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As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? You carry it with you, don’t you?”. MORE
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch. MORE
One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum. MORE
Boxing Day at Eaton Center (Photo credit: Wikipedia). At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. The novelty of today is the legacy of tomorrow. MORE
by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California. MORE
MarketingProfs recently invited me to share insights from Revenue and the CMO on their podcast series, Marketing Smarts. Here is one of my favorite takeaways from the interview: (08:58): “[Marketers] have to. The post How To Implement and Measure Social Selling Success appeared first on. Corporate Marketing Other Interesting Topics MORE
Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. MORE
Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure. MORE
OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.” MORE
The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” ” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on. BADMarketing MORE
Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting. MORE
An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements. MORE
by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014. MORE
According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer. MORE
(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles. MORE
Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. MORE
Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks. MORE
I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information. MORE
Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? MORE
When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . Precision is Crucial. With the advent of mobile phones, many people immediately delete emails they perceive as spam without even looking at it. MORE
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine. MORE
“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand. MORE
A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. Many of us are guilty of “the grass is greener. The post Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast] appeared first on. Corporate Marketing Podcasts MORE
Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online. MORE
At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. The implications are significant and uncomfortable. MORE
Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets. MORE
KoMarketing Associates
FEBRUARY 18, 2014
Many of the industry leaders I follow have conflicting opinions about what online marketing trends will take place in 2014. While some believe SEO will become increasingly important, others say that SEO is dying, fearful of new Google algorithms updates and the demise of guest posting.
The Forward Observer
FEBRUARY 18, 2014
Artillery B2B Marketing Blog > The Forward Observer When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B marketing is budgets.
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Marketing Insider Group
FEBRUARY 19, 2014
According to Gallup’s “ State of The Global Workplace ” report, only 13% employees around the world are actively engaged in their jobs, finding satisfaction in their work and focused on creating value for their employer.
Biznology
FEBRUARY 18, 2014
Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
KoMarketing Associates
FEBRUARY 20, 2014
Yes, B2B marketing is businesses marketing to businesses. But when it comes down to who is actually is making the decision, it is still a human being who says yes or no and signs the checks.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
FEBRUARY 17, 2014
OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP. But when you click the banner or logo, you aren’t blindly taken to our corporate website or an expensive “landing page.”
Writing on the Web
FEBRUARY 19, 2014
Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well?
ViewPoint
FEBRUARY 18, 2014
As Casey Stengel said, “If you don’t know where you’re going, you’ll end up someplace else.” For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. This is what happened. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? You carry it with you, don’t you?”.
Biznology
FEBRUARY 19, 2014
Image via CrunchBase. Small and mid-sized eCommerce retailers face many challenges online.
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Modern Marketing
FEBRUARY 19, 2014
by Amanda Batista | Tweet this The days of “speeds and feeds” driving discussions are over, as there has been a major transformation in how business and value are defined. These changes, as well as the role of content marketing, were explored this week at TechMarketing 360 in Dana Point, California.
Writing on the Web
FEBRUARY 21, 2014
I’m a big fan of the 20-minute video talks from experts on TED.com. Just think about this: If more people wrote expert ebooks like these riveting presentations, their books would be easier to read and deliver more memorable information.
ANNUITAS
FEBRUARY 18, 2014
Recently I was presenting a Demand Generation Strategy that our team had developed for one of our B2B clients. As we walked through the Demand Process approach we needed to take, one attendee from our client made mention of past attempts to “do things differently” and the resulting failure.
Savanta
FEBRUARY 18, 2014
“Branding is marketing b t. Only FMCG firms who need to build aspirations and desire worry about stuff like that. B2B is different. The relationship is with me – the sales guy – not the corporate brand. Even if it wasn’t, buyers are rational and put emotions to one side. And anyway our brand is just fine, the logo is great.”. Sound familiar? As a marketer you no doubt recognise the value of a strong brand.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Crimson Marketing
FEBRUARY 19, 2014
A common challenge within many marketing departments is figuring out how to deliver great results with a tight marketing budget. Many of us are guilty of “the grass is greener. The post Torsten George, Agiliance’s WW Marketing VP: Why Thought Leadership is More Than a Content Strategy [Podcast] appeared first on. Corporate Marketing Podcasts
Biznology
FEBRUARY 20, 2014
My contribution to Biznology this month is an excerpt from Page One Power’s eBook Link Building: From Beginning to Launch. The book aims to provide link builders, both experienced and new, with all the tools and information necessary to execute a link building campaign – from beginning to launch.
Avitage
FEBRUARY 15, 2014
At 12:01AM pacific time on February 14, 2014, Netflix released season two of House of Cards. All of it! Others have written about House of Cards, especially the points about viewer “control” over content, and the importance of stories. But I think a critical content marketing lesson has been overlooked. The implications are significant and uncomfortable.
Writing on the Web
FEBRUARY 17, 2014
An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” He contends that busy executives who outsource their thought leadership content are missing out on quality elements.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Modern Marketing
FEBRUARY 16, 2014
by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Sean Callahan, marketing director at Bizo and editor of Digital Markeitng Remix. He joined Bizo in 2012 after more than a decade as an editor at Crain Communications’ BtoB magazine.
Biznology
FEBRUARY 21, 2014
(Photo credit: masondan). Experiential Marketing” is all about engaging customers to try a product or service. It has emerged as an ideal vehicle for creating new trials and sustaining customer loyalty in both B2C and B2B circles.
Crimson Marketing
FEBRUARY 21, 2014
The Tagline: “Flowers wilt. Chocolates melt. Roaches are forever.” ” Nothing says I love you like naming a roach together, #BADMarketing Is this a gift you might look into for next. The post #BADMarketing on Valentine’s Day appeared first on. BADMarketing
NuSpark
FEBRUARY 16, 2014
When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out is an effective measure to ensure that your email will be opened and read. Email marketing campaigns only go as far as open rates, so follow these tips for developing strong subject lines. . Precision is Crucial. With the advent of mobile phones, many people immediately delete emails they perceive as spam without even looking at it.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Modern Marketing
FEBRUARY 18, 2014
by Amanda Batista | Tweet this Inspired by a CMO Council report (June 2013) that suggested B2B buyers trust independent third party content more than vendor-branded content, we (LookBookHQ and Oracle Eloqua) wanted to explore the use of third party content in our recent report – Eloqua Community: The State of Content Marketing 2014.
Biznology
FEBRUARY 17, 2014
Boxing Day at Eaton Center (Photo credit: Wikipedia). At some point during your social business journey, you’ll figure out that being the new kid on the block or having the latest shiny new tool in your communications box only takes you so far. The novelty of today is the legacy of tomorrow.
Crimson Marketing
FEBRUARY 20, 2014
MarketingProfs recently invited me to share insights from Revenue and the CMO on their podcast series, Marketing Smarts. Here is one of my favorite takeaways from the interview: (08:58): “[Marketers] have to. The post How To Implement and Measure Social Selling Success appeared first on. Corporate Marketing Other Interesting Topics
The Point
FEBRUARY 18, 2014
One of the first questions I ask any prospective technology client is the following: “Imagine your product on a spectrum.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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