Vendor Barriers Account Based Marketing 109

Biznology

DECEMBER 21, 2016

Are you getting the most out of social media? We’ll safely assume that you and your business are using social media. You probably have Facebook , Twitter , Instagram , and Google Plus accounts. Maybe you post content daily to all of your accounts. But are you making the most out of them, and are you reaping the benefits? Discover the following eight commonly overlooked ways to make social media work for you. Choose platforms wisely.

Social Media 120

Social Media Media Social Work 120

Influitive

DECEMBER 20, 2016

Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies. The problem, he explained, is “content shock”—a term used to describe the point at which the amount of content available to audiences is more than they can possibly consume.

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Plan Marketing Plan Content Marketing Content 109

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Marketing Insider Group

DECEMBER 22, 2016

Wearables are impacting how people interact with technology, which in turn changes how digital marketers target consumers. Like many other emerging technologies, wearables are still in their infancy, which is the perfect time for marketers to begin learning new tactics for them. Preparing for a future filled with wearables like smartwatches, smart glasses, and shoes […]. The post How Will Wearables Change Your Future Marketing Strategies appeared first on Marketing Insider Group.

Strategy 157

Strategy Tactics Interactive Target 157

Hive9

DECEMBER 20, 2016

The relationship between marketing and finance is a complicated one. Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. Finance in turn looks to marketing to help break down and reconcile costs, as each group has their own set of budget processes. Marketing Planning Hive9 financial integration

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Plan Marketing Plan Budget Cost 107

Customer Experience Matrix

DECEMBER 19, 2016

About eighteen months ago I started presenting a scenario of a woman named Jane riding in a self-driving car, unaware that her smart devices were debating whether to stop for gas and let her buy a donut. The point of the scenario was that future marketing would be focused on convincing consumers to trust the marketer’s system to make day-to-day purchasing decisions. This is a huge change from marketing today, which aims mainly to sell individual products.

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Gatekeeper Guerilla Tips Amazon 150

Webbiquity

DECEMBER 23, 2016

Best wishes to all for a joyous holiday season! May you be surrounded by and celebrate with those you hold most dear. Peace. Random

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Best 143

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer