Sat.Mar 07, 2009 - Fri.Mar 13, 2009

Strategic B2B Marketing Tactics to Get You Through the Recession

B2B Marketing Traction

Blog entries and articles about how to market in this recession seem ubiquitous. Everywhere you go, someone has an opinion on this. Here's mine. Focus your marketing messages on cost savings and revenue generation


Marketing-for-Leads Guide: Step 10 – How will you reach the best prospects?

Sales Lead Insights

Step 10: Determine how to reach the best companies and contacts. After you have identified the right companies and contacts to target with your B2B lead generation efforts, you need to determine the best ways to reach them.

Trending Sources

Social Media Expert: How long does it take to become one?

Buzz Marketing for Technology

So I was reading Malcolm Gladwell’s latest book The Outliers the other night and he goes into a discussion about Violinists and on how long it takes them to become a master at their craft. So without spoiling the book for you – the bottom line was – it takes 10,000 hours to become a Master Violinist.

Social Media Success Stories

Anything Goes Marketing

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. How am I doing this? With real stories!

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! Ahhhhh. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? link]. mark3803 : @brianjcarroll BANT is so sales 1.0 - Sales 2.0

how to use social media - lessons from ama digital conference

The Effective Marketer

this past friday (march 6) the ama tampa bay chapter hosted an incredible full day event called the digital marketing conference. the room was packet (the number i heard was 80 attendees) and a lot of information was flowing to and from

Optimizing Your Site for the Mobile User


There are multiple parties involved in the B2B purchase decision. While several parties have the ability to influence the purchase decision (e.g., purchasing personnel), those with the ability to make the decision are typically very busy, often spending significant time on the road, in airports, in meetings. They may not be tethered to their laptop, [.].

High Points on the Social Media Landscape


In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Describing it through the four C's—content, context, connections and conversation—was one approach. Another is to look at the different types of websites and tools that comprise the social media landscape. The intent of the lists below is to categorize the landscape and show the most prominent sites in each category.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

better time management with smart calendars

The Effective Marketer

use your calendar to your advantage. using calendar the smart way. i've noticed throughout the years that if something is not on my task list it won't get done. yes, i may remember the task from time to time and i write it down in a