KoMarketing Associates

FEBRUARY 18, 2014

Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. My not-so-bold prediction for 2014 is that content creation will continue to be one of the best ways to earn links and drive traffic to websites.

Companies 245

Companies SEO Search Engine Content 245

The Forward Observer

FEBRUARY 18, 2014

Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets. How much to spend, how to allocate the budget line items. And the topic is growing more heated as the new marketing options arise and continue to evolve. It can be overwhelming and is never resolved to everyone’s satisfaction.

Spending 210

Spending Budget B2B Benchmark 210

Oracle

FEBRUARY 19, 2014

by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California. Today’s “relationship economy” requires marketers to rethink engagement and based on context and relevance, according to Juniper Networks CMO Brad Brooks.

Personalization 203

Personalization Segmentation Classified Television 203

Marketing Insider Group

FEBRUARY 19, 2014

According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. Actively disengaged employees outnumber engaged employees by 2-1. Why is this important for marketing strategy? Because the role of marketing is to get and keep customers. And the most effective way to do that is by hiring and retaining engaged employees.

Customer 199

Customer Satisfaction Measurement Activities 199

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

KoMarketing Associates

FEBRUARY 20, 2014

Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. This means that B2B marketers still need to appeal to individual human emotions, communications, and reasoning.

Optimization 201

Optimization Trust B2B Search Engine 201

Oracle

FEBRUARY 16, 2014

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. His is the author of five children’s books, including “The Leprechaun Who Lost His Rainbow.” ” Follow Sean on Twitter @Sean_f_Callahan.

Funnel 179

Funnel B2B Eloqua BtoB 179

Marketing Insider Group

FEBRUARY 17, 2014

OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” ” You are taken to the homepage of our Business Innovation blog site. You may not realize it but you don’t see the same featured story everyone else sees.

Experience 191

Experience Customer Forrester Banner 191

Biznology

FEBRUARY 18, 2014

Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. With that caveat, Google’s closing in on its goal of being federated across all of its properties, so be acutely aware.

Google 175

Google Online Leads Lead 175

Avitage

FEBRUARY 15, 2014

At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. The implications are significant and uncomfortable.

Microsite 171

Microsite Content Marketing Distribution Content 171

Advertisement

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

Oracle

FEBRUARY 18, 2014

by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. We found that, while Modern Marketers are sharing third party content, they are challenged to coherently integrate it within their own stories and narrative.

Curation 173

Curation Content Ethics Copyright 173

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? It’s a good question, particularly for small businesses, coaches and consultants who don’t have staff and a lot of time. Publishing a quality blog requires time and effort.

Business Blogging 163

Business Blogging Business Publisher Curation 163

Biznology

FEBRUARY 19, 2014

Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online. As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources. How to help online retailers engage their customers with quality content from first interaction to checkout.

SMB 144

SMB Ecommerce Channel Sales 144

ANNUITAS

FEBRUARY 18, 2014

Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. The comment was not made from a skeptic’s standpoint, as if this attempt was also doomed to failure, but from an inquisitive standpoint on why this time was different? Why was change was actually occurring.

Process 202

Process Demand Generation Organization Organic 202

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

NuSpark

FEBRUARY 16, 2014

When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . Precision is Crucial. With the advent of mobile phones, many people immediately delete emails they perceive as spam without even looking at it.

Tips 135

Tips Email Leads Lead 135

Writing on the Web

FEBRUARY 21, 2014

I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. In this post, I suggest a couple of writing tips culled from these great presentations. In case you’re not familiar with TED.com, here’s the skinny.

Writing 143

Writing Tips View Field 143

Biznology

FEBRUARY 20, 2014

My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. Below is a taste of what the book is all about and a preview of what to expect when the book launches on February 24.

Link Building 132

Link Building Link Build Satisfaction 132

Crimson Marketing

FEBRUARY 19, 2014

A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. Many of us are guilty of “the grass is greener. The post Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast] appeared first on. Corporate Marketing Podcasts

Podcast 174

Podcast Budget Strategy Content 174

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Customer Experience Matrix

FEBRUARY 21, 2014

I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines.

DemandBase 151

DemandBase Advertisement Advertising Marketing Automation 151

Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. As a ghostwriter of leadership content , my first reaction was to tell him he’s all wrong.

Content 125

Content Loyalty Hubspot Buy 125

Biznology

FEBRUARY 21, 2014

(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. Our society has become quite cynical about all advertising, so it is looking for alternative, more credible ways to learn about products and services.

Trends 132

Trends Build Loyalty Vertical 132

Fathom

FEBRUARY 19, 2014

SEO success depends on so many things. A lot of the factors are known and even more are unknown. The following 3 factors are quick wins that when established at the beginning of an SEO program, can bring about success much quicker. Need 1 – Access to Analytics (and any other data the online retailer can provide). The first thing an agency needs to do is review what an eCommerce site has done. Some of the first questions to be answered are: Where is the traffic at? What has been working?

SEO 105

SEO FAQ Agency Ecommerce 105

Advertisement

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

Crimson Marketing

FEBRUARY 21, 2014

The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” ” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on. BADMarketing

146

146

Paul Gillin

FEBRUARY 15, 2014

Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. I recommended setting up multiple Twitter accounts for different functions like customer service and marketing. And I advised linking generously to influential bloggers as a way of generating reciprocal links that build search visibility. Today I would recommend none of those things.

RSS 101

RSS Blogger Aggregator Curation 101

Biznology

FEBRUARY 17, 2014

Boxing Day at Eaton Center (Photo credit: Wikipedia). At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. The novelty of today is the legacy of tomorrow. And, come on, “social” is not even that new anymore, so you can’t keep playing that innovation card.

Wiki 125

Wiki Business Wikipedia Words 125

The Point

FEBRUARY 18, 2014

One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. At one end of that spectrum are commodity products – CRM, for example – people know these products exist, they understand the problem that the products solve, and they recognize when they have that problem.

Question 177

Question Lead Gen Lead Generation SEM 177

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer