markempa
JUNE 16, 2014
'Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs? Even then, how much? In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013.
Webbiquity
JUNE 17, 2014
'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
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KoMarketing Associates
JUNE 16, 2014
'As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance.
Marketing Insider Group
JUNE 19, 2014
'It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world.
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Crimson Marketing
JUNE 20, 2014
'This print ad takes the “Bread is Life” tagline a little too literally…#BADMarketing Image: Courtesy of Coloribus. The post #BADMarketing from BICE appeared first on.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
JUNE 19, 2014
'One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it.
Marketing Insider Group
JUNE 16, 2014
'By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The NYT’s analysis of its own Digital Innovation also became one of the most talked about reports in digital media, marketing, and even in technology circles.
Biznology
JUNE 20, 2014
'Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. First off, let’s define terms. Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads.
Crimson Marketing
JUNE 16, 2014
'“We live in a very complex and kind of fragmented ecosystem and it’s getting more fragmented, more complex all the time,” says Daniel Kehrer—digital thought leader, major media columnist and. The post Daniel Kehrer, MarketShare’s VP of Marketing: What’s Missing From Your Technology Marketing Action Plan? [Podcast] appeared first on.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
B2B Marketing Traction
JUNE 17, 2014
'Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. 1. You don’t have a plan or strategy for your online and social media presence. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry.
ANNUITAS
JUNE 19, 2014
'Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges.
Biznology
JUNE 19, 2014
'Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.
Convince & Convert
JUNE 16, 2014
'This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). [link] For more of this series (and others) please subscribe to my YouTube channel.
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B2B Marketing Traction
JUNE 20, 2014
'We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. Here’s one of the biggest. For most businesses, it doesn’t make good business sense to get a website developed in a proprietary platform that only the website developer can modify.
Adobe Experience Cloud Blog
JUNE 20, 2014
'Author: Johnny Cheng One of my first jobs was as an IT administrator at a tech company. I thought of myself as the technology sheriff. I policed the policies. I secured the security. But more importantly, I made life hard for people like you. And by “people like you,” I mean people who weren’t in IT. People in sales, people in marketing. You snuck in unauthorized smartphones.
Biznology
JUNE 18, 2014
'World Cupcakes 3 (Photo credit: dave_apple). I’m in Brazil to follow the 2014 FIFA World Cup, and I’m overwhelmed by the exuberance of flags, country colors and languages on the streets of São Paulo. São Paulo is probably one of the most ethnically diverse cities in the world, but most of the groups composing that mix arrived here more than a half-century ago, so if you live in Brazil and are under 50, no matter if your family name is Kim, Andrade, Gutierrez, Sato, Schneider, Gazir
Convince & Convert
JUNE 18, 2014
'Image via BigStockPhoto.com Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. As a result, the future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge to their advantage
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
SugarCRM
JUNE 19, 2014
'The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Adobe Experience Cloud Blog
JUNE 18, 2014
'Author: Maggie Jones With over 1.23 billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving.
Industrial Marketing Today
JUNE 20, 2014
'Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up with joy, right? Not so fast! Why do I say that? [.] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a conten
Convince & Convert
JUNE 17, 2014
'Image via BigStockPhoto.com There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy ? Social agents grow your business by sharing your content online to amplify your message.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
SugarCRM
JUNE 17, 2014
'The post Salesfusion Adds Fuel to its Channel Sales with Veteran Industry Executive appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Adobe Experience Cloud Blog
JUNE 17, 2014
'Author: Dayna Rothman We have been hearing a lot lately about “digital influence marketing”, but what is it exactly? And how can you, as a brand, use this strategy? Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility.
LEADership
JUNE 17, 2014
'32 Days. 32 Countries from around the world. It’s a month-and-a-day of global soccer mania that beats the excitement and fan frenzy of any other world sporting event. Personal and professional schedules are being carefully planned to catch the games we absolutely don’t want to miss. Bets, wagers and pools seem to be the order of the day in offices, residential neighbourhoods, even schools.
Convince & Convert
JUNE 19, 2014
'With global attention and excitement around The FIFA World Cup, Google is leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the matches. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results. According to Fast Company , a team of 20 from Google Trends and R/GA London will work out of a dedicated World Cup Newsroom in the company’s San Francisco office.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
SugarCRM
JUNE 19, 2014
'The post Adding Marketing Automation to Your Inbound Strategy appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.
Hinge Marketing
JUNE 20, 2014
'One of the number one things your current and future clients look for is professional services marketers’ presence on social media. If you haven’t noticed, we are in the digital age. Traveling to see all your clients, in-person client meetings and golf game tee-times to discuss a new proposal with a potential new client are things of the past.
LEADership
JUNE 19, 2014
'If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month. In particular, China houses the largest amount of Twitter users in the world, which is calculated at 35.5 million.
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