Sat.Aug 22, 2015 - Fri.Aug 28, 2015

4 of the Biggest Changes to Facebook Ads in 2015

KoMarketing Associates

The world of Facebook Advertising is constantly changing. This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings.

Ads 321

Why Email Marketing Trumps Social Media

Marketing Insider Group

To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room.

20 Brilliant B2B Marketing and Digital Business Stats and Facts


B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ).

Stats 282

10 Years and Counting


This month, ANNUITAS turned 10. It is hard to believe that we have achieved this milestone and as I look back, I am truly grateful for the ups and downs of the last decade as I would not have wanted to do anything else for my career.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

8 Time Management Tips For B2B Marketers

KoMarketing Associates

It doesn’t matter what industry you’re in, time management is a crucial skill that has a significant impact on not only your productivity, but the way your days and weeks shape in as a whole. Being a great time manager can help you be a better employee, colleague, parent, and spouse.

Tips 295

More Trending

Using Video to Collect Subject Matter Expertise

Sales Engine

Content creation starts with access to subject matter expertise. It then must be communicated in a meaningful, educational, and entertaining way (assuming that you actually want people to read it).

Video 251

A Follow-Up Strategy for Content Syndication Leads

The Point

It’s important to recognize that content syndication leads are not like most sales leads.

Lead 240

How Bad Data Makes for Bad Data Marketing


Are you depending on big data to revolutionize your marketing efforts? It absolutely can! Well, it can if you’ve got good data, that is. Bad data, well, that ruins everything. Here’s how.

6 Things Your Website Must Have To Get Found Online

Marketing Insider Group

Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. Have you noticed there are a shrinking number of search engine optimization (SEO) firms these days?

Online 257

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Business Blogging Time-Saving Tips for You (and Your Cat)

Writing on the Web

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable. Doodles and Buster would have a cat fit.

ManageFlitter is my favorite follow/unfollow Twitter tool


ManageFlitter must have read my article from last week and they came back to me with a solution.

Why Relevant Content Is Not Enough


With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend on the creation of new content. The latest results from the ANNUITAS B2B Enterprise Demand Generation study (due out in September), 54.1%

The Role Of Emotions And Goals In B2B Buying Decisions

Marketing Insider Group

For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21 st century, there has been an accepted paradigm regarding B2B buying decisions.

Buy 254

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Content is the new currency—and your invitation to the dance.

Sales Engine

Everyone’s talking about content marketing , and companies are investing big dollars to jump on the bandwagon—but most are still thinking about it from yesterday’s marketing perspective where marketing’s primary role is branding and positioning.

RFP 223

Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…

Writing on the Web

As I’ve shared in previous posts, the value of social proof — referrals, recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.

Branding as a full funnel journey


It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers.

Funnel 209

Why Most Marketers Make Bad Storytellers

Marketing Insider Group

I founded the StoryHow™ Institute to teach business communicators how to tell their stories. My goal was to create a method for building a story that used familiar language instead of entertainment terms such as inciting incident , rising action , falling action , or dénouement.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections

Modern Marketing

A few months ago I started working for a new company. A big company. If you are reading this blog post, I’m sure you’ve heard of it. It’s called Oracle. And we have over 135,000 employees. Imagine how big my LinkedIn network would be if I connected with all of them. Or 10% of them.

LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit

Customer Experience Matrix

Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn.

How do you know your price is too high?


I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. Sales are scary low–they round to zero.

Price 196

Why Your Product Is Not What You Sell

Marketing Insider Group

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Because of this, we are constantly doing research on what works and what doesn’t. .

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Beginner’s Guide to SEO: Basic Steps Marketers Need To Know (Pt. 1)

Crimson Marketing

Even the savviest of marketers need a little help every now and again. SEO and SEM is one of those specializations that many of you think requires an expert to manage. In many cases, that is a very true assessment.

SEO 189

An Open Technology Platform and Why It's Vital for a B2B CMO

Modern Marketing

Rest assured an open technology platform is vital for any CMO - B2B or B2C. However, in the case of the B2B CMO, it is perhaps even more important.

CMO 266

Turn online prospects into customers in 5 steps


Getting people to visit your business online is a step in the right direction when it comes to digital marketing.

Are You Ready For The Next Level Of Digital Content?

Marketing Insider Group

My weekly question to chew on…. Are you ready to begin the next level of digital content?”. In a scene in Batman Begins , Bruce Wayne, searching for training to master his fears, gives a symbolic blue flower to Henri Ducard (no spoilers).

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.