Sat.Feb 15, 2014 - Fri.Feb 21, 2014

3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting.

How Much Should You Be Spending On B2B Marketing?

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets.

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Need New Customers? Get Happy Employees

Marketing Insider Group

According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer.

All Online Digital Roads Lead to Google Plus


Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Successful B2B Marketing is Optimized For Users First

KoMarketing Associates

Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks.

More Trending

The Secret To A Better Customer Experience

Marketing Insider Group

OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.”

Your Business Blog Year 10: Is It Still Worth It?

Writing on the Web

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?

True Story: Without a marketing plan, he planned to fail!


As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? You carry it with you, don’t you?”.

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How SMB eCommerce retailers can turn everyday challenges into sales


Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Think B2ME: 5 Keys To Adapting Your Personalized Marketing Playbook

Modern Marketing

by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California.

2 Writing Tips for Expert Ebooks from TED Talks

Writing on the Web

I’m a big fan of the 20-minute video talks from experts on Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information.

Why Process Transformation Fails


Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure.

Branding is b t


“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast]

Crimson Marketing

A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. Many of us are guilty of “the grass is greener. The post Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast] appeared first on. Corporate Marketing Podcasts

Determining project scope, size, and expectations (from Link Building: From Beginning to Launch)


My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch.

New Content Marketing Lessons from Netflix House of Cards


At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. The implications are significant and uncomfortable.

Should Thought Leadership Content Be Ghostwritten?

Writing on the Web

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

6 Reasons To Check Out Bizo’s B2B Funnelmentals Tour

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.

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How “experiential marketing” builds on key trends


(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles.

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#BADMarketing on Valentine’s Day

Crimson Marketing

The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” ” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on. BADMarketing


10 Email Subject Line Tips to Drive Opens and Leads


When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . Precision is Crucial. With the advent of mobile phones, many people immediately delete emails they perceive as spam without even looking at it.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?

Modern Marketing

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.

Hindsight 20/20 Series: 4. Your social business platform as a shopping mall


Boxing Day at Eaton Center (Photo credit: Wikipedia). At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. The novelty of today is the legacy of tomorrow.

How To Implement and Measure Social Selling Success

Crimson Marketing

MarketingProfs recently invited me to share insights from Revenue and the CMO on their podcast series, Marketing Smarts. Here is one of my favorite takeaways from the interview: (08:58): “[Marketers] have to. The post How To Implement and Measure Social Selling Success appeared first on. Corporate Marketing Other Interesting Topics

How the Answer to One Question Can Tell You How to Market Your Technology

The Point

One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!