Sat.Sep 08, 2018 - Fri.Sep 14, 2018

Moving Marketing from Cost Center to Revenue Center (Survey Data)

bizible

One of my favorite times of the year is being able to dig into the raw results of the State of Pipeline Marketing report. Now in its 4th year, the report is based on survey responses from over 400 B2B marketers and provides a wealth of insights.

Cost 174

Tips for Creating Outbound Content that Establishes Credibility and Improves Engagement

Act-On

Not seeing the engagement and conversions you'd like? Here are a few tips for better outbound content engagement and establishing credibility with leads. Corporate

Tips 163

3 Ways to Improve ROI for Your B2B SEO Strategy

KoMarketing Associates

It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months , multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts.

ROI 241

Making Email the Cornerstone of Industrial Content Marketing

Industrial Marketing Today

You may think email marketing is dead or passé with all the talk about social media. However, that is far from the reality that I see every day, working with manufacturers and engineering companies, especially when it comes to industrial content marketing.

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg

One of you. 171,000 other people. 27,000+ sessions. 150 after-parties. Free swag for days. The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals.

How to Create a Successful Lead Nurturing Campaign

Reachforce

Lead nurturing is the process of creating a relationship with a new lead until they're ready to become a customer. Stay top-of-mind and create a means for regular communication as you lead them step-by-step through the buying journey.

More Trending

How Voice Search Is Impacting Content Marketing?

Marketing Insider Group

Voice search plays a huge role in how users search. According to research as of January 2018, one billion voice searches are occurring each month. That number will only grow as more people embrace the use of digital assistants.

Search 210

Six Steps Toward Building a Successful Sales Force

ViewPoint

Building a successful sales force is not easy. Most sales managers will tell you it involves three fundamental steps: Hire the best-qualified candidates; train them; and compensate for results. But there is more to it than that.

Build 203

[VIDEO] Whiteboard Wednesday: Increase Retention in Sales – with Data (Steve Waters)

DiscoverOrg

Welcome to another Whiteboard Wednesday, hosted by Steve Waters , DiscoverOrg’s Director of Sales. I want to talk about how to improve morale on the team over time by enabling them with great data and helping sales leaders invest in their team’s success. Welcome to Whiteboard Wednesday!

Survey: Delivering Business Growth is Top Objective for Marketers

KoMarketing Associates

As marketers look to achieve a wide range of objectives, new research shows that their top goal is to deliver business growth across the board.

Survey 244

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Before Agile Marketing Think About The Attitude of Marketing

Marketing Insider Group

Even before you implement the most ideal methodology when it comes to marketing, you need to make sure you are approaching it in the right frame of mind and with the right persona. It doesn’t matter if it is in person or via the internet. If you are in a bad mood, that will permeate […].

How Enriched Data Can Fuel HubSpot's Flywheel

Reachforce

If you’re part of the HubSpot fan club, then you’ve heard of their newly debuted HubSpot Flywheel —which is what they believe to be the best way to turn visitors into clients and then promoters of your business.

How to Improve Your Launch with a Strong Influencer Marketing Strategy

B2B PR Sense

Does your B2B product launch strategy need a little pizzazz? If you're looking for ways to improve your product launch, then your influencer marketing strategy might just hold the key. We've seen impressive results when we incorporate influencer marketing tactics into product launches.

Survey: B2B Marketers Juggling Multiple Top Objectives

KoMarketing Associates

As B2B marketers look to reach out to both prospects and existing customers on a regular basis, new research shows that they in fact have a wide range of priorities to juggle. Contentive recently published the “2018 B2B Marketing Survey” to gauge how marketers are weighing their different priorities.

Survey 245

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How Curiosity Makes Brand Storytelling Come to Life

Marketing Insider Group

When we’re putting together a marketing team, we look for experience. We want people—whether internal hires or an agency team—to have an understanding of our business. It reduces the learning curve, and holds the promise of them being able to help us move forward quickly.

The Art and Science of Delegation [Infographic]

Webbiquity

Guest post by Juliana Marulanda. Being an entrepreneur means being your own boss. Unfortunately, it can also mean being your own salesperson, marketer , human resources manager, and accountant all at once. Out of necessity, most small businesses start out this way after all.

Is Text Messaging the Next Frontier of Content Marketing?

Modern Marketing

Most millennials prefer texting to talking on the phone, and it’s more and more accepted in all generations. For instance, when you fill a prescription, the pharmacy texts to let you know when it’s ready. Text messages can now be used as evidence in deciding legal cases.

SMS 235

Report: Real-Time Analytics Becoming More Critical to Marketing

KoMarketing Associates

Marketers are already delivering customer interactions across various touchpoints in real-time, and they expect “real-time customer analytics” to play an important role in marketing going forward.

Report 246

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

A Guide to Researching Leads Before a Sales Call

Marketing Insider Group

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten the deal.

How B2B Marketing is Changing [Webinar]

Webbiquity

What do B2B marketers identify as their biggest challenge as we heard toward 2019? What one content marketing tactic do almost all of them embrace? Which lead generation tactics do they disagree about? Which is perhaps the most overlooked?

How to Use Micro-Moments to Capture Your Audience

Act-On

Want to know how to leverage micro-moments to captivate your audience? These strategies will help you make the most out of these marketing opportunities. Digital Marketing Strategies Marketing Strategy

What is Lead Nurturing & Why is It Important?

Reachforce

With the buzzword "lead generation" always being thrown around, many business owners think that's all there is to it; you get some leads, you convert them, and you make some money. But what about that oh-so-important middle ground between a generated lead and a closed sale? What happens there?

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Are You Ignoring Your Biggest Marketing Asset?

Marketing Insider Group

You’ve worked hard to get a company brand and service you are proud of. You also are pushing hard to look for ways to get the word out and help your target audience feel the same level of passion you do for your brand. This is also where your company’s marketing department comes in. And […].

Words 183

What Smartphone Users’ Mobile Mindset Means for Brands

Modern Marketing

Feel naked without your smartphone? You’re not alone. That phenomena — and the move to smaller and smaller screens — has pushed marketers to adapt their practices and technologies to provide a mobile-optimized experience. That much isn’t new.

Mobile 189

When Do You Start Preparing Your 2019 Marketing Plan?

Act-On

In the Act-On Marketing Blog recap, we review historical optimization; develop a social media strategy; and review six steps to your 2019 marketing plan. Marketing Strategy

Plan 130

4 Tips for a High-Converting Lead Generation Form

Reachforce

When someone visits your landing page, it's a "make it or break it" situation as to whether they'll actually fill out your form or not. That decision determines whether your business gets a new lead, a new potential customer, or not. lead management

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

How Technology and Consumer Expectations Are Driving the Rise in Live Events

Marketing Insider Group

Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success.

Should blogging be on your to-do list?

Sales Lead Insights

Company blogs have a place in the B2B marketing arsenal, but only under the right circumstances. Marketing benefits Blogs are usually more effective for enhancing brand image and awareness than they are for driving leads and sales.

List 130

Racking the Shotgun – Using the 80/20 Rule in Marketing with Perry Marshall

Act-On

Perry Marshall believes the 80/20 Rule applies to everything and marketers can get better leads by focusing on the rule - as he says, "Rack the Shotgun.". Marketing Strategy

Rules 130

Choosing the Right Bidding Strategy for Google Ads- Paid Search

NuSpark

An overview of bidding strategies for Google Ads. Which bidding approach is right for you? Google Ads has a number of bidding strategies to optimize your ad rank on the search results page, website traffic, and conversions.

Ads 130

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.