Return of the Audience Development Dilemma
JULY 9, 2020
At this point, it’s common knowledge that The Great Upheaval in March caused a huge spike in traffic across the board for publishers. Whether that spike was going to result in long-term growth has been the subject of some debate. . The truth is that the answer isn’t clear-cut. As with most things in life, it’s a bit of a grey area. For example, as I’ve written in the past , paid subscriptions have clearly benefited in the long term, and costs and retention are in a really good place.