Sat.Apr 30, 2022 - Fri.May 06, 2022

5 Signs You Don’t Know Your B2B Customer

Marketing Insider Group

Being an expert on your market or being able to identify target companies is great and all, but these things do little to develop your understanding of your B2B customer… And that’s where real success lives.

4 Smart Tactics For Advanced Google Ads Audience Targeting via @sejournal, @iambenwood

Search Engine Journal

Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal. Display Paid Search

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B2B Content Marketing Metrics: Tracking What Matters

KoMarketing Associates

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. .

20 Email Subject Lines for Sales That Increase Clicks

SendX

In sales, every single word counts. email subject lines for sales subject lines for sales

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Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches.

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20% of Best-in-Class Marketers Now ‘Very Successful’ in Using Intent Data

KoMarketing Associates

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals.

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Customer Marketing Summit Recap: Building a Roadmap for a Thriving Program

Influitive

According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success.

Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?

The Great Resignation: Navigating the Mid-Career Crisis

Hinge Marketing

We have all seen?or or at least heard of?the the “Mid-Life Crisis.” Typically, there is an abrupt change in behavior in someone who is middle-aged. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Report: B2B Buyers Consuming More Marketing Content Before Making Purchases

KoMarketing Associates

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression.

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

Chief Martec

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).

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How to Make Your First Foray into Metaverse Marketing

Contently

The metaverse means different things to different people. For many digital immigrants, it’s the logical end state of Mark Zuckerberg’s evil plot to take over the world. But for marketers, it’s a new frontier that’s already paying dividends for smart brands.

What to Know About Hiring a Technical Content Marketing Agency

Marketing Insider Group

If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don’t have to go it alone.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

23 Measurement Definitions Every Content Marketer Should Know

Content Marketing Institute

While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading → Company News

12 Ways to Make Money From Your WordPress Blog

Optinmonster

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” ” There are many different ways to earn money online. Blogs have been around for over 20 years.

How to Stop Selling B2B Tech Widgets and Start Selling Unique Solutions to Problems

Contently

If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value.

Anatomy of a Virtual Event: Key Factors to Consider

Marketing Insider Group

A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

Content Marketing Institute

An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading → Company News

Mother’s Day Search Trends 2022

Matchcraft

Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. Read More. Industry Updates

Should I Hire This Writer?

Contently

Building a successful content marketing program often requires hiring communicative, efficient freelance writers. But it can be tough to find dedicated freelancers who produce high-quality work and want to spend time investing in your brand. So how can you tell up-front if someone is a good fit?

A Quick Guide To Successful Growth Marketing

Marketing Insider Group

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity.

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5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Why is Email the Key to Preventing Fraud?

TowerData

Preventing fraud within your business can be simplified with the right tools, and at TowerData, fraud prevention is one of the many reasons clients use our Fraud Prevention solution. Identity Resolution featured

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Blogging for Lawyers: Benefits, Challenges & How to Get Started

Roketto

What’s the first thing you do when you’re looking for a professional, let’s say an accountant, to help you out? Featured Content Marketing

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Key Phrases To Keep The Mystery In Marketing Copy & Boost Performance

Anyword

Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance.

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What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Content Marketing Institute

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading → Company News

B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

REACH OUT: A Look Back and a Look Ahead

Versium

At Versium, we choose to underscore our product with an increasingly important word. REACH. The concept of reaching people and businesses is at the core of our mission. One of the pioneers in the field of advertising was Leo Burnett.

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Faster Media Planning with Intelligent Caching

Bionic

Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel.

How Emojis Can Affect Your Marketing Copy

Anyword

Over the last decade, how we communicate digitally with friends, family, colleagues, and customers has drastically changed. Before technology’s rise into every aspect of our lives, we sent messages (whether personal or professional) on paper or over the phone.

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