Sat.Jul 01, 2017 - Fri.Jul 07, 2017

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How to do lead management that improves conversion

markempa

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of leads to revenue. And average performers turn less than 0.75% of leads into closed deals. Source: Forrester US and Europe B2B Marketing Tactics and Benchmarks Online Survey.

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5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

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Freedom of Speech – How Will You Use Yours?

Webbiquity

To all American readers of this blog—happy Independence Day! Hopefully you are enjoying an extended 4th of July holiday weekend with friends and family. To those outside the U.S.—best wishes for your happiness and freedom on this day as well. And please rest assured the people of America want our country to continue to be a beacon of light and hope to the world, no matter what you read in the news.

Practices 173
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How to Use Your Website to Enhance your Marketing Automation

Tomorrow People

Discover how you can utilise marketing automation to improve conversions across your website.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Build Remarkable B2B Influence Online by Guest Blogging Successfully

NuSpark Consulting

To grow your business today, you must build your online influence by creating insightful content that helps your target audience. But let’s suppose you’re already churning out blogs, e-books, videos and more. Why are you not getting the results you had anticipated? The problem is likely that your target audience is not finding you. That’s because your website doesn’t rank high enough in the search engines to attract a steady flow of visitors.

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How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. Customer service, which was one of the strong points of the brick-and-mortar stores in the past, is now eroding with the advancement in technologies such as live chat. Believe it or not, live chat has the highest rated customer satisfaction as compared to phone, email, web forms, voice, and even social media (in some cases).

Software 163
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What the Internet’s Best ‘About Us’ Pages Can Teach Brands

Contently

I’ve been writing website copy since I started out at FCB in 1994. One of my earliest assignments was for Nabisco, which became one of the first brands to launch a corporate web site. For the creative concept, we decided to turn the digital experience into a virtual town you could explore. The town hall housed corporate communications and human resources updates, a museum explained Nabisco’s storied history, and a test kitchen stored recipes.

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Data Shows CTR and Open Rates Rise Despite Email Marketing Challenges

KoMarketing Associates

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

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How to Trust Your Intuition to Do Better Work [Podcast]

Marketing Insider Group

Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition. This week, we wonder: How do we cross that chasm? To help make sense of this, we revisit the story of Alec Brownstein, the. Read More. The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources. It quickly added clients among many of Australia’s largest consumer-facing brands including Qantas airlines, Optus telecommunications, and Westpac bank.

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Do you know why your content works?

Biznology

Maybe that sounds like a silly question to some of you, but it is one that I have been asking my clients lately. It’s taken a decade, but many of my clients actually know which content works better than others do. They have labored over web analytics and conversions and attribution and bounce rates and they are finally starting to think they know which content seems to be working better than others—and kudos to them.

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Though Growing, Influencer Marketing Remains in the Early Stages

KoMarketing Associates

As influencer marketing grows in popularity, more marketers are working with these individuals to achieve a wide range of objectives. The “We Asked, They Answered: How Marketers Are Leveraging Influencer Marketing” report from Bloglovin’ found that 76 percent of marketers are turning to influencers to grow brand awareness, and 71 percent are doing so to reach new audiences.

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7 Ways To Improve Communication In A Remote Team

Marketing Insider Group

Working with your team in the same space has a lot of benefits. You see each other day, so you can get to know each other personally. You can see right away if one team member is tired, or struggling with something. You can just wander over to their work station if you need to […]. The post 7 Ways To Improve Communication In A Remote Team appeared first on Marketing Insider Group.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Avoid Blind Spots in Your Lead Scoring with Social Intent Data

Adobe Experience Cloud Blog

What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title. But you know that your sales team can call someone who fits your buyer persona perfectly and still end up without a sale.

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7 ways to stay happy all day long

Biznology

Before you think that this is a sappy motivational post, don’t worry: it’s not. This is about 7 simple things that you can do everyday to help you get through even the toughest of times, keep your spirits up, and stay happy all day. Give it a try; you’ll like it! Give yourself something to look forward to: When you have a hard day ahead, the first thing to do is set a goal for something that you will be able to accomplish by the end of the day to get through all of the challenges the day ahead

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Your Quarterly Marketing Toolbox is Here

Kaon

Check out this quarter’s Marketing Toolbox for the latest and greatest information from Kaon Interactive. Google, Kaon Interactive & Lenovo Drive AR/VR Platform Adoption in MarTech Series. GE Healthcare & Becton Dickinson Win Dx Creative Award. 2017’s Top 3 Disruptive B2B Marketing Technologies in Brand Quarterly. Can Virtual Reality Help Us Make Better Buying Decisions?

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Factors to estimate how much your mobile app idea will cost

Marketing Insider Group

Recent studies show that 86% of customers’ mobile time is spent on applications. To keep up with the times, small and big business owners are investing more and more in mobile app development. Most people have no idea of which criteria affect the cost of the app development and don’t know how to plan the […]. The post Factors to estimate how much your mobile app idea will cost appeared first on Marketing Insider Group.

Cost 162
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Common Mistakes that Destroy a Drip Campaign

Adobe Experience Cloud Blog

Buyers today expect engaging and personal brand experiences throughout their relationship with a company. They are used to connecting on social media, getting replies to tweets, having immediate access to customer service chats, and more—all in an instant. Your outbound marketing campaigns have to keep up. Consistently engaging leads and customers to stay relevant and build interest is critical, but having one-on-one conversations with every member of your audience is very difficult to scale.

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Plato, the Allegory of the Cave, and the digital enterprise, part 1

Biznology

When I was entering the workforce during the early 1990s in Brazil, it felt like a transition from an analog world to a digital paradise. After years of a rigid protectionist policy for computer equipment in the 1970s and 1980s, the whole country was still playing catch-up with the so-called microcomputer revolution. This article from The New York Times , written in 1984, describes the conundrum of those regulations well: Brazil nurtures the industry through a complex network of regulations admi

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3 Top Metrics for B2B Marketers to Track on Social Media

Oktopost

So, you’ve been publishing content to Facebook, LinkedIn, Twitter, and maybe a few other social networks, building up some followers and engagement. What’s next? How can you measure and demonstrate the true impact of your B2B social media marketing efforts?

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Weekend Reading: “Email Marketing Rules” by Chad White

Marketing Insider Group

For the 130th episode of The Marketing Book Podcast, I interviewed Chad S. White, author of the new, 3rd edition of Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success. Email marketing’s power is matched only by how incredibly misunderstood it is. It’s misunderstood, which is also why it’s so often misused. […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Paid Marketing Metrics You Must Measure

Adobe Experience Cloud Blog

When measuring the effectiveness of paid advertising , you’re often presented with an overwhelming array of choices. Where do you start, and which metrics should you focus on? What is your true north? In this article, I segment key paid marketing metrics into three different categories. Each set of metrics contributes to the funnel differently and tells a much different story than the next.

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Annual Progress Report in Just 4 Steps

SEMrush

The end of the year is close, and that means it’s time to send out those annual reports. Drawing up a worthy annual progress report in the chaotic environment of the Christmas rush and tough deadlines is quite tricky. But SEMrush can help!Our My Reports tool lets you aggregate the data from dozens of tools within the SEMrush suite in a click.

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Why Marketing Automation Is Incomplete without Social Media

Kapost

Let’s talk about one of the biggest buzzwords in marketing: automation. Some marketers swear by it, while others avoid it, sticking with what they know. As it turns out, B2B, The post Why Marketing Automation Is Incomplete without Social Media appeared first on Kapost Content Marketing Blog.

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How I Made a $30K Marketing Automation Mistake

Marketing 261

Is marketing automation necessary for your startup? It wasn’t my finest moment. So much so that I want to share share with other marketers—especially startups—because it was an expensive lesson that I don’t want others to repeat. I once spent $30K on a marketing automation solution that was completely unnecessary. Now, before you get the idea that I’m a spendthrift, let me explain.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Best Practices for Prospecting with Video

Vidyard

Personal video messages are a great way to stand out and to boost response rates when prospecting new customers. But to do it right, it takes more than just pressing record and reading the same old script. My name is Tyler Lessard, and in this Chalk Talk we’ll discuss the latest best practices for creating personal video messages proven to convert.

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. As it happens, I’m also preparing a speech for later this month that will touch on the topic, which means I’ve spent many hours working on slides to communicate the relevant concepts.

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Holy Shift! How to Maintain Brand Integrity in a Merger or Acquisition

Kapost

When you hear your company is merging with or being acquired by another company, your first thought might be, “[Insert expletive here,] am I going to have a job in. The post Holy Shift! How to Maintain Brand Integrity in a Merger or Acquisition appeared first on Kapost Content Marketing Blog.