Sat.Jul 01, 2017 - Fri.Jul 07, 2017

How to do lead management that improves conversion

B2B Lead Generation

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

Whoever Said Digital Transformation Has To Be So Complex?


Corporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent. Its goal is to solve a small, straightforward, departmental problem through the implementation of a solution with just a few basic steps. It achieves that modest goal and is deemed by its developers and internal customers to be a success. Its success triggers ideas for how it might evolve and grow from that base.

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How to Use Your Website to Enhance your Marketing Automation

Tomorrow People

Discover how you can utilise marketing automation to improve conversions across your website. Lead Generation

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

How to Craft a B2B Strategy That Will Deliver Killer PR Results

B2B PR Sense

A solid B2B strategy is one of the biggest ingredients to a successful public relations. Sadly, it's also an ingredient that many companies forget when moving forward with a campaign. According to a report from Smart Insights , around 50% of companies do not have a dedicated marketing plan! So why should you? Strategies have been around for thousands of years. Whether it’s on the field of battle or on a sports field, well-planned strategies are what create winners.

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More Trending

How to Build Remarkable B2B Influence Online by Guest Blogging Successfully


To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. That’s because your website doesn’t rank high enough in the search engines to attract a steady flow of visitors.

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Weekend Reading: “Email Marketing Rules” by Chad White

Marketing Insider Group

For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. Email marketing’s power is matched only by how incredibly misunderstood it is. It’s misunderstood, which is also why it’s so often misused. […]. The post Weekend Reading: “Email Marketing Rules” by Chad White appeared first on Marketing Insider Group. Content Marketing

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How to improve sales with online chat software


Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

The Evolution of Marketing: From Manual Through Automation To Predictive


“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.” ” While historians still argue whether Charles Darwin actually said that or Leon C. Megginson ( Small Business Management: An Entrepreneur’s Guidebook ), this opinion is just as valid for marketers today. We are all aware of how technology advances at an exponential speed today.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 Press Release Best Practices That Will Skyrocket Your PR

B2B PR Sense

Press releases are a valuable tool in the hands of PR professionals -- as long as you use them correctly. Learn what press release best practices can make your news and announcements more effective in today’s busy world. While there are those that believe emphatically that the press release is dead, we are here to tell you that that is an urban myth. Press releases are alive, thriving, a vital tool that continues to empower companies in many ways.

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5 Account-Based Marketing Misconceptions Clarified

Marketing Insider Group

Account-based marketing has been generating a lot of buzz over the last few years. And despite the fact that 90% of B2B marketers acknowledge the advantages of ABM, only 20% of companies are actively using this tactic. The wide gap can be attributed to skepticism due to misconceptions about ABM. Even if ABM proponents and. The post 5 Account-Based Marketing Misconceptions Clarified appeared first on Marketing Insider Group. Content Marketing

Do you know why your content works?


Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them. But it does beg the next question: “Why is that content working?”

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Why Is It So Complex?


Corporate complexity operates in stealth mode. It is born as simplicity, something initiated with the purest of intent. Its goal is to solve a small, straightforward, departmental problem through the implementation of a solution with just a few basic steps. It achieves that modest goal and is deemed by its developers and internal customers to be a success. Its success triggers ideas for how it might evolve and grow from that base.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Freedom of Speech – How Will You Use Yours?


To all American readers of this blog—happy Independence Day! Hopefully you are enjoying an extended 4th of July holiday weekend with friends and family. To those outside the U.S.—best best wishes for your happiness and freedom on this day as well. And please rest assured the people of America want our country to continue to be a beacon of light and hope to the world, no matter what you read in the news. One of the bedrocks of our liberty is freedom of speech.

How to Trust Your Intuition to Do Better Work [Podcast]

Marketing Insider Group

Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense of this, we revisit the story of Alec Brownstein, the. Read More. The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable.

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What the Internet’s Best ‘About Us’ Pages Can Teach Brands


I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore. The town hall housed corporate communications and human resources updates, a museum explained Nabisco’s storied history, and a test kitchen stored recipes.

7 ways to stay happy all day long


Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through even the toughest of times, keep your spirits up, and stay happy all day. Give it a try; you’ll like it!

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Report: Marketers are Using Multiple Digital Channels to Increase Sales

KoMarketing Associates

According to new research , marketers are continuing to invest in multiple digital advertising channels, and revenue growth continues to be a top priority. The “What Advertising Effectiveness Means to Modern Marketers in a Digital World” report from Econsultancy and Research Now recently discovered that marketers distribute their advertising budgets across several different digital channels. Social was the top channel among both company (25 percent) and agency (24 percent) marketing respondents.

7 Ways To Improve Communication In A Remote Team

Marketing Insider Group

Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]. The post 7 Ways To Improve Communication In A Remote Team appeared first on Marketing Insider Group. Demand Generation Sales Alignment

Your Quarterly Marketing Toolbox is Here


Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive. Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. GE Healthcare & Becton Dickinson Win Dx Creative Award. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Can Virtual Reality Help Us Make Better Buying Decisions? from Forbes. Plus, scope out upcoming events where you can find out more about Kaon !

Plato, the Allegory of the Cave, and the digital enterprise, part 1


When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise. After years of a rigid protectionist policy for computer equipment in the 1970s and 1980s, the whole country was still playing catch-up with the so-called microcomputer revolution.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Leverage Marketing Technology to Improve your Business


You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind. While that’s partially true, the core concepts of a successful business are still in place – listen to your audience , learn what your customers are saying, and improve and adapt to changes in the market.

Factors to estimate how much your mobile app idea will cost

Marketing Insider Group

Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the […]. The post Factors to estimate how much your mobile app idea will cost appeared first on Marketing Insider Group. Mobile

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Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016. Open rates for Q2 2017 hovered around 27 percent, a two percentage point leap from 2016.

3 Top Metrics for B2B Marketers to Track on Social Media


So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts? In its 2016 Report Metrics That Matter for B2B Marketers, Forrester surveyed a large number … Social Media Marketing B2B Marketing Lead Generation Social Analytics

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.