Sat.Aug 22, 2015 - Fri.Aug 28, 2015

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings.

Ads 321

Nine Arguments Against Business Storytelling

Marketing Insider Group

I’ve noticed a content marketing backlash, recently, with a particular vitriol directed toward business storytelling. For example, four weeks ago, the author of The Art of Storytelling in the Age of Content Marketing lashed out at brand journalism.

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Using Video to Collect Subject Matter Expertise

Sales Engine

Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it).

Video 251

A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads.

Lead 241

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

8 Time Management Tips For B2B Marketers

KoMarketing Associates

It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse.

Tips 295

More Trending

Business Blogging Time-Saving Tips for You (and Your Cat)

Writing on the Web

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit.

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

ManageFlitter must have read my article from last week and they came back to me with a solution.

Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning.

RFP 223

6 Things Your Website Must Have To Get Found Online

Marketing Insider Group

Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days?

Online 258

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

Writing on the Web

As I’ve shared in previous posts, the value of social proof — referrals, recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn.

How do you know your price is too high?

Biznology

I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero.

Price 198

Why Your Product Is Not What You Sell

Marketing Insider Group

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Because of this, we are constantly doing research on what works and what doesn’t. .

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

Modern Marketing

A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we have over 135,000 employees. Imagine how big my LinkedIn network would be if I connected with all of them. Or 10% of them.

Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment.

SEO 189

Turn online prospects into customers in 5 steps

Biznology

Getting people to visit your business online is a step in the right direction when it comes to digital marketing.

Why Most Marketers Make Bad Storytellers

Marketing Insider Group

I founded the StoryHow™ Institute to teach business communicators how to tell their stories. My goal was to create a method for building a story that used familiar language instead of entertainment terms such as inciting incident , rising action , falling action , or dénouement.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

An Open Technology Platform and Why It's Vital for a B2B CMO

Modern Marketing

Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important.

CMO 266

#BADMarketing Near A Graveyard

Crimson Marketing

This doesn’t look fun at all #BADMarketing . Image: Courtesy of DOSE. The post #BADMarketing Near A Graveyard appeared first on. BADMarketing bad marketing marketing fail

Stop working so hard on your marketing

Biznology

I work with many clients (I just can’t hold down a job), and I see one thing over and over. Somewhere along the way, a memo went out that marketing needs to be dazzling. Clever. So smart. Breathtakingly new.

Work 187

Are You Ready For The Next Level Of Digital Content?

Marketing Insider Group

My weekly question to chew on…. Are you ready to begin the next level of digital content?”. In a scene in Batman Begins , Bruce Wayne, searching for training to master his fears, gives a symbolic blue flower to Henri Ducard (no spoilers).

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

The Good, The Bad and The Ugly of eCommerce

Modern Marketing

Let's cut right to the chase. The world of eCommerce and marketing can be broken down into three distinct groups, as per statistics via Forrester. The Good : Nearly 70% of consumers purchase online regularly.

Social Repair, Content Replace [WEBINAR]

Fathom

Did you know that 68% of consumers check out companies on social networking sites before buying? If all these potential customers see is branded, salesy content, negative sentiment from unhappy customers or nothing at all, they probably won’t buy from you.

Social 163

How Burger King Turned World Peace Day into a Cheesy Marketing Ploy

B2B Marketing Traction

A recent marketing stunt by Burger King reinforced what works in marketing today: value-add and transparent content, NOT opportunistic gimmicks. This week Burger King ran ads challenging McDonalds to a McWhopper event on World Peace Day.

Ethics 162

The Cure For The Common Cold Call Is Social Selling

Marketing Insider Group

Are you coughing up excuses why you missed your sales quota? Are you working at a feverish pace to get through your call list with no luck? Or, are you feeling depressed and alone since your calls and emails go unanswered?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!