Expert insights. Personalized for you.
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. MORE
What’s the first thing you do when you’re looking for a professional, let’s say an accountant, to help you out? Featured Content Marketing MORE
Preventing fraud within your business can be simplified with the right tools, and at TowerData, fraud prevention is one of the many reasons clients use our Fraud Prevention solution. Identity Resolution featured MORE
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading → Company News MORE
One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . MORE
Building a successful content marketing program often requires hiring communicative, efficient freelance writers. But it can be tough to find dedicated freelancers who produce high-quality work and want to spend time investing in your brand. So how can you tell up-front if someone is a good fit? MORE
As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. MORE
Over the last decade, how we communicate digitally with friends, family, colleagues, and customers has drastically changed. Before technology’s rise into every aspect of our lives, we sent messages (whether personal or professional) on paper or over the phone. MORE
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success. MORE
Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel. MORE
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading → Company News MORE
A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all. MORE
Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance. MORE
Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” ” There are many different ways to earn money online. Blogs have been around for over 20 years. MORE
We have all seen?or or at least heard of?the the “Mid-Life Crisis.” Typically, there is an abrupt change in behavior in someone who is middle-aged. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction. MORE
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches. MORE
The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past? MORE
It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). MORE
The metaverse means different things to different people. For many digital immigrants, it’s the logical end state of Mark Zuckerberg’s evil plot to take over the world. But for marketers, it’s a new frontier that’s already paying dividends for smart brands. MORE
As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. MORE
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal. Display Paid Search MORE
If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don’t have to go it alone. MORE
What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity. MORE
If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. MORE
Being an expert on your market or being able to identify target companies is great and all, but these things do little to develop your understanding of your B2B customer… And that’s where real success lives. MORE
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. Read More. Industry Updates MORE
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading → Company News MORE
At Versium, we choose to underscore our product with an increasingly important word. REACH. The concept of reaching people and businesses is at the core of our mission. One of the pioneers in the field of advertising was Leo Burnett. MORE
Marketing Insider Group
MAY 4, 2022
Being an expert on your market or being able to identify target companies is great and all, but these things do little to develop your understanding of your B2B customer… And that’s where real success lives.
Search Engine Journal
MAY 2, 2022
Learn four advanced audience targeting tactics that will allow you to refine your PPC targeting to leverage budget and maximize return on ad spend. The post 4 Smart Tactics For Advanced Google Ads Audience Targeting appeared first on Search Engine Journal. Display Paid Search
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KoMarketing Associates
MAY 3, 2022
One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. .
SendX
MAY 5, 2022
In sales, every single word counts. email subject lines for sales subject lines for sales
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Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!
Vision Edge Marketing
MAY 3, 2022
When you focus on a specific, targetable sub segment of a broader market, with its own unique demands and preferences, you are entering the realm of niches.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
MAY 3, 2022
As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals.
Influitive
MAY 6, 2022
According to LinkedIn, “customer marketing manager” was the third fastest growing job title in the United States in 2021. Not only that, but an Influitive study found that 98% of executives consider customer marketing to be either important or very important to their organization’s success.
Webbiquity
MAY 3, 2022
The past couple of years have been devastating for those in the live events industry. Millions of workers across travel, entertainment, venues, technology, and event services had to pivot from panic as events evaporated, then fitfully returned. Is the worst of the pandemic storm now past?
Hinge Marketing
MAY 4, 2022
We have all seen?or or at least heard of?the the “Mid-Life Crisis.” Typically, there is an abrupt change in behavior in someone who is middle-aged. That behavior may cause some to abandon responsibilities in lieu of more fun, rewards, or satisfaction.
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Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.
KoMarketing Associates
MAY 4, 2022
As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression.
Chief Martec
MAY 3, 2022
It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape , a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors).
Contently
MAY 3, 2022
The metaverse means different things to different people. For many digital immigrants, it’s the logical end state of Mark Zuckerberg’s evil plot to take over the world. But for marketers, it’s a new frontier that’s already paying dividends for smart brands.
Marketing Insider Group
MAY 2, 2022
If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don’t have to go it alone.
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Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.
Content Marketing Institute
MAY 4, 2022
While content marketers may recognize terms related to content measurement, it’s easy to confuse their distinctions. Read on for explanations of 23 common measurement terms and how they fit into your content’s performance strategy. Continue reading → Company News
Optinmonster
MAY 2, 2022
Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” ” There are many different ways to earn money online. Blogs have been around for over 20 years.
Contently
MAY 5, 2022
If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value.
Marketing Insider Group
MAY 3, 2022
A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all.
Advertisement
With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.
Content Marketing Institute
MAY 3, 2022
An influencer marketing strategy isn’t easy. You have to find relevant and credible influencers and measure the influencers’ impact. And you must keep it going day after day. Here are 13-plus expert-recommended tools to help you do that. Continue reading → Company News
Matchcraft
MAY 6, 2022
Mother's Day is just around the corner and this year the National Retail Federation expects Mother’s Day spending to increase by around 4 billion. In fact, “Gifts for Mom” seems to be the most searched phrase in the US this month. Read More. Industry Updates
Contently
MAY 6, 2022
Building a successful content marketing program often requires hiring communicative, efficient freelance writers. But it can be tough to find dedicated freelancers who produce high-quality work and want to spend time investing in your brand. So how can you tell up-front if someone is a good fit?
Marketing Insider Group
MAY 4, 2022
What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity.
Advertisement
When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.
TowerData
MAY 6, 2022
Preventing fraud within your business can be simplified with the right tools, and at TowerData, fraud prevention is one of the many reasons clients use our Fraud Prevention solution. Identity Resolution featured
Roketto
MAY 5, 2022
What’s the first thing you do when you’re looking for a professional, let’s say an accountant, to help you out? Featured Content Marketing
Anyword
MAY 5, 2022
Any publisher promoting content on Facebook, or other social platforms, knows that not abiding by the platform’s rules can have adverse effects on a campaign’s performance.
Content Marketing Institute
MAY 2, 2022
Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading → Company News
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA
In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!
Versium
MAY 3, 2022
At Versium, we choose to underscore our product with an increasingly important word. REACH. The concept of reaching people and businesses is at the core of our mission. One of the pioneers in the field of advertising was Leo Burnett.
Bionic
MAY 2, 2022
Your media planning experience just got a lot faster. After hundreds of incremental enhancements over the course of a decade, it was time to rebuild. Bionic Media Planning Tool. The Bionic media planning interface is our crown jewel.
Anyword
MAY 4, 2022
Over the last decade, how we communicate digitally with friends, family, colleagues, and customers has drastically changed. Before technology’s rise into every aspect of our lives, we sent messages (whether personal or professional) on paper or over the phone.
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