Sat.Oct 07, 2017 - Fri.Oct 13, 2017

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what?

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences.

Trending Sources

How Much Can You Automate Your Business in 2017?

Navigate the Channel

Automation is seen as generally positive in business – computers cost less than humans over time, they do not take sick days, and they work from a quantifiable perspective with no emotional content to get in the way of decision making.

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In the Future of Social Media, Will Every Platform Look the Same?

Content Standard

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter?

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

More Trending

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

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11 Marketing Books Every CMO Should Read

Modern Marketing

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.

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The Vidyard Community is Coming to Cities Across North America!

Vidyard

Dust off your webcam and get ready to put video back into focus! The Vidyard community is making the rounds to help you win more with videos! Are you interested in getting together with your peers to learn and share tips, tactics, and experiences using Vidyard? Read on!

Brand Strategy 101: 7 Essentials for Strong Company Branding

Hubspot

Let's say you've come to the difficult realization that quite frankly your brand -- if you can even call it that -- is all over the place. Or perhaps worse, you have a defined brand, but you're noticing that it just doesn't seem to mesh with who you really are and what you really do. Don't panic.

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

It’s not what Dove meant, it’s what people see

Biznology

Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.

Evolution not Revolution: The Future of Marketing Automation

Modern Marketing

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work.

Is Gated Content an Evil Troll or the Savior of Content Strategy?

Content Standard

To gate or not to gate: That is the question. Sorry, couldn’t resist!) Ever since Bill Gates proclaimed that content is king way back in 1996, marketers have been trying to figure out the best ways to present compelling, engaging content in a way that also helps drive leads and close sales.

6 Common Content Curation Mistakes (and How to Correct Them)

Modern B2B Marketing

In a prior post, I wrote about four tools to make you a content curating master. It’s easy to make mistakes in this process, and if you make some of these mistakes, you risk the loss of attention, followers, respect, and authority. But not to worry!

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Only B2B - Untitled Article

Only B2B

Finally, 5 things in email marketing campaign which actually work. We can only wish this was true, but we have all been there thinking about – Why doesn’t my email marketing campaigns generate results? My readers don’t seem to open my emails! frustration*.

5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

3 Ways to Chart the Customer Journey with High Quality Data

Reachforce

In today’s competitive marketing landscape, most demand generation marketers will tell you that customer experience is the top priority of their team’s strategy.

The Future of Content and SEO: 5 Trends Every Marketer Needs to Know

Content Marketing Institute

Content marketing is at a critical inflection point. For it to serve as the fuel and infrastructure for modern marketing departments, some things need to change. Brands are not getting much of a return on that investment.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Crafting Cart Abandonment Emails that Work

Modern B2B Marketing

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies.

That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!

ScribbleLive

Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery.

Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals.

What is Agile Marketing: Everything You Need to Know

Marketing Insider Group

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […]. The post What is Agile Marketing: Everything You Need to Know appeared first on Marketing Insider Group. Content Marketing

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Full Spectrum Pipeline Management

Akoonu

Sunlight at a glance, is just that, light. But science teaches us early on how critical it is to look at things in different ways to truly understand them. Take a look at that same light through a prism, and dispersion allows us to see the full spectrum of 7 colors that make up that light.

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Advanced SEO Analytics Reports that Even Beginner SEOs Can Use

Modern B2B Marketing

One of the most stressful moments in a marketer’s career is when traffic starts to slow or decline. You generated a lot of leads and revenue with creative emails, in-depth content, and shareable social posts, but new ideas are falling flat, and you’re suffering from a severe case of marketer’s block.

How many leads must you create to achieve sales forecasts?

ViewPoint

To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year.

The Importance of Storytelling in the Engagement Economy

Marketing Insider Group

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group. Content Marketing

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

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Three Steps to Identify Trending Content

Modern B2B Marketing

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs.

How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.

Compensation for Freelancers: 6 Creative Ways to Go Beyond Fair Pay

Content Standard

“I have a confession only another writer would understand. I’m dying to get it off my chest,” I blurted. My buddy leaned in close, concerned. “Sure, yeah, hey. You can tell me anything. You know that,” he stressed. “Thanks,” I said.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.