Sat.Sep 08, 2018 - Fri.Sep 14, 2018

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

Cost 173

Tips for Creating Outbound Content that Establishes Credibility and Improves Engagement

Act-On

Not seeing the engagement and conversions you'd like? Here are a few tips for better outbound content engagement and establishing credibility with leads. Corporate

Tips 163

3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts.

ROI 199

How Voice Search Is Impacting Content Marketing?

Marketing Insider Group

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. That number will only grow as more people embrace the use of digital assistants.

Search 249

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

How to Create a Successful Lead Nurturing Campaign

Reachforce

Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.

More Trending

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward.

Report 212

Before Agile Marketing Think About The Attitude of Marketing

Marketing Insider Group

Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn’t matter if it is in person or via the internet. If you are in a bad mood, that will permeate […].

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. We've seen impressive results when we incorporate influencer marketing tactics into product launches.

Six Steps Toward Building a Successful Sales Force

ViewPoint

Building a successful sales force is not easy. Most sales managers will tell you it involves three fundamental steps: Hire the best-qualified candidates; train them; and compensate for results. But there is more to it than that.

Build 203

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Survey 210

How Curiosity Makes Brand Storytelling Come to Life

Marketing Insider Group

When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly.

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg

Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Welcome to Whiteboard Wednesday!

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

How Exclusive B2B Content Can Increase Your Leads and Email List

KoMarketing Associates

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting?

List 206

A Guide to Researching Leads Before a Sales Call

Marketing Insider Group

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal.

How Enriched Data Can Fuel HubSpot's Flywheel

Reachforce

If you’re part of the HubSpot fan club, then you’ve heard of their newly debuted HubSpot Flywheel —which is what they believe to be the best way to turn visitors into clients and then promoters of your business.

Is Text Messaging the Next Frontier of Content Marketing?

Modern Marketing

Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases.

SMS 241

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Survey 206

Are You Ignoring Your Biggest Marketing Asset?

Marketing Insider Group

You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […].

Words 205

How to Use Micro-Moments to Capture Your Audience

Act-On

Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

What is Lead Nurturing & Why is It Important?

Reachforce

With the buzzword "lead generation" always being thrown around, many business owners think that's all there is to it; you get some leads, you convert them, and you make some money. But what about that oh-so-important middle ground between a generated lead and a closed sale? What happens there?

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Planning is critical to website success. So is a clear picture of your goals

Biznology

Later this week, I’ll be presenting at Wordcamp in New York on the documents and processes that can help ensure your web development project runs smoothly and produces your desired results.

How Technology and Consumer Expectations Are Driving the Rise in Live Events

Marketing Insider Group

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success.

The Art and Science of Delegation [Infographic]

Webbiquity

Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all.

4 Tips for a High-Converting Lead Generation Form

Reachforce

When someone visits your landing page, it's a "make it or break it" situation as to whether they'll actually fill out your form or not. That decision determines whether your business gets a new lead, a new potential customer, or not. lead management

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Is AI coming for your job?

Biznology

As someone who has been working in various forms of AI off and on since the ’80s, I have heard all sorts of dire predictions of what will happen to us feeble humans when AI finally arrives.

Marketing Statistics: Stay on Top of Industry Trends and Ahead of Your Competition [INFOGRAPHIC]

Marketing Insider Group

Digital marketing is always evolving, making it difficult to keep up. Users expect a personalized online experience, and in any given 48-hour period, 80 percent of Americans are shopping online. Staying up to date is the best way to stay competitive, uncover new strategies and meet marketing goals.

How B2B Marketing is Changing [Webinar]

Webbiquity

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?