Sat.Oct 07, 2017 - Fri.Oct 13, 2017

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4 B2B Content Marketing Strategy Examples with Serious Vision

Marketing Insider Group

What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group.

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How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Guest post by Nick Rojas. Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%! But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise.

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Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening. A quick search for “influencer marketing” on Google Trends provides a clue. Since 2015, the number of searches on Google for that phrase has increased by 1,000%.

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Marketers Grow Confident in Ability to Hit Revenue Goals

KoMarketing Associates

Today’s marketers are growing confident in their ability to achieve revenue goals, and research shows they are aligning with more business objectives as well. The “2017 State of Pipeline Marketing” report recently looked at how marketers are budgeting, achieving their goals, and prioritizing for the future. The statistics showed that on a scale of 1 to 5 (5 being “extremely confident”), the majority of marketers (45.1 percent) give themselves a 4 in terms of their team’s plan to hit marketing re

Planning 174
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What is Agile Marketing: Everything You Need to Know

Marketing Insider Group

This article has been updated, expanded, and republished. As audience expectations rise, marketing technology gets more sophisticated, and the number of channels we need to reach keeps growing, marketers are discovering that their tried and true ways of working just don’t cut it anymore. Fortunately, Agile marketing holds the key to making marketing work in […].

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More Trending

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Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter. Mike invited me because of all the experience in B2B digital marketing I have accumulated at IBM , much of which we distilled into our book Outside-In Marketing: Using Big Data to Guide Your Content Marketi ng.

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State of Search Shout-Out: Two Days in Texas

KoMarketing Associates

This past week I was fortunate enough to speak at the State of Search conference in Dallas, Texas. State of Search is a conference put on by DFWSEM and over the past few years has gained notoriety for the quality of sessions, speakers, and attendees. I can see why. Photo Credit: Akvile DeFazio. There were some truly fantastic sessions and for me, being able to listen to search marketers who are at the top of their game is inspiring, validating, and helps me to improve my own skills.

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How Mobile App Development is Fueling Digital Marketing

Marketing Insider Group

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group.

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How many leads must you create to achieve sales forecasts?

ViewPoint

To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation. This is the basis for projecting the number of leads needed to make the forecast from sales leads for the new year.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week. The sessions will offer sales and sales operations professionals with case studies, lessons learned and the tactical takeaways needed to become even more strategic within their organizations.

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4 Steps to Sourcing Customers for Amazing User-Generated Content

Influitive

In the new business-to-human (B2H) era of marketing, user-generated content (UGC) allows B2B companies to produce word-of-mouth marketing at scale. Your customers can now have a personal conversation with prospects using language that speaks directly to their real-world use cases of your products and services. And with consumers trusting product reviews 12 times more than traditional.

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What To Include In A Buyer Persona [INFOGRAPHIC]

Marketing Insider Group

Many businesses struggle with how to create a buyer persona. Luckily, our friends at GetCRM have provided this handy infographic on how to build a buyer person. They even provided these helpful answers to your top questions: What is a buyer persona? A buyer persona is a fictional person that represents a key segment of […]. The post What To Include In A Buyer Persona [INFOGRAPHIC] appeared first on Marketing Insider Group.

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Report: Documenting Marketing Strategy Helps Marketers Achieve Top Objectives

KoMarketing Associates

More marketers are documenting their strategies, and new research suggests that by doing so, they are positioning themselves for success. The “State of Marketing Strategy Report 2017” report from CoSchedule recently looked at how creating a marketing strategy could help marketers achieve their top objectives. The results found that the majority of marketers (48 percent) have a documented strategy.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Crafting Cart Abandonment Emails that Work

Adobe Experience Cloud Blog

Nearly 3 out of 4 online shopping carts are abandoned. There are a myriad of reasons why customers abandon their carts, from sticker shock about shipping rates to lack of trust in your data privacy policies. Whatever the reasons are behind this astronomical number, the fact remains that marketers need to address this unavoidable issue. Cart abandonment emails are one of the leading cart recovery methods you can employ.

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Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement. Leave the pictures for Facebook. While posts on Facebook garner more attention when you add a picture, the opposite is the same for LinkedIn.

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Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […].

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How Marketing Content Resonates with Customers [Interview]

KoMarketing Associates

The “How Content Influences the Purchasing Process” survey from the Content Marketing Institute and SmartBrief recently honed in on how customers are seeking out marketing content. It showed that the majority (62 percent) prefer content that speaks to their specific needs and/or pain points, but what other aspects make marketing content desirable to customers?

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark Consulting

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours. And that leaves you struggling to shoe-horn the creation of a blog post into your not-a-minute-to-spare days.

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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Instagram is a fantastic platform for B2B marketers. It provides a space for making new connections in almost any industry, at almost any stage in their development. With more than 600 million users , it’s a gold mine for connecting with your current and potential customers. Over half of millennials are active users on Instagram. You might be thinking, “Why do I want to target millennials?

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The Importance of Storytelling in the Engagement Economy

Marketing Insider Group

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And […]. The post The Importance of Storytelling in the Engagement Economy appeared first on Marketing Insider Group.

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Are You Really Ready to Enter a New Market?

Vision Edge Marketing

Ideas for new markets to serve can come from Marketing and anywhere externally or internally, e.g. best customers or a partner, a member of the C-Suite, and Sales or Customer Support departments. If sales are flagging or if your revenue goal is especially high this year, or the market just seems very exciting, it can be tempting to agree mid-year to market in an adjacency , or even a new market.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

Lesson for leaders. If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. As these companies proved, new and disruptive technology platforms can capture huge revenues in the ad industry. With the right technology and strategic thinking, the ad business is ripe for competition and disruption.

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In the Future of Social Media, Will Every Platform Look the Same?

Content Standard

Facebook is stealing features from Snapchat. So is Instagram. And Snapchat is trying to steal things from Facebook. Meanwhile, everyone has already stolen Twitter’s hashtags. And Twitter? They’re toying with longer message limits that will look more like Facebook updates than the platform’s iconic tweets. For consumers, this behavior sometimes seems crazy.

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4 Steps to Creating a Successful B2B Infographic

Marketing Insider Group

Content continues to blanket the web and for performance-driven marketers, finding new and creative ways to display the content can be a real challenge. Infographics, though popularized a few years ago, continue to be an effective content marketing method. The infographic is the best marriage of graphic design and copywriting, offering endless ways to showcase […].

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Quiz: How Much Do You Know About Facebook?

Contently

Could you be the world’s greatest social media manager? The post Quiz: How Much Do You Know About Facebook? appeared first on The Content Strategist.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Three Steps to Identify Trending Content

Adobe Experience Cloud Blog

A typical day in the life of a content marketer is somewhat like this: get into work, log in, grab a cup of coffee and, on a good day, get straight down to business to create top trending content that grabs thousands of eyeballs. On a bad day, you’ll often find us tearing out our hair, trying to figure out what makes for content that people actually want to read.

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Convert articles and blog posts to video

Biznology

Are you one of those marketers wondering where and how to use video effectively? You’re certainly not alone. Video platform managers and solutions marketing analysts tell me that “where should I use video?” is a question they get a lot. . Here’s an easy way to round out your content marketing strategy with videos that that increase engagement at lots of different spots on the customer journey map.

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The 15 Most Amazing Photos to Use in Your Next Blog

Marketing Insider Group

One of the best ways to boost blog traffic is with images. Using high quality visual content won’t just make your posts more appealing, it can also boost engagement and better convey the information you are sharing through your written content. After all, 90 percent of the information that the brain processes is visual and we process images 60,000 […].