Sat.Oct 07, 2017 - Fri.Oct 13, 2017

How to save your content marketing strategy from self-destruction

Tomorrow People

Brands are jumping on content marketing as a cash cow — but the yield will be poor unless you can stand out from the herd. Don’t kill your content marketing with mediocrity. Here’s how to differentiate and kill the competition. Guess what?

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Visual content is one of the public relations trends that has exploded recently. Put simply, if your content doesn’t include a visual component, you’re losing a huge chunk of your potential audience! People are more visual than ever in their communications -- think emojis, GIFs, and video calling.

Influencer Marketing: Just how Mature is the Industry?

Onalytica B2B

Let’s take a leap back in time to 2015. Back then, as we adjusted to Instagram’s meteoric rise and coped with paid social becoming the norm, all while Mark Ronson’s Uptown Funk played ubiquitously in the background, something else Awas happening.

Why the Best Marketing Is Adaptive Marketing

Act-On

Adaptive marketing is what happens when you bring in all the biggest trends of marketing right now: personalization, big data, customer-first, real-time.

Best 229

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Stop Your Industrial Website Redesign from Derailment

Industrial Marketing Today

What does industrial website redesign have to do with a train derailment? I’m not trying to be funny here by using this image of the Montparnasse derailment that happened on October 22, 1895. The action of a train leaving its tracks accidentally can have catastrophic consequences.

More Trending

B2B Thought Leadership: How to Promote Your Brand with Social Media

B2B PR Sense

B2B thought leadership is the pinnacle of success for any business leader. As a thought leader, you become the leading authority within your industry, with a commanding presence that others look to for upcoming trends and advice. In fact, thought leadership is one of best ways to.

It’s not what Dove meant, it’s what people see

Biznology

Dove ad screen capture via @NaytheMua. Dove has historically actively pursued women’s diversity in race, color, size, shape. This is a controversy of context in a world that is not only allowed but empowered to excerpt, crop, edit, and define meaning.

11 Marketing Books Every CMO Should Read

Modern Marketing

It’s safe to say that marketing isn’t the same industry it was even five years ago. If you’re a CMO, you know how crucial it is to stay ahead of industry trends — and how challenging that can be when the industry is constantly evolving.

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That Fine Line Of Trickery In Digital Marketing: How Not To Cross It!

ScribbleLive

Digital marketing can be done a number of different ways. Slow or fast. Set or iterative. Right or wrong to a degree (of course, there are many different right answers to digital marketing issues). Authentically or trickery.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

[Interview] How B2B CMOs Manage and Develop Marketing Plans 

bizible

We recently published our first issue of Fast CMO magazine and in doing so learned a great deal about how today’s B2B CMOs approach marketing planning. Fast CMO magazine is a compilation of interview stories featuring marketing executives from B2B companies.

Influencers: the key to content marketing

Biznology

I recently had the pleasure of participating in a B2B digital marketing forum hosted by The Conference Board and led by Mike Moran and Tim Peter.

Evolution not Revolution: The Future of Marketing Automation

Modern Marketing

I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work.

Prevent Defense or Permit Offense? What a Football Argument Has to Do with B2B Sales Lead Generation

ViewPoint

According to Wikipedia, the Prevent Defense is a defensive alignment in American football that seeks to prevent the offense from completing a long pass or scoring a touchdown in a single play and seeks to run out the clock. Super Bowl winning coach John Madden doesn’t quite agree with this definition. He has this to say about the prevent defense: "All a prevent defense does is prevent you from winning.". As we all know, disagreement is a fact of life.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Why Customer Lifetime Value is Essential to Predictive Marketing

Reachforce

Think of predictive marketing as a tool with which you outline how your greatest customers went from interested prospect to repeat customer.

How Mobile Will Revolutionize Your B2B Marketing Strategy

Webbiquity

Guest post by Nick Rojas. Google recently announced that over 50% of searches globally happen on mobile. Reports argue that in the U.S this number is higher, nearing 60%, with certain industries reaching up to 72%! But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. However, a look at B2B specific research shows otherwise. B2B decision makers are using a mobile device for their research 42% of the time!

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5 Lessons for Retail Brands in the Lead up to Christmas

Modern Marketing

The retail industry is gearing up for its busiest time of year – the run-up to Christmas and the festive season.

Brand 261

4 B2B Content Marketing Strategy Examples with Serious Vision

Marketing Insider Group

What makes a strategy successful? Big picture vision. The marketers that know where their brand story began, where it is right now and how they want it to be perceived six months from now, and six years down the road, are the ones capable of drafting a roadmap that will actually take them to where […]. The post 4 B2B Content Marketing Strategy Examples with Serious Vision appeared first on Marketing Insider Group. Content Marketing

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals.

How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark

The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed. All you want to do is to kick up your feet at the end of a long day and enjoy your favorite beverage. It’s up to you, however, to turn the stubborn empty page into a tasty blog post your audience devours.

When It Comes To Cross Channel Marketing, Mobile Is Not A Channel

Modern Marketing

Ok you may be thinking, based on the title: "This guy is crazy, of course mobile is a channel! " Yes, of course mobile is a channel. But marketers need to realize that is more than. Much more than that. Mobile is a way of life. And no that is not hyperbole. Not by a long shot. It is fact.

How Mobile App Development is Fueling Digital Marketing

Marketing Insider Group

We have moved fully into the age of smartphones. One area that is continuing to grow, especially for business purposes, is apps. Want more proof of that concept? Have to look at the data provided by Yahoo, which found that a shocking 90% of people’s mobile usage is coming from apps now. According to Google, […]. The post How Mobile App Development is Fueling Digital Marketing appeared first on Marketing Insider Group. Marketing Strategy

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Marketers Grow Confident in Ability to Hit Revenue Goals

KoMarketing Associates

Today’s marketers are growing confident in their ability to achieve revenue goals, and research shows they are aligning with more business objectives as well. The “2017 State of Pipeline Marketing” report recently looked at how marketers are budgeting, achieving their goals, and prioritizing for the future. The statistics showed that on a scale of 1 to 5 (5 being “extremely confident”), the majority of marketers (45.1

Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story

Act-On

Want to Create a Personalized Buyer Journey? See how Act-On Software helped bisco industries see a 1400% return on investment and save $72K! Advocacy & Loyalty Marketing Automation Marketing Life Act-On buyer's journey buyer's journey personalized marketing

How To Optimize For Non-Traditional Search Engines Like Amazon And YouTube

ScribbleLive

When we talk about optimizing brand presence, it has historically been limited to search engines like Google and Bing. However, consumers search – and discover – on many other platforms, including Amazon, Pinterest, YouTube and Instagram.

Why Your Ecommerce Brand Needs to Start Producing More Video

Marketing Insider Group

In 2017, more brands created and shared video content than ever before. In ecommerce, competition for the attention of online consumers is fiercer than ever. As more and more companies have started to implement the same tired social media, content marketing, and digital marketing strategies and tactics as their competitors, the smartest and most innovative […]. The post Why Your Ecommerce Brand Needs to Start Producing More Video appeared first on Marketing Insider Group. Content Marketin

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.