Sat.Nov 28, 2020 - Fri.Dec 04, 2020

Why do I need to integrate data to analyze promotions?


What do you need to know about your promotions? To begin, you must ask yourself the question, “what do I need to do a proper analysis of my promotions?” Simply put, it all starts with identifying what makes a promotion successful and allows it to deliver the best returns.

ROI is Everything: How to Know if Content Marketing is Bringing in Revenue


Do you know if you're generating revenue from content marketing? If you're hoping to maintain or expand budgets and resources in the new year, you'd better be able to show your company's bean counter how your content is impacting the bottom line. Not sure how to do that? Here's a start.

ROI 87

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The B2B Sales Battle: Automation vs. Personalization

BOP Design

To use personalization or automation in B2B sales, that is the quandary, or discussion, or battle depending on the parties involved. At Bop Design, we lean towards personalization but that doesn’t mean what works best for us will work best for your business.

Graphic Design Trends for Social Media in 2021


When it comes to social networks, success requires more than quality content and a competent strategy – the “third whale” is thoughtful design. It’s this “outfit” that users evaluate your presence by.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Quickly Improve Your SEO in 7 Days

Marketing Insider Group

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either.

SEO 232

More Trending

Survey: Many Marketers Still Struggling with Revenue Attribution

KoMarketing Associates

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area.

Survey 177

BERT: Google’s New Algorithm That Promises to Revolutionize SERPs


Google is already such an intricate part of people’s lives that many of us chat directly with it. Users type “how do I get to the market” or “when does Spring start”, as if they were naturally talking to a person.

SERP 231

How Marketers Can Differentiate Their Products Or Service

Marketing Insider Group

In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it.

A Guide to Campaign Monitor Pricing


With email marketing softwares, a lot of variables like the number of subscribers, types of features, and number of emails influence the final bill. So in this guide, we have decoded the pricing structure of Campaign Monitor from plans, discount TL;DR?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings.

How NOT to Cold Text Your Sales Prospects


While the idea of getting a text from a sales professional may seem a little out of the ordinary. Yet, in the current remote working universe, sales reps are turning to text more than ever before. .

Double Your Revenue with Intent Data and Personal ABM

Marketing Insider Group

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls.

Intent 168

What is product marketing and why is it important for success?

Tomorrow People

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Report: Many Marketers Still Faced with Lead Generation Challenges

KoMarketing Associates

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement.

The most common WordPress backup mistakes you need to avoid


What are the main backup mistakes one makes when trying to preserve their WordPress installation? There’s a lot that can go wrong if you do not define a strategy to backup your WordPress. Properly backing up your WordPress installation is a matter of WordPress security.

What B2B Retailers Are Asking For This Holiday Season [ANALYSIS]

Marketing Insider Group

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the break.

How on Earth Was Zoom Video Able to Scale Successfully?


Hilary Headlee took a trip to the hairdresser’s on a Friday the 13th. She remembers this, not because the appointment was particularly important, but because it was a highly sought after occasion for any working parent: a chance to relax.

Video 141

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

What Are You Forgetting in Your Marketing Plans?


If your marketing plans contain, well, just marketing plans, you might want to consider casting a wider net. Unfortunately, you may be missing other key information that could impact sales and the overall performance of your organization.

Plan 142

Why you need a Content Management System (CMS) for your company?


The world has never been so connected. The scenario today includes all kinds of devices, stable and extensive internet connections, and innovative brands trying to leverage all of the aforementioned with their websites and virtual channels. .

How much Sales Communication is too much?


At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. 43% of Buyers Feel Strongly That Volume of Information Overwhelming.

Sales 127

How To Solve the Biggest Content Marketing Challenges

Marketing Insider Group

Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They try to fight every day to do work they can be proud of. Marketing that works!

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Content Value Is Going to Change the Way Marketers Think About SEO & ROI


A key part of my job as a product manager at Contently is talking to people. Before we ever ship a new feature to the public, we gather intel and ask for feedback. By getting a sense of how people think, act, and solve problems, I can help tailor our product to their needs.

ROI 119

Debugging in WordPress: what it is and how to do it


Managing a website on WordPress or another CMS involves much more than construction work. It is necessary to carry out periodic maintenance and to always ensure that everything is working properly , as expected.

Partner Profile: Chris Lyon, CEO, SPAN Digital


We’re pleased to present Consultants Collective Profiles, an initiative designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people.

The Intrepid Buyer

Tony Zambito

When I was a young boy, I was fascinated by the history of the Lewis and Clark Expedition that began in May of 1804. An exploration to chart and explore the Louisiana Purchase Territory at the behest of President Thomas Jefferson.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.