Industrial Marketing Today

JUNE 20, 2014

Marketing Automation vendors have done a great job of spreading the message about the benefits of technology in marketing. Industrial companies are paying attention. I’ve been asked several times about using Marketing Automation (MA) in industrial marketing. I should be excited and jumping up with joy, right? Not so fast! Why do I say that? [.] The post Better Industrial Marketing Doesn’t Mean More Technology by Achinta Mitra appeared first on Industrial Marketing Today.

Industry 253

Industry MQL Vendor Marketing Automation 253

B2B Lead Generation

JUNE 16, 2014

Tweet Getting to the heart of lead cost is not easy. There are a multitude of factors to consider. For example, should you factor in nurturing into the costs? Even then, how much? In today’s B2B Lead Roundtable Blog post, I wanted to explore cost per lead by sharing a few tips and insights from the panel of industry experts that spoke on the subject at MarketingSherpa Lead Gen Summit 2013. Tip #1. Clearly define what a lead is for your organization.

Lead Generation 243

Lead Generation Cost Leads Lead 243

Oracle

JUNE 20, 2014

by Contributor Friendly | Tweet this Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , which provides provides creative, practical, sales-driven integrated inbound marketing, lead generation and strategy services. Follow her on Twitter @BSStoltz. Sales complaining they’re getting bad leads from Marketing?

Leads 214

Leads Lead Tips MQL 214

Marketing Insider Group

JUNE 19, 2014

It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the leading editors of the 20th century. Here in the 21st century, there is a battle for customer attention and the pressure to deliver meaning and business impact quickly is compounded by our always-on digital, social and mobile world. Images play an increasingly important role in today’s content marketing approach.

Words 207

Words Storytelling Microsite Viral 207

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

Writing on the Web

JUNE 18, 2014

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Snap, crackle and publish? Or are you a little blocked, maybe even constipated? Do you feel dread and overwhelm when it’s time to post on your blog?

Writing 179

Writing Publisher Blogger Question 179

Oracle

JUNE 17, 2014

by Amanda Batista | Tweet this We are pleased to announce that award-winning singer songwriter John Legend will be a keynote speaker at Interact 2014 , the digital marketing conference for B2C and B2B marketers which will bring together thought leaders and technical innovators from top brands across the globe. John Legend has revealed several personas during his award-winning career. Singer/Songwriter. Musician. Producer. Philanthropist. Entrepreneur.

Interactive 209

Interactive Eloqua B2C Forrester 209

Marketing Insider Group

JUNE 16, 2014

By now, you’ve likely heard about the New York Times Digital Innovation Report. The nearly-100 page report was leaked by Buzzfeed last month and became more than the talk of the town in New York city right before Internet Week where I presented on the content marketing imperative. The NYT’s analysis of its own Digital Innovation also became one of the most talked about reports in digital media, marketing, and even in technology circles. The New York Time is winning at journalism. .

Report 193

Report Tagging Curation Communities 193

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Now, much like your average American, I feel that professional soccer falls somewhere between Cornhole and Quidditch in terms of everyday sports importance.

Content Marketing 249

Content Marketing SERP Comparison Long Tail 249

Crimson Marketing

JUNE 20, 2014

This print ad takes the “Bread is Life” tagline a little too literally…#BADMarketing Image: Courtesy of Coloribus. The post #BADMarketing from BICE appeared first on. BADMarketing

Ads 161

Ads 161

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Oracle

JUNE 16, 2014

by Contributor Friendly | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam.

Sites 203

Sites Conversion Cable Eloqua 203

Biznology

JUNE 20, 2014

Customers are Ignoring You (Photo credit: ronploof). In my last post, I highlighted 5 warning signs that your website sucks along with some tips to make it, um… unsuck. This time, let’s take a deeper look at how you can do the “unsuck” part even more effectively. First off, let’s define terms. Many business people think an e-Commerce website is limited only to those sites that actively sell products or generate leads.

Effective 158

Effective Effectiveness Websites Search Engine 158

KoMarketing Associates

JUNE 19, 2014

One of the biggest challenges we hear about in the world of marketing is around the idea of silos. As companies grow, and new people and departments are added, it’s easy to become segmented and communication can become more difficult than it once was. We end up finding the paid team working within the paid team, the communication team working within the communication team, the SEO team…well, you get it.

Social Media 223

Social Media SEO Media Social 223

Crimson Marketing

JUNE 16, 2014

“We live in a very complex and kind of fragmented ecosystem and it’s getting more fragmented, more complex all the time,” says Daniel Kehrer—digital thought leader, major media columnist and. The post Daniel Kehrer, MarketShare’s VP of Marketing: What’s Missing From Your Technology Marketing Action Plan? Podcast] appeared first on. Marketing Technology Podcasts

Podcast 149

Podcast Plan Media Marketing 149

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Oracle

JUNE 18, 2014

by Steve Olenski | Tweet this Those attending Interact 2014 in San Francisco this July 16−18 — and yes, you still have time to register — will be treated to a whole host of entertaining, knowledgeable folks from the world of marketing and beyond. It is the latter world where Hugh Herr comes from.

Interactive 187

Interactive Eloqua Efficiency Aging 187

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. Here are eleven website mistakes and tips on how to avoid them. You don’t have a plan or strategy for your online and social media presence. You can’t market well if you don’t know your buyers, your brand and what you stand for, your competition, or your industry.

Websites 143

Websites B2B Sites Search Engine 143

Biznology

JUNE 19, 2014

Mobile is primarily about the devices and platforms, but mobility is a bigger idea. Mobility is very much at the heart of culture right now. It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. Mobility in advertising and media is going beyond mobile advertising, to adding mobile functionality and targeting.

Mobile 137

Mobile Forecast Emarketing Purchase 137

Chris Koch

JUNE 18, 2014

I intended to write this blog about some of the amazing, helpful, and scary things that robots can do today, but even a quick look at the information out there demonstrates that robot is already an archaic term, like calling a car a horseless carriage. There’s simply no way that everything we’ve come to expect from robots in sci-fi novels and movies will exist independently within whatever bodies we put robots in for the foreseeable future.

Organization 115

Organization Organic Spyware GPS 115

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

ANNUITAS

JUNE 17, 2014

Content marketing is center stage now in the world of B2B Marketing. Countless studies show that more and more organizations are increasing their spend on content marketing, committing to content strategies and others are developing content teams. However, many organizations are struggling to see much, if any, payback from their increased spend and efforts in content marketing.

Strategy 159

Strategy Trigger Content Content Marketing 159

B2B Marketing Traction

JUNE 20, 2014

We’ve been recommending open source website technologies for our clients, namely WordPress. There are many benefits, but there are also some disadvantages to these cost-effective, “easy-to-use” website platforms. Here’s one of the biggest. For most businesses, it doesn’t make good business sense to get a website developed in a proprietary platform that only the website developer can modify.

Websites 110

Websites Guidelines Vendor Sites 110

Biznology

JUNE 18, 2014

World Cupcakes 3 (Photo credit: dave_apple). I’m in Brazil to follow the 2014 FIFA World Cup, and I’m overwhelmed by the exuberance of flags, country colors and languages on the streets of São Paulo.

Business 135

Business Social Barriers Distribution 135

Fathom

JUNE 19, 2014

At Fathom Education, we’re hosting our first Giving on the Green charity golf outing, to be held on Friday, August 22nd, 2014 at Mallard Creek Golf Club in Columbia Station, Ohio. We’ve chosen Open Doors Academy and Mary’s Meals as this year’s golf outing beneficiaries. Open Doors Academy is located in Cleveland, Ohio and was started in 2002. It focuses on providing best-in-class out-of-school enrichment and leadership training for adolescents.

Education 110

Education Class Social Network Training 110

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Digital B2B Marketing

JUNE 18, 2014

According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Advertising will tell us about the products we want to know about, give us a direct path to the content we need and provide access to discounts on products we want. How will marketers do this? Data, of course. Information marketers can use to determine what you are interested in.

Online Marketing 145

Online Marketing Online Income Aging 145

ANNUITAS

JUNE 19, 2014

Email deliverability for marketers is a hot topic. Following the recent webinar, Breaking Through the Email Deliverability Barrier with eTrigue and ANNUITAS, the questions just kept coming in on email deliverability and what it means for marketers today. Take a look at some of the outstanding questions from the webinar about spam traps and the answers to help you take control of your deliverability challenges. Q: What are Spam Traps?

Spam 142

Spam Deliverability Opt-in Email 142

Salesfusion

JUNE 19, 2014

The post How to Generate a Lot More Content While Working Only a Little Bit Harder appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Lead Nurture

Lead Generation 94

Lead Generation Marketing Automation Automation Work 94

Fathom

JUNE 17, 2014

On more than one occasion, I’ve been asked the value of optimizing a university’s site for non-branded search terms. This area of concern is often accompanied by the argument, “Students have a short list of universities that they’re selecting from. If my university is one of them, they’ll search for a branded term to find me.”.

Sites 93

Sites Case Optimization Brand 93

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer